Description
60,000 industry professionals, there's no shortage of talent to fuel the growth and success of your brand. We're grooming the next generation of talent through exceptional educational programs, internships and co-op work programs in our colleges and universities and a large number of bright minds graduate with marketing, communications and design-related degrees each year.
GREATER CINCINNATI:
The Consumer Brand
Capital of the World
CONSUMER PRODUCTS
& BRAND DEVELOPMENT
I
F YOU’RE LOOKING for the best place to start, locate or grow
your consumer products or services company, Greater Cincinnati
is it.
Our region is BrandHUB, the consumer brand capital of the
world. With 200+ consumer products companies, upwards
of 60,000 industry professionals and several global agencies,
nowhere else has more consumer branding expertise per capita.
In fact, our industry professionals connect some of the most
loved and successful brands to consumers across the globe.
In addition, companies of all sizes, from startups to
Fortune® 500 firms, effectively compete and grow in Greater
Cincinnati thanks to our solid foundation of pro-business
financial incentives, resources and a well-connected business
community that is fiercely committed to helping companies and
entrepreneurs succeed. And with the second lowest business
operating costs in the nation, it costs less to run a business here
than any other large city.
EXPLORE HOW YOU CAN PUT OUR REGION’S
EXPERTISE, RESOURCES AND ADVANTAGES TO
WORK FOR YOUR COMPANY.
IN GOOD COMPANY:
World Renowned Brands & Agencies
Cincinnati hasn’t been
granted marketing hub
status—we’ve earned it.”
—Mary Zalla, Global CEO,
Landor Associates
INDIANA
OHIO
GREATER CINCINNATI
KENTUCKY
The Regional Economic
Development Initiative
(REDI) Cincinnati is the
first point-of-contact if
you’re interested in starting,
locating or expanding your
business in our 15-county
region in Southwest Ohio,
Northern Kentucky and
Southeast Indiana.
REDI Cincinnati is
comprised of top business
leaders, investors and
community partners and
features a team of economic
development professionals
who will connect you with
the right resources to
explore all the advantages
our region offers.
WORLD-CLASS TALENT, RESOURCES AND ADVANTAGES
WORKFORCE
With nearly 60,000 industry professionals, there’s no shortage of talent to fuel the
growth and success of your brand. We’re grooming the next generation of talent
through exceptional educational programs, internships and co-op work programs in our
colleges and universities and a large number of bright minds graduate with marketing,
communications and design-related degrees each year. Many stay in the Queen City to
build impressive resumes – and impressive careers.
BRANDHUB
BRANDHUB’S network of unique resources can help you
build your brand by connecting you to experts in our
region through an “Office Hours” initiative that features
brainstorming sessions to address your unique needs.
THE BRANDERY
A seed stage startup accelerator that’s ranked as one of the top
programs in the United States. The Brandery selects up to 10
companies each year to participate in a three-month program that
helps turn great ideas into successful, brand-driven startups.
CINTRIFUSE
A not-for-profit organization with multiple membership levels that
connects high-growth startups to the assets and opportunities our
region has to offer, including mentors, business consultants, flexible
workspaces, conference rooms, and networking opportunities.
MARKET ACCESS
With two-thirds of the nation’s major markets and half of the
manufacturing establishments a 90-minute flight away, you’ll have convenient access
to customers, prospects and suppliers. Add in our exceptional transportation and
logistics infrastructure, and your products and goods will reach their destinations
more quickly and less expensively compared to many other locations in the country.
FINANCIAL ADVANTAGES
In addition to having one the lowest business operating costs in the nation, a number
of funding options, investment capital sources and incentives are available to help
you jumpstart the success of your startup or maximize the financial success of your
existing business.
BRANDHUB MILESTONES
Since the time P&G ran its first national advertising
campaign in 1882, our region has become the consumer
brand capital of the world. Today, nearly 60,000
industry professionals serve as brand ambassadors
for thousands of businesses, including P&G, one of
the world’s largest consumer products companies, the
Kroger Co., one of the world’s biggest grocery chains,
and Macy’s, Inc., one of the nation’s top retailers.
OUR HERITAGE
1882
Consumer products
companies have a
significantly higher growth
rate in Greater Cincinnati
than those that are located
in the top 25 metros.
—Bureau of Labor
and Statistics
The first national advertising campaign for Ivory Soap
was launched
1883
The first The Kroger Co. store opened in Downtown
Cincinnati
1924
The first market research department was created at
P&G
1931
The first brand management system was created at P&G
1945
Cincinnati was selected as the headquarters for
Federated Department Stores (now Macy’s, Inc.)
FAST FORWARD TO TODAY
200+ CONSUMER PRODUCTS COMPANIES
Including Frontgate, Graeter’s, Kao USA, Inc., Luxottica Retail, Macy’s, Inc.,
P&G, The Kroger Co., Sunny Delight Beverages Co., Totes, United Dairy
Farmers, and United States Playing Cards
60,000 PROFESSIONALS
Advertising, brand management, communications, corporate marketing, data
analytics, data insights, digital strategy, graphic design, packaging design,
product marketing, public relations, marketing research and strategy, mobile
applications and technology, online media, search engine optimization and
strategy, and social media
700+ BRANDING, MARKETING, ADVERTISING
AND RESEARCH BUSINESSES
Including leading global agencies like Barefoot Proximity, Empower
Mediamarketing, FRCH Design Worldwide, GYRO, Interbrand, Landor,
LaVERDAD, LPK, Possible Worldwide, Rockfish, The Creative Department,
Wolf Group, as well as regional and local firms and freelancers
8 LEADING “BIG DATA” FIRMS
Nielsen, Kantar, Ipsos, Information Resources, Inc. (IRI), Gfk USA, dunnhumby
USA, ORC International, and Burke Inc.
400+ FORTUNE® COMPANIES
Including the headquarters of nine Fortune® 500 and four Fortune® 1000 firms
A TOP-RANKED BUSINESS CLIMATE
AND LOW OPERATING COSTS
It will cost less to run your business in our region than in the majority of other large
metropolitan areas in the nation. In addition, our top-ranked business climate—
including the lowest business and capital investment rates in the Midwest—will help
provide steady, solid results for your company.
#1 CONSUMER BRAND MARKETING
CAPITAL OF THE WORLD
#2 LOWEST BUSINESS
OPERATING COSTS
The second lowest of all
U.S. metropolitan areas with
populations of two million
or more.
— KPMG Competitive
Alternatives Study, 2013
#2 PLACE WHERE STARTUPS ARE THRIVING
World-class incubators, accelerators and funding
sources are why the Greater Cincinnati region is
one of the top metropolitan areas in the nation
where startups are thriving
—CNN Money, 2012
#3 BEST CITY FOR YOUNG
ENTREPRENEURS
— Under30CEO.com
IN THE TOP 10 IN THE NATION
for new and expanded business
facilities
— Site Selection magazine, 2013
“REDI Cincinnati has given us the kind of support and access we would
not have received anywhere else. To pay this forward, we’re committed to
helping other startups succeed by mentoring them at The Brandery. We
tell them they would be minnows in an ocean if they were located in Silicon
Valley or Chicago, but not in Greater Cincinnati. Here, they have a chance to
really stand out.”
—Stuart Aiken, CEO, dunnhumby USA
#9 ECONOMIC GROWTH POTENTIAL
—Business Facilities magazine
35% OF THE TOP 100 MOST
VALUABLE GLOBAL BRANDS
are supported by firms in Greater
Cincinnati
0% OHIO’S CORPORATE INCOME
AND INVENTORY TAXES
16.4% INDUSTRY EMPLOYMENT
GROWTH IS EXPECTED FROM
2010 – 2020 vs. the national
average of 3.6 percent
EVERY GROCERY AISLE IN
THE WORLD has at least one
product branded by a Greater
Cincinnati company
ACCESSIBLE
Easy access to
2.1+ million people
in the area, 25 of
the largest metro
regions, over half of
all U.S. manufacturing
establishments,
and half of the U.S.
population.
STABLE
Enjoy a low-risk,
high-return business
environment that
yields steady, solid
results with the
lowest business and
capital investment tax
rates in the Midwest.
TALENT
Tap into any one
of the 14 colleges,
universities and
professional schools
for tomorrow’s
talented leaders.
LIFE
Take advantage of the
safe, affordable lively
environment where
the cost of living is
10% less than the
national average.
GLOBAL
Benefit from the 450
foreign-owned firms
that operate here
and the headquarters
of 9 Fortune® 500
companies—more
per capita than Los
Angeles, New York or
Chicago.
Let the Regional Economic Development
Initiative (REDI) Cincinnati connect your
company to all of the advantages the Greater
Cincinnati region offers. To learn more, please
contact REDI Cincinnati at 513-562-8474 or
visit our website at REDICincinnati.com.
300 Carew Tower
441 Vine Street
Cincinnati, OH 45202
(513) 562-8474
[email protected]
REDICincinnati.com
?GrowCincyUSA??? ?? ?REDICincinnati??? ??
?REDI?Cincinnati
14006 06.14x wb
doc_210573747.pdf
60,000 industry professionals, there's no shortage of talent to fuel the growth and success of your brand. We're grooming the next generation of talent through exceptional educational programs, internships and co-op work programs in our colleges and universities and a large number of bright minds graduate with marketing, communications and design-related degrees each year.
GREATER CINCINNATI:
The Consumer Brand
Capital of the World
CONSUMER PRODUCTS
& BRAND DEVELOPMENT
I
F YOU’RE LOOKING for the best place to start, locate or grow
your consumer products or services company, Greater Cincinnati
is it.
Our region is BrandHUB, the consumer brand capital of the
world. With 200+ consumer products companies, upwards
of 60,000 industry professionals and several global agencies,
nowhere else has more consumer branding expertise per capita.
In fact, our industry professionals connect some of the most
loved and successful brands to consumers across the globe.
In addition, companies of all sizes, from startups to
Fortune® 500 firms, effectively compete and grow in Greater
Cincinnati thanks to our solid foundation of pro-business
financial incentives, resources and a well-connected business
community that is fiercely committed to helping companies and
entrepreneurs succeed. And with the second lowest business
operating costs in the nation, it costs less to run a business here
than any other large city.
EXPLORE HOW YOU CAN PUT OUR REGION’S
EXPERTISE, RESOURCES AND ADVANTAGES TO
WORK FOR YOUR COMPANY.
IN GOOD COMPANY:
World Renowned Brands & Agencies
Cincinnati hasn’t been
granted marketing hub
status—we’ve earned it.”
—Mary Zalla, Global CEO,
Landor Associates
INDIANA
OHIO
GREATER CINCINNATI
KENTUCKY
The Regional Economic
Development Initiative
(REDI) Cincinnati is the
first point-of-contact if
you’re interested in starting,
locating or expanding your
business in our 15-county
region in Southwest Ohio,
Northern Kentucky and
Southeast Indiana.
REDI Cincinnati is
comprised of top business
leaders, investors and
community partners and
features a team of economic
development professionals
who will connect you with
the right resources to
explore all the advantages
our region offers.
WORLD-CLASS TALENT, RESOURCES AND ADVANTAGES
WORKFORCE
With nearly 60,000 industry professionals, there’s no shortage of talent to fuel the
growth and success of your brand. We’re grooming the next generation of talent
through exceptional educational programs, internships and co-op work programs in our
colleges and universities and a large number of bright minds graduate with marketing,
communications and design-related degrees each year. Many stay in the Queen City to
build impressive resumes – and impressive careers.
BRANDHUB
BRANDHUB’S network of unique resources can help you
build your brand by connecting you to experts in our
region through an “Office Hours” initiative that features
brainstorming sessions to address your unique needs.
THE BRANDERY
A seed stage startup accelerator that’s ranked as one of the top
programs in the United States. The Brandery selects up to 10
companies each year to participate in a three-month program that
helps turn great ideas into successful, brand-driven startups.
CINTRIFUSE
A not-for-profit organization with multiple membership levels that
connects high-growth startups to the assets and opportunities our
region has to offer, including mentors, business consultants, flexible
workspaces, conference rooms, and networking opportunities.
MARKET ACCESS
With two-thirds of the nation’s major markets and half of the
manufacturing establishments a 90-minute flight away, you’ll have convenient access
to customers, prospects and suppliers. Add in our exceptional transportation and
logistics infrastructure, and your products and goods will reach their destinations
more quickly and less expensively compared to many other locations in the country.
FINANCIAL ADVANTAGES
In addition to having one the lowest business operating costs in the nation, a number
of funding options, investment capital sources and incentives are available to help
you jumpstart the success of your startup or maximize the financial success of your
existing business.
BRANDHUB MILESTONES
Since the time P&G ran its first national advertising
campaign in 1882, our region has become the consumer
brand capital of the world. Today, nearly 60,000
industry professionals serve as brand ambassadors
for thousands of businesses, including P&G, one of
the world’s largest consumer products companies, the
Kroger Co., one of the world’s biggest grocery chains,
and Macy’s, Inc., one of the nation’s top retailers.
OUR HERITAGE
1882
Consumer products
companies have a
significantly higher growth
rate in Greater Cincinnati
than those that are located
in the top 25 metros.
—Bureau of Labor
and Statistics
The first national advertising campaign for Ivory Soap
was launched
1883
The first The Kroger Co. store opened in Downtown
Cincinnati
1924
The first market research department was created at
P&G
1931
The first brand management system was created at P&G
1945
Cincinnati was selected as the headquarters for
Federated Department Stores (now Macy’s, Inc.)
FAST FORWARD TO TODAY
200+ CONSUMER PRODUCTS COMPANIES
Including Frontgate, Graeter’s, Kao USA, Inc., Luxottica Retail, Macy’s, Inc.,
P&G, The Kroger Co., Sunny Delight Beverages Co., Totes, United Dairy
Farmers, and United States Playing Cards
60,000 PROFESSIONALS
Advertising, brand management, communications, corporate marketing, data
analytics, data insights, digital strategy, graphic design, packaging design,
product marketing, public relations, marketing research and strategy, mobile
applications and technology, online media, search engine optimization and
strategy, and social media
700+ BRANDING, MARKETING, ADVERTISING
AND RESEARCH BUSINESSES
Including leading global agencies like Barefoot Proximity, Empower
Mediamarketing, FRCH Design Worldwide, GYRO, Interbrand, Landor,
LaVERDAD, LPK, Possible Worldwide, Rockfish, The Creative Department,
Wolf Group, as well as regional and local firms and freelancers
8 LEADING “BIG DATA” FIRMS
Nielsen, Kantar, Ipsos, Information Resources, Inc. (IRI), Gfk USA, dunnhumby
USA, ORC International, and Burke Inc.
400+ FORTUNE® COMPANIES
Including the headquarters of nine Fortune® 500 and four Fortune® 1000 firms
A TOP-RANKED BUSINESS CLIMATE
AND LOW OPERATING COSTS
It will cost less to run your business in our region than in the majority of other large
metropolitan areas in the nation. In addition, our top-ranked business climate—
including the lowest business and capital investment rates in the Midwest—will help
provide steady, solid results for your company.
#1 CONSUMER BRAND MARKETING
CAPITAL OF THE WORLD
#2 LOWEST BUSINESS
OPERATING COSTS
The second lowest of all
U.S. metropolitan areas with
populations of two million
or more.
— KPMG Competitive
Alternatives Study, 2013
#2 PLACE WHERE STARTUPS ARE THRIVING
World-class incubators, accelerators and funding
sources are why the Greater Cincinnati region is
one of the top metropolitan areas in the nation
where startups are thriving
—CNN Money, 2012
#3 BEST CITY FOR YOUNG
ENTREPRENEURS
— Under30CEO.com
IN THE TOP 10 IN THE NATION
for new and expanded business
facilities
— Site Selection magazine, 2013
“REDI Cincinnati has given us the kind of support and access we would
not have received anywhere else. To pay this forward, we’re committed to
helping other startups succeed by mentoring them at The Brandery. We
tell them they would be minnows in an ocean if they were located in Silicon
Valley or Chicago, but not in Greater Cincinnati. Here, they have a chance to
really stand out.”
—Stuart Aiken, CEO, dunnhumby USA
#9 ECONOMIC GROWTH POTENTIAL
—Business Facilities magazine
35% OF THE TOP 100 MOST
VALUABLE GLOBAL BRANDS
are supported by firms in Greater
Cincinnati
0% OHIO’S CORPORATE INCOME
AND INVENTORY TAXES
16.4% INDUSTRY EMPLOYMENT
GROWTH IS EXPECTED FROM
2010 – 2020 vs. the national
average of 3.6 percent
EVERY GROCERY AISLE IN
THE WORLD has at least one
product branded by a Greater
Cincinnati company
ACCESSIBLE
Easy access to
2.1+ million people
in the area, 25 of
the largest metro
regions, over half of
all U.S. manufacturing
establishments,
and half of the U.S.
population.
STABLE
Enjoy a low-risk,
high-return business
environment that
yields steady, solid
results with the
lowest business and
capital investment tax
rates in the Midwest.
TALENT
Tap into any one
of the 14 colleges,
universities and
professional schools
for tomorrow’s
talented leaders.
LIFE
Take advantage of the
safe, affordable lively
environment where
the cost of living is
10% less than the
national average.
GLOBAL
Benefit from the 450
foreign-owned firms
that operate here
and the headquarters
of 9 Fortune® 500
companies—more
per capita than Los
Angeles, New York or
Chicago.
Let the Regional Economic Development
Initiative (REDI) Cincinnati connect your
company to all of the advantages the Greater
Cincinnati region offers. To learn more, please
contact REDI Cincinnati at 513-562-8474 or
visit our website at REDICincinnati.com.
300 Carew Tower
441 Vine Street
Cincinnati, OH 45202
(513) 562-8474
[email protected]
REDICincinnati.com
?GrowCincyUSA??? ?? ?REDICincinnati??? ??
?REDI?Cincinnati
14006 06.14x wb
doc_210573747.pdf