Description
Product distribution (or place) is one of the four elements of the marketing mix. Distribution is the process of making a product or service available for use or consumption by a consumer or business user, using direct means, or using indirect means with intermediaries.
A STUDY ON DISTRIBUTION CHANNEL WITH SPECIAL REFERENCE TO “BIRLA CEMENT” IN THIRUVARUR DISTRICT
INTRODUCTION
Place, distribution, channel, or intermediary.
A channel of distribution comprises a set of institutions which perform all of the activities utilized to move a product and its title from production to consumption.
COMPANY PROFILE Mr. Kumar Mangalam Birla Chairman, The Aditya Birla Group Mr. Kumar Mangalam Birla is the Chairman of the Aditya Birla group,
which is among India's largest business houses. Among its major Companies in
India are Grasim, Hindalco, Indo Gulf, UltraTech Cement and Aditya Birla Nuvo. Its JVs include Idea Cellular (Birla-Tata, [Telecom]), Birla Sun Life (Financial Services) and Birla NGK (Insulators). While Mr. Birla is the Chairman of all of the Group's blue-chip Companies in India, he serves as a Director on the Board of the Group's International Companies spanning Thailand, Indonesia, Malaysia, Philippines and Egypt. The Group's operations extend to Canada, China, USA,
U.K. and Australia as well.
OBJECTIVES OF THE STUDY Primary Objectives: ?To find out the distribution channels of Birla cement in Thiruvarur district.
?To compare the distribution system of Birla cement with other cements.
Secondary Objectives: ?To find out the advertisement efficiency of Birla cement. ?To find out the marketing situations of Birla cement from others. ?To find out the present problems faced by dealers. ?To find out the any new scheme required by the dealers.
?To give valuable suggestions to the company for increase the sales volume
IMPORTENTS OF THE STUDY
? The study is very significant to understand the distribution channels.
? The study is important to know the dealers satisfaction level for the dealership. ? The study is important to know the dealers satisfaction level in the price of the cements. ? The study is important to know the dealers preference for the quality. ? The study is very important to know the sales volume. ? The study is also analyses the effective media for improving the sales.
? The study is important to know availability of the cement.
? The study is important to know margins in the cement industries.
LIMITATION OF THE STUDY ? One of the important of the study was lack of time. Though the respondent to the study was vast due to the time constraints the sample size was limited. ? The researcher has difficulty with most of the respondents who was not willing to cooperate with the study, as they were very busy with their work. ? The research had also difficulty in getting some information, which the respondents were not interested to give. ? The researcher had difficulty with the respondents because they did not fill up the questionnaire in proper time.
? Another limitation of the study was confined with not only retailers but
also consumers for survey of this study
FINDINGS ?(26%) of the respondents are having Chettinadu cement dealership. And 16% of respondents are having Birla cement dealership. ?(26%) of the respondents feel that Chettinadu cement is having high sales volume. At the same time Birla cement is having less sales volume. ?(26%) Chettinadu cement most valuable suppliers from dealer’s point of view. And Birla cement (16%) of respondents are considering most valuable suppliers. ?(92%) of the respondents feel that quality of the product is excellent. And (8%) of the respondents feel that quality is poor. ?(14%) of the respondents satisfied with price of the products. And (86%) of the respondents not satisfied with price of the products. ?(26%) Chettinadu cement and (26%) Dalmia cement they are moving fast in cement industry. And (12%) Birla cement is moving slowly.
?(6%) of the respondents feel that order and replacement is highly satisfied. And (62%) of the respondents feel that average.
?(28%) of the respondents highly satisfied with availability of the product. And (10%) of the respondents not satisfied.
SUGGESTIONS
?Birla cement should concentrate in credit facility of the dealers.
?Fixed the standard price of the product
?Birla cement should concentrate on sales man visit for wide marketing. ?Birla cement should concentrate to attract the dealers. ?Birla cement should improve their sales promotional efforts. ?Birla cement does a market research and gets feed back. ?Birla cement should concentrate to give incentives to the sub-dealers also. ?Birla cement should concentrate to fulfill the service for dealers required.
CONCLUSION After analysis the data we have concluded that Chettinadu cement, Sankar cement, and Dalmia cement they are captured first three place and Birla cement is in fourth place. Because the sales volume of the Birla cement
is very low compare than others and the aware of the Birla cement is very less
in Thiruvarur dist. Moreover Birla cement has limited dealership with dealers.
So automatically there is lack of availability creates. Therefore Birla cement has to improve its sales promotional efforts as well as follow some strategies through effective market research and get feedback from their consumers and customers(dealers).And give more advertisement so that move powerful than others and fixed the standard price.
doc_626210596.ppt
Product distribution (or place) is one of the four elements of the marketing mix. Distribution is the process of making a product or service available for use or consumption by a consumer or business user, using direct means, or using indirect means with intermediaries.
A STUDY ON DISTRIBUTION CHANNEL WITH SPECIAL REFERENCE TO “BIRLA CEMENT” IN THIRUVARUR DISTRICT
INTRODUCTION
Place, distribution, channel, or intermediary.
A channel of distribution comprises a set of institutions which perform all of the activities utilized to move a product and its title from production to consumption.
COMPANY PROFILE Mr. Kumar Mangalam Birla Chairman, The Aditya Birla Group Mr. Kumar Mangalam Birla is the Chairman of the Aditya Birla group,
which is among India's largest business houses. Among its major Companies in
India are Grasim, Hindalco, Indo Gulf, UltraTech Cement and Aditya Birla Nuvo. Its JVs include Idea Cellular (Birla-Tata, [Telecom]), Birla Sun Life (Financial Services) and Birla NGK (Insulators). While Mr. Birla is the Chairman of all of the Group's blue-chip Companies in India, he serves as a Director on the Board of the Group's International Companies spanning Thailand, Indonesia, Malaysia, Philippines and Egypt. The Group's operations extend to Canada, China, USA,
U.K. and Australia as well.
OBJECTIVES OF THE STUDY Primary Objectives: ?To find out the distribution channels of Birla cement in Thiruvarur district.
?To compare the distribution system of Birla cement with other cements.
Secondary Objectives: ?To find out the advertisement efficiency of Birla cement. ?To find out the marketing situations of Birla cement from others. ?To find out the present problems faced by dealers. ?To find out the any new scheme required by the dealers.
?To give valuable suggestions to the company for increase the sales volume
IMPORTENTS OF THE STUDY
? The study is very significant to understand the distribution channels.
? The study is important to know the dealers satisfaction level for the dealership. ? The study is important to know the dealers satisfaction level in the price of the cements. ? The study is important to know the dealers preference for the quality. ? The study is very important to know the sales volume. ? The study is also analyses the effective media for improving the sales.
? The study is important to know availability of the cement.
? The study is important to know margins in the cement industries.
LIMITATION OF THE STUDY ? One of the important of the study was lack of time. Though the respondent to the study was vast due to the time constraints the sample size was limited. ? The researcher has difficulty with most of the respondents who was not willing to cooperate with the study, as they were very busy with their work. ? The research had also difficulty in getting some information, which the respondents were not interested to give. ? The researcher had difficulty with the respondents because they did not fill up the questionnaire in proper time.
? Another limitation of the study was confined with not only retailers but
also consumers for survey of this study
FINDINGS ?(26%) of the respondents are having Chettinadu cement dealership. And 16% of respondents are having Birla cement dealership. ?(26%) of the respondents feel that Chettinadu cement is having high sales volume. At the same time Birla cement is having less sales volume. ?(26%) Chettinadu cement most valuable suppliers from dealer’s point of view. And Birla cement (16%) of respondents are considering most valuable suppliers. ?(92%) of the respondents feel that quality of the product is excellent. And (8%) of the respondents feel that quality is poor. ?(14%) of the respondents satisfied with price of the products. And (86%) of the respondents not satisfied with price of the products. ?(26%) Chettinadu cement and (26%) Dalmia cement they are moving fast in cement industry. And (12%) Birla cement is moving slowly.
?(6%) of the respondents feel that order and replacement is highly satisfied. And (62%) of the respondents feel that average.
?(28%) of the respondents highly satisfied with availability of the product. And (10%) of the respondents not satisfied.
SUGGESTIONS
?Birla cement should concentrate in credit facility of the dealers.
?Fixed the standard price of the product
?Birla cement should concentrate on sales man visit for wide marketing. ?Birla cement should concentrate to attract the dealers. ?Birla cement should improve their sales promotional efforts. ?Birla cement does a market research and gets feed back. ?Birla cement should concentrate to give incentives to the sub-dealers also. ?Birla cement should concentrate to fulfill the service for dealers required.
CONCLUSION After analysis the data we have concluded that Chettinadu cement, Sankar cement, and Dalmia cement they are captured first three place and Birla cement is in fourth place. Because the sales volume of the Birla cement
is very low compare than others and the aware of the Birla cement is very less
in Thiruvarur dist. Moreover Birla cement has limited dealership with dealers.
So automatically there is lack of availability creates. Therefore Birla cement has to improve its sales promotional efforts as well as follow some strategies through effective market research and get feedback from their consumers and customers(dealers).And give more advertisement so that move powerful than others and fixed the standard price.
doc_626210596.ppt