STRENGTHS OF FROOTI

[sunandaC]

STRENGTHS OF FROOTI


1. Market leader in NCSD category-60% market share.


2. Innovative - First packaged Mango drink in Indian market, first
to introduce Tetra pack, PET bottle packaging in NCSD category.


3. Quick market responder - Introduced 65 ml packaging to cater
different segments.


4. Frooti has got a very large quantity basket - available in various
quantities like 65 ml, 200 ml, 250 ml, 500 ml and 1 Litre.


5. Efficient distribution network-readily available.


6. Frooti is a health drink - Contains Vitamin A.


7. Frooti has got a strong Brand Equity.

 

[jitendra05]

STRENGTHS OF FROOTI


1. Market leader in NCSD category-60% market share.


2. Innovative - First packaged Mango drink in Indian market, first
to introduce Tetra pack, PET bottle packaging in NCSD category.


3. Quick market responder - Introduced 65 ml packaging to cater
different segments.


4. Frooti has got a very large quantity basket - available in various
quantities like 65 ml, 200 ml, 250 ml, 500 ml and 1 Litre.


5. Efficient distribution network-readily available.


6. Frooti is a health drink - Contains Vitamin A.


7. Frooti has got a strong Brand Equity.

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