Strengths
• • • • • •
Scale & positioning in key food categories Financial strength and business scale Ease of capturing synergies of aquisitions Diverse range of leading brands Strong Research and Development focus Low cost of capital
Weaknesses
• •
Difficulty launching new brands Most of growth is dependent on acquisitions or expanding into new markets
Opportunities
• • • •
Operates in many fast growing categories International markets New categories, products (i.e., organic, health-focused) Value in leading brands
Threats
• • •
Competition Industry consolidation Volitile COGS over short run
doc_128222023.doc
• • • • • •
Scale & positioning in key food categories Financial strength and business scale Ease of capturing synergies of aquisitions Diverse range of leading brands Strong Research and Development focus Low cost of capital
Weaknesses
• •
Difficulty launching new brands Most of growth is dependent on acquisitions or expanding into new markets
Opportunities
• • • •
Operates in many fast growing categories International markets New categories, products (i.e., organic, health-focused) Value in leading brands
Threats
• • •
Competition Industry consolidation Volitile COGS over short run
doc_128222023.doc