Strategy and Emotions – The Right Hit can Get You the Right Customer
Knowing customers and with what things consumers get attached with and hence what to come up with concepts that help them get customers to business. The answers to all questions should be simplified down into basic emotional needs. Think about the feelings that could be generated to compel this person to buy. Think about the feelings and reasoning this person has for the goal they are trying to achieve.
Story of creating an emotional attachment with consumer.[/b]
“Doesn't every parent want their children to have it better than they did? What can a webmaster/website designer do to convey feeling in this instance? To begin with let's start with painting a picture. Stories are good at that. Using words to paint a picture for them about what our services can offer, and how those services can benefit their children with financial stability. Then we can choose pictures that convey the same kinds of feelings that our text did. For instance, maybe a image where the child is young, and then the same picture where the child is older and standing in front of a college or university. We could also use a picture of a new car to imply the financial stability and wealth to own such high-ticket items directly resulting from purchasing our products/services.”[/i]
We have to keep up the trust that consumers possess in us and avoid making offers that cannot be fulfilled. Working with reputed companies is a achievement and hence org go around for while; but there lies a fear while purchasing because they don’t like to be left alone after the purchase being made, they need continuous support may be in the form of after sales or else.
Knowing customers and with what things consumers get attached with and hence what to come up with concepts that help them get customers to business. The answers to all questions should be simplified down into basic emotional needs. Think about the feelings that could be generated to compel this person to buy. Think about the feelings and reasoning this person has for the goal they are trying to achieve.
Story of creating an emotional attachment with consumer.[/b]
“Doesn't every parent want their children to have it better than they did? What can a webmaster/website designer do to convey feeling in this instance? To begin with let's start with painting a picture. Stories are good at that. Using words to paint a picture for them about what our services can offer, and how those services can benefit their children with financial stability. Then we can choose pictures that convey the same kinds of feelings that our text did. For instance, maybe a image where the child is young, and then the same picture where the child is older and standing in front of a college or university. We could also use a picture of a new car to imply the financial stability and wealth to own such high-ticket items directly resulting from purchasing our products/services.”[/i]
We have to keep up the trust that consumers possess in us and avoid making offers that cannot be fulfilled. Working with reputed companies is a achievement and hence org go around for while; but there lies a fear while purchasing because they don’t like to be left alone after the purchase being made, they need continuous support may be in the form of after sales or else.