What are the types of resources and assistance most often sought from partners?
In most instances they fall into five categories.
- Capital. Capital is a resource that is either loaned out in exchange for interest or invested in exchange for equity. Within limits, you can use it to alleviate shortages of other resources.
- Technology and Expertise. You can convert technology and the expertise of your employees into a marketable product.
- Existing Product. Once you convert technology and expertise into a fully developed product, you have something you can sell to a customer. Most products require reasonable manufacturing economies of scale in order to be produced and sold at acceptable prices.
- Manufacturing. Manufacturing requires skill and resources if it is done with the quality and efficiency often demanded by customers.
- Marketing and Distribution (Customers). Without marketing and distribution (i.e. customers), you have no one to pay you in exchange for your product. This is usually the most important resource.
How do you find a partner?
Identify the key resources you need, but lack. This can include customers, additional capital, new products, better products, new distribution channels, expertise, additional facilities, increased production capacity, or more personnel. Look for someone who has what you need. Then ask them for it. But before you ask, you must do one very important thing. Make sure that you have something they need. If you don't take this last step you will end up wasting their time as well as yours. # What are some of the key resources that people often partner to obtain? While this will vary substantially from case to case the most frequent resources are new products, better products, marketplace or product expertise, personnel, capital, distribution channels, production capacity. The most important resource people partner to obtain are customers. You can never be too rich, too thin or have too many customers.
The Dangerous Dozen Common Partnering Mistakes
1. Cutting Yourself Too Good of a Deal. Focus on jointly making money from customers instead of from your partner. It's all too easy to generate grief and bickering when you attempt to do otherwise.
2. Lack of an Exit Strategy. Whoever best plans for the end of a partnering will best benefit from the partnership.
3. Failure to Use Deal Sheets. A Deal Sheet is a non-binding outline that walks you step-by-step through a transaction. One of its key uses is to control your partner's lawyers.
4. Misuse of Lawyers. The function served by lawyers is to look after the many details that can turn around and surprise you. You don't want to under-use or overuse them.
5. Failure to Plan and Then Keep Your Eye on the Ball. Think through your plan before you start. Determine where you want to go, how you will get there, and what you'll do when you do get there.
6. Negotiating From an Ivory Tower. You have to communicate with your people. Don't forget to involve and consult with your line managers and technicians. They know things you don't and can't know.
7. Misplaced Haste. Attempted shortcuts are more than likely to cause delays, or bad deals.
8. Ignoring Details. Details will have a disproportionate impact on the amount of value you capture from a long-term partnership. Make sure you have someone with a firm grasp of the details at the bargaining table and later at the helm.
9. Trapping Yourself into Awkward Positions. Making commitments or creating expectations while thinking on your feet can only lead you into trouble.
10. Impairing Your Ability to "Get Up and Walk." Stay uncommitted until the deal closes. Keep your alternatives open, alive and in play.
11. Ignoring the Foreclosure of Other Opportunities. Whenever you participate in a partnering, you forgo other opportunities. Be aware of what options you may be foreclosing.
12. Wrong Deal, Wrong Partner, Wrong Reasons. A partnering should leave you continuing to provide your contribution to the value chain that distinguishes you from your competitors.
In most instances they fall into five categories.
- Capital. Capital is a resource that is either loaned out in exchange for interest or invested in exchange for equity. Within limits, you can use it to alleviate shortages of other resources.
- Technology and Expertise. You can convert technology and the expertise of your employees into a marketable product.
- Existing Product. Once you convert technology and expertise into a fully developed product, you have something you can sell to a customer. Most products require reasonable manufacturing economies of scale in order to be produced and sold at acceptable prices.
- Manufacturing. Manufacturing requires skill and resources if it is done with the quality and efficiency often demanded by customers.
- Marketing and Distribution (Customers). Without marketing and distribution (i.e. customers), you have no one to pay you in exchange for your product. This is usually the most important resource.
How do you find a partner?
Identify the key resources you need, but lack. This can include customers, additional capital, new products, better products, new distribution channels, expertise, additional facilities, increased production capacity, or more personnel. Look for someone who has what you need. Then ask them for it. But before you ask, you must do one very important thing. Make sure that you have something they need. If you don't take this last step you will end up wasting their time as well as yours. # What are some of the key resources that people often partner to obtain? While this will vary substantially from case to case the most frequent resources are new products, better products, marketplace or product expertise, personnel, capital, distribution channels, production capacity. The most important resource people partner to obtain are customers. You can never be too rich, too thin or have too many customers.
The Dangerous Dozen Common Partnering Mistakes
1. Cutting Yourself Too Good of a Deal. Focus on jointly making money from customers instead of from your partner. It's all too easy to generate grief and bickering when you attempt to do otherwise.
2. Lack of an Exit Strategy. Whoever best plans for the end of a partnering will best benefit from the partnership.
3. Failure to Use Deal Sheets. A Deal Sheet is a non-binding outline that walks you step-by-step through a transaction. One of its key uses is to control your partner's lawyers.
4. Misuse of Lawyers. The function served by lawyers is to look after the many details that can turn around and surprise you. You don't want to under-use or overuse them.
5. Failure to Plan and Then Keep Your Eye on the Ball. Think through your plan before you start. Determine where you want to go, how you will get there, and what you'll do when you do get there.
6. Negotiating From an Ivory Tower. You have to communicate with your people. Don't forget to involve and consult with your line managers and technicians. They know things you don't and can't know.
7. Misplaced Haste. Attempted shortcuts are more than likely to cause delays, or bad deals.
8. Ignoring Details. Details will have a disproportionate impact on the amount of value you capture from a long-term partnership. Make sure you have someone with a firm grasp of the details at the bargaining table and later at the helm.
9. Trapping Yourself into Awkward Positions. Making commitments or creating expectations while thinking on your feet can only lead you into trouble.
10. Impairing Your Ability to "Get Up and Walk." Stay uncommitted until the deal closes. Keep your alternatives open, alive and in play.
11. Ignoring the Foreclosure of Other Opportunities. Whenever you participate in a partnering, you forgo other opportunities. Be aware of what options you may be foreclosing.
12. Wrong Deal, Wrong Partner, Wrong Reasons. A partnering should leave you continuing to provide your contribution to the value chain that distinguishes you from your competitors.