Strategic group mapping

peteritto said:
Hi, do you have sth about strategic group mapping. Thanks a lot...Peter
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Hey peter, as we know that strategic group mapping is useful for the objective of showing the competitive positions that competitor organizations take up in the industry. Well, i am uploading a document where you would get complete detail on mentioned topic.
 

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Strategic group mapping is a technique for looking at your position in your sector, field or market. Hunt coined the term 'strategic group' in 1972 when he noticed sub-groups of businesses with similar characteristics in the same market. Michael Porter then expanded the concept in the 1980s.
 
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