MANAGEMENT REPORT ON STRATEGIC ADVANTAGES ON IMPLEMENTATION OF IT SYSTEMS
Contents
?INTRODUCTION ?SYSTEM ARCHITECTURE-S/W AND H/W ?NETWORK INFRASTRUCTURE
?POTENTIAL CHALLENGES TO THE CHANGING TECHNICAL ENVIRONMENT
?ROAD MAP STRATEGY
INFORMATION INFRASTRUCTURE
COMMUNICATION DATA EXTERNAL PORTFOLIO(ERP, SCM, EDI…)
STRATEGIC & OPERATIONAL
PHYSICAL PORFOLIO(DESIGN & ENGENEERING
PROFESSIONAL PORFOLIO(CSF REPORTING SYSTEMS…)
INSTITUTIONAL PORTFOLIO(TPS, PAYROLL,ORDER ENTRY…)
Creation of 5 mega processes
SYSTEM ARCHITECTURE
Production
Sales & Marketing
R &D
Admin & Finance
Distribution
HARDWARE
MIDDLEWARE
SOFTWARE APPLICATION
NETWORK INFRASTRUCTURE BEFORE MERGER:
? 1500 machines-486 based laptops from NEC & TOSHIBA ? Touch Screen Kiosks
EDI
? S/W package –Passport ? Use Of Lotus Notes Database ? In house designed s/w for catalogs ? Data capture System (HOOVER) for sucking 300 databases ? Quick Time from Apple ? SAP (AFS module)
? Planet Reebok-info & education gathering tool ? Radnet Web Share Groupware System
AFTER MERGER:
? VML
Telephones and faxes
Privately designed architecture for voice, video and data
To communicate with Asia-Pacific countries like South Korea, China with high speed (1.54 mbps) direct lines To communicate between manufacturing units in England and USA with the distributors all around the world To co-ordinate between two headquarters for operations and inventory management
Network Infrastructure (B-B data sharing Environment -ASP model)
Country/ Liaison Offices Employees
Factories
Raw material & Component supplies
Reebok HQ
Custom-built e-HUB with LINE, a division of container port operator, Hutchinson- Whompoa in Hong Kong
Drop ship customers Customs
Reebok Trading Hong Kong
Banks
Label Providers
Transportation Providers
Workflow, message alerts, back office integration with reporting capabilities
STRATEGIC ADVANTAGES
? Core Competencies & Competitive Advantage
? Adidas technology with Reebok design ? Adidas sports with Reebok women's market ? Adidas shoes with Reebok apparel ? Adidas global strength & Reebok US strength
• • • • •
Lead-time Improvements Increase in Sales Revenue Successful product Innovations Marketing Strength & SCM Customer Relationship Management(CRM)
Potential challenges
? Two Head quarters will be hard to integrate ? Value and Relevance
? Two very different work cultures
? Effect on Investors and Analysts
? Security and Risk
? Talent and Skills
? Balance between Change and Control
Vision
• To become the leading sportswear brand within 2015
• To establish Reebok as the leading fitness and training brand • To establish Adidas in sporting category especially running and Mission basketball
Objective
• To work collectively as one brand rather than two separate brands.
Strategy plan
? Several growth initiatives within Global Sales including ? Own Retail ? E-Commerce and ? Retail Space Management
Objectives
? Take clear market positions.
? In terms of geographical distribution, North America, Greater China, Russia/CIS, Latin America, Japan, UK and India have been identified as key growth markets
? Adidas is targeted at competitive sports with its Sport Performance division based on innovation and technology towards the sports lifestyle and fashion consumer with its Sport Style division.
? Reebok will become the fitness and training brand for active and casual sports.
THE FUTURE IS IN CLOUD!!!!
A MIRAGE OF CLOUD IN MANAGEMENT
Thank you!!
doc_916846113.pptx
Contents
?INTRODUCTION ?SYSTEM ARCHITECTURE-S/W AND H/W ?NETWORK INFRASTRUCTURE
?POTENTIAL CHALLENGES TO THE CHANGING TECHNICAL ENVIRONMENT
?ROAD MAP STRATEGY
INFORMATION INFRASTRUCTURE
COMMUNICATION DATA EXTERNAL PORTFOLIO(ERP, SCM, EDI…)
STRATEGIC & OPERATIONAL
PHYSICAL PORFOLIO(DESIGN & ENGENEERING
PROFESSIONAL PORFOLIO(CSF REPORTING SYSTEMS…)
INSTITUTIONAL PORTFOLIO(TPS, PAYROLL,ORDER ENTRY…)
Creation of 5 mega processes
SYSTEM ARCHITECTURE
Production
Sales & Marketing
R &D
Admin & Finance
Distribution
HARDWARE
MIDDLEWARE
SOFTWARE APPLICATION
NETWORK INFRASTRUCTURE BEFORE MERGER:
? 1500 machines-486 based laptops from NEC & TOSHIBA ? Touch Screen Kiosks
EDI
? S/W package –Passport ? Use Of Lotus Notes Database ? In house designed s/w for catalogs ? Data capture System (HOOVER) for sucking 300 databases ? Quick Time from Apple ? SAP (AFS module)
? Planet Reebok-info & education gathering tool ? Radnet Web Share Groupware System
AFTER MERGER:
? VML
Telephones and faxes
Privately designed architecture for voice, video and data
To communicate with Asia-Pacific countries like South Korea, China with high speed (1.54 mbps) direct lines To communicate between manufacturing units in England and USA with the distributors all around the world To co-ordinate between two headquarters for operations and inventory management
Network Infrastructure (B-B data sharing Environment -ASP model)
Country/ Liaison Offices Employees
Factories
Raw material & Component supplies
Reebok HQ
Custom-built e-HUB with LINE, a division of container port operator, Hutchinson- Whompoa in Hong Kong
Drop ship customers Customs
Reebok Trading Hong Kong
Banks
Label Providers
Transportation Providers
Workflow, message alerts, back office integration with reporting capabilities
STRATEGIC ADVANTAGES
? Core Competencies & Competitive Advantage
? Adidas technology with Reebok design ? Adidas sports with Reebok women's market ? Adidas shoes with Reebok apparel ? Adidas global strength & Reebok US strength
• • • • •
Lead-time Improvements Increase in Sales Revenue Successful product Innovations Marketing Strength & SCM Customer Relationship Management(CRM)
Potential challenges
? Two Head quarters will be hard to integrate ? Value and Relevance
? Two very different work cultures
? Effect on Investors and Analysts
? Security and Risk
? Talent and Skills
? Balance between Change and Control
Vision
• To become the leading sportswear brand within 2015
• To establish Reebok as the leading fitness and training brand • To establish Adidas in sporting category especially running and Mission basketball
Objective
• To work collectively as one brand rather than two separate brands.
Strategy plan
? Several growth initiatives within Global Sales including ? Own Retail ? E-Commerce and ? Retail Space Management
Objectives
? Take clear market positions.
? In terms of geographical distribution, North America, Greater China, Russia/CIS, Latin America, Japan, UK and India have been identified as key growth markets
? Adidas is targeted at competitive sports with its Sport Performance division based on innovation and technology towards the sports lifestyle and fashion consumer with its Sport Style division.
? Reebok will become the fitness and training brand for active and casual sports.
THE FUTURE IS IN CLOUD!!!!
A MIRAGE OF CLOUD IN MANAGEMENT
Thank you!!
doc_916846113.pptx