Stickiness and Traffic Generation
A sticky website entices a visit to stay within its pages a bit longer than they otherwise might; over time that leads to a familiarity with your website.
The more familiar someone is with a business — online or off — the more comfortable they are when it comes to making a purchase.
Thus, a sticky website is one that keeps visitors not only within its web pages, but also keeps them coming back for more.
This dynamic is created with a mix of good content and good design.
A sticky website entices a visit to stay within its pages a bit longer than they otherwise might; over time that leads to a familiarity with your website.
The more familiar someone is with a business — online or off — the more comfortable they are when it comes to making a purchase.
Thus, a sticky website is one that keeps visitors not only within its web pages, but also keeps them coming back for more.
This dynamic is created with a mix of good content and good design.