Creating a business’s brand is vitally important if you want it to succeed. If you name any multi-national corporation then you can almost instantly recognise their logo. In fact, logos and brands are now so popular and instantly recognisable that there’s a ‘logos quiz game’ on the iPhone.
The app has been downloaded 30,000,000 times and this shows the undoubted importance of establishing a company brand and logo. Of course, your small scale business won’t appear on this app (yet) because you won’t have the millions of pounds available that these companies have. But, there are a couple of simple steps that you can take to establish your company brand.
Simple can be Memorable
All businesses need a company logo. One simple mistake that people make it to try and design a logo that is far too complicated. The more ‘fancy’ and ‘artistic’ you make your logo, the harder it is to replicate and this damages the company brand. You want your logo to be instantly recognisable, so keep it simple. If you think of companies like Nike or Adidas, they have incredibly simple logos and that’s part of the reason they successful.
If you create a simple logo then you can replicate it, placing it on everything that you create and distribute.
Build your Brand through Repetition
Once you’ve got a company name and logo then you can start building a brand. When you’ve established a ‘look and a feel’ for your business, it is time to distribute your vision. The best way to build a brand is through repetition. For this reason, you should consider incorporating your company logo on all the materials you distribute. Whenever you’re sending a letter or a leaflet, your logo should be prominent as this will subliminally associate the brand with the company. If you’re interested in taking this further, some companies will even personalise printed envelopes for your business.
Adopt a Dress Code for Staff[/b]
If you’re running a shop then consider asking your staff to wear company uniform with a printed logo on. This will have benefits for both customer service and professionalism in your work force as, although staff enjoy wearing their own clothes, it can limit their interaction with customers.
A uniform will build brand recognition both inside the store (increasing customer satisfaction) and outside the store if you establish a chain. Once more, make the logo prominent so customers have no doubts.
So there you go, three simple tips on how to create a brand for your business.