ajitasingh
New member
uploading a project on starbucks analysis
starbucks
- Thread starter ajitasingh
- Start date
-
- Tags
- starbucks
Kalpana Heliya
Par 100 posts (V.I.P)
Thanku Ajitasingh...good project.
The content of the project are as follows:
Mission and Vision Statement
Company Background and History
Porter’s 5 forces
7
Value chain Analysis
Competitive position of Starbucks
SWOT Analysis
Marketing Philosophy
Segmentation, Targeting and Positioning
Marketing Strategies – 4Ps (Product, Price, Place, Promotion)
Product life cycle
New Product Description
A message from Howard Schultz