Description
In 1971, Jerry Baldwin, Zev Siegel, and Gordon Bowker opened the first store in Seattle.
Inspired and mentored by Alfred Peet.
First store opened in Pikes Place, a touristy area in Seattle.
Customers were encouraged to learn how to grind the beans and make their own freshly brewed coffee at home.
The store did not offer fresh-brewed coffee sold by the cup like today, they sold beans and coffee makers.
The store was an immediate success, with sales exceeding expectations.
Starbucks Coffee
BA 4700
MARKETING MANAGEMENT
L.P. CHE
Starbucks! be"#$$#$"s
%
I$ &'7&( )err* Ba+,-#$( .e/ S#e"e+( a$, Gor,o$ Bo-ker
o0e$e, t1e f#rst store #$ Seatt+e.
%
I$s0#re, a$, 2e$tore, b* A+fre, Peet.
%
3#rst store o0e$e, #$ P#kes P+ace( a tour#st* area #$ Seatt+e.
%
Custo2ers -ere e$coura"e, to +ear$ 1o- to "r#$, t1e
bea$s a$, 2ake t1e#r o-$ fres1+* bre-e, coffee at 1o2e.
%
T1e store ,#, $ot offer fres14bre-e, coffee so+, b* t1e cu0
+#ke to,a*( t1e* so+, bea$s a$, coffee 2akers.
%
T1e store -as a$ #22e,#ate success( -#t1 sa+es e5cee,#$"
e50ectat#o$s.
Ho-ar, Sc1u+t6
%
bus#$ess 2a$ fro2 Ne- 7ork /#s#te, Starbucks #$ &'8&.
%
Pursue, a 9ob at Starbucks( a$, f#$a++* after 2uc1
,e+#berat#o$s 1e -as offere, a 9ob #$ Se0te2ber of &'8:.
%
Sc1u+t6 1a, a /#s#o$ for Starbucks!
&. a$te, to e50a$, t1e co20a$*
:. ;#s#te, Ita+* a$, +o/e, t1e co$ce0t of t1e Ita+#a$ Bar
%
Starbucks o-$er ,#, $ot 1a/e t1e sa2e /#s#o$ for
Starbucks
%
Sc1u+t6 +eft Starbucks to o0e$ I+ G#or$a+e( a coffee bar
base, o$ -1at 1e sa- #$ Ita+*.
Starbucks
%
I$ &'87( Sc1u+t6 bou"1t Starbucks a$,
tur$e, t1e co20a$* o0erat#o$s arou$,.
%
B*
A#e,r#c1 Coffee I$c.
>
Car#bou Coffee I$c.
>
Au$k#$G Bra$,s I$c.
%
Loca+ Cafes
>
3ast foo, a$,
co$/e$#e$ce stores
DIRECT COMPETITION:
SBJL CB
Re/e$ues -#++ "ro- b* about :0O a$$ua++* a$,
>
Net ear$#$"s b* :04:HO a$$ua++* for t1e $e5t
t1ree to f#/e *ears.
Prof#tab#+#t* a$, Pro,uct#/#t*
A$a+*s#s
Cost4;o+u2e4Prof#t
Re+at#o$s1#0s
Sa+es C:00=DI4(07H(H::
C+essD ;C 4&(K8H(':8
I
=''(H'4PCo$tr#but#o$ Mar"#$
P;CM
I=''(H'4M4(07H(H:
.H8K or H8.KO
Break4E/e$ a$, Tar"et Prof#t
A$a+*s#s
%
ReFu#re, Le/e+ of Sa+es C,o++ars #$ 000sD for :00=
3#5e, Cost Q Prof#t CI0DPRLS #$ I
P;CM
I00=
77 Q 0 P I=(4&8(HK& CBreak E/e$ Po#$tD
.H8K
Pro9ect#o$s of Sa+es of Market#$"
E50e$,#tures
Prob+e2s a$,
Barr#er to e$tr* #s +o-.
>
S0ec#a+t* coffees are e50e$s#/e.
>
Hea+t1 co$sc#ous 2a* +ea, to co$su2ers to
stra* a-a* fro2 t1e caffe#$ate, ,r#$ks.
>
Too 2a$* stores e/er*-1ere > 0eo0+e "et s#ck
of see#$" Starbucks.
Prob+e2s a$,
E50a$, to 2ore cou$tr#es arou$, t1e "+obe.
>
T*#$" -ebs#te to t1e store b* or,er#$" o$+#$e
a$, 0#ck#$" #t u0 at t1e store.
>
In 1971, Jerry Baldwin, Zev Siegel, and Gordon Bowker opened the first store in Seattle.
Inspired and mentored by Alfred Peet.
First store opened in Pikes Place, a touristy area in Seattle.
Customers were encouraged to learn how to grind the beans and make their own freshly brewed coffee at home.
The store did not offer fresh-brewed coffee sold by the cup like today, they sold beans and coffee makers.
The store was an immediate success, with sales exceeding expectations.
Starbucks Coffee
BA 4700
MARKETING MANAGEMENT
L.P. CHE
Starbucks! be"#$$#$"s
%
I$ &'7&( )err* Ba+,-#$( .e/ S#e"e+( a$, Gor,o$ Bo-ker
o0e$e, t1e f#rst store #$ Seatt+e.
%
I$s0#re, a$, 2e$tore, b* A+fre, Peet.
%
3#rst store o0e$e, #$ P#kes P+ace( a tour#st* area #$ Seatt+e.
%
Custo2ers -ere e$coura"e, to +ear$ 1o- to "r#$, t1e
bea$s a$, 2ake t1e#r o-$ fres1+* bre-e, coffee at 1o2e.
%
T1e store ,#, $ot offer fres14bre-e, coffee so+, b* t1e cu0
+#ke to,a*( t1e* so+, bea$s a$, coffee 2akers.
%
T1e store -as a$ #22e,#ate success( -#t1 sa+es e5cee,#$"
e50ectat#o$s.
Ho-ar, Sc1u+t6
%
bus#$ess 2a$ fro2 Ne- 7ork /#s#te, Starbucks #$ &'8&.
%
Pursue, a 9ob at Starbucks( a$, f#$a++* after 2uc1
,e+#berat#o$s 1e -as offere, a 9ob #$ Se0te2ber of &'8:.
%
Sc1u+t6 1a, a /#s#o$ for Starbucks!
&. a$te, to e50a$, t1e co20a$*
:. ;#s#te, Ita+* a$, +o/e, t1e co$ce0t of t1e Ita+#a$ Bar
%
Starbucks o-$er ,#, $ot 1a/e t1e sa2e /#s#o$ for
Starbucks
%
Sc1u+t6 +eft Starbucks to o0e$ I+ G#or$a+e( a coffee bar
base, o$ -1at 1e sa- #$ Ita+*.
Starbucks
%
I$ &'87( Sc1u+t6 bou"1t Starbucks a$,
tur$e, t1e co20a$* o0erat#o$s arou$,.
%
B*
A#e,r#c1 Coffee I$c.
>
Car#bou Coffee I$c.
>
Au$k#$G Bra$,s I$c.
%
Loca+ Cafes
>
3ast foo, a$,
co$/e$#e$ce stores
DIRECT COMPETITION:
SBJL CB
Re/e$ues -#++ "ro- b* about :0O a$$ua++* a$,
>
Net ear$#$"s b* :04:HO a$$ua++* for t1e $e5t
t1ree to f#/e *ears.
Prof#tab#+#t* a$, Pro,uct#/#t*
A$a+*s#s
Cost4;o+u2e4Prof#t
Re+at#o$s1#0s
Sa+es C:00=DI4(07H(H::
C+essD ;C 4&(K8H(':8
I
=''(H'4PCo$tr#but#o$ Mar"#$P;CM
I
=''(H'4M4(07H(H:.H8K or H8.KOBreak4E/e$ a$, Tar"et Prof#t
A$a+*s#s
%
ReFu#re, Le/e+ of Sa+es C,o++ars #$ 000sD for :00=
3#5e, Cost Q Prof#t CI0DPRLS #$ I
P;CM
I
00=77 Q 0 P I=(4&8(HK& CBreak E/e$ Po#$tD.H8K
Pro9ect#o$s of Sa+es of Market#$"
E50e$,#tures
Prob+e2s a$,
Barr#er to e$tr* #s +o-.
>
S0ec#a+t* coffees are e50e$s#/e.
>
Hea+t1 co$sc#ous 2a* +ea, to co$su2ers to
stra* a-a* fro2 t1e caffe#$ate, ,r#$ks.
>
Too 2a$* stores e/er*-1ere > 0eo0+e "et s#ck
of see#$" Starbucks.
Prob+e2s a$,
E50a$, to 2ore cou$tr#es arou$, t1e "+obe.
>
T*#$" -ebs#te to t1e store b* or,er#$" o$+#$e
a$, 0#ck#$" #t u0 at t1e store.
>