abhishreshthaa
Abhijeet S
One of the very important requisites of a media planner is familiarity with media choices and various sources of media information. Media information is available from sources within the media itself as well as external sources. Some of the media source books in the Indian context and other database publications often used by media planners include the following.
Population Census
Conducted every ten years, the census probably is the most broadbased database offering a profile of the Indian people. The census data provide information about the population size, population strata, age, sex ratio, literacy level, family size and forms, etc. the data also provides information about various castes, religions, faiths and beliefs.
Annual Economic Survey
This provides an industrial survey, based on SEC (Socio-economic classification), income and occupation, etc.
India-Year Book
Brought out by the Publications Division of the Ministry of Information and Broadcasting, the India-yearbook provides a holistic view of data on various aspects of governance, demographics, progress, etc. Since the data are compiled from various governmental sources, they have a high degree of accuracy and authenticity.
INFA (research on print media)
The Indian News and Feature Alliance Year Book, known as the INFA yearbook, is published every year from Delhi and it details information on various newspapers and magazines. The data includes basic information about India, who is who in the press, in marketing and advertising, a list of publication with details about number of editions, mechanical data about the size of the publication, what kind of ad. material will be acceptable to them, circulation and names of the concerned persons in the ad. department, etc.
Audit Bureau of Circulation (research on print media)
In the early days of advertising, each medium reflected its circulation figures. Inconsistencies in reporting and a tendency on the part of certain media to inflate figures put a question mark on the credibility of the figures. To provide an impartial assessment, an organization known as the Audit Bureau of Circulation, better known as ABC, came into being with the support of newspaper publishers, magazine publishers, advertisers and advertising agencies. ABC provides advertisers with impartial and authentic check of circulation statements of member publications.
Population Census
Conducted every ten years, the census probably is the most broadbased database offering a profile of the Indian people. The census data provide information about the population size, population strata, age, sex ratio, literacy level, family size and forms, etc. the data also provides information about various castes, religions, faiths and beliefs.
Annual Economic Survey
This provides an industrial survey, based on SEC (Socio-economic classification), income and occupation, etc.
India-Year Book
Brought out by the Publications Division of the Ministry of Information and Broadcasting, the India-yearbook provides a holistic view of data on various aspects of governance, demographics, progress, etc. Since the data are compiled from various governmental sources, they have a high degree of accuracy and authenticity.
INFA (research on print media)
The Indian News and Feature Alliance Year Book, known as the INFA yearbook, is published every year from Delhi and it details information on various newspapers and magazines. The data includes basic information about India, who is who in the press, in marketing and advertising, a list of publication with details about number of editions, mechanical data about the size of the publication, what kind of ad. material will be acceptable to them, circulation and names of the concerned persons in the ad. department, etc.
Audit Bureau of Circulation (research on print media)
In the early days of advertising, each medium reflected its circulation figures. Inconsistencies in reporting and a tendency on the part of certain media to inflate figures put a question mark on the credibility of the figures. To provide an impartial assessment, an organization known as the Audit Bureau of Circulation, better known as ABC, came into being with the support of newspaper publishers, magazine publishers, advertisers and advertising agencies. ABC provides advertisers with impartial and authentic check of circulation statements of member publications.