Business-education
Business Education
<h2>Sony M4 aqua cannot Be Used Underwater</h2>

Sony M4 aqua is the device which allows you to use the camera underwater, this is what they have advertised their product in such a way that increase anxiety and lure myriads of consumers. But, it looks like they have tried to mislead people through advertising. You may have bought a Sony M4 aqua because you wanted to use the camera underwater, but there is an implication you mush definitely be aware off. The device was certified with IP ratings of 65 and 68; they can withstand water up to 1.5 meters deep for 30 minutes.
However, the new support section on the Sony website for the handset advises against submerging the device. On their website, they have clearly mentioned that users should not use the device underwater. “Just make sure you don’t submerge your device in bath water and you wash off those soap suds when you're done. Remember not to use the device underwater”.
Well, but in their advertising they have used the words which can lead to camouflage and mislead consumers. Sony do say that the device can be used when your fingers are wet, in dusty environment (like "a windy beach" or "a dusty trail"), or taking photos or videos in "wet surroundings". Advertising uses flattery languages and persuade the people to buy the product which they don’t have to. Today, it has been very difficult to understand the concept of an advertisement, only sex and unethical advertising practices sales the product.
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