Some Mgt Articles

The importance of retail by students of JBIMS
http://www.indiainfoline.com/bisc/ari/plac.pdf


New age corporate branding
http://www.indiainfoline.com/bisc/ari/newa.pdf


Making of an Indian MNC
http://www.indiainfoline.com/bisc/ari/maki.pdf


Credit risk management
http://www.indiainfoline.com/bisc/ari/cred.pdf


Developing Cool Products
http://www.indiainfoline.com/bisc/ari/deco.pdf


Life Insurance Market in India
http://www.indiainfoline.com/bisc/ari/liin.pdf


Killing Brands Successfully
http://www.indiainfoline.com/bisc/ari/kibr.pdf


The Buzz on Buzz Marketing
http://www.indiainfoline.com/bisc/ari/buzz.pdf


Secrets of Software Success
http://www.indiainfoline.com/bisc/ari/secr.pdf


Life after one hundred billion
http://www.indiainfoline.com/bisc/ari/life.pdf


Ad Wars: Colas fight it out
http://www.indiainfoline.com/bisc/ari/adwa.pdf


Relevance of niche marketing in the Indian context
http://www.indiainfoline.com/bisc/ari/rele.pdf


Indian banking sector: The changing landscape
http://www.indiainfoline.com/bisc/ari/inba.pdf


Branding as a risk-reduction device - Myth or Reality?
http://www.indiainfoline.com/bisc/ari/myre.pdf


Developing Cool Products
http://www.indiainfoline.com/bisc/ari/deco.pdf
 
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