SOCIAL NETWORKING SITES for advertising

vikram chawla

vikram chawla

Vikram Chawla
There are many social networking sites like Facebook, orkut, linkedin etc..
how do you think these sites should be used by the advertisers of various companies for advertising their products....

Do you think this is an effective medium..??
 
The social networking sites have a become a rage these days with the advertisers..

Service providers advertise their services by creating fan pages,, groups on orkut and facebook..which greatly help them to be in touch with the customers and also help in public relations without incurring any kind of cost..
similarly many of the product companies have also started placing paid ads on these sites...due to the huge reach and regular use of these sites,,the product companies as well get a good market..

orkut was also used by BJP for their election campaign in the recently concluded elections...
 
Social Medias are very effective in the Communication campaign as mentioned by Vikram BJP explored Orkut during Elections.

One of the biggest advantage with them is there is no Budget required for a web strategy and it is effective, and during times like Recession these mediums can be best utilized.An opportunity to reach a significant size of potential clients without involving extensive time and investment.


Companies are deploying to more of social media vis-a-vis the conventional ones
 
Social websites are now a days becoming a good source of advertisements. We constantly watch that different companies are using social networking websites as their main media of promotion. Its still a new concept in India and all companies know the importance of targeting Indian consumers by this media as internet users in India growing at rapid pace and there is big emerging user group who frequently use this media source.

Biggest examples are - Orkut, Facebook, Twitter, etc
there are groups and communities of such companies on these website which keep product users updated about their products and also try to attract new users.

New and Excellent Way of Marketing
 
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