Social Network Advertising

[vikram chawla]

SOCIAL NETWORK ADVERTISING

In India social networking is a relatively new concept due to obvious reasons: low penetration of PCs and laptops and patchy broadband connections. What that means is that while people were aware of these social networking groups and applications they had limited means to access them. However in the last four years the social networking landscape has changed quite a bit in India. In a relatively short period of time certain social networking sites like Orkut and Fropper appear to have taken off, and new ones like Linkedin and Facebook are beginning to find traction among Indian users.

It is Online Advertising with a focus on social networking sites. This is a relatively immature market, but it has shown a lot of promise as advertisers is able to take advantage of the demographic information the user has provided to the social networking site. In the last 2 years many small and big companies have shown a lot of interest in advertising on these sites. Even in the currently held elections, BJP had used orkut for advertising their party campaign among the youth.

:SugarwareZ-298:

 

[jitendra05]

Re: newly coming up..social network advertising..

SOCIAL NETWORK ADVERTISING

In India social networking is a relatively new concept due to obvious reasons: low penetration of PCs and laptops and patchy broadband connections. What that means is that while people were aware of these social networking groups and applications they had limited means to access them. However in the last four years the social networking landscape has changed quite a bit in India. In a relatively short period of time certain social networking sites like Orkut and Fropper appear to have taken off, and new ones like Linkedin and Facebook are beginning to find traction among Indian users.

It is Online Advertising with a focus on social networking sites. This is a relatively immature market, but it has shown a lot of promise as advertisers is able to take advantage of the demographic information the user has provided to the social networking site. In the last 2 years many small and big companies have shown a lot of interest in advertising on these sites. Even in the currently held elections, BJP had used orkut for advertising their party campaign among the youth.

:SugarwareZ-298:

Hey vikram, thanks for shairng such a nice information on social network advertisement which has become the important part of any marketing marketing campaign. For more detailed information, please download my presentation.