B2B MARKETING[/b]
People gain information, education, news, etc., by electronic media and print media. Social media are distinct from industrial or traditional media, such as newspapers, television, and film.
Some of these properties are:
1. Reach – to both industrial and social media
2. Accessibility - to the means of production for industrial media are typically owned privately or by government;
3. Usability - industrial media production typically requires specialized skills and training.
4. Recency - the time lag between communications produced by industrial media can be long (days, weeks, or even months) compared to social media (which can be capable of virtually instantaneous responses; only the participants determine any delay in response).
5. Permanence - industrial media, once created, cannot be altered (once a magazine article is printed and distributed changes cannot be made to that same article) whereas social media can be altered almost instantaneously by comments or editing.
The term "business-to-business" was originally coined to describe the electronic communications between businesses or enterprises in order to distinguish it from the communications between businesses and consumers (B2C). It eventually came to be used in marketing as well, initially describing only industrial or capital goods marketing. Today it is widely used to describe all products and services used by enterprises. Many professional institutions and the trade publications focus much more on B2C than B2B, although most sales and marketing personnel are in the B2B sector
[/b]
In today's economy B2B companies are decreasing their marketing dollars and spending more online. A recent survey by B2B Magazine revealed that over 48% of those surveyed were increasing their online marketing spend. [/b][/b]
Why is there such effectiveness in social media? [/b][/b]
Social media allows companies to relate to one another and bypass the fluff. It helps us share opinions, insights, experiences, and perspectives with each other
In a recent study done by Knowledge Storm of B2B technology decision makers the following statistics were revealed:
90% Participate in Video
80% Participate in Blogs
80% Participate in Wikis
69% Participate in Social Networks
53% Participate in Podcasts
[/list]
In the same study it was shared that of 69% of B2B buyers use social networks "primarily for business networking and development." Explore the opportunity to reach out to key influencers in your target market and optimize your content and social media applications for syndication.
Social media enables you to:
Share your expertise and knowledge
Tap into the wisdom of your consumers
Enables customers helping customers
Engages prospects through customer evangelism
[/list]
People gain information, education, news, etc., by electronic media and print media. Social media are distinct from industrial or traditional media, such as newspapers, television, and film.
Some of these properties are:
1. Reach – to both industrial and social media
2. Accessibility - to the means of production for industrial media are typically owned privately or by government;
3. Usability - industrial media production typically requires specialized skills and training.
4. Recency - the time lag between communications produced by industrial media can be long (days, weeks, or even months) compared to social media (which can be capable of virtually instantaneous responses; only the participants determine any delay in response).
5. Permanence - industrial media, once created, cannot be altered (once a magazine article is printed and distributed changes cannot be made to that same article) whereas social media can be altered almost instantaneously by comments or editing.
The term "business-to-business" was originally coined to describe the electronic communications between businesses or enterprises in order to distinguish it from the communications between businesses and consumers (B2C). It eventually came to be used in marketing as well, initially describing only industrial or capital goods marketing. Today it is widely used to describe all products and services used by enterprises. Many professional institutions and the trade publications focus much more on B2C than B2B, although most sales and marketing personnel are in the B2B sector
[/b]
In today's economy B2B companies are decreasing their marketing dollars and spending more online. A recent survey by B2B Magazine revealed that over 48% of those surveyed were increasing their online marketing spend. [/b][/b]
Why is there such effectiveness in social media? [/b][/b]
Social media allows companies to relate to one another and bypass the fluff. It helps us share opinions, insights, experiences, and perspectives with each other
In a recent study done by Knowledge Storm of B2B technology decision makers the following statistics were revealed:
90% Participate in Video
80% Participate in Blogs
80% Participate in Wikis
69% Participate in Social Networks
53% Participate in Podcasts
[/list]
In the same study it was shared that of 69% of B2B buyers use social networks "primarily for business networking and development." Explore the opportunity to reach out to key influencers in your target market and optimize your content and social media applications for syndication.
Social media enables you to:
Share your expertise and knowledge
Tap into the wisdom of your consumers
Enables customers helping customers
Engages prospects through customer evangelism
[/list]