Guidelines and policies are important as an organization struggles to deal with the social media phenomenon and the need to keep up.
Rules of Engagement at Intel:-[/b]
Be transparent. Transparency is about your identity and relationship to Intel. You still need to keep confidentiality around proprietary information and content.
Be judicious. All statements must be true and not misleading and all claims must be substantiated and approved. Also be smart about protecting yourself, your privacy, and Intel Confidential information.
Perception is reality. In online social networks, the lines between public and private, personal and professional are blurred.
Social communication from Intel should help our customers, partners, and co-workers. It should be thought-provoking and build a sense of community. If it helps people improve knowledge or skills, build their businesses, do their jobs, solve problems, or understand Intel better—then it's adding value.
As a business and as a corporate citizen, Intel is making important contributions to the world, to the future of technology, and to public dialogue on a broad range of issues. Our business activities are increasingly focused on high-value innovation.
There can be a fine line between healthy debate and incendiary reaction. Do not denigrate our competitors or Intel. Nor do you need to respond to every criticism or barb. Try to frame what you write to invite differing points of view without inflaming others.
A social media policy should be a far more comprehensive document and is the starting point for an organisations social media risk management. Whereas guidelines are a one page quick summary of a companies’ expectations of behaviour on-line, the purpose of a policy is to provide detailed information about how a company is approaching social media.
When developing a social media policy, the following should be taken into consideration;
Have you defined social media? You need to have a definition that is wide enough to cover social media platforms commonly used now, as well as any that might become used in the future.
What is the purpose of your policy? What is the company’s overall strategy with regards to social media and how do you envisage employees engaging in this space?
If using social media as an overall company strategy, who is responsible for the implementation and mentoring/management of social media in your workplace?
You need to be upfront and specific about what is an absolute no-no. What are the prohibited forms of communication?
There need to be some guidelines about the setting up and general use of social media.
Do you wish to monitor employee use of social media? Have you received legal advice about this and inserted the correct clauses into the policy regarding monitoring?
The most important part: what are the appropriate use guidelines? This section needs to cover off on areas such as confidentiality, privacy, honesty and accuracy, competition, respect and fair use.
There needs to be a section where the employee signs the policy and indicates that they have understood the policy.
Ideally, an organisation would spend some time developing a customised social media policy that enables employees to engage on-line without the need for prior approval. This policy should then have guidelines as a cover page for quick reference. Don’t forget that a policy is useless if employees are not trained on its’ content.
Rules of Engagement at Intel:-[/b]
Be transparent. Transparency is about your identity and relationship to Intel. You still need to keep confidentiality around proprietary information and content.
Be judicious. All statements must be true and not misleading and all claims must be substantiated and approved. Also be smart about protecting yourself, your privacy, and Intel Confidential information.
Perception is reality. In online social networks, the lines between public and private, personal and professional are blurred.
Social communication from Intel should help our customers, partners, and co-workers. It should be thought-provoking and build a sense of community. If it helps people improve knowledge or skills, build their businesses, do their jobs, solve problems, or understand Intel better—then it's adding value.
As a business and as a corporate citizen, Intel is making important contributions to the world, to the future of technology, and to public dialogue on a broad range of issues. Our business activities are increasingly focused on high-value innovation.
There can be a fine line between healthy debate and incendiary reaction. Do not denigrate our competitors or Intel. Nor do you need to respond to every criticism or barb. Try to frame what you write to invite differing points of view without inflaming others.
A social media policy should be a far more comprehensive document and is the starting point for an organisations social media risk management. Whereas guidelines are a one page quick summary of a companies’ expectations of behaviour on-line, the purpose of a policy is to provide detailed information about how a company is approaching social media.
When developing a social media policy, the following should be taken into consideration;
Have you defined social media? You need to have a definition that is wide enough to cover social media platforms commonly used now, as well as any that might become used in the future.
What is the purpose of your policy? What is the company’s overall strategy with regards to social media and how do you envisage employees engaging in this space?
If using social media as an overall company strategy, who is responsible for the implementation and mentoring/management of social media in your workplace?
You need to be upfront and specific about what is an absolute no-no. What are the prohibited forms of communication?
There need to be some guidelines about the setting up and general use of social media.
Do you wish to monitor employee use of social media? Have you received legal advice about this and inserted the correct clauses into the policy regarding monitoring?
The most important part: what are the appropriate use guidelines? This section needs to cover off on areas such as confidentiality, privacy, honesty and accuracy, competition, respect and fair use.
There needs to be a section where the employee signs the policy and indicates that they have understood the policy.
Ideally, an organisation would spend some time developing a customised social media policy that enables employees to engage on-line without the need for prior approval. This policy should then have guidelines as a cover page for quick reference. Don’t forget that a policy is useless if employees are not trained on its’ content.