Description
It explains the Presentation on Social Networking and Brand Promotion. It talks about facebook and orkut can be used as marketing tool
Marketing Project
Social Networking AND Brand Promotion
Social Networking
? Orkut, Facebook, Twitter and Linkedln
? Emerging trends- real time and live
feeds ? Brand Promotion ? Business model ? Over half a billion users.
Orkut/Facebook as Marketing Tool
? Targeting interest groups(over 400m active users)
? Getting after sales product
? Understanding Competitor strength and ? ? ? ?
weakness Promotion : Tell-a-friend & download discount coupon Creating awareness through interactive games Advertisement [paid, shown to all users] Promotion [ free, can be shown to linked user]
Twitter as Marketing Tool
? Microblogging; upto 140 characters
? Converse : Mass as well as personal
? ? ? ?
communication After sales customer opinions Raising awareness & Troubleshooting help. Understanding customer base – Geographically Innovation thinking
? Giving the discount coupons to people who followed
them (Dell) ? Engage the techno-managers and researchers in their new developments (IBM)
LinkedIn as Marketing tool
? Over 60m active users
? B2B - Reach influential professionals
? Generate awareness among business decision
makers ? Creating an Event – targeting specific audience [pre-launch test market in some high valued products] ? Selling through In-store
SURVEY RESULTS
Do you use Social Networking Site?
No 6%
Which all social networking sites do you use?
90 80 70 60 50 40 30 20 10
Yes 94%
0 Facebook Orkut Twitter Linkedln
SURVEY RESULTS
Have you noticed advertisements and promotions on social networking sites?
No 29% Yes 71%
Have you participated in any promotion campaign on social networking sites?
Online promotion is more informative than TV
45 40
35
30 No 48% 25
Yes 52%
20 15 10 5 0
Reference: The New Symbiosis of Professional Networks Survey Results, SNCR Research Symposium Harvard University - November, 6th 2009
?THANK YOU
doc_652196988.pptx
It explains the Presentation on Social Networking and Brand Promotion. It talks about facebook and orkut can be used as marketing tool
Marketing Project
Social Networking AND Brand Promotion
Social Networking
? Orkut, Facebook, Twitter and Linkedln
? Emerging trends- real time and live
feeds ? Brand Promotion ? Business model ? Over half a billion users.
Orkut/Facebook as Marketing Tool
? Targeting interest groups(over 400m active users)
? Getting after sales product
? Understanding Competitor strength and ? ? ? ?
weakness Promotion : Tell-a-friend & download discount coupon Creating awareness through interactive games Advertisement [paid, shown to all users] Promotion [ free, can be shown to linked user]
Twitter as Marketing Tool
? Microblogging; upto 140 characters
? Converse : Mass as well as personal
? ? ? ?
communication After sales customer opinions Raising awareness & Troubleshooting help. Understanding customer base – Geographically Innovation thinking
? Giving the discount coupons to people who followed
them (Dell) ? Engage the techno-managers and researchers in their new developments (IBM)
LinkedIn as Marketing tool
? Over 60m active users
? B2B - Reach influential professionals
? Generate awareness among business decision
makers ? Creating an Event – targeting specific audience [pre-launch test market in some high valued products] ? Selling through In-store
SURVEY RESULTS
Do you use Social Networking Site?
No 6%
Which all social networking sites do you use?
90 80 70 60 50 40 30 20 10
Yes 94%
0 Facebook Orkut Twitter Linkedln
SURVEY RESULTS
Have you noticed advertisements and promotions on social networking sites?
No 29% Yes 71%
Have you participated in any promotion campaign on social networking sites?
Online promotion is more informative than TV
45 40
35
30 No 48% 25
Yes 52%
20 15 10 5 0
Reference: The New Symbiosis of Professional Networks Survey Results, SNCR Research Symposium Harvard University - November, 6th 2009
?THANK YOU
doc_652196988.pptx