Social Media Marketing Mistakes
While using social media, let us today learn things from others mistakes. Over here others I mean the US. The marketers in US had targeted the social media for marketing their brands and capturing more and more number of customers. The reasons why they failed is Cleary depicted in the picture, and the results were concluded from the survey conducted in US.
The marketing personnel’s did not put in the required amount of time needed and hence they lacked behind the time resource. Secondly they jumped into this social media without any set strategy in place, which again lead to unclear objectives and unclear achievements and finally no graph set to analyze results. Failure to predict future on the basis of present performance and setting up of upgraded strategies. Possessing undefined goals and objectives another reason for failure to be faced. Not having a realistic budget and managing and planning expenses without any parameters setting etc.
Hence the greatest barrier to the entry into social media includes 41% time constraints, 20& skepticism of returns, 12% because there are many platforms to decide to step into, 10% not appointing the appropriate executives, 8% lack of direction, 6% lack of knowledge of technology.
Reputation management is an important part of any social media strategy, but be careful not to take this overboard. In other words, don’t reply to every negative comment on your blog or about your company.
Give if you want to receive. Conversation requires 2 or more people interacting with one another. In other words, you can’t just be broadcasting one way messages and expect social media success.
Nestlé's (NESN) Facebook page erupted in a flame war when Greenpeace staged a protest of the chocolate maker's alleged use of palm oil from deforested areas in Indonesia. The "official" posts in response to comments were overly flippant and defensive, which only fueled the firestorm. The now infamous Domino's YouTube video, in which employees did some highly unappetizing things to the chain's food, erupted into a full-fledged crisis. Although the chief executive officer provided a video statement/response, some felt the company's reply took far too long.
Don’t attempt to disguise the audience, provide information that is true and facts to all. Marketing through social media and brand involvement. With all the mishaps with social media; marketers still continue social media marketing.
While using social media, let us today learn things from others mistakes. Over here others I mean the US. The marketers in US had targeted the social media for marketing their brands and capturing more and more number of customers. The reasons why they failed is Cleary depicted in the picture, and the results were concluded from the survey conducted in US.
The marketing personnel’s did not put in the required amount of time needed and hence they lacked behind the time resource. Secondly they jumped into this social media without any set strategy in place, which again lead to unclear objectives and unclear achievements and finally no graph set to analyze results. Failure to predict future on the basis of present performance and setting up of upgraded strategies. Possessing undefined goals and objectives another reason for failure to be faced. Not having a realistic budget and managing and planning expenses without any parameters setting etc.
Hence the greatest barrier to the entry into social media includes 41% time constraints, 20& skepticism of returns, 12% because there are many platforms to decide to step into, 10% not appointing the appropriate executives, 8% lack of direction, 6% lack of knowledge of technology.
Reputation management is an important part of any social media strategy, but be careful not to take this overboard. In other words, don’t reply to every negative comment on your blog or about your company.
Give if you want to receive. Conversation requires 2 or more people interacting with one another. In other words, you can’t just be broadcasting one way messages and expect social media success.
Nestlé's (NESN) Facebook page erupted in a flame war when Greenpeace staged a protest of the chocolate maker's alleged use of palm oil from deforested areas in Indonesia. The "official" posts in response to comments were overly flippant and defensive, which only fueled the firestorm. The now infamous Domino's YouTube video, in which employees did some highly unappetizing things to the chain's food, erupted into a full-fledged crisis. Although the chief executive officer provided a video statement/response, some felt the company's reply took far too long.
Don’t attempt to disguise the audience, provide information that is true and facts to all. Marketing through social media and brand involvement. With all the mishaps with social media; marketers still continue social media marketing.