Let’s have a look at what is believed to be the key trends for social media marketing this year. Marketers need to be aware of these in order to be sure their marketing strategy does not go out of date and is as effective as anything can be.
Social media is synonymous with digital marketing and goes hand in hand with a lot of (not all) digital marketing campaigns. But it should be understood that social media is far from being known as Static and the tactics that worked some time ago may not bring in the same results as it did.
Habits change, platforms evolve, and new platforms are created. This has the power to influence the way people use and react to social media marketing and how marketers can reach their audience in new ways than before.
It is more important than ever before for marketers to understand the new reality and be ahead of the curve when it comes to social media. This ensures that they have the correct tools at their disposal, an updated strategy and the necessary skills to make the most of social media itself.
Keeping this in mind, let us have a look at some important trends defining social media in 2020 (in short, lets learn about social media trends for 2020).
The world has 3.484 billion social media users across the globe, a 9% increase from last year. This equals to 45% of the world population. It was estimated that 2.82 billion people would use social media last year, thus giving brands a license to reach larger audiences.
However, a new trend is affecting this audience base.
A lot of people are now opting to do a digital detox, especially from social media by deleting their profiles and apps just to stay away from it. This is more than just the usual changes observed by the layman especially when it comes to using one platform over another. One instance of this is Facebook app seeing a decline in users but Instagram attracting more.
With a lot of adults feeling overwhelmed because of increasing fake profiles on social media, every one out of three users are pulling the plug on it. A lot of adults in the developed world have deactivated their social media profiles for the sake of being on the safe side.
However, this does not spell doom for social media. It is vital that social media marketers do not place all eggs in one basket. For social media, they ought to ensure that they have the optimal budget and resources.
They must also ensure the same is invested to other channels such as SEM, SEO and email marketing. It is also vital that any social media presence at the moment is as meaningful as it can be. Memes do not make the cut, meaningful content does.
Brands and businesses must be able to deliver top class content having a positive and memorable impact on the audience. This helps prove the value of content.
A big part of meaningful and valuable experiences on social media is how brands engage with their target audiences. While sharing posts that the target audience may seem to enjoy is a fundamental part of the social media presence, they must also encourage and cultivate interactions that more than just likes and shares.
There are many brands out there who have large social media followings but when their individual social media posts are observed, their engagement levels are almost non-existent. Those brands that are observing more engagement from their followers are doing so by building communities around their content.
A benefit of creating social media communities is the fact that they help with word-of-mouth marketing to a large extent. This is a big social media marketing trend for 2020. Communities allow them to engage them with small level influencers (micro-influencers) who already are advocating for certain brands in order to get them sharing honest views and experiences of products & services offered.
We all know that influencers have been in the market for quite some time. They have become an expected component and an important cog of the social media machine. They have helped offer great benefits for brands, especially a relatively high value of earned media, which is growing due to the fact that Instagram’s usage is continuing to grow at a faster rate.
Social media is synonymous with digital marketing and goes hand in hand with a lot of (not all) digital marketing campaigns. But it should be understood that social media is far from being known as Static and the tactics that worked some time ago may not bring in the same results as it did.
Habits change, platforms evolve, and new platforms are created. This has the power to influence the way people use and react to social media marketing and how marketers can reach their audience in new ways than before.
It is more important than ever before for marketers to understand the new reality and be ahead of the curve when it comes to social media. This ensures that they have the correct tools at their disposal, an updated strategy and the necessary skills to make the most of social media itself.
Keeping this in mind, let us have a look at some important trends defining social media in 2020 (in short, lets learn about social media trends for 2020).
The Digital Detox
The world has 3.484 billion social media users across the globe, a 9% increase from last year. This equals to 45% of the world population. It was estimated that 2.82 billion people would use social media last year, thus giving brands a license to reach larger audiences.
However, a new trend is affecting this audience base.
A lot of people are now opting to do a digital detox, especially from social media by deleting their profiles and apps just to stay away from it. This is more than just the usual changes observed by the layman especially when it comes to using one platform over another. One instance of this is Facebook app seeing a decline in users but Instagram attracting more.
With a lot of adults feeling overwhelmed because of increasing fake profiles on social media, every one out of three users are pulling the plug on it. A lot of adults in the developed world have deactivated their social media profiles for the sake of being on the safe side.
However, this does not spell doom for social media. It is vital that social media marketers do not place all eggs in one basket. For social media, they ought to ensure that they have the optimal budget and resources.
They must also ensure the same is invested to other channels such as SEM, SEO and email marketing. It is also vital that any social media presence at the moment is as meaningful as it can be. Memes do not make the cut, meaningful content does.
Brands and businesses must be able to deliver top class content having a positive and memorable impact on the audience. This helps prove the value of content.
Building communities on social media
A big part of meaningful and valuable experiences on social media is how brands engage with their target audiences. While sharing posts that the target audience may seem to enjoy is a fundamental part of the social media presence, they must also encourage and cultivate interactions that more than just likes and shares.
There are many brands out there who have large social media followings but when their individual social media posts are observed, their engagement levels are almost non-existent. Those brands that are observing more engagement from their followers are doing so by building communities around their content.
Social media influencers and word-of-mouth marketing becoming normal
A benefit of creating social media communities is the fact that they help with word-of-mouth marketing to a large extent. This is a big social media marketing trend for 2020. Communities allow them to engage them with small level influencers (micro-influencers) who already are advocating for certain brands in order to get them sharing honest views and experiences of products & services offered.
We all know that influencers have been in the market for quite some time. They have become an expected component and an important cog of the social media machine. They have helped offer great benefits for brands, especially a relatively high value of earned media, which is growing due to the fact that Instagram’s usage is continuing to grow at a faster rate.