Steps in Social Marketing Campaign
Identify behaviors you want to change.
Identify your audience
Identify & reduce barriers
Pretest your ideas
Publicize actions & benefits
Assess your results
Managing a Social Marketing Campaign
Define and understand
(a) Define the problem
(b) Define your goals
(c) Define your audience
(d) Understand your audience.
II) Choose Appropriate Strategies:
(a) Brainstorm strategies
(b) Decide the amount of time & resources for each subgroup
(c) Define to create different strategies for each segment, or just different messages & mediums
(d) Choose specific strategies
(e) Design messages
(f) Select channels of communication
(g) Pretest ideas & messages.
III) Implement and evaluate:
(a) Establish a tracking system
(b) Continuously modify your work based on results
(c) Celebrate your accomplishments.
Identify behaviors you want to change.
Identify your audience
Identify & reduce barriers
Pretest your ideas
Publicize actions & benefits
Assess your results
Managing a Social Marketing Campaign
Define and understand
(a) Define the problem
(b) Define your goals
(c) Define your audience
(d) Understand your audience.
II) Choose Appropriate Strategies:
(a) Brainstorm strategies
(b) Decide the amount of time & resources for each subgroup
(c) Define to create different strategies for each segment, or just different messages & mediums
(d) Choose specific strategies
(e) Design messages
(f) Select channels of communication
(g) Pretest ideas & messages.
III) Implement and evaluate:
(a) Establish a tracking system
(b) Continuously modify your work based on results
(c) Celebrate your accomplishments.