abhishreshthaa
Abhijeet S
Slogans / Punchlines
They also reflect Brand personality.
Peter England - Honest Shirt (sincerity)
LIC - Try – Thy name is LIC (Trust)
L & T switch gear - Safe & Sure (Trust)
Bajaj - Inspiring confidence (Competence)
Videocon - The Indian Multinational (Competence)
Vantlensen - Power Evolved (Sophistication- upper class)
Bank of Rajasthan - Dare to Dream (Excitement)
The New India Assurance Co. Ltd. - Assurance of the leader (Competence)
Mahindra Scropio - Nothing else will do – (Ruggedness)
Bank of India - Bank that cares (empathy)
Nike - Just do it (Motivation, excitement)
Slogans enhance brand recall and have strong linkage with brand's essence / key values. Logos support brand names, provide ease in processing visual information lead to brand recall.
Logo can be textual, abstract design and may be real.
They convey a clear meaning or suggest something about product category / brand / values / features / benefits of the brand.
They also reflect Brand personality.
Peter England - Honest Shirt (sincerity)
LIC - Try – Thy name is LIC (Trust)
L & T switch gear - Safe & Sure (Trust)
Bajaj - Inspiring confidence (Competence)
Videocon - The Indian Multinational (Competence)
Vantlensen - Power Evolved (Sophistication- upper class)
Bank of Rajasthan - Dare to Dream (Excitement)
The New India Assurance Co. Ltd. - Assurance of the leader (Competence)
Mahindra Scropio - Nothing else will do – (Ruggedness)
Bank of India - Bank that cares (empathy)
Nike - Just do it (Motivation, excitement)
Slogans enhance brand recall and have strong linkage with brand's essence / key values. Logos support brand names, provide ease in processing visual information lead to brand recall.
Logo can be textual, abstract design and may be real.
They convey a clear meaning or suggest something about product category / brand / values / features / benefits of the brand.