SIX SIGMA IN RELIANCE COMMUNICATION

A

abhishreshthaa

Abhijeet S
PROBLEM BEING FACED

• Lack of communication between retailers and distributor

• Lack of improper distribution channel

• Competitors

• Not regular visit of DSE and Runner

• All retailers are not aware of new scheme of RCOM

• Lack of sales promotion and advertisement

• Retailer doesn’t get claim at proper time

• No visit of TSM or any other person to the retailer’s shop




WHAT DOES COMPANY EXPECT TO DO BY SOLVING THE PROBLEM

• Customer Satisfaction

• Retailer Satisfaction

• Increase in Sale

• Sales Promotion

• Proper Distribution Channel
 
Six Sigma is way of doing things differently so as to minimize the defects drastically. The concepts looks quite promising and theories all have clear direction of cause and effect relation. But what actual happens; some insights can be drawn from case studies presented in class itself. Typically a Six Sigma is paradigm shift in fundamental rethinking towards applying radical changes to achieve positive dramatic results.
 
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