In an attempt towards continuous student development, Jamnalal Bajaj Institute of Management Studies (JBIMS), Mumbai hosted Siddharth Roy Kapur, CEO, UTV Motion Pictures on campus on January 20, 2012.
In the discussion, the queries by the students on various aspects related to the media ranged from the role of management professionals in movie making to revenue generating opportunities in the field of media; from the changing audience culture and taste to ways of curbing the piracy issues hampering the industry. Responding to the queries, Kapur spoke about how the whole business of film making has shifted from the traditional times when about 90 percent of the revenues were recovered from the regular theatre ticket collections to recent times when even for a mega hit film like '3 Idiots', the theatrical collection would be only 60 percent of its total revenue with many other revenue generating opportunities opening up. Various marketing activities such as In-film advertisements, satellite and TV rights apart from the music rights add significantly to the revenue generated by the company. Right from the idea generation, to audience research, to budgeting, to marketing of the film, to final Video launch is professionally run in the major media houses while maintaining room for creativity.
Talking about the issues concerning the balance between the creative and commercial aspects of a movie, he said that both the departments have to work in tandem and cannot do without each other. While it is extremely essential to have good content and creativity in the film, the other professional aspects such as marketing and PR play an equally important role in the success of the film. Discussing the changing face of the movie business, he explained the increasing role of insurance in the film making process, especially since these are the emerging roles in the business that we as managers can contribute heavily to. Responding to one of the queries by students, he explained how the whole distribution network of a movie works. He insisted that there is great potential for cross country movies in India as well as animation movies.
Sharing about his tenure at Star Media, where he was a part of the strategic planning team instrumental in changing the face of Star in 2000 along with the launch of Kaun Banega Crorepati, Kapur took the students through the process and the idea behind those decisions in Star Media. His tenures at various marketing roles at Star, to his growth at UTV left the students in awe and wanting to learn more. Taking up the issue of piracy, he discussed the loss that the industry goes through and the ways they are trying to conquer the problem.
Finally, recalling his days at JBIMS, he advised the students to listen to their heart and carve out a career path for themselves based on what they like. Having given up a lucrative job with a top FMCG himself, he insisted that media was his choice by heart and that students will be better off if they work in the domain that they like and not get influenced by the aura surrounding the companies at such a top B-School.
In the discussion, the queries by the students on various aspects related to the media ranged from the role of management professionals in movie making to revenue generating opportunities in the field of media; from the changing audience culture and taste to ways of curbing the piracy issues hampering the industry. Responding to the queries, Kapur spoke about how the whole business of film making has shifted from the traditional times when about 90 percent of the revenues were recovered from the regular theatre ticket collections to recent times when even for a mega hit film like '3 Idiots', the theatrical collection would be only 60 percent of its total revenue with many other revenue generating opportunities opening up. Various marketing activities such as In-film advertisements, satellite and TV rights apart from the music rights add significantly to the revenue generated by the company. Right from the idea generation, to audience research, to budgeting, to marketing of the film, to final Video launch is professionally run in the major media houses while maintaining room for creativity.
Talking about the issues concerning the balance between the creative and commercial aspects of a movie, he said that both the departments have to work in tandem and cannot do without each other. While it is extremely essential to have good content and creativity in the film, the other professional aspects such as marketing and PR play an equally important role in the success of the film. Discussing the changing face of the movie business, he explained the increasing role of insurance in the film making process, especially since these are the emerging roles in the business that we as managers can contribute heavily to. Responding to one of the queries by students, he explained how the whole distribution network of a movie works. He insisted that there is great potential for cross country movies in India as well as animation movies.
Sharing about his tenure at Star Media, where he was a part of the strategic planning team instrumental in changing the face of Star in 2000 along with the launch of Kaun Banega Crorepati, Kapur took the students through the process and the idea behind those decisions in Star Media. His tenures at various marketing roles at Star, to his growth at UTV left the students in awe and wanting to learn more. Taking up the issue of piracy, he discussed the loss that the industry goes through and the ways they are trying to conquer the problem.
Finally, recalling his days at JBIMS, he advised the students to listen to their heart and carve out a career path for themselves based on what they like. Having given up a lucrative job with a top FMCG himself, he insisted that media was his choice by heart and that students will be better off if they work in the domain that they like and not get influenced by the aura surrounding the companies at such a top B-School.