Description
Shoppers Stop Marketing 2006
Introduction:
Shoppers' Stop was the first to redefine shopping experience and creating a niche for itself in the service industry. As India's first specialty chain with outlets in Mumbai, Bangalore, Delhi, Hyderabad, Jaipur and Chennai, Shoppers' Stop offers a complete range of garments and accessories for the entire family. More than 25,000 customers walk into Shoppers Stop everyday to feel the experience of shopping. Andheri was the first store to be opened in India. The initiative of this store was taken by B.S.Nagesh at a time when the concept of retail industry was just coming into the market. As on today, the current investors in Shoppers’ Stop are ICICI, IL&FS Investments and Zodiac clothing. Their combined shareholding in Shoppers Stop is 19% while 79% is held by Raheja group. The balance 2% is held by employees.
History:
"The tapestry of history has no point at which you can cut it and leave the design intelligible." The foundation of Shoppers' Stop was laid on October 27, 1991 by the K. Raheja Corp. group of companies. One of India's biggest hospitality and real estate players, the Group crossed yet another milestone with its lifestyle venture-Shoppers' Stop. With its immense expertise in the service industry and creditability, Shoppers' Stop today boasts of 10 retail outlets across the country and is planning to spread its wings with futuristic expansion plans to meet the challenges of the retail industry. A benchmark for the Indian retail industry to follow, Shoppers' Stop has progressed from a single brand shop to a Fashion & Lifestyle store for the family. Shoppers' Stop is a household name, known for its superior quality products, services and above all, a complete shopping experience.
Values:
The following are the values that help us in achieving our mission and vision: 1. We shall not take what is not ours 2. The Obligation to Dissent (against a viewpoint that is not acceptable) 3. We shall have an environment conducive to openness 4. We shall believe in innovation 5. We shall have an environment conducive to development 6. We shall have the willingness to apologise and/or forgive 7. We shall respect our customer's rights 8. We shall respect our customer's rights 9. We shall be fair
Milestones:
Shoppers' Stop was the first to redefine shopping experience and creating a niche for itself in the service industry, in many metros in India. Shoppers' Stop is the only retailer from India to become a member of the prestigious Intercontinental Group of Departmental Stores (IGDS). Shoppers' Stop won "The Most Admired Apparel Retailer of the Year 2000" Award at the Images Fashion Awards. Mr. Nagesh won the "Annual Award for Excellence as Top CEO for 2001" at the Institute of Marketing Management. Mr. Nagesh was also nominated for the Ernst & Young "Entrepreneur of the Year 2000" Award. With the launch of its latest outlet in Kandivli, Shoppers Stop adds one more feather to its cap.
Addresses of outlets:
Corporate office:
Eureka Towers, 9th Floor, C - wing, Plot No 504, link road, malad (w) mumbai-400 064 tel: 022-880 0808 / 8809898 fax: 022-8808877 North Jaipur Gaurav towers 2, plot no 2, Indira palace, Malviya Nagar, Jaipur - 302017. tel: 552980 store timings: 10:30 - 8:30 West
New Delhi Ansal plaza, Andrew Ganj, Near south extension, Khel Gaon Marg, New Delhi - 110049 tel: 6258866 store timings: 10:30 - 8:30 Andheri (Mumbai) 211-D, S.V. road, Andheri (west), Mumbai - 400058. tel: 26240451-55 store timings: 10:30 - 8:30
Gurgaon Mgf, Metropolitian mall Mehrauli- gurgaon road, Gurgaon, Haryana tel: 8919121/22 store timings: 10:30 - 8:30
Chembur (Mumbai) Krushal commercial complex, M.G. Road, nr. Chembur flyover, Mumbai - 400079. tel: 25275802 store timings: 10:30 - 8:30 Bandra (Mumbai) Kandivili (Mumbai) Suburbia, 41, Naman Plaza, linking road, opposite Thatai Bhatia Hall, Bandra (west), Shanker lane, S.V. road, Mumbai - 400050. Kandivili (west). tel: 26435424 Mumbai - 400067 store timings: 10:30 - 8:30 tel: 28012890 store timings: 10:30 - 8:30
Mulund (Mumbai) Nirmal lifestyle L.B.S marg Mulund (w) tel: 25935001 store timings: 10:30 - 8:30
Pune Wakdewadi, Eternia 'b', opp. Thermax, Mumbai-Pune highway, Shivaji nagar, Pune-411005. tel: 4014959 store timings: 10:30 - 8:30
East 10/3 Lala Lajpatrai road (Elgin road), Kolkata-700020. tel: 22830434 store timings: 10:30 - 8:30 South Chennai No.2 Harrington road, Chetput, Chennai-600031. tel: 8204851 store timings: 10:30 - 8:30
Bangalore Raheja point, 17/2 Ashok nagar, Magrath road, Bangalore-560025. tel: 5548224 store timings: 10:30 - 8:30
Hyderabad Opp. Alladin Mansion, 1-22-251/1, Begumpet, Hyderabad - 500016. tel: 7761080 store timings: 10:30 - 8:30
About the CEO:
B. S. Nagesh. Customer Care Assoc iate , Managing Directo r & CEO Mr. Nagesh was also nominated for the Ernst & Young "Entrepreneur of the Year 2000" Award. Qualification : Master in Management Studies from the reputed Benares Hindu University. Past experience : Blow Plast, Orson and Carona. Life at Shoppers' Stop : Business India voted him one of the top 50 managers in India who will influence the Indian business scenario in the 21st century and today, he is recognized as the pioneer of the retail boom in India. B. S. Nagesh, Customer Care Associate & Managing Director & CEO Shoppers' Stop needs no introduction. With Shoppers' Stop, Nagesh has taken the business of retailing to new heights. From a one-store set-up in Mumbai, Shoppers' Stop today has a national presence in the cities of Bangalore, New Delhi, Hyderabad, Jaipur, Chennai, Pune, and recently in Gurgaon and Kolkata. It is spread over 3,00,000 sq.ft. of retail space. Nagesh was recently awarded the 'Most admired Apparel Retail Professional of the Year' at the inaugural Images Fashion Awards 2000. Ernst & Young nominated him for the Entrepreneur Of The Year Award 2000 as one of the top 30 finalists. He also won the 'Top CEO Award 2001' instituted by Institute of Marketing Management. As the MD of Shoppers' Stop, this 40-year old has infused the latest
retail techniques into the business, blending the best of national and international talent within the company.
Brands offered:
Men
Arrow Louis Phillipe Park Avenue Parx Van Heusen Zodiac Stop Calibur Blackberrys Scullers Givo Theme Wills Austin Reed Allen Solly Provogue Colour Plus Indian Terrain Scullers Dockers Wills Octave Kashish Orly Lee Levis Pepe Killer Lee Cooper Wrangler Spykar Life Zod Women Allen Solly Provogue Scullers Wills Yamini Four Seasons Viva Welspun Borosil Corning Ware Pedrini Pyren
Men
Rayban
Casio Esprit Fossil Titan Christian Dior Ysl Davidoff Joop Diesel Lancaster Nicos Jil Sander Diesel Calvin Klein Boucheron Police J'del Pozo Myrurgia Etienne Aiger Xm Vip Samsonite Cross Parker Stop Life Hidesign Shoes Lee Cooper Red Tape Picasso Stop Life Revlon
Habibs Crossword Facet Carbon Sparkles Tanishq FQ Swaroski Gili Oyzsterbay Sarvoski Estelle Planet M Music World
Factors considered while opening a new store:
We had visited two stores-Chembur and Mulund. We found that the factors considered while opening a new store were almost same, as they are centralized. 1. Need to open a new store: Shoppers Stop felt the need to reach out to new people all across the country. People’s needs all over Mumbai and India was to be satisfied. Instead of people visiting from all over the country to shop at one store at Andheri in Mumbai, it was better that people’s convenience was taken into consideration. Consumer’s convenience in traveling and saving their expenses was also the motive behind establishing new stores all around in the country. 2. Location: Shoppers Stop selects a place and see where the place is 5 years down the line. They conduct a market survey and see whether the people have the potential and willingness to buy goods from the store. They also look into suitable land that suits all their conditions. The conditions include availability of sufficient electricity in the area, transport feasibility, skilled and educated labour etc. Their future sales and profit margins are also considered while establishing a new store. 3. Government policy: Government policies and licensing is also taken into consideration. But this situation differs from person to person. Appropriate licenses and taxes are paid while obtaining land. 4. Financial policy: Raheja Group of companies provide Shoppers Stop, appropriate finance to run the store. They are going to issue IPOs in the stock market for more finance and people’s increased involvement in the store. 5. Type of consumers: They cater middle and upper class people of the society. People between the age group of 18-50 years are catered at the store. They claim that one would
find class, privacy, good and comfortable ambience, which normally is not found in other malls. 6. Centralized policy: They have a centralized policy with regards to purchase of goods. They have a special team of people in the head office who decide this matter. Standard operating procedures are followed in stores all over India. As time changes, innovative decisions are taken for stores. The basic purchasing style of stores is same, as it is decided by the head office. But the goods differ accordingly in various stores. They keep the goods according to the choice of customers, market segment to be targeted, size of market in the and purchasing power of people in that particular area. The price of goods is same across the all the stores. The design of stores is almost the same. The head office decides executives in stores. 7. Functioning of the store: Management at the store decides on the functioning of the store. The Top level managers decide on the future of the store, the middle level managers instruct the supervisors of the store, while the lower level managers i.e. the supervisors maintain and directly support the store. Regular meetings take place between the store managers and the head office on various matters regarding the store. Small issues are sorted within the store while major issues are resolved by the head office.
Mulund:
Shoppers' Stop Mulund is the 5th Store in Mumbai after Andheri, Chembur, Bandra & Kandivili. Situated in the hub of Mulund at LBS Marg, the store promises all that you associate with your favourite shopping destination and more! A modern three-storied affair, Shoppers' Stop, Mulund spans over a remarkable 31,000 sq feet. The entry is flanked by a 2-floor high atrium that gives an impressive view of the merchandise displayed across all floors. The ground floor stocks cosmetics, jewellery, leather goods and accessories, bags, footwear and home furnishings. One floor above are the ladies' and kid's sections. From western to Indian wear; delicate lingerie to nightwear; from infant wear to designer jewellery; from Modern Silk House to Habibs, you will find all you want right here! The second floor houses an unparalleled range of menswear and accessories. You can choose from our array of casual wear, semiformals, formal wear, ethnic outfits and jackets. There's more, after an exhausting shopping spree, stop by at the Café to relax over a steaming cup of freshly brewed coffee & delicious snacks.
A system Savvy company right from the start, Shoppers' has come a long way from the day we started with a computerized billing system designed in house, we now use the state of the art Retail ERP package - JD A. Vikas spearheads the IT operations of Shoppers' Stop. He Specializes in ERP Implementation, Networking, Infrastructure, Project Management. With efforts from him and his team, we have become the first retailer in India to launch Integrated IT Solution in Asia - JDA, Oracle financials and Arthur Planning. Govind heads the Buying and Merchandising team of Shoppers' Stop. Govind manages the team which stocks the store with products & goodies that our customers like&To get these products, his team not only interacts with various suppliers across the country but also design Apparel as per our customers' choice. Shoppers' Stop was the first to redefine shopping experience and creating a niche for itself in the service industry. With the launch of its latest outlet in Kandivli, Shoppers Stop adds one more feather to its cap.
doc_150950431.doc
Shoppers Stop Marketing 2006
Introduction:
Shoppers' Stop was the first to redefine shopping experience and creating a niche for itself in the service industry. As India's first specialty chain with outlets in Mumbai, Bangalore, Delhi, Hyderabad, Jaipur and Chennai, Shoppers' Stop offers a complete range of garments and accessories for the entire family. More than 25,000 customers walk into Shoppers Stop everyday to feel the experience of shopping. Andheri was the first store to be opened in India. The initiative of this store was taken by B.S.Nagesh at a time when the concept of retail industry was just coming into the market. As on today, the current investors in Shoppers’ Stop are ICICI, IL&FS Investments and Zodiac clothing. Their combined shareholding in Shoppers Stop is 19% while 79% is held by Raheja group. The balance 2% is held by employees.
History:
"The tapestry of history has no point at which you can cut it and leave the design intelligible." The foundation of Shoppers' Stop was laid on October 27, 1991 by the K. Raheja Corp. group of companies. One of India's biggest hospitality and real estate players, the Group crossed yet another milestone with its lifestyle venture-Shoppers' Stop. With its immense expertise in the service industry and creditability, Shoppers' Stop today boasts of 10 retail outlets across the country and is planning to spread its wings with futuristic expansion plans to meet the challenges of the retail industry. A benchmark for the Indian retail industry to follow, Shoppers' Stop has progressed from a single brand shop to a Fashion & Lifestyle store for the family. Shoppers' Stop is a household name, known for its superior quality products, services and above all, a complete shopping experience.
Values:
The following are the values that help us in achieving our mission and vision: 1. We shall not take what is not ours 2. The Obligation to Dissent (against a viewpoint that is not acceptable) 3. We shall have an environment conducive to openness 4. We shall believe in innovation 5. We shall have an environment conducive to development 6. We shall have the willingness to apologise and/or forgive 7. We shall respect our customer's rights 8. We shall respect our customer's rights 9. We shall be fair
Milestones:
Shoppers' Stop was the first to redefine shopping experience and creating a niche for itself in the service industry, in many metros in India. Shoppers' Stop is the only retailer from India to become a member of the prestigious Intercontinental Group of Departmental Stores (IGDS). Shoppers' Stop won "The Most Admired Apparel Retailer of the Year 2000" Award at the Images Fashion Awards. Mr. Nagesh won the "Annual Award for Excellence as Top CEO for 2001" at the Institute of Marketing Management. Mr. Nagesh was also nominated for the Ernst & Young "Entrepreneur of the Year 2000" Award. With the launch of its latest outlet in Kandivli, Shoppers Stop adds one more feather to its cap.
Addresses of outlets:
Corporate office:
Eureka Towers, 9th Floor, C - wing, Plot No 504, link road, malad (w) mumbai-400 064 tel: 022-880 0808 / 8809898 fax: 022-8808877 North Jaipur Gaurav towers 2, plot no 2, Indira palace, Malviya Nagar, Jaipur - 302017. tel: 552980 store timings: 10:30 - 8:30 West
New Delhi Ansal plaza, Andrew Ganj, Near south extension, Khel Gaon Marg, New Delhi - 110049 tel: 6258866 store timings: 10:30 - 8:30 Andheri (Mumbai) 211-D, S.V. road, Andheri (west), Mumbai - 400058. tel: 26240451-55 store timings: 10:30 - 8:30
Gurgaon Mgf, Metropolitian mall Mehrauli- gurgaon road, Gurgaon, Haryana tel: 8919121/22 store timings: 10:30 - 8:30
Chembur (Mumbai) Krushal commercial complex, M.G. Road, nr. Chembur flyover, Mumbai - 400079. tel: 25275802 store timings: 10:30 - 8:30 Bandra (Mumbai) Kandivili (Mumbai) Suburbia, 41, Naman Plaza, linking road, opposite Thatai Bhatia Hall, Bandra (west), Shanker lane, S.V. road, Mumbai - 400050. Kandivili (west). tel: 26435424 Mumbai - 400067 store timings: 10:30 - 8:30 tel: 28012890 store timings: 10:30 - 8:30
Mulund (Mumbai) Nirmal lifestyle L.B.S marg Mulund (w) tel: 25935001 store timings: 10:30 - 8:30
Pune Wakdewadi, Eternia 'b', opp. Thermax, Mumbai-Pune highway, Shivaji nagar, Pune-411005. tel: 4014959 store timings: 10:30 - 8:30
East 10/3 Lala Lajpatrai road (Elgin road), Kolkata-700020. tel: 22830434 store timings: 10:30 - 8:30 South Chennai No.2 Harrington road, Chetput, Chennai-600031. tel: 8204851 store timings: 10:30 - 8:30
Bangalore Raheja point, 17/2 Ashok nagar, Magrath road, Bangalore-560025. tel: 5548224 store timings: 10:30 - 8:30
Hyderabad Opp. Alladin Mansion, 1-22-251/1, Begumpet, Hyderabad - 500016. tel: 7761080 store timings: 10:30 - 8:30
About the CEO:
B. S. Nagesh. Customer Care Assoc iate , Managing Directo r & CEO Mr. Nagesh was also nominated for the Ernst & Young "Entrepreneur of the Year 2000" Award. Qualification : Master in Management Studies from the reputed Benares Hindu University. Past experience : Blow Plast, Orson and Carona. Life at Shoppers' Stop : Business India voted him one of the top 50 managers in India who will influence the Indian business scenario in the 21st century and today, he is recognized as the pioneer of the retail boom in India. B. S. Nagesh, Customer Care Associate & Managing Director & CEO Shoppers' Stop needs no introduction. With Shoppers' Stop, Nagesh has taken the business of retailing to new heights. From a one-store set-up in Mumbai, Shoppers' Stop today has a national presence in the cities of Bangalore, New Delhi, Hyderabad, Jaipur, Chennai, Pune, and recently in Gurgaon and Kolkata. It is spread over 3,00,000 sq.ft. of retail space. Nagesh was recently awarded the 'Most admired Apparel Retail Professional of the Year' at the inaugural Images Fashion Awards 2000. Ernst & Young nominated him for the Entrepreneur Of The Year Award 2000 as one of the top 30 finalists. He also won the 'Top CEO Award 2001' instituted by Institute of Marketing Management. As the MD of Shoppers' Stop, this 40-year old has infused the latest
retail techniques into the business, blending the best of national and international talent within the company.
Brands offered:
Men
Arrow Louis Phillipe Park Avenue Parx Van Heusen Zodiac Stop Calibur Blackberrys Scullers Givo Theme Wills Austin Reed Allen Solly Provogue Colour Plus Indian Terrain Scullers Dockers Wills Octave Kashish Orly Lee Levis Pepe Killer Lee Cooper Wrangler Spykar Life Zod Women Allen Solly Provogue Scullers Wills Yamini Four Seasons Viva Welspun Borosil Corning Ware Pedrini Pyren
Men
Rayban
Casio Esprit Fossil Titan Christian Dior Ysl Davidoff Joop Diesel Lancaster Nicos Jil Sander Diesel Calvin Klein Boucheron Police J'del Pozo Myrurgia Etienne Aiger Xm Vip Samsonite Cross Parker Stop Life Hidesign Shoes Lee Cooper Red Tape Picasso Stop Life Revlon
Habibs Crossword Facet Carbon Sparkles Tanishq FQ Swaroski Gili Oyzsterbay Sarvoski Estelle Planet M Music World
Factors considered while opening a new store:
We had visited two stores-Chembur and Mulund. We found that the factors considered while opening a new store were almost same, as they are centralized. 1. Need to open a new store: Shoppers Stop felt the need to reach out to new people all across the country. People’s needs all over Mumbai and India was to be satisfied. Instead of people visiting from all over the country to shop at one store at Andheri in Mumbai, it was better that people’s convenience was taken into consideration. Consumer’s convenience in traveling and saving their expenses was also the motive behind establishing new stores all around in the country. 2. Location: Shoppers Stop selects a place and see where the place is 5 years down the line. They conduct a market survey and see whether the people have the potential and willingness to buy goods from the store. They also look into suitable land that suits all their conditions. The conditions include availability of sufficient electricity in the area, transport feasibility, skilled and educated labour etc. Their future sales and profit margins are also considered while establishing a new store. 3. Government policy: Government policies and licensing is also taken into consideration. But this situation differs from person to person. Appropriate licenses and taxes are paid while obtaining land. 4. Financial policy: Raheja Group of companies provide Shoppers Stop, appropriate finance to run the store. They are going to issue IPOs in the stock market for more finance and people’s increased involvement in the store. 5. Type of consumers: They cater middle and upper class people of the society. People between the age group of 18-50 years are catered at the store. They claim that one would
find class, privacy, good and comfortable ambience, which normally is not found in other malls. 6. Centralized policy: They have a centralized policy with regards to purchase of goods. They have a special team of people in the head office who decide this matter. Standard operating procedures are followed in stores all over India. As time changes, innovative decisions are taken for stores. The basic purchasing style of stores is same, as it is decided by the head office. But the goods differ accordingly in various stores. They keep the goods according to the choice of customers, market segment to be targeted, size of market in the and purchasing power of people in that particular area. The price of goods is same across the all the stores. The design of stores is almost the same. The head office decides executives in stores. 7. Functioning of the store: Management at the store decides on the functioning of the store. The Top level managers decide on the future of the store, the middle level managers instruct the supervisors of the store, while the lower level managers i.e. the supervisors maintain and directly support the store. Regular meetings take place between the store managers and the head office on various matters regarding the store. Small issues are sorted within the store while major issues are resolved by the head office.
Mulund:
Shoppers' Stop Mulund is the 5th Store in Mumbai after Andheri, Chembur, Bandra & Kandivili. Situated in the hub of Mulund at LBS Marg, the store promises all that you associate with your favourite shopping destination and more! A modern three-storied affair, Shoppers' Stop, Mulund spans over a remarkable 31,000 sq feet. The entry is flanked by a 2-floor high atrium that gives an impressive view of the merchandise displayed across all floors. The ground floor stocks cosmetics, jewellery, leather goods and accessories, bags, footwear and home furnishings. One floor above are the ladies' and kid's sections. From western to Indian wear; delicate lingerie to nightwear; from infant wear to designer jewellery; from Modern Silk House to Habibs, you will find all you want right here! The second floor houses an unparalleled range of menswear and accessories. You can choose from our array of casual wear, semiformals, formal wear, ethnic outfits and jackets. There's more, after an exhausting shopping spree, stop by at the Café to relax over a steaming cup of freshly brewed coffee & delicious snacks.
A system Savvy company right from the start, Shoppers' has come a long way from the day we started with a computerized billing system designed in house, we now use the state of the art Retail ERP package - JD A. Vikas spearheads the IT operations of Shoppers' Stop. He Specializes in ERP Implementation, Networking, Infrastructure, Project Management. With efforts from him and his team, we have become the first retailer in India to launch Integrated IT Solution in Asia - JDA, Oracle financials and Arthur Planning. Govind heads the Buying and Merchandising team of Shoppers' Stop. Govind manages the team which stocks the store with products & goodies that our customers like&To get these products, his team not only interacts with various suppliers across the country but also design Apparel as per our customers' choice. Shoppers' Stop was the first to redefine shopping experience and creating a niche for itself in the service industry. With the launch of its latest outlet in Kandivli, Shoppers Stop adds one more feather to its cap.
doc_150950431.doc