Sharp to market its Plasmacluster air purifiers to healthcare providers in India

Sharp Business Systems (India) Ltd, the 100 percent subsidiary of Sharp Corporation is now focussing on healthcare providers in India to install Plasmacluster Ion Technology for Indoor air treatment.

In the present scenario when air pollution levels are so high.

Plasmacluster Technology creates Forest-Fresh environment indoors. The ions kill all harmful substances like pollen dust, allergens, virus, mould, gases and foul smell not just from the air but also from the surface of things kept indoors and thus creating a neutral and fresh environment to breathe easy and safe air. The effectiveness of Sharp’s Plasmacluster Ion air purifiers have been verified by renowned academic and research institutes around the world.

The product is certified by the Asthma Society of India and British Allergy Foundation as it was found to be most effective in removal of triggers that cause morning allergy and asthma.

“It is evident that air is the most important substance going into our bloodstream. Studies reveal that the indoor air is many times more stale and suffocating than the outdoor air. The urban outdoor air gets replenished twice a day due to land and sea breeze. However, there is very little replenishment of our indoor air. As we spend more time indoors, we are exposed to stale air which is increases the threat of respiratory and cardiovascular diseases. Sharp Plasmacluster Air treatment Solution sends out the same positive and negative ions found in nature, that kills the harmful substances from the air as well as the surface of our indoors, thereby creating a fresh indoor environment,” Sunil K Sinha, managing director of Sharp Business Systems (India) Limited.

“Products equipped with Plasmacluster Technology have crossed more than four crore units worldwide. It a big relief for those suffering from respiratory and chronic diseases to give their immune system rest while they are indoors,” he added.

Plasmacluster Ion Air Purifiers can be used wherever the threat of air and surface contamination remains high like doctors' chambers, homes, wash rooms, wardrobe, public spaces like hotel lobbies and rooms, theatre and banquet halls, office, changing rooms, pharmaceutical and food storage to name a few. They are priced in the range of Rs.14, 990 to Rs.57, 990 and are available through retail outlets across India.

Japan-based Sharp Corporation, a worldwide developer of innovative products and core technologies is working on cleaner and greener technologies. The company has business capital stock of 204,675 million yen with worldwide employee strength of 64,500 people with 32,000 in Japan and 32,200 overseas. Its Rs.400 crore Indian subsidiary has national sales and service network.
 
The article highlights Sharp Business Systems (India) Ltd.'s strategic focus on the Indian healthcare sector for its Plasmacluster Ion Technology, aiming to address the high levels of air pollution prevalent in the country.

Here's a review of the key points:

Focus on Healthcare in India:

Sharp's decision to target healthcare providers in India is a smart move, given the heightened awareness of air quality, especially in medical environments where patient and staff well-being is paramount. The current scenario of high air pollution further underscores the relevance of such a solution.

Plasmacluster Ion Technology:

The core of Sharp's offering is its proprietary Plasmacluster Ion Technology. The article describes it as a system that creates a "Forest-Fresh environment indoors" by releasing positive and negative ions, mimicking nature's purification process. These ions are claimed to:

  • Kill harmful substances like pollen, dust, allergens, viruses, mold, and gases.
  • Eliminate foul smells.
  • Clean not just the air but also surfaces, leading to a "neutral and fresh environment."
Scientific Validation and Certifications:

A strong point made in the article is the validation of Plasmacluster Technology's effectiveness by "renowned academic and research institutes around the world." Specifically, it mentions certification from the Asthma Society of India and the British Allergy Foundation, citing its efficacy in removing triggers for morning allergy and asthma. This third-party validation adds significant credibility to Sharp's claims.

Addressing Indoor Air Quality Concerns:

Sunil K. Sinha, Managing Director of Sharp Business Systems (India) Limited, emphasizes the critical importance of indoor air quality. He points out that indoor air is often more stale and suffocating than outdoor air, which, despite pollution, gets replenished. Given that people spend more time indoors, poor indoor air increases the threat of respiratory and cardiovascular diseases. Plasmacluster technology aims to directly counter this by actively purifying the indoor environment.

Global Success and Applications:

The article highlights the global success of Plasmacluster Technology, with "more than four crore units (40 million) worldwide" already sold. This indicates a proven track record and widespread acceptance of the technology. The wide range of potential applications for Plasmacluster Ion Air Purifiers is also noted, including:

  • Doctors' chambers
  • Homes, washrooms, wardrobes
  • Public spaces (hotel lobbies, rooms, theaters, banquet halls, offices, changing rooms)
  • Pharmaceutical and food storage facilities
Pricing and Availability:

The products are positioned within a price range of Rs. 14,990 to Rs. 57,990, making them accessible across different consumer segments and potential commercial applications. They are available through retail outlets across India, ensuring broad reach.

Sharp Corporation's Commitment:

The article briefly touches upon Sharp Corporation's global presence, its focus on "cleaner and greener technologies," and its substantial workforce and capital stock. This provides context on the parent company's commitment to innovation and sustainability.

Overall:

The article effectively communicates Sharp's strategic push into the Indian healthcare market with its Plasmacluster Ion Technology. It highlights the technology's benefits, scientific backing, wide applicability, and market availability, positioning it as a timely and effective solution for indoor air pollution and associated health concerns.
 
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