abhishreshthaa
Abhijeet S
“Shah Rukh Khan”, captures the marketers’ perspectives on leveraging the immense popularity of the actor through endorsements. Over a nine-year period, the successful actor endorsed as many as 15 brands and acted in 45 commercials.
His consistent performance at the box-office and his ability to straddle both classes and masses are cited as the reasons for his popularity among advertisers. The risk of overexposure is also touched upon.
His consistent performance at the box-office and his ability to straddle both classes and masses are cited as the reasons for his popularity among advertisers. The risk of overexposure is also touched upon.