Several factors to be taken care of while choosing a PR agency

prgroup

PMBC Group
Here are some of the top tips while you are searching for the most ideal PR Firm for your business!
1. Firm Size!
You need to first decide what kind of PR firm you are looking for! Are you in search of a large corporate PR Firm, a mid-size Corporate PR Agency or a small firm? The answer to this question must be determined by several things that you need to consider prior to taking the final call.
2. Pay no attention to the publicity and Look at a Corporate PR's Portfolio of Work!
Be aware; don’t get trapped by those websites having flashy graphics, catchy promotional copy about accompanied with utmost polished images. Rather, search for the examples of past projects, past examples of media placements and other examples of work created by the firm.
3. Make sure you are a match: Assessing values, vision and creativity
You want someone whose values reflect your own values. You also want to be sure that your publicist understands, appreciates and shares your vision for your company or organization.
4. Are you in it for Website traffic, magazine placements or TV appearances? What are your exact criteria?
Don't be shy about what it is you want. Always be clear about why are you searching for public relations services in the first place? Is your main objective to hire someone who can write outstanding copies for your business like press releases, articles etc to send to media outlets or you want something else? Hence find out what your goals are and choose a PR Firm that is strong in your area of interest.
PMBC Group is such a PR agency which values the goal of their client.
 
Here are some questions that can help you assess PR agencies:

How is the agency going to measure your success?

Before hiring a PR firm, you need to know how it will measure success.

Which media reaches your target audience best?

Whether it's traditional media placements or online promotions, your PR firm needs to know precisely which newspapers or Web sites reach your demographic target most effectively. You also want a firm that has experience with both old and new media if you are planning for a variety of campaigns.

Have they worked on campaigns in your industry?

You will probably benefit from hiring a firm that has experience with your type of business. Ask to see results from past campaigns with clients in your industry

How much do they charge for specific services?
PR experts typically will offer you a range of services based on your budget.

What is their social media expertise?

You need to check with the agency regarding what the agency has done for clients on Twitter and Facebook--and with what results? Has it developed contests and other interactive promotions on social networks?
 
Here are some of the top tips while you are searching for the most ideal PR Firm for your business!
1. Firm Size!
You need to first decide what kind of PR firm you are looking for! Are you in search of a large corporate PR Firm, a mid-size Corporate PR Agency or a small firm? The answer to this question must be determined by several things that you need to consider prior to taking the final call.
2. Pay no attention to the publicity and Look at a Corporate PR's Portfolio of Work!
Be aware; don’t get trapped by those websites having flashy graphics, catchy promotional copy about accompanied with utmost polished images. Rather, search for the examples of past projects, past examples of media placements and other examples of work created by the firm.
3. Make sure you are a match: Assessing values, vision and creativity
You want someone whose values reflect your own values. You also want to be sure that your publicist understands, appreciates and shares your vision for your company or organization.
4. Are you in it for Website traffic, magazine placements or TV appearances? What are your exact criteria?
Don't be shy about what it is you want. Always be clear about why are you searching for public relations services in the first place? Is your main objective to hire someone who can write outstanding copies for your business like press releases, articles etc to send to media outlets or you want something else? Hence find out what your goals are and choose a PR Firm that is strong in your area of interest.
PMBC Group is such a PR agency which values the goal of their client.

Hey friend, as we all know that there are some facts which should be consider for selecting the PR agency and you explained those very well. BTW, i am also uploading a document for giving more detailed information on same mentioned topic.
 

Attachments

Back
Top