Description
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[email protected]
+91 95030-94040
Marketing Research
1. As a researcher, you need to study how many Apna Bazaar stores in Mumbai sell Dabur Honitus brand. Which non-probabilistic sampling method would you use to complete your research? Also state the reasons behind choosing that method. Also explain as to how you will proceed ahead with choosing the areas / localities in Mumbai to conduct your research along with timelines.
2. You are the Head of a Market Research Organization. Your client Jio wishes to introduce 5G services in India beginning Jan 2021. Your client wants to understand what customer expectations are w.r.t Jio services on 5G. Draft a Questionnaire containing not more than 20 questions that would succinctly address the query posed by the client.
3. You have been recently appointed as a “New Product Development” Head for Nestle Kit Kat which operates across India. You have been asked to develop 2 new innovative products as part of their Menu.
a. Explain the process in detail to arrive at the creation of your 2 new products
b. Is there a need to conduct Test Marketing post creation of the 2 innovative products? If Yes or No, state your reasons to support your answer.
For Nmims Assignments Contact
[email protected]
+91 95030-94040
doc_831925496.doc
For Nmims Assignments Contact
[email protected]
+91 95030-94040
Marketing Research
1. As a researcher, you need to study how many Apna Bazaar stores in Mumbai sell Dabur Honitus brand. Which non-probabilistic sampling method would you use to complete your research? Also state the reasons behind choosing that method. Also explain as to how you will proceed ahead with choosing the areas / localities in Mumbai to conduct your research along with timelines.
2. You are the Head of a Market Research Organization. Your client Jio wishes to introduce 5G services in India beginning Jan 2021. Your client wants to understand what customer expectations are w.r.t Jio services on 5G. Draft a Questionnaire containing not more than 20 questions that would succinctly address the query posed by the client.
3. You have been recently appointed as a “New Product Development” Head for Nestle Kit Kat which operates across India. You have been asked to develop 2 new innovative products as part of their Menu.
a. Explain the process in detail to arrive at the creation of your 2 new products
b. Is there a need to conduct Test Marketing post creation of the 2 innovative products? If Yes or No, state your reasons to support your answer.
For Nmims Assignments Contact
[email protected]
+91 95030-94040
doc_831925496.doc