The most important key factors to take into account in 2013 regarding SEO are explained here. There are numerous variables for an effective SEO management strategy, but a good approach is explained.
For any brand to achieve the first results pages of the search engines (mainly Google ) has become a gold rush in today’s business , and rightly so. If we consider that the first position appears to take the 56.36 % of the clicks of users, and that the room to the second position is already down to 4%, it is obvious that first positions equals big business.
Companies of all sizes and sectors are striving to be the first through their SEO campaigns. Needless to say that this is a highly atomized environment, with Google changing its algorithm constantly, and adjusting the positions in the search results to meet a higher quality and relevancy to the user.
The year 2013 opens with new changes and important trends regarding the optimization. While not as significant as when Google Panda and Google Penguin appeared, the fight for the top positions is increasingly based in the overview of the SEO strategy, and how well brands stay abreast of the latest changes.
Unique and original content is worth more than anything at this time on the internet. A relevant content, which it is appreciated by users, who are motivated to share it, and it gives the reward of social interaction and back links to the webpage. Any basic online strategy should be based on a large percentage of generating quality content, especially if you work in social networks like Twitter, where the pursuit of relevance and online reputation is based on good content.
Back links, and Link Building. It is completely impossible to appear first in the search engine results if there is no relevant back links to the position you want to achieve. Therefore, it is essential to develop an appropriate strategy to generate back links from relevant sites mostly on the same theme.
Relevance and recommendations in social networks is vital. Google is making a bet on the recommendations front; giving them more value every than any other techniques.
So , Google is developing a major change in their algorithm called Google Merchant Quality for ecommerce and online shops based on the recommendations , the more positive recommendations have in store, the better they will to appear higher on the search engine, and if they are negative , the worse they will be under an SEO perspective.
Social media also influences the SEO of a website. Google is able to measure not only the growth of likes and Followers, but also the RT and mentions that give greater prominence and influence to a website. For this reason, it is very important to add social plugging on websites and / or blogs that allow users to recommend items or pages easily and quickly.
And last but not least, the rise of Author Rank. Due to the importance that online users have with their every day recommendations, Google has taken the approach that these recommendations are no longer anonymous, but they happen to have full name when made through social networks.
For this, Google has done a great exercise in attaching a great importance to all recommendations made and linked to the Google+ profile, not surprisingly the Google social network. This new variable in the positioning rankings, allow people with a high Author Rank to have more authority in the search engines. Not to forget that the Google positioning algorithm works with more than 200 variables when defining the Page Rank ranking.