Online marketing expands our business to the whole world, but there a few building blocks for your online strategy if you want to be effective:
Know your customer
Knowing what your customer wants and to establish a two-way conversation is key. Listen and talk to them, adapting both the discourse and the guide and the purchase process, and doing it in your language.
Logistics as a key differentiator
In a market in which the quality of competition is very high, any item can make a big difference. Ally with the most appropriate logistics partners, based on your product and the market you want to reach, and meet legislative and tax idiosyncrasies of the country, will be a plus in your business strategy abroad. Do not forget your decision assessing the possibilities that can offer those with warehouse logistics companies in the country in which you want to start selling.
Give all possible payment methods
You are about to sell abroad, integrating your website with your payment gateway, and make sure payment methods offer both universal and local currency. We recommend that you allow payment of the purchases through the official currency of the country where it is performed. The diversity of your clients is multiplied when you sell abroad, through a payment gateway the business can respond to the individual needs of each of them.
It acts on the local market
Remember that of think globally, act locally? That the business is not physically in the country where the purchase was made ??does not mean you forget to put aside a portion of your marketing budget to develop actions in that market. It is the best way to reach your consumers. Furthermore, in the area of ??knowledge of the local market do not forget to know your competition, and the particularities of the market itself, including the legal framework of the category of the products you sell.
Qualified customer
Your online shop is open 24 hours a day, 7 days a week, but if you sell well abroad "open" is operational, because a prospective client may be interested in checkout anywhere in the world. Do not let a glitch or unresolved doubts cause an unfinished purchase. The assistance will include customer service 24/7 and able to solve any problem in the customer's language.
Facilitates purchases
Over 50% of mobile phones sold worldwide are smart phones. Users accessing the Internet through a Smartphone now exceed 1,000 million people worldwide. However, 60 % of the UK ecommerce store do not have their mobile optimised . Take advantage of this imbalance between supply figures and potential consumers to facilitate the purchase on your business to your customers and prospects.
Complete your eCommerce with a payment gateway
Among many of the advantages offered have a payment gateway for your online business; the possibilities include integration and security. On the one hand, through the payment platform you can integrate windows purchases and the look & feel of your website, your customer will not have the feeling of being in another place, and therefore continue to receive the values ??of quality and brand of your business.
Furthermore, through this gateway you will have at your disposal a wealth of information on purchases made and to the customer profile, data that will serve to better refine your marketing strategy.
Jose Capelo is an expert in the field of online marketing for small business. He is also the founder of marketingquery where you can find more information about online marketing management.