Selection of Celebrity

abhishreshthaa

Abhijeet S
Celebrity endorsements are not new. One of the earliest examples is Coca Cola who used Lillian Nordica, a Metropolitan Opera Star as their first model or endorser.


She became a household name all across USA known as the Coca Cola Girl. Soon people forgot her as an actress but remembered her as the Coca Cola girl.


She did wonders for the brand and this led the company to release a series of these advertisements for over 30 years.
 
Back
Top