abhishreshthaa
Abhijeet S
The firm has to choose a combination of formal & non-formal media in the rural context. The possibilities are enlisted below:
1. T.V.: It has the potential to become the primary medium for rural communication, 77% of the villages in India receive T. V. transmission & 27% of all rural people actually watch T. V.
2. Cinema: 29% of rural people watch cinema as a part of their regular lifestyle. Most villages have cinema house. Advertisements, documentaries combining knowledge and entertainment can be employed for rural communication.
3. Radio: It is a well-established medium in rural areas. Expansions in broadcasting facilities have taken place over the years.
4. POP’s: The POP’s point of purchase promotion tools area is quite useful in rural markets. They should be designed to suit rural requirements, using symbols & bright colours.
5. Outdoor: Many companies are using Hoardings, Wall Paintings, etc., as part of their outdoor medium.
1. T.V.: It has the potential to become the primary medium for rural communication, 77% of the villages in India receive T. V. transmission & 27% of all rural people actually watch T. V.
2. Cinema: 29% of rural people watch cinema as a part of their regular lifestyle. Most villages have cinema house. Advertisements, documentaries combining knowledge and entertainment can be employed for rural communication.
3. Radio: It is a well-established medium in rural areas. Expansions in broadcasting facilities have taken place over the years.
4. POP’s: The POP’s point of purchase promotion tools area is quite useful in rural markets. They should be designed to suit rural requirements, using symbols & bright colours.
5. Outdoor: Many companies are using Hoardings, Wall Paintings, etc., as part of their outdoor medium.