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Abhijeet S
Elements of a company’s visual identity
• The corporate name
• Characteristic of the company’s products
• The company’s printed matter (stationery, forms, advertisements, publicity matter)

COMPANY NAMES:
Many companies struggle to derive the full value from their names. In Australia, the pharmaceutical company Hoechst found that customers could not pronounce its name.



LOGOS AND SYMBOLS:
FOR EXAMPLE, THE GIANT Swiss Food Company Nestle has a name and a logo with a symbolic meaning. A logo is no longer just a logo; it is an integral part and highly important part of corporate identity, as marketable as any product from the company. Corporate identity literature treats logos as a company’s signature on its material.

Typically, a logo has the name of the company and its mark. Quite often, companies want a small mark to accompany the logo. Several companies are reviewing their logos.



COLOUR
Most company colors schemes however do not elicit strong recall from stakeholders. Some companies even use multicolor to sign their names. The first thing that strikes you about a company is the color of their corporate logo. The logo is a brief and concise representation of the company. Consistent use of a particular color for a logo results in the people associating that color with the company. A logo is sacred for any company. There are hundreds of varieties of typeface uses by companies to sign their names. The answer is that some people may transfer meanings and sensations generated by visual identity to the company itself.
 
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