School Of Management Studies Jawaharlal Nehru Technological University Hyderabad

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Description tell about school of management studies jawaharlal nehru technological university hyderabad.

1
SCHOOL OF MANAGEMENT STUDIES
Jawaharlal Nehru Technological University Hyderabad
Kukatpally, Hyderabad

500 085

MBA (International Business)

Course Structure

Syllabus
2
School of Management Studies
Jawaharlal Nehru Technological University Hyderabad
Kukatpally, Hyderabad 500 085
Course Structure
MBA (International Business) 2011-13
Semester I

Marks
Semester III Marks
101 Accounting and Financial Management 100 301 Strategic Management 100

102 Management and Organizational
Behaviour
100 302 Cost and Management Accounting 100

103 Managerial Economics 100 303 International Financial Management 100

104 Marketing Management 100 304 WTO and IPR 100

105 India s Foreign Trade 100 305 Cross Cultural Management 100

106 Production and Operations Management

100 306 Foreign Language: Advanced Chinese
Mandarin/ Spanish
100

107 Marketing Research 100 307 Management of International
Development Organizations
100

108 Practicum on Country wise Report 100 308 Practicum on International Trade
Logistics (Shipping and Transport) - a
Commodity based Report
100

Semester II Marks Semester IV Marks
201 International Human Resource
Management
100 401 Entrepreneurship 100

202 International Marketing 100 402 Risk Management & Insurance 100

203 International Business law 100 403 Mergers & Acquisitions 100

204 Logistics & Supply Chain Management 100 404 Advanced Practicum: Final MBA
Project can be from the sectors such as
Pharma, Jewellery, Software, Apparel,
Engineering, Handicrafts and Handlooms
Only
Grade
will be
allotted
205 Quantitative Analysis for Business
Decisions
100
206 Macro Economics 100
207 Foreign Language (Chinese Mandarin/
Spanish)
100

208 Practicum on Strategies for Exports
(Sectoral Analysis Report)
100 Total marks 2700
Port Visit at the end of III Semester ( Visit to Port)

3
JAWAHARLAL NEHRU TECHNOLOGICAL UNIVERSITY HYDERABAD
HYDERABAD
I SEMESTER MBA T P
4 0
09MBIB101 Accounting and Financial Management
Unit-1: Introduction to Accounting: Importance, Objectives and Principles, Accounting
Concepts and Conventions, and the Generally accepted accounting principles (GAAP) -
The Accounting Process: Overview, books of original record, Journal and subsidiary
Books, ledger, Trial Balance, Classification of capital and revenue expenses, Final
Accounts with adjustments.
Unit-2: Financial Statement Analysis-I: Statement of Changes in Working Capital,
Funds from Operation, paid cost and un-paid cost. Distinction between cash profits and
book profits. Preparation and analysis of cash flow statements and funds flow statements.
Unit-3:Financial Statement Analysis-II: Analysis and Interpretation of financial
statements from Investor and company point of view, Horizontal and Vertical Analysis.
Liquidity, leverage, solvency and profitability ratios.
Unit-4: Financial Management. Goals of Financial Management

Functions of Finance
manager - Capital Structure Planning Indifference Point -Investment Decisions -
Methods of capital budgeting.
Unit-5: Leverages and Dividend Decisions: Financial Leverage, Operating Leverage
and Combined Leverage- Relevance and irrelevance concept of dividends and valuation
of the firm, Gordon Model, Walter Model and Modigliani and Miller Model of Dividend
theories. Factors determining the dividend policy.
References

Robert N Anthony, David F. Hawkins and Kenneth A. Merchant, Accounting Text and
Cases, TMH, 2009

Gowthorpe, Business Accounting and Finance, Cengage, 2009

Aryasri: Accounting and Financial Management, TMH, 2009

James C. Van Horne: Financial Management and Policy, Pearson Education, 2009

Ambrish Gupta: Financial Accounting Management An Analytical Perspective, Pearson
Education-2009

Horngren: Financial Accounting, Pearson, 2009.

Carl Kester, Richard S Ruback, Peter Tufano: Case Problems in Finance, 12/e, TMH, 2007.

R Narayanaswamy: Financial Accounting: A Managerial Perspective, PHI,2008

MY Khan and PK Jain: Financial Management--Text and Problems, TMH, 2009.

Berk: Financial Management, Pearson, 2009.

I. M. Pandey: Financial Management, 9/e Vikas, 2009

Rajiv Srivastav & Anil Mishra: Financial Management, Oxford, 2008.

Chakraborty, Bhattacharya, Rao and Sen: Financial Management and control. MacMillan,
2009.

Michael C Ehrhardt Eugene F. Brigham: Corporate Finance, A Focused Approach Cengage,
2008.
4
JAWAHARLAL NEHRU TECHNOLOGICAL UNIVERSITY HYDERABAD
HYDERABAD
I SEMESTER MBA T P
4 0
09MBIB102 Management and Organizational Behaviour
The Objective of the course is to give a basic perspective of Management theories
and practices. This will form foundation to study other functional areas of management.
Also this course provides insight into behavioral issues.
Unit

1: Introduction to Management: Definition, Types of Managers, Mintzberg
Managerial roles, Functions of Management, Administration vs. Management, Evolution
of Management Thought

Planning: Nature of planning, Steps in planning, types of
planning, Levels of planning - The Planning Process. Decision Making: The process and
techniques of decision making.
Unit

2: Organising: Nature of organizing, organisation levels and span of management

Factors determining span - Organizational design and structure departmentation, line
and staff concepts, staffing

delegation, decentralization and recentralisation of authority
- responsive organizations. Meaning and types of power

Empowerment - Groups Vs.
Teams

Nature of groups dynamics of informal groups

dysfunctions of groups and
teams

Teams in modern work place.
Unit

3: Motivation and Leading: Theories of Motivation-Maslow s need hierarchy,
Hertzberg s Two Factor Theory. Job design and Goal setting for High performance-
Socio technical Design and High performance work practices. Leading: Leading Vs
Managing

Leadership Theories- Leadership styles

developing leadership skills

transformational leaders, transactional leaders, Leadership in Cross-cultural environment
- Evaluating Leader- Women and Corporate leadership.
Unit

4: Communication and Control: Meaning, Types of communication and barriers
to effective communication in Organizations, Using Communication Skills to manage
Conflicts. Controlling: Basic control process- Requirements for effective control

control techniques

Overall controls and preventive controls.
Unit

5:

Organisational Behavior: Definition, Nature and Scope - Environmental and
organizational context and the impact on organizations

Perception: Nature and
importance of Perception

Perceptual selectivity and organization. Attribution Theories.
Personality and Attitudes - Meaning of personality - Johari Window and Transactional
Analysis - Nature and Dimension of Attitudes- Behavioral Modification.
References

Koontz, Weihrich & Aryasri: Principles of Management, TMH, New Delhi, 2009

Luthans, Fred: Organisational Behaviour, 11/e, McGraw Hill, 2009

Stoner, Freeman and Gilbert: Jr. Management, Pearson, New Delhi, 2009.

Aryasri & VSP Rao: Management and Organisational Behaviour, Excel, 2009

Kavitha Singh:Organisational Behaviour, Pearson, 2009.
5

Kellogg: Conflict in Organizational Groups, Kogan Page,2009

John M. Ivancevich: Organisational Behaviour & Management, TMH, 2009

Schermerhorn: Management, Wiley 2009

Pierce and Gardner: Management and Organisational Behaviour: An Integrated Perspective,
Cengage, 2009.

BPP:Organisational Behaviour, Viva, 2009

Aswathappa: Organisational Behaviour,Himalaya, 2009

Certo and Certo: Modern Management,10/e,PHI,2009

R Satyaraju & A.Parthasarathy: Management Text and Cases, PHI, 2009.

Prem Vrat, K K Ahuja, P K Jain: Case Studies in Management, Vikas, 2008.
CDs (EXCEL MULTIMEDIA)
AUTHOR

TITLE

KOCHAR JAYANT IMPORTANCE OF CUSTOMER
Md, Aoretto Retail Pvt Ltd. FOCUS TO AN ORGANIZATION
DANI JALAJ ORGANIZING ACROSS BORDERS
President, International Asian Paints Ltd
Booker NIALL
Group General Manager & CEO-India, HSBC Ltd.
ARUNACHALAM V.S. TRANSFORMING TECHNOLOGIES
Chairman, Center for study of science FOR THE FUTURE
KUMAR N. PATEL, Chairman & CEO, Pranalytica, Inc.
PADMANABHAN. G, Honorary Distinguished Biotechnologist,
Department of Bio Chemistry, Indian Institute of Science
SRINIVASAN VENU CHALLENGING THE LEADER
Chairman & MD, TVS Motor Co. Ltd
ZUTSHI RAVINDER
Managing Director, Samsung Electronics India Pvt Ltd.
SUKHBODHANAND SWAMI THE VOICE WITH IN THE LEADER
Founder chairman, Prasanna Trust
GOPALA KRISHNA. R
Executive Vice President, SCM
Pepsi food Limited.
T HARI,SINH RAJENDRA CREATING A LEADERSHIP PIPELINE
UPENDRA UDAI, CHANGE MANAGEMENT TO
Vice President (Global HR), Ranbaxy CHANGE LEADERSHIP
Laboratories Ltd
BALYAN .A.K
Director (HR), ONGC Ltd.
SCHMITT LARRY, INNOVATION: A KEY TOOL FOR
BARBHAIYA RASHMI, THE NEW MANAGER
PANI PRABHAT
CNBC CDs TV18

An innovation Culture, 2008

Cultivating an innovative culture, 2008

Developing a Passion for Excellence

Developing Continuous Improvement
6
JAWAHARLAL NEHRU TECHNOLOGICAL UNIVERSITY HYDERABAD
HYDERABAD
I SEMESTER MBA T P
4 0
09MB103 MANAGERIAL ECONOMICS
The Objective of this course is to understand the relevance of economics in business
management. This will enable the students to study functional areas of management such
as Marketing , Production and Finance from a broader perspective.
Unit

1:Introduction to Managerial Economics: Definition, Nature and Scope,
Relationship with other areas in Economics, Production Management, Marketing,
Finance and Personnel, Operations research - The role of managerial economist-
Objectives of the firm: Managerial theories of firm, Behavioural theories of firm,
optimization techniques, optimization with calculus, New management tools of
optimization.
Unit

2: Basic economic principles

the concept of opportunity cost, incremental
concept, scarcity, marginalism, Equi-marginalism, Time perspective, discounting
principle, risk and uncertainty- Theory of Demand: Demand Analysis, Elasticity of
demand, types and significance of Elasticity of Demand. Demand estimation

Marketing
research approaches to demand estimation. Need for forecasting, forecasting techniques.
Supply Analysis

Supply function, the Law of Supply, Elasticity of Supply.
Unit

3: Production Analysis: Production function, Marginal Rate of Technical
Substitution, Isoquants and Isocosts, Production function with one/two variables, Cobb-
Douglas Production Function, Returns to Scale and Returns to Factors, Economies of
scale- Innovations and global competitiveness.
Unit

4: Cost theory and estimation: Cost concepts, determinants of cost, cost-output
relationship in the short run and long run, short run vs. long run costs, average cost
curves, Overall Cost leadership.
Unit

5: Market Structure and Pricing practices: Features and Types of different
competitive situations - Price-Output determination in perfect competition, Monopoly,
Monopolistic competition and Oligopoly both the long run and short run. Pricing
philosophy

Pricing methods in practice: Price discrimination, product line pricing.
Pricing strategies: skimming pricing, penetration pricing, Loss Leader pricing. Pricing of
multiple products. Profit Management: Nature, scope, Theories of profit, Measurement
policies.
References

Geetika & Piyali ghosh:Managerial Economics, TMH, 2009

Edwin Mansfield: Study Guide and Cases for Managerial Economics, Viva-wwn, 2009

Hirschey: Economics for Managers, Cengage, 2009.

Petersen,Lewis and Jain: Managerial Economics, Pearson, 2009

Suma Damodaran: Managerial Economics, Oxford, 2009.

Keat: Managerial Economics : Economic Tools for Today s Decision Makers, Pearson, 2009

Nadar & Vijayan: Managerial Economices, PHI, 2009.

Froeb: Managerial Economics A Problem Solving Approach, Cengage, 2009.

James L.Pappas and Engene F.Brigham: Managerial Economics, Pearson, 2009.

Thomas Maurice: Managerial Economics, TMH, 2008.
7
JAWAHARLAL NEHRU TECHNOLOGICAL UNIVERSITY HYDERABAD
HYDERABAD
I SEMESTER MBA T P
4 0
09MBIB104 MARKETING MANAGEMENT
The objective of the course is to provide the students a clear view on the
Marketing management, which has Marketing mix and Basics of Marketing as its main
part of the curriculum.
Unit

1:Introduction to Marketing: Understanding Marketing Management-
Developing Marketing Strategies and Plans

Marketing Concept Vs Product Concept

Service Concept

Experience Concept

Green Marketing

Efficiency Vs
Effectiveness- Limitations of Marketing concept- Marketing orientation and Business
performance

Gathering Information and Scanning environment.
Unit

2: Marketing Research: Need for Marketing Research-Types of Marketing
Research

Stages of Marketing Research

Marketing Environment- Customer value
proposition

Non segmented markets- Purpose of Segmentation

Segmentation and
Market Entry

Target market selection

Strategies of Target Marketing

Analysing
Business markets

Analysing Consumer Markets.
Unit

3: Marketing Mix- I : Creating Customer Value-Satisfaction and loyalty- Product
Management-Business Product and Consumer Product- Technology Products-
Commodity Products-Customised Products- Product line and product mix

Managing
product line and brands

Product Life Cycle (PLC)

Excessive Product Variants-
Product line portfolios

Product Recalls

Setting Product Strategy. Pricing Strategy

Methods of Pricing

Factors influencing Pricing decision- Pricing cues

Consumption
and pricing

Price Sensitivity

Initiating Price Changes

Price Wars- Product mix
pricing-Ingredient branding.
Unit

4: Marketing Mix

II: Designing and Managing Services- Marketing strategies
for service firms

Distinctive Characteristics of Services

Customer Relationship

Distribution Designing

Marketing Channel and value networks

Role of marketing
channels

Channel design decisions- Channel management decisions- Channel
Integration and systems

E- Commerce

Conflict

Cooperation and competition

Retailing

Wholesaling

Logistics. Communicating Value

Role of Marketing
Communication

Developing Effective Communication

Marketing Communication
Mix

Managing the Integrated Marketing Communications process

Managing Mass
Communication.
Unit

5: Managing Personal Communication

Word of mouth

Designing Sales
force- Direct Marketing Techniques

Internet Marketing - New product options and
development

Development to commercialization

Consumer adoption process

Tapping Global markets

Developed vs Developing markets

Managing a Holistic
Marketing Organization

Socially Responsible Marketing

Internal Marketing - Rural
Marketing

Rural Consumer Behaviour

Pricing Decision and Distribution Decisions -
Future of Marketing.
8
References

Philip Kotler, Kevin Lane Keller, Abraham Koshy and Mithleshwar Jha: Marketing
Management, 13/e, Pearson Education, 2009

Peter Chevton: Key Marketing Skills, Kogan Page, 2009

V.S.Ramaswamy & S.Nama Kumari: Marketing Management, 4/e, Macmillan 2009.

David Jobber & John Fahy: Foundations of Marketing, TMH, 2009

Joel R. Evans & Barry Berman: Marketing Management, Cengage, 2008.

William D Perreault Jr, E Jerome Mc Carthy: Basic Marketing, 15/e, Tata McGraw
Hill, 2007

Patrik Forysyth: Marketing Stripped Bare, Kogan Page,2009

Michael J Etzel, Bruce J Walker, William J Stanton & Ajay Pandit: Marketing, 13/e,
TMH, 2008.
CDs (EXCEL MULTIMEDIA)
AUTHOR

TITLE

SASIDDIQUI S.Y. CHAINANI CREATING CUSTOMER
GAUTAM DELIGHT
RAWAT SUDHANSHU, IT TOOLS FOR ENHANCING CRM
Sr. Project Manager, Oracle Ind Pvt Ltd. DELIVERY SYSTEM QUALITY
MAGO SANJEEV APPLICATIONS FOR DELIVERING
Head-Quality max New York Life CRM
Insurance Co. Ltd.
KURIEN BIJOU, STRATEGIES FOR YOUTH
COO-Watches, Titan Industries Ltd. DOMINATED MARKETS
KENT ANTHONY
Director of Post Graduate Studies,
Marketing school London.
GOPALAKRISHNA R, WINNING IN THE ERA
Exec Director, Tata Sons Ltd. OF TOTAL COMPETITION

KALYANI B.N
Chairmen & MD, Bharat Forge Ltd.
PURI DEEPAK
MD, Moser Baer India Ltd.
ELLIS LEN PREEMPTIVE CRM: RETAINING
Executive Vice President, Director CUSTOMERS WHEN COMPETITION
Of strategy, Wunderman, USA EMULATES
SETHI RAJAT
President, Wunderman in India
DESAL SANTHOSH, DECODING THE CULTURAL
President-Mocann Eriokson, India FOR MARKETING
MATHEW A.F. MICA Faculty
CNBC TV 18 CDs

The rule of three, 2005 (Marketing)

The future of Competition, 2005. (Marketing)
9
JAWAHARLAL NEHRU TECHNOLOGICAL UNIVERSITY HYDERABAD
HYDERABAD
I SEMESTER MBA T P
4 0
09MBIB105 India s Foreign Trade
What have been the policies that influenced India s Foreign Trade? What has
been our performance in the world trade post independence era? Is India truly globalised?
What has gone wrong and what can be done? Such questions are studied under this
particular subject.
Unit-1: Definition of Foreign Trade, Composition of Foreign Trade, Theories of
International Trade, Foreign Trade and economic Development. Analysis of India s
Foreign Trade, Growth, Trends, Composition and direction- Foreign Capital,
Collaboration of Multinational corporations, Bilateral and Multinational Trade
Agreements- India s trade Agreements - India s Balance of Payments including
invisibles.
Unit-2: Import Policy and Export Promotion Schemes: Salient Features of India s Export
Import Policy- Objectives of EXIM/Trade Policy

Instruments of Trade Policy- Duty
Exemption Schemes

DBK, DEPB, Advance License - Import of Capital Goods -
Exports/Trading/Star Trading/Super Star Trading House Policy - EOU s/EPZs/SEZs
Schemes - Services Exports
Unit-3: Incoterms: Background and objectives of Incoterms, Types of Incoterms-
General guidance that are used in Incoterms

Terminology of Incoterms- Tariffs,
Quantitative restrictions

Export-Import Procedures and documentation.
Unit-4: Institutional setup for Export Promotion. Export Assistance measures. Free
Trade Zone SEZ s and 100% eOUs. State Trading in India- Principal commodities of
India s export and imports an overview

Sources and Analysis of foreign Trade
Statistics. Canalizing Agencies and Chambers of Commerce. Export Organisation:
Institutions involved in export Promotion: DGFT, FIEO, RBI, CUSTOMS, ITPO, EXIM
BANK, ECGC, EPCs, Commercial banks, Commodity Boards.
Unit-5: Assessment of Prospects- Products and Markets. Identification of new markets
for Indian products. African Market, potential to enter into the SOUTH AFRICA,
GHANA, KENYA, NIGERIA, UGANDA, MAIRITIOUS and TAMZANIA- Export
potential of India, Latin America, an Analysis of US commercial office on India for
investing in selected sector. Trade Blocks and Regional Economic Cooperation.
References

How to Export, Nabhil, New Delhi, 2008.

Nabhil Exporters Manual Documentation, 2008.

Annual Report of MOC, 2008.

IIFT set of Background Reading Material.

P.K Khurana, Export Management , Galgotia Publishing Company, 2008.

Jonathan Reuvid, A Handbook of World Trade-A Strategic Guide to Trading
Internationally, 2009.

Annual reports of the Ministry of Commerce

Annual Economic Surveys.

Import and Export Policy 2008-09

Nabi s Import Export Directory, 2009
10
JAWAHARLAL NEHRU TECHNOLOGICAL UNIVERSITY HYDERABAD
HYDERABAD
I SEMESTER MBA T P
4 0
09MBIB106 Production and Operations Management
The Objective of the course is to enable students to understand the basics of one of the
functional areas of management viz. Operations or Production.
*The students need Statistical Table to solve problem
Unit

1:Introduction: Overview of Production and Operations Management
(POM) Function, Historical Development of POM, POM scenario Today - Product
and Process Design: Product and Process Development, Manufacturing Process
Technology. Integrated Materials Management

ABC Analysis, EOQ, JIT, and Value
Analysis.
Unit

2:Facilities Management & Aggregate Planning: Location of Facilities,
Layout of Facilities, Optimisation of Product/Process Layout, Aggregate
Planning : Preparation of aggregate demand Forecast, Specification of Organisational
Policies For Smoothing Capacity Utilization, Determination of feasible Production
Alternatives and Determination of Optimal Production Strategy.
Unit

3:Scheduling: Scheduling In Job, Shop Type Production, Shop- Loading,
Assignment and Sequencing, Scheduling In Mass, Line of Balance, Methods
of Production Control - World class production .
Unit

4:Work Study & Quality Management: Method Study, Work measurement,
Work Design, Job Design, Work Sampling, Industrial Engineering Techniques. Quality
management: Economics of Quality Assurance Inspection and Quality Control,
Control charts for variables and control charts for attributes, Acceptance Sampling,
Total Quality Management and ISO 9000 series standards, Six Sigma.
Unit

5.E.R.T. & C.P.M: Drawing networks

identifying critical path

probability
of completing the project within given time- project crashing

optimum cost and
optimum duration.
References

Chase, Aquilano, Jacobs: Operations Management for Competitive Advantage, TMH, 2009

Mahadevan: Operations Management, Pearson, 2009

Young: Essentials of Operations Management, Sage, 2009

Donald Waters: Operations Management, Kogan Page, 2009

Buffa: Modern Production Operation Management, Wiley 2009.

Lee Krajewski, Larry Ritzman and Manoj Malhotra: Operations Management, 8/e PHI, 2009

S N Chary: Theory and Problems in Production and Operations Management, TMH, 2009.

Joseph S. Martinich: Production and Operations Management, Wiley, 2009.

Slack: Operations Strategy: Pearson, 2009.

Evans: Principles of Operations Management, Cengage, 2009.

Saxena: Production and Operations Management, 2/e, TMH, 2009.
11
JAWAHARLAL NEHRU TECHNOLOGICAL UNIVERSITY HYDERABAD
HYDERABAD
I SEMESTER MBA T P
4 0
09MBIB107 Marketing Research
Unit-1: Nature and Scope of Marketing Research

Role of Marketing Research in
Managerial Decision- Factors influencing Marketing Research-Types of Marketing
Research- Marketing Research in practice- Marketing Decision Support systems-
Marketing Research process- International Marketing Research and The International
Marketing Research process.
Unit

2: Research Design and Implementation

Research approach

Designing
International Marketing Research- Issues in International Research Design

Data
Collection: Secondary sources in Marketing Data

Problems associated with secondary
data- Application of Secondary Data- Primary Data and Data collection tools

Issues in
information collection- Marketing Research on the internet

Information collection:
Quantitative and observational Methods- Survey Methods- Sampling and Sampling
methods.
Unit-3: Data Analysis

Fundamental Data Analysis

Tabulation- Factors influencing
the choice of statistical technique

Hypothesis Testing

Cross-Tabulation and Chi-
Square

The probability- Values Approach to Hypothesis Testing

Analysis of Variance
(ANOVA)

Correlation Analysis

Regression Analysis- Discriminate and Canonical
Analysis

Multidimensional Scaling and Conjoint Analysis

Presenting the Results.
Unit-4: Applications of Marketing Research: Traditional applications: Product, Price,
Distributions and promotion

Contemporary Applications: Competitive advantage,
Brand Equity, Customer Satisfaction, and Total Quality Management- Emerging
Applications: Database marketing, E-Commerce, Relationship Marketing, and Customer
Intelligence.
Unit-5: Ethics in marketing Research- Respondent s Ethics and Rights- Presenting the
Results: Guidelines to successful presentations, Written presentation, Oral presentation
and relationship with Client.
References

Aaker, Kumar & Day: Marketing Research, Wiley, 2009.

Churchill, Iacobucci: Marketing Research, Cengage, 2009.

Debashish Pati, Marketing Research, University Press, 2008

Rajendra Nargundkar, Marketing Research, TMH, 2009.

V.Kumar, International Marketing Research, PHI, 2008.

Green, Tull and Albaum: Research for Marketing Decisions, PHI, 2008.

Lcuk & Rubin: Marketing Research, PHI, 2008.
12
JAWAHARLAL NEHRU TECHNOLOGICAL UNIVERSITY HYDERABAD
HYDERABAD
I SEMESTER MBA T P
4 0
09MBIB108 Practicum of Country wise Report
The students are required to prepare country/commodity-specific projects
making use of
a) Reports on the economic indicators of different countries
b) Reports on Foreign trade policy
c) Reports on identification of new markets for the potential products of India
and
d) Fact sheet (the document that deals with the country wise policies) to
incorporate the companies in foreign land.
e) Export potential reports such as AP Export Potential Report etc
13
JAWAHARLAL NEHRU TECHNOLOGICAL UNIVERSITY HYDERABAD
HYDERABAD
II SEMESTER MBA T P
4 0
09MBIB201 INTERNATIONAL HUMAN RESOURCE MANAGEMENT
Unit-1: Introduction and Overview- Global Market Context-Key Perspective in Global
Workforce Management-Cultural Foundations of International Human resource
Management- Understanding culture-Major models of National Culture- final Caveats on
Culture and Global Workforce Management- Changes and challenges in the Global Labor
Market- Globalization-Technological Advancement- change in labour force Demographics and
Migration-Emerging on the contingent workforce- Offshore sourcing- global workforce
Management challenges.
Cases I: The United Nations Banana II. Cross-Cultural Assessment over a cup of coffee.
Unit-2: The key role on International HRM in Successful MNC Strategy-Knowledge
Transfer-Global Leadership training and Development-Strategic Control Needs-Competitive
strategy of Multinational corporations-Structuring for Optimal global Performances- Linking
Human Resource management practices to Competitive Strategy and Organization Structure-
Paradigm Shift of international Human Resource Management form contingency model to
Process Development.
Cases : Europe :The new destination for Latino Workers. II. A Google Search for Talent
Unit-3:Global Human Resource Planning

From strategy to Decision about work Demand and
labour supply External Environment Scanning- Job Design for Meeting global Strategy work
demand HR planning for the Long term-Global Staffing: General Actors Affecting Global
Staffing-Global Recruitment of Human Resources-Global selection of Human Resources.
Cases: I.MNC s Staffing practices and local Antidiscrimination Laws.
II. Training and Retaining Qualified Managers in China.
Unit-4:Global workforce Training and Development : Strategic role of Training and
Development in the global Market Place- Fundamental concepts and principles for Guiding
global Training and Development- Training imperative for the global workforce- Managing
International Assignments- Expatriate Preparation, Foreign Assignment an Repatriation-
International Assignments considerations for Special Expatriates-New and Flexible International
Assignments.
Cases: I.HCN Supervisory Training Needs
II. Working in a Sheltered Enclave in Shanghai,china.
Unit-5: Global workforce performance Management: Performing Management Process-
Important consideration for Global Performance Management-Planning and Implementing Global
Performance Appraisal- Compensation for a Global workforce- Managing Compensation on a
global Scale: Fundamental Practices-Key compensation for Expatriates, HCN s and TNC s

Global Employee Relations- current ER issues-Influence of MNC s and Union on Global ER.
Cases: I.Upstreming Performance Management: cultural Shift in Citigroup.
II. At Domino s, ER Begins with Mangers.
References:

Charles M Vance and Yongsunpaik, Managing Global workforce,PHI,2009.

Mark E.Mendenhall, Gary R.Oddou, Gunter K.Stahl, Reading and Cases in International
Human Resource Management,Routledge, Fourth Edition,2007.

Tony Edwards and Chris Rees: International Human Resource Management,
Pearson,2009.
14
JAWAHARLAL NEHRU TECHNOLOGICAL UNIVERSITY HYDERABAD
II SEMESTER MBA T P
4 0
09MBIB202 International Marketing
The objective of the course is to provide students with a perspective of International
Marketing Management, its environment and complexities. The prerequisite for the
course is Marketing Management taught in II semester.
Unit -1:International Marketing: Scope and Significance of International
Marketing, the strategic importance of international marketing , Differences between
international and domestic marketing . Need for international trade, trends in foreign
trade. International market environment - Business Customs in International Market.
Unit -2:Canalising and targeting international market opportunities: regional market
Characteristics, Marketing in transitional economies and third world countries,
international market segmentation and targeting. International Market Entry Strategies:
Indirect Exporting, Domestic Purchasing, Direct Exporting , Foreign Manufacturing
Strategies Without Direct Investment, Foreign Manufacturing Strategies With Direct
Investment. Entry Strategies of Indian Firms.
Unit -3:International product management: International product positioning, Product
saturation Levels in global Market, International product life cycle, Geographic
Expansion Strategic Alternatives. New products in Intentional Marketing, Product and
culture, brands in International Market.
Unit -4:International Marketing Channels: channels Distribution Structures,
Distribution Patterns, Factors effecting Choice of Channels, the Challenges in Managing
An international Distribution Strategy Selecting Foreign Country Market intermediaries.
The management of physical distribution of goods.
Unit -5ricing and Promotion for international Markets: Environmental influences on
Pricing Decisions , Grey Market goods, Transfer pricing, Global Pricing

Policy
Alternatives. Global Advertising and brandy, selecting an advertising agency. Personal
selling, Sales Promotion, Public Relations and Publicity, Sponsorship Promotion. Export
Policy Decisions of a firm, EXIM policy of India. Export costing and pricing, Export
procedures and export documentation. Export assistance and incentives in India.
References

Philip R. Cateora, John L. Graham: International Marketing, Tata McGraw-Hill Co.
Ltd., 2009.

Mathur: International Marketing, Sage, 2009

Roger Bennett & Jim Blythe: International Marketing Strategy Planning Market Entry
& Implementation, Kogan, 2009.

Francis Cherunillum: International Marketing, Himalaya, 2009.

Vasudeva: International Marketing, Excel,2009.

Sak Onkvisit, John J. Shaw: International Marketing Analysis and Strategy, 3/e,
Pearson, 2009.

Isobel Doole and Robin Lowe: International Marketing Strategy, 2/e, Cengage, 2009.

Subhash C. Jain: International Marketing, Cengage, 2009.
15

Keegan: Global marketing Management, Pearson, 2009.

Michael Czinketa: International Marketing 8/e, Cengage, 2009
CDS (EXCEL MULTIMEDIA)
Author Title
WATTS JEFFREY DEVELOPING GLOBAL
Partner, Deloitte Tohmatsu Consulting MINDSET
Co. Ltd Japan.
NEMER ANNE
Associate Director, University of Pittsburgh
D SHIV KUMAR
MD, Nokia India.
16
JAWAHARLAL NEHRU TECHNOLOGICAL UNIVERSITY HYDERABAD
HYDERABAD
II SEMESTER MBA T P
4 0
09MBIB203 International Business Law
Unit

1 : Introduction to Law: Meaning of Law, Law and Society, Systems of Law,
Development of Law, Sources of Law, Legal Environment of International Business
Unit

2 : Business Law Contracts:Sanctity of Contracts, Principles of Governing the
formation, Performance and Termination of Contracts, Contractual remedies,Special
contracts such as indemnity, guarantee, Bailment, Agency, Partnership
Unit

3: International Business Law:Law relating to international trade in India,
International Sales Contract, Contracts related to Credit, carriage and insurance,
international legal conventions, conflict of Laws and Contracts, contracts retailing to
consultancy and technology transfer, -Joint ventures, FDI.
Unit

4 : International Litigation and dispute Resolution rovisions in contracts-
Litigation- Jurisdiction

applicable Law, recognition Enforcement, ADR s

Types,
International Conventions, and Law in India, Process and Procedure for settlement of
Disputes.
Unit-5: International Taxation and other matters:Indian Law Governing taxation of
foreign income, avoidance of double taxation treaties, anti dumping and countervailing
duties, product liability, environmental law and international sales.
References

Richard Schaffer and others,

International Business Law and its Environment ,
Cengage, 2009

Leo D arcy, Carole Murray and Barbara clave Schmitthoff s Export Trade The
Law and Practice of International Trade ,2009.

Motiwal O.P, International Trade Law and Practice ,2009.
17
JAWAHARLAL NEHRU TECHNOLOGICAL UNIVERSITY HYDERABAD
HYDERABAD
II SEMESTER MBA T P
4 0
09MBIB204 Logistics and Supply Chain Management
The Objective of this course is to gain the knowledge of possibilities of efficient
optimization and management of operation in integrated supply chains and also the ability to
apply them in the enterprise reality. The course will also strengthen the holistic view on
supply chain operations, management and strategy and some current research areas in
supply chain management. Consequently the course provides advanced knowledge about
logistics and their supporting systems from a supply chain perspective.
*The students need Statistical Table to solve numerical problems.
Prerequisite for the course:- Knowledge of Production and Operations Management,
Marketing Management and QABD taught in second semester of the programme.
Unit

1:Understanding the Supply Chain: Objective and Importance of Supply Chain
Process View of Supply Chain. Competitive and Supply Chain Strategies, Achieving
Strategic Fit, Expanding Strategic Scope. Logistics: The Logistical value preposition, The
Work of Logistics, Logistical operations, Logistical operating arrangements, Supply
chain Synchronization , Supply Chain Drivers and Metrics rivers for Supply Chain
Performance, Framework for Structuring drivers. Facilities, inventory, transportation,
information, sourcing and pricing. Obstacles to Achieving fit, Supply chain performance
in India. Case studies
Unit

2esigning the Supply Chain Network : Role of distribution in the Supply
Chain, Factors influencing Distribution network design, Design options for Distribution
network, The role of network design in the Supply Chain, Frame work for Network
design decisions, Models for facility location and capacity allocation, Planning Demand
and Supply in a Supply Chain: Demand Forecasting in Supply Chain: Components of
forecast and forecasting methods, Aggregate Planning in Supply Chain: Role of
aggregate planning, Aggregate planning Strategies , Inventory planning and economic
theory aberrations. Case studies
Unit - 3Planning and Managing inventories in Supply Chain: Managing Economies
of Scale in Supply Chain, Managing Uncertainty in a Supply Chain, Determining optimal
level of product inventory. Designing and Planning Transportation Networks:
Transportation in a Supply Chain. Case studies
Unit

4: Managing Cross Functional Drivers in a Supply Chain: Sourcing decisions
in a Supply Chain and procurement strategies, Pricing and Revenue Management in a
Supply Chain, Information Technology and Coordination in a Supply chain. Case studies
Unit- 5: Logistics and Supply chain relationships: Identifying logistics performance
indicators Channel structure

Economics of distribution channel relationships
18
logistics service alliances. Managing Global logistics and Global supply chains: Logistics
in a global economy

views of global logistics- global operating levels

interlinked
global economy - The Global supply chains , Supply Chain Management in Global
environment Global strategy

Global purchasing

Global logistics Global alliances
Issues and Challenges in Global supply chain Management

Case studies.ss
References

Sunil Chopra and Peter Meindl: Supply chain Management: Strategy, Planning
and Operation, Third edition, Pearson, 2009.

Donald J.Bowersox and David J.Closs: Logistical Management: The Integrated
Supply Chain Process, TMH, 2006.

Rajasekhar & Acharyulu: Logistics and Supply Chain Management, Excel, 2009.

Sridhara Bhat: Logistics and supply chain management, Himalaya, 2009.

John T Mentzer: Supply Chain Management, Sage Publications, 2008

Donal Waters: Global Logistics, Kogan Page, 2009

Christain schuh et al:The purchasing chess board, Springer link,2009.

Philip B.Schary, Tage Skjott-Larsen: Managing the Global Supply Chain, Viva,
2008.

Joel D wisner, Keong Leong, Keah Choon Tan: Principles of Supply Chain
Management- A Balanced approach, Cengage Learning, 2008

Rahul V Altekar: Supply Chain Management, Concepts and Cases, PHI , 2008

J.L.Gattorna and D.W.Walters: Managing the Supply Chain, Macmillan, 2008

Rangaraj: Supply chain Management for competitive advantage, TMH, 2009

Kachru: Logistics and Supply Chain Management, Excel, 2009

Shah: Supply Chain Management, Pearson, 2009
Excel Multimedia

CDs:
Author Title
AGARWAL KAPIL, Asst Vice President, COLLABORATION AND BEST
Madura Garments PRACTICES IN SUPPLY CHAIN
DAWAR SANJAY MANAGEMENT
Associate Partner, Accenture Ind Pvt Ltd
ANANDAN RAJAN, DEVOLOPING GOOD SUPPLY CHAIN
Vice President and GM, Dell India. MANAGEMENT
SHARMS SUMAN, Head Process, DS Group.
19
JAWAHARLAL NEHRU TECHNOLOGICAL UNIVERSITY HYDERABAD
HYDERABAD
II SEMESTER MBA T P
4 0
09MBIB205 Quantitative Analysis for Business Decisions
The objective of the course is to provide the basic tools of Operations Research in solving
the management problems through modeling and using mathematical approach.
*The students have to be provided with Random Number Table to solve problem in the
examination
Unit

1:Introduction and Linear Programming: Nature and Scope of O.R. Analyzing and
Defining the Problem, Developing A Model, Types of models, Typical Applications of
Operations Research ; Linear Programming: Graphical Method, Simplex Method;
Solution methodology of Simplex algorithm, Artificial variables; Duality Principle , Definition
of the Dual Problem, Primal - Dual Relationships.
Unit

2:Transportation and Assignment Models: Definition and Application of the
Transportation Model, Solution of the Transportation Problem, the Assignment Model,
Traveling Salesman Problem.
Unit

3:Replacement Model: Replacement of Capital Cost items when money s worth is not
considered, Replacement of Capital Cost items when money s worth is considered, Group
replacement of low cost items.
Unit

4:Game Theory and Decision Analysis: Introduction

Two Person Zero-Sum Games,
Pure Strategies, Games with Saddle Point, Mixed strategies, Rules of Dominance, Solution
Methods of Games without Saddle point

Algebraic, arithmetic methods. Decision Analysis:
Introduction to Decision Theory, Steps In the Decision Making, the Different environments
In Which Decisions Are Made, Criteria For Decision Making Under Risk and
Uncertainty, The Expected Value Criterion With Continuously Distributed Random
Variables, Decision Trees, Graphic Displays of the Decision Making Process.
Unit

5:Queuing Theory and Simulation: Basic Elements of the Queuing Model,
Poisson Arrivals and Exponential Service times; Different Queing models with FCFS Queue
disciplne: Single service station and infinite population, Single service station and finite
population, Multi service station models with infinite population. Simulation: Nature and
Scope, Applications, Types of simulation, Role of Random Numbers, Inventory Example,
Queuing Examples, Simulation Languages.
References

Hillier/Lieberman: Introduction To Operations Research; TMH, 2008.

Render:Quanititative Analysis for Management, Pearson, 2009

Sridharabhat: Quanititave Analysis for Business Decisions, HPH, 2009.

J. K. Sharma: Operations Research: Theory and Applications, Macmillan, 2008.

R.Panneerselvam: Operations Research, PHI, 2008.

Hamdy, A.Taha: Operations Research: An Introduction, PHI, 2007.

Selvaraj: Quantitative Techniques, Excel, 2009

Gupta and Khanna: Quantitative Techniques for Decision Making, PHI, 2009.

Ravindran,Phillips,Solberg: Operations Research, Wiley, 2009.

Anderson, Sweeney, Williams: Quantitative Methods for Business, 10/e, Cengage,
2008

Sivarethinamohan: Operations Research, TMH, 2008.
20
JAWAHARLAL NEHRU TECHNOLOGICAL UNIVERSITY HYDERABAD
HYDERABAD
II SEMESTER MBA T P
4 0
09MBIB206 Macro Economics
Unit-1: Objectives and Instruments of Macro Economics: GDP, Low Unemployment,
Stable prices

Fiscal Policy, Monetary Policy, International Trade

NDP, GNP, NNP
and disposable income

price indexes and inflation

the consumer price index (CPI)-
The Wholesale price Index (WPI)

construction of price index

Aggregate Supply and
aggregate Demand

Role of economic policy- consumption, income and saving

the
consumption function, the savings function, the marginal propensity to consume, to save

determinants of consumption and investment

the investment demand curve.
Unit-2: Business cycles and Theory of Aggregate Demand- features of business cycles

causes of business cycles

business cycle theories

Innovations and Political theories

Aggregate demand and shifts in aggregate demand

relative importance of factors
influencing aggregate demand

whether business cycles are avoidable. Banking and
Supply of Money

the process of deposit creation

Central Banking and Monetary
policy

Open Market operations

Changing reserve requirements

financial regulations

the money market.
Unit

3: Economic Growth and Macro Economic Policy

The four wheels of growth

human resources, natural resources, capital formation, technology

Theories of
economic growth

Economic growth with capital accumulation

The neoclassical
model

technological change and economic growth. Strategies of Economic
Development

the backwardness hypothesis

industrialization vs agriculture- State vs
market

Growth and openness. Alternative models of development: The East Asian
Model

The Chinese Model.
Unit-4: Inflation and Unemployment: Kinds of inflation

the economic impact of
inflation

demand pull and cost push inflation

kinds of unemployment

frictional,
structural and cyclic unemployment

Voluntary and involuntary unemployment - The
role of state in mitigating the problems of inflation and unemployment

Philips curve
and its validity.
Unit-5: International Trade

Comparative Advantage and Protectionism

Trade
barriers

tariffs, quotas and voluntary agreements

determination foreign exchange rates

flexible and fixed exchange rates. Market Failure and Government Regulations

The
laws to promote competition and to curb monopolies in the USA, UK and in India

Public policies towards externalities

Regulation

Taxes and Subsidies. Behavioral
Economics

People are not always rational-People care about fairness

people are
inconsistent over time.
References

Paul.A. Samuelson: Economics, TMH, 2008.

Josesph Stiglitz and Walsh: Economics, W.W.Norton & Co,2002.

Abel and Bernanke: Macro Economics, Addison Wesley,1998.

Rangarajan: Macro Economics, TMH,2009.

Dvivedi: Macro Economies,Vikas, 2009.

Mishra & Puri, Indian Economy, HPH,2010.
21
JAWAHARLAL NEHRU TECHNOLOGICAL UNIVERSITY HYDERABAD
HYDERABAD
II SEMESTER MBA T P
4 0
09MBIB207 Foreign language

Chinese Mandarin
UNIT-1: Introduction to Chinese: Introduction to Chinese language and pinyin
Romanization- greetings-introductory phrases- pronunciation practice- self-introduction-
courtesies- numbers-weekdays, dates, time, prices.
UNIT-2: Concept of measure words- common sentence patterns- common phrases-
getting to know people (conversations)- asking telephone numbers- listening practice-
common signs in public places- some common verbs- phrases for making a phone call.
UNIT-3: Ordering tea/meals at a restaurant- listening practice-introduction to common
signs in public places- talking to friends- booking room/table- food phrases for ordering
food, during the meal, ending the meal- travel phrases- asking for information.
UNIT-4: Booking a ticket- baggage claim- customs- making transportation enquiries-
phrases for sightseeing- phrases for shopping- at the doctor s office- asking for
directions.
UNIT-5: Taking a bus or a train- conversation practice- being ill and seeing a doctor-
making a business apportionment- going shopping- making friends and keeping in touch.
Reference book:

Startup business Chinese: Jane kuo, cheng & tsui publisher,2009.
JAWAHARLAL NEHRU TECHNOLOGICAL UNIVERSITY HYDERABAD
HYDERABAD
II SEMESTER MBA T P
4 0
09MBIB208 Practicum of Sectoral Analysis Report on Strategies for Exports
The students are required to prepare Sector wise projects making use of
a. DGCIS Reports
b. India s Statistical Reports
c. EEIU Reports
d. CMIE Report
Students can also use other research reports prepared by Prominent
Universities and Research Agencies. Basing on these reports a Strategic paper
needs to be prepared on Sector specific areas.
22
JAWAHARLAL NEHRU TECHNOLOGICAL UNIVERSITY HYDERABAD
HYDERABAD
III SEMESTER MBA T P
4 0
09MBIB301 Strategic Management
The Objective of the course is to enable students have a grasp of various business
strategies in general and functional management areas. It will provide a strategic
orientation in conduct of the business
Prerequisite The subjects such as Management Theory and Practice, Financial
Management, HRM, Marketing Management, Production and Operations Management
taught in First and Second Semesters of the programme.

Unit

1:Introduction- Concepts in Strategic Management, Strategic Management
Process, Developing a strategic vision, Mission, Objectives, Policies

Factors that
shape a company s strategy, Environmental Scanning: Industry and Competitive Analysis

Methods. Evaluating company resources and competitive capabilities

SWOT
Analysis

Value Chain Analysis and Competitive advantage.
Unit

2:Tools and techniques for strategic analysis - Porter's Five Force Model, BCG
Matrix, GE Model, TOWS Matrix, IE Matrix, The Grand Strategy Matrix. Market Life
Cycle Model - and Organisational Learning, Impact Matrix and the Experience
Curve, Generic Strategies- Strategy Formulation - Types of Strategies

offensive
strategy, defensive strategy, Exit and entry barriers - Tailoring strategy to fit specific
industry and company situations.
Unit

3:Strategy Implementation: Strategy and Structure, Strategy and
Leadership, Strategy and culture connection - Operationalising and institutionalizing
strategy - Strategies for competing in Globalising markets and internet economy -
Organisational Values and Their Impact on Strategy

Resource Allocation as a
vital part of strategy

Planning systems for implementation.
Unit

4:Turnaround and Diversification Strategies: Turnaround strategy - Management
of Strategic Change, strategies for Mergers, Acquisitions, Takeovers and Joint
Ventures - Diversification Strategy : Why firms diversify, different types of
diversification strategies, the concept of core competence, strategies and competitive
advantage in diversified companies and its evaluation.
Unit

5:Strategy Evaluation and control

Establishing strategic controls for
Measuring performance

appropriate measures- Role of the strategist

using qualitative
and quantitative benchmarking to evaluate performance - strategic information systems

problems in measuring performance

Guidelines for proper control- Strategic
surveillance -strategic audit - Strategy and Corporate Evaluation and feedback in the
Indian and international context.
References

Gregory Dess and G.T. Lumpkin: Strategic Management

Creating Competitive
Advantage, TMH, 2009.

Thompson & Strickland: Strategic Management, Concepts and Cases. TMH, 2009.

Saloner: Strategic Management, Wiley 2009

P.Subbarao: Strategic management, Himalaya, 2009
23

Subbaro Ch: Compete or Forfeit Competitive Strategies for Pharmaceutical
Industry, PharmaMed Press, 2009.

VSP Rao: Strategic Management, Excel, 2009

Johnson:Exploring Corporate Strategy, Pearson, 2009

Hitt, Ireland & Hoskisson: Management of Strategy, Thomson 2009

Allan Afuah, Business Models: A Strategic Management Approach, TMH, 2009

Ranjan Das: Crafting the Strategy: Concepts and Cases in Strategic Management,
TMH,2009.

Fred R.David: Strategic Management Concepts and Cases, PHI, 2009

Hill: Strategic Management an Integrated Approach, Biztantra, 2009

Azhar Kazmi: Business Policy & Strategic Management: TMH, 2009.

Ajit Prasad: Extremely Short cases in Strategic Management, Excel-2009

Wheelen & Hunger: Concepts & Cases in Strategic Management and Business
Policy, Pearson 2009.
CDs (EXCEL MULTIMEDIA)
AUTHOR

TITLE

NADAR SHIV, A CONCEPTUAL FRAMEWORK FOR
Convention Chairman and Founder, HCL MANAGING FUTURE.
And Chairman & CEO, HCL Technologies Ltd
FULLER MARK B, Chairman, Monitor Groups, USA
OJHA NIKHIL P ENHANCED COMPETITIVENESS

AN ANTIDOTE TO MANAGING
FUTURE, MANAGING THE FUTURE

EVERIASTING TAKEAWAYS
GIANETTI PRETI VYAS, DESIGN AS A STRATEGIC
Chairperson

Vyas Gianetti Creatives DIFFERENTIATOR
STEVENS ERIC
Prof of Marketing, ESCEM B School, France
CHANDRASEKHAR S SPEED &AGILITY
President HR, Reliance Industries Limited
DUBEY RAJEEV
Executive Vice-President, M&M.
CDs (EXCEL MULTIMEDIA)
AUTHOR

TITLE

BROCKER WILLEM MANAGING NEW INDIA: STRATEGIES
Sr. Global Advisor,
Price Waterhouse Coopers International
PURI ASHWINI, Exec Director,
Price Waterhouse Coopers International
24
AMBARISH, Exec Director, Price Waterhouse Coopers Int
CHAITANYA A V N P K, GLOBAL COMPATITIVESS
KUMAR PRAVIN
BHATTACHARJEE CHAYAN,
DE SUDIPTO 70 MILLION EMPLOYABLE INDIANS:
NCYM Champion Team,4thrd National STRATEGIES FOR GLOBAL
Competition for Management studies,
PG Program in Retail Management, IISW BM-Kolkata
BAKRE ANKITA ABHIJIT,
NCYM Champion Team,
33rd National competition
for young manager, Bharat Petroleum Co. Ltd
SHAHANI NAIDU DEVELOPING THE NEW BUSINESS
Sheriff of Mumbai MANAGER
GOPALA KRISHNA R
Convention Chairman & Exec Director
Tata Sons Ltd
KERR JOHN
Consulting EMEA Regional Leader Deloitte.
25
JAWAHARLAL NEHRU TECHNOLOGICAL UNIVERSITY HYDERABAD
HYDERABAD
III SEMESTER MBA T P
4 0
09MBIB302 Cost and Management Accounting
The objective of the course is to enable the students the components of product
cost their calculation methods, and their control. Prerequisite for the course is
Knowledge of Financial Accounting and Analysis taught in First Semester of the
programme.
Unit

1:Introduction: Management accounting Vs. Cost accounting vs. financial
accounting, role of accounting information in planning and control, cost concepts and
managerial use of classification of costs. The management process and accounting - Cost
analysis and control: Direct and Indirect expenses, allocation and apportionment of
overheads, calculation of machine hour rate. An introduction to activity based costing
and Life Cycle Costing.
Unit

2:Costing for specific industries: Unit costing, job costing, cost sheet and tender
and process costing and their variants, treatment of normal losses and abnormal losses,
inter-process profits, costing for by-products and equivalent production.
Unit

3:Marginal Costing: Introduction, Application of Marginal costing in terms of
cost control , profit planning, Closing down a plant, dropping a product line, charging
general and specific fixed costs, fixation of selling price, make or buy decisions, key or
limiting factor, selection of suitable product mix, desired level of profits, diversification
of products, closing down or suspending activities, level of activity planning- Break-
even-analysis: Application of BEP for various business problems. Inter-firm comparison:
Need for inter-firm comparison, types of comparisons, advantages.
Unit

4:Budgetary Control: Budget, budgetary control, steps in budgetary control,
Flexible budget, different types of budgets: sales budget, Cash budget, Production
budget, Master budget, Performance budgets, material Vs. purchase budgets, Zero Based
Budgeting. An introduction to cost audit and management audit.
Unit

5:Standard Costing: Standard Cost and Standard Costing, standard costing vs.
budgetary control, standard costing vs. estimated cost, standard costing and marginal
costing, analysis of variance, material variance, labour variance, Sales and Profit
variance.
References

M.Y.Khan, P.K. Jain: Management Accounting: Theory and Problems, TMH, New
Delhi, 4/e, 2008.

S.P.Jain and K.L.Narang: Cost and Management Accounting, Kalyani, 2008.

MN Arora: Cost Accounting, Vikas, 2009.

Colin Drury: Management and Cost Accounting, Cengage, 2009

Bhahatosh Banerjee: Cost Accounting Theory and Practice, PHI,2006
26

M.N.Arora: Cost and Management Accounting, Himalaya, 2009.

Charles T. Horngren: Cost Accounting, PHI, 2009

James Jiambalvo: Managerial Accounting, John Wiley, 2009.

Allen: Cases In Management Accounting & Control System, Pearson, 2009

Bamber: Managerial Accounting, Pearson, 2009.

Manash Gupta: Cost Accounting Principles and Practice, Pearson Education, 2008

Blocher, Chen, Cookins, Lin: Cost Management a Strategic Emphasis, TMH,3/e
2009

Thukaram Rao: Cost and Management Accounting, New Age International, 2008.
27
JAWAHARLAL NEHRU TECHNOLOGICAL UNIVERSITY HYDERABAD
HYDERABAD
III SEMESTER MBA T P
4 0
09MBIB303 International Financial Management
The objective of the course is to provide students with a broad view of International
Monetary Systems and its understanding to enable a global manager to do business in a
global setting. The prerequisite for the course is Financial Accounting and Analysis and
Financial Management.

Discounting and Statistical tables need be provided to students for
examination.
Unit -1:International Financial Management: An overview, Importance, nature and
scope, Theories of International business, International Business Methods, Recent
changes and challenges in IFM - International Flow of Funds: Balance of Payments
(BoP), Fundamentals of BoP, Accounting components of BOP, Factors affecting
International Trade flows, Agencies that facilitate International flows. Indian BoP
Trends.
Unit -2:International Monetary System: Evolution, Gold Standard, Bretton Woods
system, the flexible exchange rate regime, evaluation of floating rates, the current
exchange rate arrangements, the Economic and Monetary Union (EMU).
Unit -3:Foreign Exchange Market: Function and Structure of the Forex markets, major
participants, types of transactions and settlements dates, Foreign exchange quotations,
process of arbitrage, speculation in the forward market - Currency Futures and Options
Markets, Overview of the other markets

Euro currency market, Euro credit market,
Euro bond market, International Stock market.
Unit -4:Exchange Rates: Measuring exchange rate movements, Factors influencing
exchange rates. Government influence on exchange rates

exchange rate systems.
Managing Foreign exchange Risk. International arbitrage and interest rate parity.
Relationship between inflation, interest rates and exchange rates

Purchasing Power
Parity

International Fisher Effect

Fisher Effect.
Unit -5:Asset liability Management: Foreign Direct Investment, International Capital
Budgeting, International Capital structure and cost of capital. International Portfolio
Management. International Financing: Equity, Bond financing, parallel loans -
International Cash management, accounts receivable management, inventory
management. Payment methods of international trade, trade finance methods, Export

Import bank of India, recent amendments in EXIM policy, regulations and guidelines.
References

S.Eun Choel and Risnick Bruce: International Financial Management, TMH, 2009

T. Siddaiah: International Financial Management, Pearson, 2009

Alan C.Shapiro: Multinational Financial Management, John Wiley, 2009.
28

Jeff Madura: International Corporate Management, Cengage, 2009.

V.A Avadhani: International Financial Management, HPH, 2008

Madhu Vij: International Financial Management, Excel, 2009.

P.K Jain: Josette Peyrard and Surendra S. Yadav, International Financial
Management, Macmillan, 2009.

P.G.Apte: International Financial Management, TMH 2009.

Maurice D.Levi: International Finance, TMH, 2009

Srivastava: Multinational Financial Management: Excel, 2009.

David K. Eiteman, Arthur I.Stonehill and Michael H.Moffeth: Multinational
Business Finance, 10
th
edition, Pearson Education 2009.

Ephrain Clark: International Finance, Cengage, 2009

Reid W. Click & Joshva D.Coval: The Theory and Practice of International
Financial Management. Prentice Hall India, 2009.
29
JAWAHARLAL NEHRU TECHNOLOGICAL UNIVERSITY HYDERABAD
HYDERABAD
III SEMESTER MBA T P
4 0
09MBIB304 WTO& IPR
Unit -1:Introduction- General Agreement on Tariffs and Trade (GATT) Eighth Round:
Uruguay Round, World Trade Organization: Structure

Technology Transfer

Dispute
resolution Mechanism- Doha Declaration

WTO Agreements including TRIPS &
TRIMS.
Unit -2: WIPO

Paris convention

Bern Convention

WCT- Budapest treaty

Madrid
Agreement

Hauge Agreement

UPOV.
Unit -3: IPR-1 Patents: Historical Background of IPR- Introduction, definition and
classification of intellectual Property, Patents

Patentable and Non patentable inventions

Legal requirements for patents

Types of patent applications- Patent document:
specification and claims

Important procedural aspects

Management of IP Assets and
IP portfolio

Commercial exploitation of IP.
Unit -4: IPR

2: Designs and Geographical Indication (GI)

Designs: Basic
requirements

Procedure

Convention application

Term

Date Geographical
Indication: Definition

What can be registered

Who can apply

Rights

Term -
Restrictions
Unit -5: IPR-3: Trade marks and Copy rights: Definitions

Classification of
trademarks

Classifications of goods and services

Vienna classification

Trade marks
procedure

Trademarks enforcement: Infringement and passing off

Remedies

Copy
rights

Term of copyrights

Procedure of copyright-Assignment of copy right

Copyright infringement

Remedies.
References

P. K. Vasudeva ,World Trade Organisation: Implications on Indian Economy,
Pearson Education, 2008

P.Krishna Rao, WTO-Text and cases, Excel Books, 2008.

Caves,Frankel, Jones, World Trade and Payments-An Introduction, Pearson
Education, 2009.
30
JAWAHARLAL NEHRU TECHNOLOGICAL UNIVERSITY HYDERABAD
HYDERABAD
III SEMESTER MBA T P
4 0
09MBIB305 Cross Cultural Management
Unit-1: Introduction

Determinants of Culture

Facets of culture

Levels of
Culture

National Cultural dimensions in the business context

The influence of
National Culture on business culture. Business Cultures: East and West.
Unit-2: Cultural Dimensions and Dilemmas: Value orientations and Dimensions

Reconciling cultural dilemmas

Culture and Styles of Management: Management tasks
and cultural values.
Unit-3: Culture and Organizations: Culture and corporate structures

Culture and
Leadership

Culture and Strategy

Cultural change in Organizations- Culture and
marketing

Cultural Diversity.
Unit- 4: Culture and Communications: Business communication across cultures

Barriers to intercultural communication

Negotiating Internationally.
Unit-5: Cross Cultural Team Management: Working with International teams

Groups processes during international encounters

Conflicts and cultural difference

Understanding and dealing with conflicts

Developing Intercultural relationships.
References

Marie-joelle Browaeys and Roger Price: Understanding Cross-Cultural
Management, Pearson, 2010.

David C.Thomas: Cross Cultural Management, 2/e, Sage Publications, 2008.

Nigel Holdon, Cross Cultural Management: Knowledge Management Perspective,
Pentice Hall, 2001.

Parissa Haghirian: Multinational and Cross Cultural Management, Routledge,
2010.

Richard Mead: International Management-Cross cultural Dimension, 3/e,
Blackwell, 2005.
31
JAWAHARLAL NEHRU TECHNOLOGICAL UNIVERSITY HYDERABAD
HYDERABAD
III SEMESTER MBA T P
4 0
09MBIB306 Foreign Language: Advanced Chinese Mandarin/ Spanish
Unit-1: Review of Self-introduction / courtesies - Review of question words and measure
words- Review of numbers / weekdays / months / time -Exchanging information, phone
numbers- Review and Internal Test-1
Internal Test-1
Unit-2: Making a phone call, leaving/taking a message- Talking about weather, work,
hobbies- Ordering at a restaurant, booking a room at a hotel- Review and Internal Test-2
Unit-3:Asking for and giving directions-Local transportation - taking a taxi, taking a
bus/subway-Seeing a doctor (common problems, body parts, etc)-Review of Family
phrases - family members, relatives, marital status - Review and Internal Test-3
Unit-4: Phrases for shopping-Asking for discounts on quantities - Meeting the company
manager, getting to know the staff - Company type, company size - Review and Internal
Test-4
Unit-5: Inquiries - Inquiring about someone's profession / whereabouts-Appointments -
Setting up and rescheduling appointments - Visiting a company, introducing products and
plants -Farewell - Showing gratitude / good-byes / future plans - Key world capitals,
major business cities and provinces in China - Review and Internal Test-5
References

Startup business Chinese: Jane kuo, cheng & tsui publisher,2009.

32
JAWAHARLAL NEHRU TECHNOLOGICAL UNIVERSITY HYDERABAD
HYDERABAD
III SEMESTER MBA T P
4 0
09MBIB307 Management of International Development Organizations
Unit-1: International Development Organisations (IDO)

Nature, Scope and Functions

government/ Non-government IDOs (UNESCO, UNIDO, DFID, UNAID, IMF, UNDP,
DEEP) - IDOs & Specific Development Areas (Health, Education, HIV& AIDS,
Disability, Rights and Empowerment, Women Empowerment, Child Rights,
Environment, Energy conservation, etc.)- legal and Political factors.
Unit-2: Assistance and funding to IDOs: Prerequisites, Regulations and Formalities to
avail funding to IDOs -International aid flows

ILO, UNESCO, UNDP, UNESCAP,
UN-HABITAT, UNAID, USAID, DFID and other International NGOs.
Unit-3: Evaluation of Performance Based on parmeters such as: Economic planning-
logical Framework-Financial and Economic Analysis- Process of Documentation-Social
audit-Monitoring and Evaluation-Accountability- Estimation of Welfare, Poverty
Inequality- Economic Growth- Ethical and Social issues
Unit-4: Cooperation and Colaborations: Role of Nations Policies-Role of International
Government organizations, NGOs, INGOs, MNCs
Unit-5: Functional Strategies: In specific issues pertaining to HR, Marketing
Management and Finance-Case studies.
References:

IDOs Websites

Patton, Michael Quinn: Utilization- Focused Evaluation

The New Century Text ,
3rd Edition, Sage, 2008.

Maggie Black: No Nonsense guide to International Development, New
Internationalist, 2006.

Paul Hoy: Players and Issues in International Aid, Kumarian press, 1998.

David Lewis: The Management of Non-Government Development Organizations,
Routledge, 2001.
33
JAWAHARLAL NEHRU TECHNOLOGICAL UNIVERSITY HYDERABAD
HYDERABAD
III SEMESTER MBA T P
4 0
09MBIB308 Practicum on International Trade
JAWAHARLAL NEHRU TECHNOLOGICAL UNIVERSITY HYDERABAD
HYDERABAD
IV SEMESTER MBA T P
4 0
09MBIB401 Entrepreneurship
The objective of the course is to make students understand the nature of entrepreneurship,
and its importance to business.
Unit -1: Nature of Entrepreneurship; Essential features, attitude and leadership of
entrepreneur Characteristics, Qualities and skills, functions of entrepreneur, Ethics in
entrepreneur-Entrepreneur scenario in India and Abroad. Small Business, Importance in
Indian Economy, Types of ownership, sole trading, partnership, joint stock company,
corporate entrepreneurship, intrapreneurship, Role of Government in the promotion of
Entrepreneur, State Enterprises in India.
Unit -2:Aspects of Promotion: Opportunity Analysis, SWOT Analysis, Internal and
External Environment Analysis, Technological Competitiveness, Entrepreneurs and legal
regulatory systems, patents and trademarks, Intellectual Property Rights.- Project
Planning and Feasibility Studies: The Concept of Project, Project Life Cycle, Project
Planning, Feasibility, SWOT Analysis, Product and Process Development, Major steps in
product development.
Unit -3:Financial Aspects of the Entrepreneurship: Source of Capital, Debt-Equity
Financing Commercial Banks, Bank Loans, Assessment of Benefits and Costs, Informal
Agencies In financing entrepreneurs, Government Grants and Subsidies, Types of
Investors and Private Offerings. Entrepreneurial Strategy: Generation of new entry
opportunity, Decisions under Uncertainty, entry strategy, new entry exploitation,
environmental instability and First-Mover disadvantages, Risk Reduction strategies,
Market scope strategy, Imitation strategies and Managing Newness.
34
Unit -4:Women Entrepreneurship: Introduction, The dynamic need, entrepreneurship in a
Developing economy, the scope of entrepreneurship among women, promotional efforts
supporting women entrepreneurs in India, Issues of employment generation.
Unit -5:Rural Entrepreneurship and EDPs: Need, Rural Industrialisation, NGO s and
Rural Entrepreneurship, Need for EDP,s, Objectives of EDPs, course contents and
curriculum of EDPs, Phases of EDPs, & Evaluation of EDPs
References:

H. Nandan, Fundamentals of Entrepreneurship, PHI, First Edition, New Delhi,
2007.

Robert D Hisrich, Michael P Peters, Dean A Shepherd, Entrepreneurship, Sixth
Edition, New Delhi, 2006.

Alfred E. Osborne, Entrepreneur s Toolkit, Harvard Business Essentials, HBS
Press, USA, 2005.

Madhurima Lall, Shikha Sahai, entrepreneurship, Excel Books, First Edition,
New Delhi, 2006.

S.S. Khanka, Entrepreneurial Development, S. Chand and Company Limited,
New Delhi, 2007.

Thomas W. Zimmerer, Norman M. Scarborough, Essentials of Entrepreneurship

And Small Business Management, Fourth Edition, Pearson, New Delhi, 2006

S.R. Bhowmik, M. Bhowmik, Entrepreneurship-A tool for Economic Growth
And A key to Business Success, New Age International Publishers, First Edition,
(formerly Wiley Eastern Limited), 2007.
35
JAWAHARLAL NEHRU TECHNOLOGICAL UNIVERSITY HYDERABAD
HYDERABAD
IV SEMESTER MBA T P
4 0
09MBIB402 Risk Management & Insurance
The Objective of this course is to give students a deeper insight into the concepts
and strategies of Risk Management and Insurance.
Unit -1: Introduction to Risk

Types of Risks facing Business and Individuals, Risk
Management Process, Risk Management Methods, Risk Identification and Measurement,
Risk Management Techniques: Non Insurance Methods.
Unit -2: Insurance as a Risk Management Tool: Techniques Principles: Principle of
Indemnity, Principle of Insurable Interest, Principle of Subrogation, Principle of utmost
good Faith, Requisites of Insurable Risks, Requirements of an Insurance Contract,
Distinguishes Characteristics of Insurance Contracts, Role of Agents and Brokers.
Unit- 3: Risk Management in Banks: An overview of Banking operations (both
domestic and foreign)

Credit risk, Operational Risk, market risk management

corporate governance in banks

Risk Management Strategies to contain and prevent
funds.
Unit-4: Insurance Industry: Life Insurance and Non-Life Insurance, - Growth
development and Role of insurance in the economy

Role of regulatory agencies.
Unit-5: Risk Management in Capital Markets and Financial Services: Basics of
capital markets and financial services in terms of stock markets, payment and settlement
systems, merchant banking services, mutual funds

Role of derivatives, swaps, hedging
tools in risk management.
References
36

Scott E. Harringam Gregory R. Nichaus: Risk Management & Insurance, , TMH,
2009.

George E. Rejda: Principles of risk Management & Insurance, , 9/e, Pearson
Education, 2009.

G.Koteshwar: Risk Management Insurance and Derivatives, Himalaya, 2008

Gulati: Principles of Insurance Management, Excel, 2009

James S Trieschmann, Robert E. Hoyt & David N. Sommer: Risk Management &
Insurance, Cengage, 2009.

Dorfman: Introduction to Risk Management and Insurance, 8/e,Pearson, 2009.

P.K.Gupta: Insurance and Risk Management, Himalaya ,2009.

Mark S.Dorfman: Risk Management and Insurance, Pearson, 2009.

Vivek & P.N. Asthana: Financial Risk Management, Himalaya,2009
JAWAHARLAL NEHRU TECHNOLOGICAL UNIVERSITY HYDERABAD
T P
MBA

IB

IV SEMESTER 4 0
09MBIB403 MERGERS AND ACQUISITIONS
Unit-I: Introduction to Mergers and Acquisitions: Participants in Mergers and
Acquisitions

Common Motivations and Impact of Mergers and Acquisitions

Challenges towards successful Mergers and Acquisitions. Take over Tactics: Alternative
Takeover Tactics

Alternative Takeover decision

Prebid and Postbid.
Unit

II: Regulatory Issues in Mergers: Federal Security Laws

Insider Trading Laws

Antitrust laws

State Regulations effecting Mergers and Acquisitions

Regulated
industries

Environmental Laws

Labour and Benefit Law.
Unit

III: Developing Business and Acquisition Plans: Planning Based Approach for
Mergers and Acquisitions

Building Business Plan

Building Mergers and Acquisitions
plan

The Search and Screening Process

Negotiations

Implementing Post Closing
Evaluation .
Unit

IV : Integration: Mergers, Acquisitions and Business Alliances: The Role of
Integration in successful mergers and Acquisitions

Integration as a process

Integrating Business Alliances.
Unit

V: Shared Growth and Shared Control Strategies: Motivations for Business
Alliances

Critical Success Factors for Business Alliances

Strategic and Operational
Plans

Strategic and Operational Plans

Business Alliances Deal Structuring.
Alternative Exit and Restructuring Strategies - Motivators for Exiting Businesses

Divestitutes

Spin offs and Split ups - Equity Carve outs

Voluntary Liquidations.
References:
37

Donald De Pamphilis: Mergers, Acquisitions and other Restructuring Activities,
2/e, Academic Press, 2003.

J.Fred Weston, Chung and Hoag: Megers, Restructuring and Corporate Control,
PHI, 2000.

Kamal ghosh Ray: Mergers and Acquisitions, PHI, 2010

Mark Chomas; Mergers and Acquisitions, Viva, 2009
JAWAHARLAL NEHRU TECHNOLOGICAL UNIVERSITY HYDERABAD
HYDERABAD
IV SEMESTER MBA T P
4 0
09MBIB404 Advanced Practicum
Students are required to work the entire fourth semester on the project even as
they undergo the assigned course work of this semester. The students can choose specific
problem of Industry or Industry based project work. Alternatively it can be secondary
source based or Field based project work. Before they commence the project work it is
suggested that they write a synopsis indicating the objectives, Methodology, Framework
for analysis, Action plan with milestones in order to have clarity for their subsequent
work. The project should have an internal faculty as guide. It can be from the sectors
such as Pharma, Jewellery, Software, Apparel, Engineering, Handicrafts and Handlooms.
References

Business Essentials: Research Project, Viva, 2009

Paul Oliver:Writing Your Thesis, Sage, 2009

M.K.Rampal & S.L.Gupta: Project Report Writing, Paragon International,2009

Michael Jay Polonsky: David S Waller: Designing and Managing a Research Project,
Sage, 2009

Surendra Kumar: An Aid to Project Work, Paragon International, 2009.

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