Description
Elucidation regarding school of management entrepreneurship.
SCHOOL OF MANAGEMENT
BUSM 1115 ENTREPRENEURSHIP
(CRN 10555) – 3 credits
COURSE OUTLINE
Spring 2009
Section 001
Mondays, Tuesdays, Wednesdays & Thursdays: 15:30 – 16:25
Room B254
_____________________________________________________________________________________
INSTRUCTOR INFORMATION
NAME: Kandey Larden PHONE: 604-323-5532
OFFICE: B253c CELL: ---
OFFICE HOURS: Mon & Wed, 16:30 – 17:30 E-MAIL: [email protected]
_____________________________________________________________________________________
COURSE DESCRIPTION
This course introduces you to the wide range of skills and knowledge you need to run a small business.
This includes topics such as business planning, basic accounting concepts, forms of legal ownership,
basic marketing research, determination of marketing and personnel policies, budgeting, financing,
purchasing, promotion & pricing. Also explored are the personal characteristics of the successful
entrepreneur as well as the importance of small business to the economy.
_____________________________________________________________________________________
LEARNI NG OUTCOMES
You will learn what is involved in being an entrepreneur and operating a small business. You will also
develop an understanding of the diverse skills and knowledge needed to be successful in business.
_____________________________________________________________________________________
REQUIRED READING
Small Business Management – Launching & Managing New Ventures, 3rd Canadian Edition by
Longenecker, Donlevy, Calvert, Moore, Petty. Thomson & Nelson. ISBN-13: 9780176407247, ISBN-10:
0176407243.
Material distributed in class and online throughout the semester is considered required reading.
1
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_____________________________________________________________________________________
RECOMMENDED READINGS & PROGRAMS
Students studying business should read widely and be comfortable accessing the Internet for research
purposes. Recommended reading includes the following: The Globe and Mail, The National Post,
Marketing, Business in Vancouver, Profit, Harvard Business Review, Entrepreneur and many other local,
national, and international sources.
News websites such as www.cbc.ca/venture/ and Canada.com. On CBC TV, Channel 3 (Vancouver); on
CBC Newsworld, Channel 26 (Vancouver). Check local listings for cable station and timings.
_____________________________________________________________________________________
ONLI NE TOOLS
myLangara & Blackboard CE
All students are expected to regularly check myLangara and Blackboard CE for posted readings,
assignments, quizzes, and messages from the instructor.
Textbook Resources
Students are encouraged to use the online resources provided by Thomson & Nelson Publishing to
enhance their learning experience (http://www.longenecker3e.nelson.com/student/ ).
_____________________________________________________________________________________
GRADE ALLOCATION
Quizzes & assignments 25
Group Project 10
Mid term exam 1 20
Mid term exam 2 20
Final exam 25
TOTAL 100
NOTE: Students must receive a cumulative weighted average grade of at least 50% on the
individual grade components (i.e. individual assignments, quizzes, midterms, and final exam)
in order to pass the course.
_____________________________________________________________________________________
GRADING
A+ 95 – 100% B+ 80 – 84% C+ 65 – 69% D 50 – 54%
A 90 – 94% B 75 – 79% C 60 – 64% F < 50%
A- 85 – 89% B- 70 – 74% C- 55 – 59%
_____________________________________________________________________________________
EXPECTATIONS
You are responsible for all course content and are therefore responsible for knowing what has been
covered in all classes. Furthermore, you are expected to read and be prepared to discuss material
assigned prior to the class. You are encouraged to participate actively in the class and contribute to a
positive learning environment. Students whose behaviour is unacceptable will be asked to leave the class.
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3
As stated in the College Calendar and according to College policy, students are expected to attend all
classes, lectures, laboratories, workshops, seminars, and practicum commitments, and be available to
write final examinations where and when scheduled during the examination period.
Required readings: Please read the textbook chapter and the slides and articles posted on MyLangara
in advance of coming to class; it makes your learning and comprehension much easier. All students are
also requested to participate in class discussions of cases and other exercises and encouraged to
contribute to the learning process through discussion of personal job-related experience where
applicable.
Assignments: Throughout the semester you will work on individual and group assignments, which will
cover the material stipulated on this course outline as well as the current domestic and global business
environment. Specifically, you will work on a variety of case studies to be completed on a team basis.
Team members are rotated three times during the semester and class time is provided for team
meetings to discuss each case, whenever possible. Assignments must be submitted on the due date
at the beginning of class. If you do not submit on time, without prior notification to me and with my
approval to submit at a later date, you will receive an ‘F’ (0%) for that assignment. There will be no
exceptions to this standard, other than under exceptional documented circumstances or for medical
reasons (doctor’s note required). Assignments must be typed and presented in a business format.
See "Business Case" handout distributed in class.
Quizzes, midterm and final examinations: Throughout the semester we will have a number of
quizzes, as well as two midterms and one final examination. If you are absent during any of the above
or fail to submit an online quizz on the due date without a doctor’s note, you will not have an
opportunity to make these up.
Group project: In teams, you will be required to work on a term project. See project outline for details.
Punctuality / Attendance: Out of respect for others in the class and to avoid disruption of the class,
you are asked to be on time. Any class work, which is not completed because you were late for, or
missed, a class, will receive 0%. If you miss an exam, project or any other assignment, you are required
to contact me in advance (telephone or e-mail) and provide a Doctor’s note for verification, or you will
receive 0%. Remember that it is your responsibility to attend class, keep up with the course, know what
has been covered etc. If you miss a class, information will not be repeated for your sole benefit.
All electronic communication and music devices (e.g. cell phones, pagers, CD-players, mp3-
players, etc.) must be turned off while in class. Exceptions will only be made, if there is a major
personal reason why they should remain on. Please contact me accordingly.
Professionalism is a critical success factor in today’s world. Therefore, out of respect for others in the
class, you are asked not to bring food or drinks (other than water) into the classroom, avoid swearing
and vulgarity, refrain from idle conversation during class, turn off cell phones and arrange your personal
schedule so as to disrupt the class as little as possible with late arrivals and early departures. For more
details, please refer to Langara's Code of Conduct in the course calendar or Student Policies and
Procedures on Langara's website at www.langara.bc.ca.
_____________________________________________________________________________________
PLAGIARISM AND CHEATING POLICY
Plagiarism and cheating are serious educational offences, which may result in failure of an assignment,
failure of a course, and possible suspension from Langara. For more details, please refer to Langara's
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Code of Academic Conduct in the course calendar or Student Policies and Procedures on Langara's
website at www.langara.bc.ca.
_____________________________________________________________________________________
SCHOOL OF MANAGEMENT
It is the aim of the School Management at Langara College to promote the mastery of core skills such as
reading, reading comprehension, writing fluency, verbal articulation, and analytical development. These
core skills will be practised by means of presentations and class participation, and will be evaluated on
submitted work. Critical thinking and problem solving exercises are encouraged at every opportunity.
For more information about the School of Management programs, please contact Antonella Alves at 604-
323-5848, B253s or [email protected]
Students are reminded to refer to policies and procedures related to: Code of Academic Conduct,
Improper/ Disruptive Behaviour, Appeal of Final Grades, Concerns Related to Instruction, Attendance,
etc. found in the College Calendar and in the current Student Handbook
_____________________________________________________________________________________
UNIVERSI TY TRANSFERABILITY
Refer to www.bccat.bc.ca for transferability and whether credits are assigned or unassigned.
_____________________________________________________________________________________
CLASS CANCELLATI ONS
Information regarding class cancellations will be posted in the following designated areas only:
Registrar=s Office (outside reception - east wall) B Building
Information Booth (main foyer) A Building
Notices will not be posted outside classroom doors.
_____________________________________________________________________________________
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Week Beg. Ch. Topics
Assignments due on
Monday of next week
1 J an 6 - Introduction and Course Overview 1. Team agreements
1 Entrepreneurship
2 J an 12 2 Start-up & the Need for Competitive Advantage
Case 6, p. 482
3 Developing an Effective Business Plan
Prestige Dance
3 J an 19 14 Franchising Opportunities
Case 3-1: Operating
* Video Case 8: Appliance Recycling
a Kiosk, handout
4 J an 26 13 Buyout Opportunities & Family Enterprise
Case 9, p. 494
Smitty’s Li’l Haulers
5 Feb 2 8 Forms of Organization & Legal Issues 2. Team agreements
Group Project
6 Feb 9 MIDTERM ONE
4 Marketing Research & Product Strategy
Case 1, p. 473
* Video Case 3: Super Bacteria
Urban Organics
7 Feb 16 6 Distribution Channels
Situation 1, p. 255
9 Selecting a Location & Planning the Facilities
You make the call
Feb 19 No class for the Spring Break
8 Feb 23 5 Promotional & Pricing Strategies
Case 2, p. 475
* Video Case 4: Looking for Lite
GAP Adventures
9 Mar 2 7 Human Resources
3. Team agreements
* Video Case 7: Mad Science
10 Mar 9 MIDTERM TWO
10 Operations Management & Control Systems
Case 11, p. 500
Insurance Issues
Biolife
11 Mar 16 11 Evaluating & Managing Financial Performance
Case 7, p. 485
* Video Case 6: Stak Its
Printing Express
12 Mar 23 12 Financing Requirements, Fin. Statements …
Case 8, p. 490
* Video Case 5: J ava Nook
Industrial Hose
13 Mar 30 15 Managing Growth & Exit Strategies
14 Apr 6 Group Projects due, wrap up & review
April 14-22 all FINAL EXAMI NATIONS PERIOD
COURSE SCHEDULE
NOTE: The College requires you to be available to sit final exams during this period. If you miss the final
exam you will forfeit the 25% of the final grade and you will receive an ‘N’ on your transcript.
5
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Grading Expectations
The following grid, inspired by Dr. Barbara Walvoord and Karl Knapp, is a framework for self evaluating your work in this class.
LEVEL OF WORK A B C D F
Work Content
(Planning &
Organization)
Analysis and
recommendations
reflected insightful
application of the
class materials and
concepts
Analysis and
recommendations
reflected solid
application of the
class materials and
concepts
Analysis and
recommendations
reflected partial
application of the
class materials and
concepts
Analysis and
recommendations
reflected minor
application of the
class materials and
concepts
Analysis and
recommendations
did not reflect
application of the
class materials and
concepts
Analytical (Tools
Used)
Project contains
appropriate,
comprehensive,
effective and
accurate analytical
tools
Project contains
appropriate,
effective and
accurate analytical
tools
Project contains
fairly effective and
partially accurate
analytical tools
Project contains only
some, fairly
ineffective or
inaccurate analytical
tools.
Project does not
contain effective or
accurate analytical
tools
Originality and
Clarity of Thesis
Original concept,
clear &
comprehensively
supported thesis
New concept, clear
& well supported
thesis
New concept, clear
& fairly well
supported thesis. No
obvious omissions
Old concept, thesis
fuzzy & only
modestly supported.
Old concept, thesis
missing, concept not
supported.
Presentation
(Consistent typeface,
pictures, charts,
graphs)
Professional looking;
presentation
consistent.
Professional looking;
presentation
inconsistent
Semi-Professional
looking; presentation
consistent.
Semi-Professional
looking; presentation
Unprofessional
looking; presentation
inconsistent
Detail (citations;
bibliography)
Free from typos;
proper spacing and
citations
Minor typos and
missing elements
Some types and
inconsistencies
Significant typos and
inconsistencies
Full of typos; no
citations.
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doc_565073348.pdf
Elucidation regarding school of management entrepreneurship.
SCHOOL OF MANAGEMENT
BUSM 1115 ENTREPRENEURSHIP
(CRN 10555) – 3 credits
COURSE OUTLINE
Spring 2009
Section 001
Mondays, Tuesdays, Wednesdays & Thursdays: 15:30 – 16:25
Room B254
_____________________________________________________________________________________
INSTRUCTOR INFORMATION
NAME: Kandey Larden PHONE: 604-323-5532
OFFICE: B253c CELL: ---
OFFICE HOURS: Mon & Wed, 16:30 – 17:30 E-MAIL: [email protected]
_____________________________________________________________________________________
COURSE DESCRIPTION
This course introduces you to the wide range of skills and knowledge you need to run a small business.
This includes topics such as business planning, basic accounting concepts, forms of legal ownership,
basic marketing research, determination of marketing and personnel policies, budgeting, financing,
purchasing, promotion & pricing. Also explored are the personal characteristics of the successful
entrepreneur as well as the importance of small business to the economy.
_____________________________________________________________________________________
LEARNI NG OUTCOMES
You will learn what is involved in being an entrepreneur and operating a small business. You will also
develop an understanding of the diverse skills and knowledge needed to be successful in business.
_____________________________________________________________________________________
REQUIRED READING
Small Business Management – Launching & Managing New Ventures, 3rd Canadian Edition by
Longenecker, Donlevy, Calvert, Moore, Petty. Thomson & Nelson. ISBN-13: 9780176407247, ISBN-10:
0176407243.
Material distributed in class and online throughout the semester is considered required reading.
1
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_____________________________________________________________________________________
RECOMMENDED READINGS & PROGRAMS
Students studying business should read widely and be comfortable accessing the Internet for research
purposes. Recommended reading includes the following: The Globe and Mail, The National Post,
Marketing, Business in Vancouver, Profit, Harvard Business Review, Entrepreneur and many other local,
national, and international sources.
News websites such as www.cbc.ca/venture/ and Canada.com. On CBC TV, Channel 3 (Vancouver); on
CBC Newsworld, Channel 26 (Vancouver). Check local listings for cable station and timings.
_____________________________________________________________________________________
ONLI NE TOOLS
myLangara & Blackboard CE
All students are expected to regularly check myLangara and Blackboard CE for posted readings,
assignments, quizzes, and messages from the instructor.
Textbook Resources
Students are encouraged to use the online resources provided by Thomson & Nelson Publishing to
enhance their learning experience (http://www.longenecker3e.nelson.com/student/ ).
_____________________________________________________________________________________
GRADE ALLOCATION
Quizzes & assignments 25
Group Project 10
Mid term exam 1 20
Mid term exam 2 20
Final exam 25
TOTAL 100
NOTE: Students must receive a cumulative weighted average grade of at least 50% on the
individual grade components (i.e. individual assignments, quizzes, midterms, and final exam)
in order to pass the course.
_____________________________________________________________________________________
GRADING
A+ 95 – 100% B+ 80 – 84% C+ 65 – 69% D 50 – 54%
A 90 – 94% B 75 – 79% C 60 – 64% F < 50%
A- 85 – 89% B- 70 – 74% C- 55 – 59%
_____________________________________________________________________________________
EXPECTATIONS
You are responsible for all course content and are therefore responsible for knowing what has been
covered in all classes. Furthermore, you are expected to read and be prepared to discuss material
assigned prior to the class. You are encouraged to participate actively in the class and contribute to a
positive learning environment. Students whose behaviour is unacceptable will be asked to leave the class.
L
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n
g
a
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a
C
o
l
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0
9
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3
As stated in the College Calendar and according to College policy, students are expected to attend all
classes, lectures, laboratories, workshops, seminars, and practicum commitments, and be available to
write final examinations where and when scheduled during the examination period.
Required readings: Please read the textbook chapter and the slides and articles posted on MyLangara
in advance of coming to class; it makes your learning and comprehension much easier. All students are
also requested to participate in class discussions of cases and other exercises and encouraged to
contribute to the learning process through discussion of personal job-related experience where
applicable.
Assignments: Throughout the semester you will work on individual and group assignments, which will
cover the material stipulated on this course outline as well as the current domestic and global business
environment. Specifically, you will work on a variety of case studies to be completed on a team basis.
Team members are rotated three times during the semester and class time is provided for team
meetings to discuss each case, whenever possible. Assignments must be submitted on the due date
at the beginning of class. If you do not submit on time, without prior notification to me and with my
approval to submit at a later date, you will receive an ‘F’ (0%) for that assignment. There will be no
exceptions to this standard, other than under exceptional documented circumstances or for medical
reasons (doctor’s note required). Assignments must be typed and presented in a business format.
See "Business Case" handout distributed in class.
Quizzes, midterm and final examinations: Throughout the semester we will have a number of
quizzes, as well as two midterms and one final examination. If you are absent during any of the above
or fail to submit an online quizz on the due date without a doctor’s note, you will not have an
opportunity to make these up.
Group project: In teams, you will be required to work on a term project. See project outline for details.
Punctuality / Attendance: Out of respect for others in the class and to avoid disruption of the class,
you are asked to be on time. Any class work, which is not completed because you were late for, or
missed, a class, will receive 0%. If you miss an exam, project or any other assignment, you are required
to contact me in advance (telephone or e-mail) and provide a Doctor’s note for verification, or you will
receive 0%. Remember that it is your responsibility to attend class, keep up with the course, know what
has been covered etc. If you miss a class, information will not be repeated for your sole benefit.
All electronic communication and music devices (e.g. cell phones, pagers, CD-players, mp3-
players, etc.) must be turned off while in class. Exceptions will only be made, if there is a major
personal reason why they should remain on. Please contact me accordingly.
Professionalism is a critical success factor in today’s world. Therefore, out of respect for others in the
class, you are asked not to bring food or drinks (other than water) into the classroom, avoid swearing
and vulgarity, refrain from idle conversation during class, turn off cell phones and arrange your personal
schedule so as to disrupt the class as little as possible with late arrivals and early departures. For more
details, please refer to Langara's Code of Conduct in the course calendar or Student Policies and
Procedures on Langara's website at www.langara.bc.ca.
_____________________________________________________________________________________
PLAGIARISM AND CHEATING POLICY
Plagiarism and cheating are serious educational offences, which may result in failure of an assignment,
failure of a course, and possible suspension from Langara. For more details, please refer to Langara's
L
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Code of Academic Conduct in the course calendar or Student Policies and Procedures on Langara's
website at www.langara.bc.ca.
_____________________________________________________________________________________
SCHOOL OF MANAGEMENT
It is the aim of the School Management at Langara College to promote the mastery of core skills such as
reading, reading comprehension, writing fluency, verbal articulation, and analytical development. These
core skills will be practised by means of presentations and class participation, and will be evaluated on
submitted work. Critical thinking and problem solving exercises are encouraged at every opportunity.
For more information about the School of Management programs, please contact Antonella Alves at 604-
323-5848, B253s or [email protected]
Students are reminded to refer to policies and procedures related to: Code of Academic Conduct,
Improper/ Disruptive Behaviour, Appeal of Final Grades, Concerns Related to Instruction, Attendance,
etc. found in the College Calendar and in the current Student Handbook
_____________________________________________________________________________________
UNIVERSI TY TRANSFERABILITY
Refer to www.bccat.bc.ca for transferability and whether credits are assigned or unassigned.
_____________________________________________________________________________________
CLASS CANCELLATI ONS
Information regarding class cancellations will be posted in the following designated areas only:
Registrar=s Office (outside reception - east wall) B Building
Information Booth (main foyer) A Building
Notices will not be posted outside classroom doors.
_____________________________________________________________________________________
L
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Week Beg. Ch. Topics
Assignments due on
Monday of next week
1 J an 6 - Introduction and Course Overview 1. Team agreements
1 Entrepreneurship
2 J an 12 2 Start-up & the Need for Competitive Advantage
Case 6, p. 482
3 Developing an Effective Business Plan
Prestige Dance
3 J an 19 14 Franchising Opportunities
Case 3-1: Operating
* Video Case 8: Appliance Recycling
a Kiosk, handout
4 J an 26 13 Buyout Opportunities & Family Enterprise
Case 9, p. 494
Smitty’s Li’l Haulers
5 Feb 2 8 Forms of Organization & Legal Issues 2. Team agreements
Group Project
6 Feb 9 MIDTERM ONE
4 Marketing Research & Product Strategy
Case 1, p. 473
* Video Case 3: Super Bacteria
Urban Organics
7 Feb 16 6 Distribution Channels
Situation 1, p. 255
9 Selecting a Location & Planning the Facilities
You make the call
Feb 19 No class for the Spring Break
8 Feb 23 5 Promotional & Pricing Strategies
Case 2, p. 475
* Video Case 4: Looking for Lite
GAP Adventures
9 Mar 2 7 Human Resources
3. Team agreements
* Video Case 7: Mad Science
10 Mar 9 MIDTERM TWO
10 Operations Management & Control Systems
Case 11, p. 500
Insurance Issues
Biolife
11 Mar 16 11 Evaluating & Managing Financial Performance
Case 7, p. 485
* Video Case 6: Stak Its
Printing Express
12 Mar 23 12 Financing Requirements, Fin. Statements …
Case 8, p. 490
* Video Case 5: J ava Nook
Industrial Hose
13 Mar 30 15 Managing Growth & Exit Strategies
14 Apr 6 Group Projects due, wrap up & review
April 14-22 all FINAL EXAMI NATIONS PERIOD
COURSE SCHEDULE
NOTE: The College requires you to be available to sit final exams during this period. If you miss the final
exam you will forfeit the 25% of the final grade and you will receive an ‘N’ on your transcript.
5
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6
Grading Expectations
The following grid, inspired by Dr. Barbara Walvoord and Karl Knapp, is a framework for self evaluating your work in this class.
LEVEL OF WORK A B C D F
Work Content
(Planning &
Organization)
Analysis and
recommendations
reflected insightful
application of the
class materials and
concepts
Analysis and
recommendations
reflected solid
application of the
class materials and
concepts
Analysis and
recommendations
reflected partial
application of the
class materials and
concepts
Analysis and
recommendations
reflected minor
application of the
class materials and
concepts
Analysis and
recommendations
did not reflect
application of the
class materials and
concepts
Analytical (Tools
Used)
Project contains
appropriate,
comprehensive,
effective and
accurate analytical
tools
Project contains
appropriate,
effective and
accurate analytical
tools
Project contains
fairly effective and
partially accurate
analytical tools
Project contains only
some, fairly
ineffective or
inaccurate analytical
tools.
Project does not
contain effective or
accurate analytical
tools
Originality and
Clarity of Thesis
Original concept,
clear &
comprehensively
supported thesis
New concept, clear
& well supported
thesis
New concept, clear
& fairly well
supported thesis. No
obvious omissions
Old concept, thesis
fuzzy & only
modestly supported.
Old concept, thesis
missing, concept not
supported.
Presentation
(Consistent typeface,
pictures, charts,
graphs)
Professional looking;
presentation
consistent.
Professional looking;
presentation
inconsistent
Semi-Professional
looking; presentation
consistent.
Semi-Professional
looking; presentation
Unprofessional
looking; presentation
inconsistent
Detail (citations;
bibliography)
Free from typos;
proper spacing and
citations
Minor typos and
missing elements
Some types and
inconsistencies
Significant typos and
inconsistencies
Full of typos; no
citations.
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doc_565073348.pdf