Description
The mission of the School of Business is to offer educational programs that prepare students for a purposeful life by integrating Lasallian values with current business management skills.
SCHOOL OF
BUSI NESS
T
he mission of the School of Business is to offer educational pro-
grams that prepare students for a purposeful life by integrating
Lasallian values with current business management skills.
Through its faculty, curricular environment, and linkages with the business
community, the School of Business creates a value-centered educational
community as the setting for its educational programs.
Within this context, it seeks to provide an appropriate blend of contempo-
rary business theory and practice, placing paramount importance on teach-
ing and learning enriched by scholarly research and professional activity.
The primary purpose of the School of Business’ undergraduate program is
to prepare students to lead an enriched personal life and to enter upon a
successful professional career through exposure to traditional liberal arts
and a contemporary business education.
The School of Business strives to fulfill its mission by requiring students
to develop communication, analytic, and decision-making skills by nurtur-
ing in students the ability to define and synthesize, by helping students to
form independent, well-reasoned judgments, and by introducing students
to common business research methods and practices.
Teaching and learning are of paramount importance. We believe we
should:
• know each student as an individual;
• challenge each student to work toward attaining his or her best
performance level;
• utilize the curriculum to help students identify the ethical
dimensions embedded in business management; and
• immerse students in a learning environment that blends current
business theory and practice.
C
ontinuous quality-improvement processes ensure that the many
offerings of the School of Business are of the highest quality. The
program is accredited by the Association to Advance Collegiate
Schools of Business (AACSB International), which establishes standards
designed to ensure excellence. Less than 5 percent of the world’s business
schools are accredited by AACSB. In addition, programs are regularly eval-
uated in terms of standards established by various professional bodies such
as the American Institute of Certified Public Accountants, the American
Management Association, and the American Marketing Association, and
through an ongoing dialogue and review with business executives and pro-
fessionals.
Since 1996, La Salle has inducted the top 10 percent of its undergradu-
ate seniors and 7 percent of its juniors into Beta Gamma Sigma (BGS),
the international honor society for students enrolled in AACSB-accredited
schools. In twelve of the last thirteen years, the La Salle chapter of BGS
has been chosen as one of the top five from more than 500 chapters world-
wide, named in recent years as the Silver Chapter in 2010, 2012 and 2013
and the Gold Chapter in 2004, 2011 and 2014.
The School of Business prepares students to develop the skills and experi-
ence to move from the University into management/professional positions
in business, government, and nonprofit organizations. The Accounting
Department offers a Four-Year Dual BS/MBA Program that could meet
the 150-hour requirement for CPA certification. Experiential education
programs—the internship and Business Scholars Co-op programs—pro-
vide hands-on experience in business organizations. Recent participants
have included the Big Four accounting firms, Johnson & Johnson, Com-
cast, AstraZeneca, DuPont, Citizens Bank, UBS Financial Services, KYW
News Radio, Radio Disney, the FBI, the Environmental Protection Agen-
cy, Cigna, and Tasty Baking Co. The Center for Entrepreneurship pro-
vides classroom and experiential learning, mentoring, and public seminars
for students whose career interests are in start-up ventures, nonprofits, or
climbing the corporate ladder.
In addition, the Business Advisory Board, which is composed of senior
executives from companies throughout the Delaware Valley, advises the
Dean of the School of Business on contemporary developments in business
practice and how to help students prepare for professional careers.
Opportunities to enhance a student’s international exposure are offered
through study abroad and travel/study options. La Salle has strong ties with
the American University of Rome in Italy, Universidad La Salle in Mexico
City, Deakin University in Melbourne, Australia, and the National Uni-
versity of Ireland in Galway, where students have the opportunity to have
semester-long learning experiences. Students may also gain acceptance to
semester-long programs in Brazil, China, England, France, Mexico, South
Africa, and Spain through the Lasallian International Programs Consor-
tium, as well as to a summer program in Switzerland. In addition, La Salle
provides various levels of support for students wanting to study at other des-
tinations. In travel/study courses offered by the School of Business, students
study international aspects of various business disciplines in a semester-long
course and travel for approximately 10 days to other locations in the world,
where they study related business practices and the culture of that area.
Previous trips have taken students to France, Germany, Canada, Bermuda,
London, and China. Additional travel/study opportunities related to liberal
arts areas of study are offered by the University. Opportunities for students
to do an internship abroad are being developed.
In short, when you are a La Salle University business major, you have a
number of competitive advantages. Your “real world” experiences and aca-
demic preparation put you on the right path toward success.
THE CURRI CULUM
The program leading to a Bachelor of Science degree in business consists of
120 credits (minimum of 39 courses) for business administration, business
systems and analytics, finance, international business, management and
leadership, and marketing majors, and 128 credits (minimum of 41 courses)
for accounting majors. The liberal arts and science studies and business
foundation courses tend to be concentrated in the first two years, and the
professional studies in the last two years.
THE LI BERAL ARTS CORE CURRI CULUM
( 17 COURSES)
Offering sustained study in a broad range of disciplines, the Core Curricu-
lum provides students with an opportunity to build a strong educational
foundation for the future. Guided by La Salle’s heritage as a Catholic uni-
versity, the Core Curriculum reflects La Salle’s strong commitment to the
interdependence of intellectual and spiritual growth.
The aim of the Core Curriculum is to help students find an engaging liv-
ing as part of an engaged life. As future competitors in a rapidly reform-
ing world, students need intellectual resources that keep pace with current
innovations; as future innovators, students need spiritual resources that
guide human beings toward humane reforms.
While the Core allows you some freedom of choice, it includes guidelines
that should provide coherence in your college education. The Core Cur-
riculum clusters course requirements into areas defined by educational
objectives: “Powers,” “Frameworks of Scientific Understanding,” “Patterns
of Meaning,” the “First-Year Odyssey,” and “Understanding at Home and
Abroad.” A maximum of 17 courses are required of School of Business
majors.
“Powers” refers to competencies that enable students to learn, to think, and
to communicate. With this coursework, students will emerge from the Core
Curriculum possessing a strong set of skills in reading, writing, oral com-
munication, and mathematics. They also will learn how to use computer
technology to aid their work in each of these areas. These competencies
will be integrated into courses in all areas of the Core, but they will be
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taught directly in courses in writing, oral communication, mathematics,
and information literacy.
“Frameworks of Scientific Understanding” refers to concepts and methods
learned in courses in the natural and social sciences. In these courses, stu-
dents will become familiar with the scientific method and sharpen their
understanding of the natural processes and the social developments that
shape the world in which we live.
“Patterns of Meaning” refers to a set of capacities students must acquire to
engage the moral, aesthetic, and spiritual significance of human events and
achievements. Courses in the humanities will enable students to develop
these capacities.
The “First-Year Odyssey” (FYO) refers to the one-credit, graded, one-hour-
a-week program that introduces students to La Salle and the city of Phila-
delphia. It has a variety of aims designed to help first-semester freshmen to:
• create a community—both within and outside of the School of
Business—in which students can form bonds with fellow students,
faculty, and campus staff;
• be introducted to University resources and traditions;
• imagine their future as members of a profession and as members of a
civil society;
• enjoy the rich offerings of urban life—the music, art, architecture,
history, ethnic traditions, religious life, and geology of a city;
• generate a broad assortment of campus activities that can enrich
campus life for all members of the community; and
• explore majors and careers in business.
“Understanding at Home and Abroad” refers to fostering the Christian
Brothers’ ideals of community, social justice, and compassionate under-
standing across barriers dividing human beings. Students will be required to
enroll in one of the courses designated in the course catalog by the symbol
of a house (H Understanding at Home) and one of the courses designated
by the symbol of a plane (Q Understanding Abroad). Alternatively, stu-
dents may fulfill these requirements through independent projects with the
approval of the Department Chair and the Core Director. Faculty and staff
will mentor a limited number of independent projects.
POWERS COURSES (5 COURSES)
• English 110
• English 210
• Mathematics 114
• Business 150
• Computer Science 155
FRAMEWORKS OF SCIENTIFIC
UNDERSTANDING COURSES (4 COURSES)
• Natural Science (Biology, Chemistry, Geology, or Physics)
• Macroeconomics
• Microeconomics
• Psychology or Sociology
PATTERNS OF MEANING COURSES (8 COURSES)
• 2 Religion
• 2 Philosophy
• 1 Literature
• 1 History
• 1 Fine Arts or Foreign Languages
• 1 more Literature, History, Fine Arts or Foreign Language
Some courses in the Core may be counted towards a minor or second major
as determined by the department.
BUSI NESS CORE ( 18 COURSES)
Business education at La Salle University exists within the context of a
strong liberal arts base. The key two purposes of business education at La
Salle University are:
• Preparation of students for careers in business – the primary purpose
of the business core.
• Preparation of students in specialized areas of business – the primary
purpose of the business major.
In order to accomplish the purpose of preparation of students for business,
the business core at La Salle has the following learning goals:
SELF ASSESSMENT AND DEVELOPMENT
• Self knowledge and awareness
• Professional direction and determination to succeed
• An ability to critically assess oneself
• Intellectual curiosity
• An ability to accept and implement change
JOB-RELATED SKILL DEVELOPMENT
• Networking
• Interviewing
• Resume writing
CRITICAL THINKING AND PROBLEM SOLVING
• Problem solving and decision making skills
• An understanding of elements of sound research
• Development of the ability to conduct research
• Critical thinking skills
• An ability to evaluate, identify, and understand different perspec-
tives, positive and negatives, and strengths and weaknesses
• An ability to integrate and synthesize diverse information or skills
COMMUNICATION SKILLS
• Oral communication skills
• Written communication skills
• Interpersonal communication skills
USING DATA AND TECHNOLOGY
• An understanding of, and ability to utilize, qualitative and quantita-
tive data
• Technical skills to solve business problems and make decisions
CORE BUSINESS KNOWLEDGE
• Knowledge in key business disciplines
• Knowledge of specific businesses, business practices, and opportuni-
ties
ETHICS, SOCIAL RESPONSIBILITY, AND SOCIAL FORCES
• Knowledge of and ability to examine ethical considerations in busi-
ness
• An understanding of contemporary social forces affecting business,
including environmental issues, demographic diversity, technology,
global/international issues, cultural forces, and the political and
legal environments
• Motivation to contribute to society
The Business Core courses provide the student with integrative approaches
to understanding business processes while at the same time focused atten-
tion on the various business disciplines. In addition, the core focuses energy
on linking theory and practice.
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The following courses constitute the Business Core:
• BUS 100 Business Perspectives
• BUS 101 Introduction to Financial Accounting
• BUS 202 Descriptive and Predictive Analytics
• BUS 203 Organizational Behavior and Skill Development
• BUS 204 Principles of Marketing with Applications
• BUS 205 Business Systems for Analytics
• BUS 206 Financial Markets and Institutions: Principles and Applications
• BUS 207 Managerial Accounting
• BUS 208 Fundamentals of Finanacial Management
• BUS 303 Legal and Ethical Environment of Business
• BUS 304 Prescriptive Analytics
• BUS 400 Strategy Formulation and Implementation
• International Business Course/Experience
MAJOR COURSES
( 5, 6, OR 8 COURSES)
These courses provide an intensive learning experience in one (or more
than one for the business administration major) facet of business and serve
as a basis for future career development.
Professional specializations are offered in the following disciplines:
• Accounting
• Business Administration
• Business Systems and Analytics
• Finance
• International Business
• Management and Leadership
• Marketing
The professional studies consist of five courses (six for the business admin-
istration and eight for the accounting major) in one (or several for the busi-
ness administration major) functional area beyond those courses required
in the business core. The purpose of requiring eight courses for accounting
majors is to help them to be better prepared to pass the Certified Public
Accounting (CPA) examinations or to embark on an accounting career
in industry. Management and leadership majors and international busi-
ness majors must have a second major or a minor (in risk management and
insurance for the international business major; in accounting or risk man-
agement and insurance for the management and leadership major). The
professional option may be chosen upon matriculation or prior to starting
major courses. Except for the business administration majors, students who
wish to do so have the option to pursue dual majors.
PROFESSIONAL MINORS
Students who wish to do so have the option to pursue minors. Permission
of the Chair or Director of the minor must be obtained. Professional minors
are offered in the following disciplines:
Professional minors are offered in:
• Accounting
• Business Administration*
• Business Systems and Analytics
• Entrepreneurship
• Finance Minor for Accounting Majors
• Health-Care Administration (not currently available)
• International Studies
• Management and Leadership*
• Marketing*
• Risk Management and Insurance
*These minors are not available to students who major in business.
Other minors are offered by the School of Arts and Sciences.
FREE ELECTI VES ( 4-7 COURSES)
You may choose to concentrate free electives in a particular field for a sec-
ond major, minor, internship, or co-op, or you may use these to diversify
your background or broaden your interests.
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BACHELOR OF SCI ENCE I N BUSI NESS ADMI NI STRATI ON PROGRESS RECORD
I. Powers (5 courses)
A. Writing I
• ENG 110 College Writing I: Persuasion
B. Writing II
• ENG 210 College Writing II: Research
C. Speech
• BUS 150 Presentation Skills for Business (2 cr.)
D. Single-Variable Calculus
• MTH 114 Applied Business Calculus (4 cr.)
E. Information Technology
• CSC 155 Computer Applications for Business
II. Frameworks of Scientific Understanding (4 courses)
A. Natural Science
• BIO, CHM, GEO, or PHY 150s
B. Psychology or Sociology
• any PSY or SOC
C. Macroeconomics
• ECN 150 Introductory Macroeconomics
D. Microeconomics
• ECN 201 Introductory Microeconomics
III. Patterns of Meaning (8 courses)
A. Religion
1. REL 150 Exploring Christianity
or REL 153 Exploring Religion
2. REL REL 200 or 300-Level
B. Philosophy
1. PHL 151 The Human Person
or PHL 152 Moral Choice
2. PHL PHL 200 or 300-Level
C. Literature
• ENG 150 Introduction to Literature
or LIT 150 Modern European and Latin American Writers
D. History
• HIS 151 Global History to 1500
or HIS 155 Themes in American History
E. Fine Arts or Language (one of the following three)
• ARTH 150 Introduction to Art
• MUS 150 The Art of Listening
• Foreign Language
F. One of the following:
• ENG 250 Literature and Culture
• LIT 250 Topics in World Literature
• HIS 251 Global History 1500 to Present
• Another course in what was taken in category E:
Fine Arts (200 or 300-level) or Foreign Language
IV. Business Core (13 courses for ACC, BSA, BUS, FIN—Invest-
ment/Financial Analysis or Risk Management tracks, MGTL
and MKT majors; 12 for INT and FIN—Managerial Finance
track or Non-track majors)
1. BUS 100 Business Perspectives
2. BUS 101 Financial Accounting
3. BUS 202 Descriptive and Predictive Analytics
4. BUS 203 Organizational Behavior and Skill Development
5. BUS 204 Principles of Marketing with Applications
6. BUS 205 Business Systems for Analytics
7. BUS 206 Financial Markets and Institutions: Principles and
Applications
8. BUS 207 Managerial Accounting (2 cr.)
9. BUS 208 Fundamentals of Financial Management (2 cr.)
10. BUS 303 Legal and Ethical Environment of Business
11. BUS 304 Prescriptive Analytics
12. BUS 400 Strategy Formulation
13. International Business Course/Experience
1, 2
V. Major Courses (5,6 or 8 courses)
3
1.
2.
3.
4.
5.
6.
7.
8.
VI. Electives (4 plus 1 credit for ACCOUNTING and BUSINESS
ADMINISTRATION MAJORS; 5 plus 1 credit for BUSINESS
SYSTEMS AND ANALYTICS, FINANCE--Investment/Financial
Analysis or Risk Management tracks, MANAGEMENT AND
LEADERSHIP, AND MARKETING MAJORS
4
; 6 plus 1 credit
for FINANCE--Managerial Finance track and for INTERNA-
TIONAL BUSINESS MAJORS
4
1.
2.
3.
4.
5.
6.
Additional Liberal Arts Core Requirements are: Freshman Year Odyssey
(FYO); Understanding at Home Course; Understanding Abroad Course
(met by ECN 150)
1. Options to fulfill this requirement are: BUS 300, ECN 331 or 335, FIN 403, MGT 356, MKT 305, any
School of Business travel study course.
2. Finance majors who are Managerial track waive this requirement since they take FIN 403 as one
of their “major courses.” International Business majors waive this requirement since they take at
least 3 of these course options as part of their “major courses.” Marketing and Management and
Leadership majors who elect the international course in their major may waive this requirement and
thereby gain one more elective.
3. The Accounting (ACC) major requires eight major courses; Business Administration (BUS) requires
six; Business Systems & Analytics, Finance and Marketing require five. Management & Leadership
(MGTL) and International Business (INT) majors must also complete requirements of a second major
or a minor; for MGTL majors, the minor can be in ACC or Risk Management and Insurance (RMI),
and for INT majors, the minor can be in RMI. MGTL majors take 4 MGT courses and 5 (8 if Account-
ing) courses in the other major or 5 MGT and 4 RMI or ACC courses. INT majors take 4 INT courses
and 5 (8 if Accounting) in their other major or 5 INT and 4 RMI.
4. MGTL and INT majors use four of their electives for major courses since they must complete
requirements of a second major or minor.
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BACHELOR OF SCI ENCE I N BUSI NESS ADMI NI STRATI ON MODEL ROSTER
Freshman Year
Fall Spring
Business 101 Business 100
Frameworks or Patterns Math 114
English 110 or Frameworks or Patterns Frameworks or Patterns
Computer Science 155 or Patterns English 110 or Frameworks or Patterns
Frameworks or Patterns Computer Science 155 or Patterns
Sophomore Year
Fall Spring
Accounting 201 Accounting 202
Economics 150 Economics 201
Business 150 Business 205
Business 207 Business 202
Business 208 ENG 210 or Frameworks or Patterns
ENG 210 or Frameworks or Patterns
Junior Year
Fall
1
Spring
1
Accounting 303 Accounting 304
Accounting 307 Business Core
Business 304 Business Core
Frameworks or Patterns Business Core
Frameworks or Patterns Frameworks or Patterns
Elective Frameworks or Patterns
Senior Year
Fall Spring
Accounting 405 Accounting 400-level
Accounting 400-level or Elective Accounting 400-level or Elective
Business Core Business 400 or Elective
Business 400 or Elective Business Core
Elective Elective
Sophomore Year
Fall Spring
Economics 150 Economics 201
Business 202 Business 207
Business 205 or Business Core Business 208
Business Core Business 150
Frameworks or Patterns Business 205 or Business Core
Frameworks or Patterns
Junior Year
Fall Spring
Major Course Major Course
Business 304 or Business Core Business 304 or Business Core
Business Core Business Core
Frameworks or Patterns Frameworks or Patterns
Elective
2
Elective
2
Senior Year
Fall Spring
Major Course Major Course
Business 400 or Elective Business 400 or Elective
Frameworks or Patterns Major Course
Frameworks or Patterns Elective
2
Elective
2
Elective
ACCOUNTING MAJOR
BUSINESS ADMINISTRATION, BUSINESS SYSTEMS AND
ANALYTICS, FINANCE, INTERNATIONAL BUSINESS,
MANAGEMENT AND LEADERSHIP, OR MARKETING MAJOR
1
Alternatively, one of six courses may be taken in summer.
2
For Management and Leadership and International Business majors, four electives are used for “Major courses” since these majors require a scond
major or minor.
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FOUR-YEAR BS ( ACCOUNTI NG) / MBA DUAL
DEGREE
The Accounting Department offers a four-year dual B.S. in Accounting/
MBA degree program. The purpose of the program is to allow high-abil-
ity students to meet the 150 hours of education required by most states
for CPA certification in four years, while earning both an undergraduate
and graduate degree. Students move through the traditional undergradu-
ate program at an accelerated pace by taking undergraduate summer classes
for two summers following their first and second year, and then completing
MBA requirements during their fourth year.
Students electing to pursue the dual degree are required to have only 120
credits for the B.S. degree, rather than the 128 credits required for the
four-year B.S. in accounting. The remaining 30 credits are graduate MBA
credits and include graduate accounting courses. With careful planning, a
student in the dual-degree program can participate in the Business Scholars
Co-op Program or complete a single full-time internship.
Students admitted to the dual-degree program as entering freshmen gener-
ally must have an SAT score of 1200 or higher on the Critical Reading and
Mathematics sections. Currently enrolled students are eligible to join the
program no later than the end of their sophomore year if they maintain a
GPA of 3.4 or higher. Students must maintain a cumulative GPA of at least
3.4 to remain in the program. Students who decide not to complete the
MBA or who do not qualify for acceptance to the MBA program have the
option to leave the program with a B.S. after completing two additional
accounting electives to meet the 128-credit requirement.
For more information, contact Mary Jeanne Welsh, Chair, Department of
Accounting.
La Salle School of Business
1900 W. Olney Ave.
Philadelphia, PA 19141
Phone: 215.951.1883
E-mail: [email protected]
Year One Year Two
FALL SPRING SUMMER FALL SPRING SUMMER
Study Study Study Study Study Study
Full Time Full Time 4 Courses* Full Time Full Time 4 Courses
Year Three Year Four
FALL SPRING SUMMER FALL SPRING SUMMER
Study Internship Study Study Study Study
Full Time 3 Credits** 3 Courses MBA MBA 3 MBA
Full Time Full Time Courses
Year Three Year Four
FALL SPRING SUMMER FALL SPRING SUMMER
Study Study Internship** Study Study Study
Full Time Full Time 0 Credits** MBA MBA 3 MBA
Full Time Full Time Courses
Option A***
Option B***
MODEL ROSTER – BSMBA PROCESS DI AGRAM
* Fewer courses are required in this first summer for students who have brought in AP or transfer credits
** Year three internships are optional, but highly recommended
*** See Course Sequencing Charts
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EXPERI ENTI AL EDUCATI ON PROGRAMS
Experiential education programs are designed to give students hands-on
work experience related to their majors. Participation provides an opportu-
nity to link the theory and practice of the discipline. Research shows that
students who intern or co-op generally have greater success in finding their
first jobs after graduation and earn higher starting salaries. The Internship/
Co-op Program and Business Scholars Co-op Program are the experiential
education program options for students.
INTERNSHIP/CO-OP PROGRAM
Internships and co-ops are available throughout the year (most are taken
during the fall or spring semesters) and range from three to six months.
Students generally participate during their junior or senior years. Intern-
ships may be full time or part time, paid or non-paid. They count as free
electives and not as major courses. Students earn three credits for intern-
ships and co-ops. As with other courses, they must be rostered prior to the
end of the first week of the semester. Co-ops and full-time internships are
up to six months long. They are paid positions. A student taking a co-op
or full-time internship may graduate in four years by following the model
roster on the following page. (For additional information, see Page 17).
Part-time internships are one semester long and generally are non-paid.
The student ordinarily carries a full academic schedule along with the part-
time internship. Up to three co-ops or internships may be taken over the
course of a student’s years at La Salle. Contact the Associate Director for
Experiential Education in the Career Planning Office at 215.951.1075 for
more information.
BUSINESS SCHOLARS CO-OP PROGRAM
The highly selective Business Scholars Co-op Program (BSCP) was
designed to meet the academic and introductory work experience needs
of achievement-oriented, academically talented students. Similar to tra-
ditional applied-learning programs, the BSCP prepares students through
classroom theory, provides career exploration counseling, develops pro-
fessional skills through workshops, and enables students to gain practical
work experience for successful job placement upon graduation. BSCP stu-
dents graduate in just four years because of the accelerated curriculum (See
model roster on page 121).
Students selected for the Business Scholars Co-op Program have proven
themselves as highly motivated academic achievers and have demonstrated
themselves as leaders both in and out of the classroom. Students generally
possess the following:
• An SAT score of 1200 or higher on the Critical Reading and Math-
ematics section or an ACT score of 27
• A cumulative GPA of 3.5 or higher
• A ranking in the first quintile of their high school graduating class
• Strong leadership qualities
• A high level of co-curricular activities
The candidate application process may include an interview with members
of the BSCP’s Selection Committee.
Co-ops complete multiple work assignments during which they are paid
competitive wages by employers and receive academic credit for each of
the two assignments. The first work assignment is four months long and
occurs during the summer after sophomore year. The second work assign-
ment is six to eight months long and occurs either during the spring of
junior year and the following summer (Schedule A) or during the summer
before senior year and the fall of senior year (Schedule B). Students follow
Schedule A or B depending on the scheduling needs of the students and
companies.
Students are matched with employers according to their career objectives,
academic achievements, work experience, relevant activities and accom-
plishments, and the employers’ needs.
The chart on the following page outlines the academic and work phases of
the program.
For more information, contact Penelope Grob, Director.
La Salle University School of Business
1900 W. Olney Ave.
Philadelphia, PA 19141
Phone: 215.951.5113
E-mail: [email protected]
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ACCOUNTING MAJOR
BUSINESS ADMINISTRATION, BUSINESS SYSTEMS AND ANALYTICS, FINANCE,
MANAGEMENT AND LEADERSHIP, OR MARKETING MAJOR
Fall Spring
Internship Accounting 304
Accounting 304E# Accounting 303E#
Accounting 307E#
4 courses from Business Core
or Liberal Arts requirements
Fall Spring
Accounting 304E# Internship
Accounting 307 Accounting 303E#
4 courses from Business Core Accounting 307E#
or Liberal Arts requirements
Fall Spring
Internship 5 courses from Business
and Liberal Arts Core and
elective courses
Fall Spring
5 courses from Business Internship
and Liberal Arts Core and
elective courses
Senior Year
Follow same model roster as indicated on page 117.
# These courses can be taken during other semesters, if necessary, to accommodate your schedule. Check with your Chairperson or
the Dean’s Office.
E Designates Evening course
MODEL ROSTER – I NTERNSHI P/ CO-OP PROGRAM
Freshman and Sophomore Years
Follow the same model roster as indicated on the previous page.
Summer Sessions after Freshman, Sophomore, and Junior Years
Students should plan to take up to four courses (six for Accounting majors) as needed during the summers.
Junior Year
Fall Internship Option Spring Internship Option
Undergraduate business majors with senior standing and a cumulative GPA
of 3.5 or better may take up to up to two MBA courses in one of the last
two semesters of their senior year (they can take both in one semester or
one in one semester and one in the other) in the “Full-Time” and “Part-
Time” MBA Programs (courses in the “One-Year” Program cannot be
taken). The credits and courses are over and above the credits and courses
required for their undergraduate degree; i.e., no MBA course will count
to fulfill credits or requirements for the undergraduate degree. Of course,
students will have to have had the (equivalent) pre-requisite(s), and seats
need to be available in the course (i.e., MBA students will not be shut out)
as determined by the Director of the MBA Program. Permission of both the
undergraduate chairperson and the graduate director are required.
UNDERGRADUATE STUDENTS TAKI NG GRADUATE CREDI TS
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MBA BASI C CORE EQUI VALENTS
You can reduce the number of courses required to earn a master’s degree in
Business Administration at La Salle by earning As or Bs in certain required
undergraduate courses.
There is a body of undergraduate course work, drawn primarily from the
Business Curriculum, which can be used to waive up to 15 credits of foun-
dation level course work and 3 credits of core level course work for the La
Salle MBA degree. (Those students who receive their undergraduate degree
from La Salle University with a major in Accounting may be eligible to
waive up to 21 credits since they can waive 3 credits in the specialization
and elective area.) All of these undergraduate courses are required for all
undergraduate business majors. By earning a minimum “B” grade in the
undergraduate course(s), the corresponding MBA course requirement will
be waived. These courses are listed in the following chart.
A limited number of students with at least a cumulative undergraduate
GPA of 3.0 or higher may be admitted into the program for one semester
without the GMAT or GRE test scores. Conditionally accepted students are
required to successfully complete the GMAT or GRE by the end of their
first enrolled semester. Conditionally accepted students are not eligible for
financial aid loans until they are fully (regularly) accepted to the program.
The GMAT or GRE is required for regular acceptance into the MBA
Program, and students are expected to have proficiencies in written and
oral communication, quantitative abilities, and computer skills. Any spe-
cific requirement questions should be directed to the MBA Office at
215.951.1057. Effective Fall 2012 applicants with an undergraduate busi-
ness degree from La Salle who have a minimum overall GPA of 3.2 or above
will be granted a GMAT/GRE waiver.
Beta Gamma Sigma tuition discount: All undergraduate students and gradu-
ates who are Beta Gamma Sigma members from La Salle will now have the
opportunity to apply to the La Salle University Full-time MBA (FTMBA)
Program with no application fee, no GMAT or GRE required, and be eli-
gible for a 25% tuition discount (space permitting).
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Students planning to enroll in the La Salle University One-Year MBA
Program should consult with the Director of Full-time MBA Programs
regarding course waivers.
UNDERGRADUATE MBA
COURSES COURSE
ECN 150 Introductory Macroeconomics MBA 610
ECN 201 Introductory Microeconomics
BUS 101 Introduction to Financial Accounting MBA 615
BUS 207 Managerial Accounting
BUS 202 Descriptive and Predictive Analytics MBA 620
BUS 206 Financial Markets and Institutions MBA 630
BUS 208 Fundamentals of Financial Management
BUS 304 Prescriptive Analytics MBA 625
Marketing Major Courses MBA 690*
Accounting Major Courses MBA 691*
Finance Major Courses MBA 692*
*Only one from MBA 690, 691, and 692 may be waived
Junior Senior
FALL SPRING SUMMER/FALL SPRING
Study Study Work II Study
Full Time Full Time 3 Full Time
Credits
(Elective)
GRADUATION
GRADUATION
Freshman Sophomore
FALL SPRING SUMMER FALL SPRING SUMMER
Study Study Study Study Study Work I
Full Time Full Time 3-4 Full Time Full Time 3 Credits
Courses* (Elective)
Junior Senior
FALL SPRING/SUMMER FALL SPRING
Study Work II Study Study
Full Time 3 Full Time Full Time
Credits
(Elective)
Schedule A
Schedule B
MODEL ROSTER – BUSI NESS SCHOLAR CO-OP PROGRAM
*Fewer courses are required in this first summer for students who have brought in AP or transfer credits.
Cu r r i c u l u m • 1 5 5
KEY
(F) Offered in Fall term
(S) Offered in Spring term
(F, S) Course may be rostered in either Fall or Spring term. The year is
indicated if the course is offered in alternate years. When a course
number has been changed this year, the former number is given in
parenthesis.
? Identifies courses that have been designated as writing
intensive.
H
Identifies courses that have been designated as “Under-
standing at Home.”
Q Identifies courses that have been designated as “Understanding
Abroad.”
j Identifies courses that have been designated as having a service-
learning component.
Courses listed in this section are subject to change through normal aca-
demic channels. New courses and changes in existing course work are initi-
ated in the departments and approved by the curriculum committee con-
sisting of faculty, student, and administrative representatives.
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ACCOUNTI NG
FACULTY
Mary Jeanne Welsh, Ph.D., Chair
Professors: Borkowski, Reardon (Emeritus), Welsh
Associate Professors: Leauby, Wentzel
Assistant Professors: Brazina, Fitzgerald, Hua, Lafond, Massimini, Zook
Accounting, “the Language of Business,” is the core of any business enter-
prise. Accountants are responsible for communicating and interpreting
financial information as a basis for strategic decision-making.
Accounting includes specialties that focus on specific and unique aspects of
the financial institution. Cost Management, Information Systems, Audit-
ing, Taxation, and Multinational Operations are areas of advanced study
that prepare students to function as executives responsible for business
decision-making in both the profit and not-for-profit enterprises. Students
can also earn six credits toward graduation by participating in an Experien-
tial Education Program.
Since almost all organizations need accounting information, positions
range from manufacturing firms to service industries to hospitals and other
not-for profits and all levels of governmental operations. Graduates func-
tion as CPAs, internal auditors, bankers, financial planners, budget special-
ists, merger and acquisition consultants, and tax planners.
Students are encouraged to join one of the three professional student orga-
nizations: the Accounting Association, Beta Alpha Honors Society, and
the student chapter of the National Association of Black Accountants.
REQUI REMENTS
n REQUIRED FOR MAJOR IN ACCOUNTING: 8 COURSES
• ACC 201
• ACC 202
• ACC 303
• ACC 304
• ACC 307
• ACC 405
• Any two additional 400-level accounting courses with the exception of ACC
450, 460, and 465.
n REQUIRED FOR MINOR IN ACCOUNTING: 6 COURSES
• BUS 101
• BUS 207
• ACC 201
• ACC 202
• Any two accounting courses at the 300 or 400 level except 350/450 or 360/460
or 365/465.
Junior standing is a prerequisite for 300- and 400-level courses.
COURSE DESCRI PTI ONS
ACC 201 (F)
INTERMEDIATE FINANCIAL ACCOUNTING I
4 credits
Accounting issues related to the measurement of profitability, liquidity and
financial flexibility. Topics include revenue recognition, cost allocation,
and recognition and measurement of assets. Prerequisite: BUS 101 with a
“C” grade or better.
ACC 202 (S)
INTERMEDIATE FINANCIAL ACCOUNTING II
4 credits
The study of accounting issues related to operational assets, financial
instruments, and liabilities and additional financial reporting issues, includ-
ing share-based compensation and the Statement of Cash Flows. Financial
reporting in an international environment is also examined. Prerequisite:
ACC 201 with a “C” grade or better.
ACC 260, 360, 460 (F, S, Summer)
PART-TIME INTERNSHIP IN ACCOUNTING
3 credits/Elective Only
Part-time, paid or non-paid employment in an accounting setting to
provide on-the-job training. Involves appropriate job-related learning
assignments under faculty supervision. Position must be approved by the
Accounting Department. Consult the Associate Director for Experiential
Education in Career Services before registering or for further information.
An internship counts as a free elective, not as a course in the major. Grad-
ing for internships is on a letter grade, i.e., not pass/fail, basis. The number
360 is used if taken in junior year and 460 if taken in senior year. Prerequi-
sites: 2.25 minimum, overall and major, GPA and completion of ACC 201
and preferably ACC 202 as well or permission of the Assistant Dean.
ACC 303 (F)
COST MANAGEMENT
3 credits
This course focuses on how cost information is produced and used in con-
temporary organizations, especially the role of cost accounting in strategic
decision-making by internal managers. Topics include, but are not limited
to: cost classifications, product pricing and profit analysis, cost systems,
standard costing and variance analysis. Prerequisite: BUS 202 (can be
taken concurrently with BUS 202), BUS 207.
ACC 304 (S)
AUDITING
3 credits
A practical presentation of modern audit practices, emphasizing the prin-
ciples and objectives of an audit. Analysis of the audit basis, the best stan-
dards, objective reporting, the adoption of improved accounting standards,
business controls, professional ethics, and legal liability. Prerequisite: ACC
202 (can be taken concurrently with ACC 202).
ACC 307 (F)
INCOME TAX
3 credits
A comprehensive introduction to the Internal Revenue Code as it applies
to the individual taxpayer. The course is intended to examine theoretical
concepts, the structural flow of tax data, the interrelationship of taxable
transactions and tax liabilities, and tax planning for the individual. Top-
ics include inclusions, exclusions, basis issues, property transactions, capi-
tal gains and losses, sale of a residence, involuntary conversions, nontax-
able exchanges, business expenses, itemized deductions, filing status, and
exemptions. Computer based case studies are assigned to assist in the appli-
cation of the tax concepts. Prerequisites: Bus 101.
ACC 350 (F, S, Summer)
COOPERATIVE EDUCATION (JUNIOR STANDING)
3 credits
This is a full-time, paid, approximately four-month assignment in a coop-
erating firm. Involves job-related learning under faculty supervision. The
position must be approved by the Accounting Department. For registra-
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tion information, students in the Business Scholars Co-op Program should
consult with the Director of the Program and students who are not in the
Business Scholars Program should consult with the Associate Director for
Experiential Education in Career Services. A co-op counts as a free elec-
tive and not as a course in the major. Grading for co-ops is on a pass/fail
basis (grading for internships is on a letter-grade, i.e., not pass/fail, basis);
the faculty member who is supervising the experience has the discretion
as to whether to roster it as a co-op or internship. Students in the Business
Scholars Co-op Program must take it pass/fail. Prerequisites: 2.25 mini-
mum, overall and major, GPA (higher for students in the Business Scholars
Co-op Program) and completion of ACC 201 and preferably ACC 202 as
well.
ACC 365, 465 (F, S, Summer)
FULL-TIME INTERNSHIP
3 credits
Full-time, paid employment in an accounting setting to provide on-the-job
training (part-time positions at least six months in duration may qualify).
Involves appropriate job-related learning assignments under faculty supervi-
sion. The position must be approved by the department. Consult the Asso-
ciate Director for Experiential Education in Career Services before register-
ing or for further information. An internship counts as a free elective, not
as a course in the major. Grading for internships is on a letter grade, i.e.,
not pass/fail, basis (grading for co-ops is on a pass/fail basis); the faculty
member in the Accounting Department who is supervising the experience
has the discretion as to whether to roster it as a co-op or internship. The
number 365 is used if taken in junior year and 465 if taken in senior year.
Prerequisites: 2.25 minimum, overall and major, GPA and completion of
ACC 201 and preferably ACC 202 as well.
ACC 405 (F)
ACCOUNTING FOR THE MULTINATIONAL ENTERPRISE
3 credits
A study of the accounting concepts applicable to business expansion espe-
cially mergers, acquisitions and consolidations. Emphasis is on consolidated
statements including foreign operations, forward contracts as a hedge, con-
version of foreign entity financial statements and multinational consoli-
dated reports. Prerequisite: ACC 202.
ACC 406 (S)
SPECIAL TOPICS IN FINANCIAL REPORTING
3 credits
A study of special topics in accounting including partnerships, estate and
trust, bankruptcy and fund accounting including governmental, not-for-
profit, and hospital accounting. Prerequisite: ACC 202 and Senior stand-
ing.
ACC 411
ADVANCED COST MANAGEMENT
3 credits
Economic, industrial, and managerial aspects of cost accounting with
emphasis on flexible budget as basis for cost control; analysis of variance
and graphic charts. Study of estimated costs, standard costs, and distribu-
tion costs. Prerequisites: ACC 303 and Senior standing.
ACC 418 (S)
CORPORATE AND OTHER TAXATION
3 credits
A comprehensive examination of taxation as it relates to the various forms
of business entities (C corporations, S corporations, partnerships, limited
liability corporations, and limited liability partnerships) and their owners.
Other topics include taxation of international transactions, tax-exempt
organizations, multi-state corporate tax issues, and estate tax-planning for
the business owner. Prerequisites: ACC 307 and senior standing.
ACC 450 (F, S)
COOPERATIVE EDUCATION (SENIOR STANDING)
3 credits
This is a full-time, paid,four- to eight-month assignment in a cooperating
firm.
Involves job-related learning under faculty supervision. The position must
be approved by the Accounting Department. For registration information,
students in the Business Scholars Co-op Program should consult with the
Director of the Program and students who are not in the Business Scholars
Program should consult with the Associate Director for Experiential Edu-
cation in Career Services. A co-op counts as a free elective and not as a
course in the major. Grading for co-ops is on a pass/fail basis (grading for
internships is on a letter grade, i.e., not pass/fail, basis); the faculty member
in the Accounting Department who is supervising the experience has the
discretion as to whether to roster it as a co-op or internship. Students in
the Business Scholars Co-op Program must take it pass/fail. Prerequisites:
2.25 minimum, overall and major, GPA (higher for students in the Busi-
ness Scholars Co-op Program) and completion of ACC 201 and preferably
ACC 202 as well.
ACC 471 (S)
PERSONAL FINANCIAL PLANNING
3 credits
The course provides a comprehensive understanding of the fundamentals,
strategies, and implementation that make up the personal financial plan-
ning (PFP) process. An overview of the PFP process is then expanded into
a comprehensive study of its essential components, such as risk manage-
ment, investment planning, retirement planning, and estate planning.
Inherent in all aspects of the course will be the underlying tax implications
that exist as an integral part of the decision-making. Students will also gain
an understanding of the professional responsibilities and regulatory require-
ments that accompany the PFP process. Each student will then work with
a case study in developing a financial plan. Prerequisites: Senior standing
and a grade of B or better in ACC 307 (Income Tax).
ACC 478 (F)
ACCOUNTING INFORMATION AND ENTERPRISE RESOURCE SYSTEMS
3 credits
An in-depth examination of accounting information systems (AIS) and
enterprise resource planning (ERP) systems at both theoretical and con-
ceptual levels. Concepts introduced enable the student to evaluate tech-
nologies, discuss their impact on the accounting profession, and to apply
those technologies to practical business situations. Emphasis is on transac-
tion cycles, transaction processing, accounting controls, systems auditing,
and fraud detection. Prerequisite: ACC 202 and senior standing. Required
for dual majors in Accounting and Management Information Systems.
ACC 480 (S) ?
ACCOUNTING SEMINAR
3 credits
Research in contemporary accounting topics. The course is designed to
develop and improve written and oral communication skills necessary for
success in business. Prerequisites: ACC 202 or, taken concurrently, BUS
208 and senior standing.
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The business administration major is a flexible course of study allowing
the student and Chair the opportunity to design a sequence of upper-level
courses that prepares each student for a targeted career path. In particular,
the business administration major is a good fit for those students interested
in entrepreneurship and small business enterprises.
Students must have an approved individualized plan of study by the end of
their sophomore year describing their planned academic coursework and
related experience. This plan should be developed after appropriate advis-
ing during the freshman and sophomore years and should include building
a skill set for working in teams, project management, financial planning,
and the use of relevant marketing tools.
Business administration students are strongly encouraged to supplement
their portfolios through programs and activities offered by the La Salle
Center for Entrepreneurship (LCE), including its lecture series, workshops
in business plan development, and internships/co-ops with emerging com-
panies and nonprofit organizations.
REQUI REMENTS
n REQUIRED FOR MAJOR IN BUSINESS ADMINISTRATION:
6 COURSES
• Six 3-credit courses in Business--in addition to the Business Core courses that
are required of all Business majors--with no more than three courses from any
one discipline
• Individualized plan of study approved by the Chair
The business administration major is designed to cover multiple business
disciplines, and while students may not dual major with another discipline
within the School of Business, they may do so with an appropriate disci-
pline outside the School of Business. Students seeking a more specialized
career track in business should consider one of the other majors in the
School of Business.
BUSI NESS ADMI NI STRATI ON MI NOR
Susan Mudrick, M.A., MBA, Assistant Dean
The minor in business administration provides Arts and Sciences majors
with a broad exposure to all the different areas of business. It complements
the liberal arts background with knowledge and skills that can be applied
to careers in all types of organizations.
This minor is not available to students in the School of Business.
REQUI REMENTS
n REQUIRED FOR MINOR IN BUSINESS ADMINISTRATION: 6
COURSES
• BUS 100 or BUS 101
• ECN 150
• Four courses* from the following:
BUS 101, BUS 203, BUS 204, BUS 205, BUS 206**, BUS 303
*ECN 150 and BUS 100 or 101 should be taken prior to the other four courses.
**BUS 101 is a prerequisite to BUS 206.
Junior standing is a prerequisite for 300- and 400-level courses.
COURSE DESCRI PTI ONS
BUS 100 (S)
BUSINESS PERSPECTIVES
4 credits
This freshman course is integrative, addressing business processes at an
introductory level. It uses a real company and a real industry sector to pro-
vide students with an understanding about how "business" really works,
and what "business" really is. The course has as its final product a business
plan written by each team and presented to a panel of business executives
for their evaluation. It emphasizes cross-disciplinary experiential learning,
group dynamics, and personal interaction with faculty of the School of
Business, Integrated Science, Business and Technology (ISBT), and busi-
ness executives and entrepreneurs in a small-class environment. Students
are introduced to team-building, entrepreneurship, and business plans at
the beginning of their academic program in order to build and develop
their skills over the next three years. Students should take this course as
early on as possible. Generally the course is not open to seniors.
BUS 101 (F, S)
INTRODUCTION TO FINANCIAL ACCOUNTING
3 credits
The course introduces financial reporting, focusing on the fundamental
principles of recording business transactions and the presentation and inter-
pretation of corporate financial information. Topics include an overview
of financial reporting and the accounting cycle, accounting and reporting
operating, investing and financing activities of a business.
BUS 150 (F, S)
PRESENTATION SKILLS FOR BUSINESS
2 credits
Focuses on the skills needed to link oral communication with the ability
to work effectively in the current organizational environment. This course
is based on the understanding that content and effective presentation of
material are equally important in the understanding of communication.
Active participation through oral presentations on current business topics
is required. Students will make use of computer-based presentation tech-
nology.
BUS 202 (F, S)
DESCRIPTIVE AND PREDICTIVE ANALYTICS
3 credits
This course explain what happened and what will happen in business orga-
nizations using basic statistical methods relevant to descriptive and predic-
tive analytics. The availability of massive amounts of data and technolo-
gies to process these data enables business organizations to use analytical
approaches to decision-making. Descriptive analytics is the use of data to
find out what has happened in the past or is currently happening; statis-
tical techniques include descriptive statistics and visualization. Predictive
analytics is the use of data to find out what could happen in the future; sta-
tistical techniques include regression analysis. This course will cover these
techniques, descriptive statistics, visualization, and regression analysis,
with emphasis on problem-solving and decision-making. This course will
also cover probability, probability distributions, and statistical inference.
Students will perform data analysis using statistical software packages. Pre-
requisite: MTH 114.
BUS 203 (F, S)
ORGANIZATIONAL BEHAVIOR AND SKILL DEVELOPMENT
3 credits
This course examines the behavior of individuals and groups in organiza-
tions, with the goal of understanding performance in the new workplace.
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It is designed to enhance the career potential of people with management
and team leadership responsibilities in all areas of business. Topics include:
motivation, theories and practice of leadership, individual and group deci-
sion making, conflict resolution, communication, international aspects of
organizational behavior, perception, individuality, working in groups and
teams, and ethical issues of organizational life. The course also emphasizes
interactive and experiential learning to demonstrate the issues of organiza-
tional behavior. Through active participation, students will develop skills
in leadership, communication, negotiation, teamwork, and group decision-
making. Career awareness and skill assessment will be done through brief
lectures, personal inventories, and career planning experiences.
BUS 204 (F, S)
PRINCIPLES OF MARKETING WITH APPLICATIONS
3 credits
An overview of marketing concepts and principles applicable to business
and other organizations. These include: factors influencing the market-
ing environment and buyer behavior; market segmentation and targeting;
product development, pricing, promotion and distribution to satisfy the
needs of selected target markets. Approximately one-third of the course is
dedicated to planning and to applying marketing-based concepts to profit
and non-profit enterprise situations.
BUS 205 (F, S)
BUSINESS SYSTEMS FOR ANALYTICS
3 credits
This course studies how business systems work and examines the challenge
that confronts all organizations in the information age. The challenge is to
use its three most important resources, information, information technol-
ogy (IT) and people, to provide perfect service at the customer moment
of value. To meet this challenge, the course identifies the IT systems and
strategies organizations can utilize to process data into information and
knowledge. The course also investigates database and decision support
technologies organizations employ to build IT systems. Furthermore, the
course develops a comprehensive framework for planning, developing and
managing IT systems to achieve competitive advantage. The concepts,
models, and frameworks are derived from both academic and professional
sources. Teams of students apply the concepts, models and frameworks to
the analysis of real-world cases in a variety of industries, such as, construc-
tion, global transportation, health care, homeland security, hospitality and
tourism, and manufacturing. Prerequisite: CSC 155.
BUS 206 (F, S)
FINANCIAL MARKETS AND INSTITUTIONS: PRINCIPLES AND APPLICA-
TIONS
3 credits
An introduction to the basics of institutional finance. Financial instru-
ments are generated and traded by participants in financial markets with
financial intermediaries facilitating the process. Concepts, terminology,
and current practices in each of these areas are examined, along with the
impact they have on the economy. Students work on “mini cases” which
employ actual data to help better understand the principles examined in
the course. Prerequisite: BUS 101.
BUS 207 (F, S)
MANAGERIAL ACCOUNTING
2 credits
An introduction to the fundamentals of managerial accounting with a spe-
cial emphasis on using accounting information in decision-making. Topics
covered include planning and control systems, cost management systems,
pricing decisions and capital expenditure decisions. Prerequisite: BUS 101,
MTH 114, CSC 155.
BUS 208 (F, S)
FUNDAMENTALS OF FINANCIAL MANAGEMENT
2 credits
An introduction to the major concepts and techniques of financial man-
agement with an emphasis on time value of money, security valuation, cost
of capital, capital budgeting, and financial statement analysis. Prerequi-
sites: BUS 101, MTH 114, CSC 155.
BUS 250
PERSONAL FINANCIAL LITERACY: SKILLS FOR LIFE
3 credits
This course prepares students to understand the fundamentals of manag-
ing personal finances. It will provide a broad overview of the basic issues
in personal finance and help students develop an organized approach to
making intelligent financial decisions in everyday life with the ultimate
goal being successful money management and wealth accumulation. Topics
covered will include: financial planning and goal setting; budgeting; basic
financial transactions; banking services and products; consumer credit;
housing decisions; current regulations and practices governing consumer
financial transactions and contracts; insurance; basic investments; retire-
ment planning; planning for education. This course is an elective for all
business majors. Prerequisite: junior standing.
BUS 300 (F, S) Q
INTERNATIONAL BUSINESS
3 credits
Students study international aspects of accounting, finance, economics,
management, marketing and management information systems.
The course helps students develop an appreciation for how different cul-
tures, governments, and approaches to doing business impact international
business-to-business relationships as well as devising strategies to enter
markets in other countries. In some semesters the course is taught as a trav-
el-study course that includes company site visits. Prerequisites (or corequi-
sites): BUS 101, BUS 204, and BUS 206.
BUS 303 (F, S) H
LEGAL AND ETHICAL ENVIRONMENT OF BUSINESS
3 credits
A study of the American legal system exploring how courts decide cases
and the values that play a role in such adjudication. The nature, forma-
tion, and application of law to individuals and business. The development
of law, with emphasis on the Constitution, personal and business torts, the
employment relationship, discrimination, international legal perspectives,
and an exploration of legal ethics and the ethics of corporations.
BUS 304 (F, S)
PRESCRIPTIVE ANALYTICS
3 credits
In this course students learn how to run business operations efficiently and
effectively using prescriptive analytics tools and techniques in manage-
rial decision making. The course introduces students to several quantita-
tive models used in contemporary analytics. Analysis of business scenarios
using computer software allows a focus on the conceptual understanding
of prescriptive models. Prescriptive topics covered include: decision analy-
sis, Bayesians analysis, stochastic and deterministic forecasting, inventory
management, linear programming and optimization, simulation, and proj-
ect management. Prerequisites: MTH 114, BUS 202, and BUS 205.
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BUS 310 (F, S)
READINGS IN BUSINESS
1 credit
This course explores broad, multidisciplinary, generic business issues
through various readings with a current events focus. Examples of themes
that might be studied are: diversity, corporate governance, social responsi-
bility, leadership, entrepreneurship, technology, globalization, and financial
disclosure. A quasi-independent study, this course meets two or three times
during the semester. Grading is on a pass/fail basis. Prerequisites: Other
than junior standing, there are no prerequisites; the course may be taken by
non-business majors as well as business majors.
BUS 400 (F, S)
STRATEGY FORMULATION AND IMPLEMENTATION
3 credits
This course is the capstone course for Business majors. It views the enter-
prise of the firm from the top management point of view where the various
functions of business are shaped and re-shaped in response to technologi-
cal, global, environmental or economic changes in the company's environ-
ment. The course includes industry analysis, company assessment, competi-
tive advantage, network organization and diversification strategies, imple-
mentation and business ethics. Prerequisite: Senior standing.
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BUSI NESS SYSTEMS AND ANALYTI CS
FACULTY
Kathryn A. Szabat, Ph.D., Chair
Professors: Tavana
Associate Professors: Kennedy, Szabat
Assistant Professor: Puranam
Instructor: Crossen
DESCRI PTI ON OF PROGRAM
The Business Systems and Analytics program, which reflects an emerg-
ing trend in business, will provide students with a practical and theoreti-
cal understanding of applying tools for information systems and analytics
to enhance effective and informed problem solving and decision making.
Business Systems and Analytics integrates technology and quantitative
methods to capture data reliably and create relevant information for deci-
sion making that yields strong organization performance and sustained
competitiveness in the global business environment. The application of
business systems and analytics is essential in all areas of business, includ-
ing human resource management, financial management, consumer behav-
ior, relationship management, sales and marketing, risk management, real
estate investment, and supply chain management.
In the information age, professionals entering the marketplace require
specialized training and education in problem solving, creative thinking,
analytical skills, organizational skills, computer skills, and communica-
tion. These are the skills that the Business Systems and Analytics major
will develop. The applied nature of the Business Systems and Analytics
discipline suggests a critical link with the practicing professional commu-
nity. This relationship is established and maintained within the Business
Systems and Analytics program through the use of real-world projects,
internships, cooperative education, and classroom presentations by practic-
ing professionals. These activities will provide students with a forum for
networking and exploring career opportunities.
REQUI REMENTS
n REQUIRED FOR MAJOR IN BUSINESS SYSTEMS AND ANALYTICS:
5 COURSES
• BSA 302
• BSA 410
• BSA 420
• BSA 480
•• CHOOSE ONE OF THE FOLLOWING: BSA 371, BSA 375, BSA 385, BSA 400,
BSA 405
Junior standing is a prerequisite for 300- and 400-level courses.
n REQUIRED FOR MINOR IN BUSINESS SYSTEMS AND ANALYTICS
(FOR BUSINESS MAJORS): 6 COURSES
• School of Business core courses: BUS 202, BUS 205, AND BUS 304
• BSA 302
• BSA 410
• BSA 420
Junior standing is a prerequisite for 300- and 400-level courses.
n REQUIRED FOR MINOR IN BUSINESS SYSTEMS AND ANALYTICS
(FOR NON-BUSINESS MAJORS): 6 COURSES
• Choose one of the following: BUS 100 OR BUS 101
• BUS 202 (or equivalent)
• BUS 205
• BSA 302
• BSA 410
• BSA 420
Junior standing is a prerequisite for 300- and 400-level courses.
COURSE REQUI REMENTS
BSA 260, 360, 460 (F, S, Summer)
PART-TIME INTERNSHIP IN BUSINESS SYSTEMS AND ANALYTICS
3 credits
Part-time, generally non-paid employment in a company or organizational
setting to provide on-the-job training. Involves appropriate job-related
learning assignments under faculty supervision. The position must be
approved by the Department. Consult the Associate Director for Experien-
tial Education in Career Services before registering or for further informa-
tion. An internship counts as an elective and not as a course in the major.
Grading for internships is on a letter grade, i.e., not pass/fail, basis. The
number 360 is used if taken in junior year and 460 if taken in senior year.
Prerequisite: 2.5 minimum GPA, completion of BUS 205, and preferably
an upper-level major course or permission of the Assistant Dean.
BSA 302 (F)
APPLIED REGRESSION MODELING AND VISUALIZATIONS
3 credits
This course is a data-driven, applied course focusing on the analysis of data
using regression models and visualization techniques. It emphasizes applica-
tions to the analysis of business data and makes extensive use of computer
statistical packages. Topics include simple and multiple linear regression,
residual analysis and other regression diagnostics, model selection, classi-
fication (logistic regression), exploratory graphic techniques in modeling,
and design principles for creating meaningful displays of data to facilitate
decision making. All topics are illustrated on real-world data sets obtained
from various disciplines to include accounting, finance, management, sales
and marketing, operations, and risk management. Prerequisite: BUS 202 or
equivalent.
BSA 350 (F, S, Summer)
COOPERATIVE EDUCATION (JUNIOR STANDING)
3 credits
This is a full-time, paid, approximately four-month assignment in a coop-
erating firm. Involves job-related learning under faculty supervision.The
position must be approved by the Business Systems and Analytics Depart-
ment. For registration information, students in the Business Scholars
Co-op Program should consult with the Director of the program, and stu-
dents who are not in the Business Scholars Program should consult with
the Associate Director for Experiential Education in Career Services. A
co-op counts as a free elective and not as a course in the major. Grading for
co-ops is on a pass/fail basis (grading for internships is on a letter grade, i.e.,
not pass/fail, basis); the faculty member who is supervising the experience
has the discretion as to whether to roster it as a co-op or internship. Stu-
dents in the Business Scholars Co-op Program must take it pass/fail. Pre-
requisites: 2.5 minimum GPA (higher for students in the Business Scholars
Co-op Program) and completion of BUS 205 and preferably an upper-level
major course.
BSA 365, 465 (F, S, Summer)
FULL-TIME INTERNSHIP IN BUSINESS SYSTEMS AND ANALYTICS
3 credits
Full-time paid employment in a company or organizational setting to pro-
vide on-the-job training. Involves appropriate job-related learning assign-
ments under faculty supervision.The position must be approved by the
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in Career Services before registering or for further information. An intern-
ship counts as a free elective and not as a course in the major. Grading for
internships is on a letter grade, i.e., not pass/fail, basis (grading for co-ops is
on a pass/fail basis); the faculty member who is supervising the experience
has the discretion as to whether to roster it as a co-op or internship. The
number 365 is used if taken in junior year and 465 if taken in senior year.
Prerequisites: 2.5 minimum GPA and completion of BUS 205 and prefer-
ably an upper-level major course.
BSA 371 (S)
SPECIAL TOPICS IN BUSINESS SYSTEMS AND ANALYTICS
3 credits
This course is designed to address contemporary issues and interests in
Business Systems and Analytics. Such topics as as Process Analytics and
Optimization, Network Analysis: Web Analytics/Social Network Analysis,
and Business Forecasting will be offered in various semesters. Prerequisite:
varies with topics.
BSA 375 (S) (Cross-listed as MGT 375)
PROJECT MANAGEMENT
3 credits
This course introduces students to the knowledge and skills required to
effectively manage projects across a range of business and technical disci-
plines. It also provides an overview of the Project Management Institute’s
Guide to the Project Management Body of Knowledge. The course begins
by describing the similarities and differences between project management
and general management, as well as project management life cycles, phases,
stakeholders, and process groups. Students become familiar with project
management software and use this software as they complete assignments
and a course project. The course reviews the core project management
knowledge areas, including integration, scope, time, cost, quality, human
resources, communications, risk, and procurement. Students work in teams
that apply key skills and knowledge areas presented in the course. Prerequi-
site: sophomore standing.
BSA 385 (S)
BUSINESS INTELLIGENCE AND KNOWLEDGE MANAGEMENT
3 credits
This course is about the manager’s responsibilities for decision making in
the Information Age using Decision Support Systems (DSS) and Expert
Systems (ES). DSS topics include: Data Management, Modeling and
Model Management, User Interface, Executive and Organizational Sys-
tems, Group Decision Support Systems (GDSS), and DSS Building Process
and Tools, including Spreadsheets, Natural Language Programming, and
Influence Diagramming. ES topics include: Applied Artificial Intelligence,
Knowledge Acquisition and Validation, Knowledge Representation, Infer-
encing, and ES Building Process and Tools. Students are required to apply
DSS and ES software packages in a hands-on environment. Prerequisite:
BUS 205 or equivalent.
BSA 400 (F)
BUSINESS APPLICATIONS PROGRAMMING AND SOFTWARE
3 credits
This course explores a problem-solving methodology that employs business
analytics methods in computer programming. Emphasis is placed on identi-
fying the capabilities and limitations of programming languages in solving
analytical business problems. Students will learn skills and techniques to
solve such structured problems through a series of steps that involve iden-
tification of problems, design of the solution logic and algorithms, formal
representation of program specifications, and implementation of it using
selected high-level programming languages Students will design and devel-
op several computer programs in a hands-on environment throughout the
term. Prerequisite: BUS 205 or equivalent.
BSA 405 (F, S)
EMERGING BUSINESS SYSTEMS AND ANALYTICS
3 credits
This course is designed to introduce students to one of several areas of
emerging trends in Business Systems and Analytics. Students will learn the
fundamental principles and concepts of a specific topic, its applicable tech-
nology, the design and implementation of the systems that support the area
of study, and methods for measuring efficacy. Evolving technologies will be
addressed as appropriate, and their relevance to business pursuits will be
discussed and analyzed. Lectures and case studies will be used to give the
student a solid understanding of the topic. A group project to develop and
present an area initiative/concept will be the capstone of this course. Pre-
requisite: BUS 205 or equivalent.
BSA 410 (F)
SYSTEMS ANALYSIS AND DATABASE DESIGN
3 credits
Complex business systems and organizations are examined, with the goal of
discovering their structure and information flow. Tools such as the Entity-
Relationship Diagram, Data Structure Diagram, Data Flow Diagram, Data
Dictionary, and Process Specifications are used to develop Systems Specifi-
cations. The blueprint developed during the systems analysis phase will be
used to design and develop efficient and effective databse applications. To
demonstrate acquired skills, students design and develop a relational data-
base application with a database management system. Prerequisite: BUS
205 or equivalent.
BSA 415 (S)
SMALL BUSINESS SYSTEMS DEVELOPMENT
3 credits
Intended as a project course in which students are equipped with the
knowledge and skills necessary to develop and implement information sys-
tems for small businesses. The course covers transactional processing, man-
agement reporting, and the need to transfer data among multiple applica-
tion files, and application software integration programs. Development
and implementation of multiple-application packages, such as integrated
accounting programs and financial reporting systems are examined. Mul-
tiple applications in these packages include Order Processing, Invoicing,
Accounts Receivable, inventory Control, Credit Monitoring and Report-
ing, Purchasing, Accounts Payable, Payroll, General Ledger, and Financial
Statements. Prerequisite: BUS 205 or equivalent.
BSA 420 (S)
DATABASE WAREHOUSING AND DATA MINING IN BUSINESS
3 credits
This course introduces data warehousing and data mining concepts. Topics
include data warehousing and mediation techniques aimed at integrating
distributed, heterogeneous data sources; data mining techniques such as
rule-based learning, decision trees, association rule mining, and statistical
analysis for discovery of patterns in the integrated data; and evaluation and
interpretation of the mined patterns using visualization techniques. Prereq-
uisite: Senior standing and BSA 302 and 410.
BSA 450 (F, S)
COOPERATIVE EDUCATION (SENIOR STANDING)
3 credits
This is a full-time, paid, four-to-eight month assignment in a cooperating
firm. Involves job-related learning under faculty supervision. The position
must be approved by the Business Systems and Analytics Department. For
registration information, students in the Business Scholars Co-op Program
should consult with the Director of the program, and students who are not
in the Business Scholars Program should consult with the Associate Direc-
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tor for Experiential Education in Career Services. A co-op counts as a free
elective and not as a course in the major. Grading for co-ops is on a pass/fail
basis (grading for internships is on a letter grade, i.e., not pass/fail, basis);
the faculty member who is supervising the experience has the discretion
as to whether to roster it as a co-op or internship. Students in the Business
Scholars Co-op Program must take it pass/fail. Prerequisites: 2.5 minimum
GPA (higher for students in the Business Scholars Co-op Program) and
completion of BUS 205 and preferably an upper-level major course.
BSA 480 (S)
BUSINESS SYSTEMS AND ANALYTICS CAPSTONE
3 credits
This integrative capstone course is designed to examine the effects of tech-
nology and its rapidly changing nature on the corporate environment. Stu-
dents will learn how to think strategically about business systems and ana-
lytics within the context of a functioning organization. Classroom lectures
and discussions are supplemented by multi-disciplinary real-life projects to
design innovative information systems and analytics solutions. This course
serves as the culminating experience in the Business Systems and Analytics
program. Prerequisites: Senior standing and BSA 302 and 410.
ENTREPRENEURSHI P MI NOR
FACULTY
Frank Mallon (Economics Department)
Steven Melick (La Salle Center for Entrepreneurship)
The entrepreneurship minor is available to all undergraduate students in
the University, regardless of their major. This is an interdisciplinary, tai-
lored program that will include a range of business and non-business elec-
tives for students to complete in order to obtain a well-rounded academic
and hands-on experience toward their specific career interests. Students
interested in starting a business someday, joining an existing family-run
business, or becoming more entrepreneurial in their careers working for
another company will earn the confidence to think and act while learning
how to assemble the tools and resources to be successful in their ventures.
REQUI REMENTS
n REQUIRED FOR MINOR IN ENTREPRENEURSHIP: 6 COURSES
• ENT 201 Experiential Introduction to Entrepreneurship
• ENT 301 Entrepreneurial Applications
• Four Controlled Electives: a combination of business and non-business courses
mutually determined between the student and program adviser geared to meet
the specific needs of the student’s career path. Business majors may take no
more than two business electives; non-business majors must take a minimum of
two business electives.
Interested students must contact a program administrator to determine the
Controlled Electives approved for each of them. The student will also be
required to conduct an interview with an entrepreneur in his or her field of
study to make those course recommendations.
NOTE: ISBT 333 may be substituted for ENT 201, and ISBT 334 may be
substituted for ENT 301.
ENT 201 (formerly BUS 170) (F)
EXPERIENTIAL INTRODUCTION TO ENTREPRENEURSHIP
3 credits
This course seeks to help students identify and exercise their latent entre-
preneurial spirit. This course differs from most other courses in that the pri-
mary goal is not merely the acquisition of knowledge and the primary form
of instruction is not lecture-based. Instead, this course provides students
with an opportunity to develop skills such as creative thinking, opportunity
identification, problem solving, communication, comprehensive business
planning and task execution, leadership, and collaboration.
For each semester this course is offered, the class will work collectively on
a project that addresses a problem or opportunity in the market. These
opportunities can exist in existing enterprises (as in a way of doing some-
thing better), an unmet market need, new product innovation, or a venture
in social entrepreneurship.
ENT 301 (S)
ENTREPRENEURIAL APPLICATIONS—CAPSTONE EXPERIENCE
3 credits
This course will focus on the delivery of a thorough and detailed business
plan of each student’s concept or in conjunction with an existing enter-
prise. Work will be largely independent on this project, though supervised
regularly by faculty and through interim presentations to the class.
Students will also be expected to participate in a range of entrepreneurship
exploration discussions that may be relevant to their field of study or inter-
ests. These special interest tracks will dive deeper into the challenges and
key business areas that are important to that type of venture or enterprise.
The goal of this approach is to provide education around specific business
principles that are important across all businesses, while broadly consider-
ing the needs of non-business major students who are seeking advice and
guidance on business areas relevant to their interests.
The format of this course is 50% instructional, 25% lab, and 25% special
topics research. Students will be expected to complete reflective papers fol-
lowing lab and special topics research along with deliverables outlined in
support of their own planned or envisioned ventures.
Prerequisites: ENT 201 or ISBT 333 or business major junior status.
ENT 354 (S) (CROSS-LISTED WITH MGT 354)
GROWING A BUSINESS: ENTREPRENEURSHIP AND SMALL BUSINESS MANAGE-
MENT
3 credits
The actual art and practice of managing a small enterprise. Concepts and
methods for decision making and being competitive. Actual cases with live
situations and outside speakers from all areas—business, government, and
organized labor—impinging on the small entrepreneur today. Prerequisites:
ENT 201 and ENT 301 or BUS 101 and BUS 208 or ISBT 333 and ISBT
334.
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FI NANCE
FACULTY
Jan Ambrose, Ph.D., Chair
Joseph A. Kane, Professor Emeritus, Business
Professors: Barenbaum, Buch, Schubert
Associate Professors: Ambrose, Cooper
Assistant Professors: McNichol, Radetskiy
Finance plays a central and critical role in the functioning of the economy.
All enterprises (for-profit, nonprofit, and government) need to finance
their strategic undertakings as well as their ongoing operations. Individu-
als, likewise, need to plan for important future events (e.g., financing their
children’s education, weddings, and retirement). The study of finance pro-
vides students with the knowledge and tools necessary to work and thrive
in today’s dynamic global financial environment.
Students of finance typically follow career paths in financial management
(such as working in the finance department of a corporation or govern-
ment unit or working in a consulting firm), investments (such as broker-
age, portfolio management, or security analysis), or financial services (such
as working in a bank or an insurance company).
The curriculum of the Finance Department is uniquely designed to meet
the needs of students wishing to pursue any of these career paths by offer-
ing three different track options within the finance major: the Managerial
Finance (MGF) track, the Investment and Financial Analysis (IFA) track,
and the Risk Management (RM) track. Students selecting the IFA track
commit to preparing for the Chartered Financial Analyst (CFA) profes-
sional designation exam at the end of their senior year.
Understanding the importance of linking theory and practice, the Depart-
ment recommends that students consider joining Gamma Iota Sigma (the
Risk Management and Insurance Club) and/or the Investment Club (in
which students manage an actual investment fund). In addition, we advise
that, during their University years, students strongly consider undertaking
an internship or co-op.
REQUI REMENTS
n REQUIRED FOR MAJOR IN FINANCE: 5 COURSES
Managerial and Financial Analysis (MGF) track:
• FIN 304, 314, AND 403
• Two courses from among the following: FIN 306, 308, 313, 375, 401, 420,
AND 470.
Investment and Financial Analysis (IFA) track:
• FIN 304, 375, 401, AND 483
• FIN 306 or FIN 420
• A grade of B or better in BUS 101, Bus 202, BUS 207, BUS 208, and all FIN
courses (or a combined GPA in these courses of 3.25 or higher) is required to
enroll in FIN 483. In the event the grade requirement is not met, students will
take FIN 403 to complete the MGF track.
Risk Management (RM) track:
• FIN 301, 304, 313, 314, AND 420
Junior standing is a prerequisite for 300- and 400-level courses.
Finance Minor for Accounting Majors:
Accounting majors who wish to minor in finance can do so. Students must
successfully complete ACC 202, BUS 206 (Business Core), BUS 208 (Busi-
ness Core), FIN 304, and two finance electives at the 300 or 400 level.
COURSE DESCRI PTI ONS
FIN 260, 360, 460 (F, S, Summer)
PART-TIME INTERNSHIP IN FINANCE
3 credits
Part-time, generally non-paid,employment in a financial/insurance setting
to provide on-the-job training. Involves appropriate job-related learning
assignments under faculty supervision. The position must be approved by
the department; consult the Experiential Education Adviser in the Finance
Department for registration information. An internship counts as a free
elective and not as a course in the major. Grading for internships is on a
letter grade, i.e., not pass/fail, basis. The number 360 is used if taken in
junior year and 460 if taken in senior year. Prerequisites: 2.5 minimum
GPA and completion of BUS 206 or 208 or permission of the Assistant
Dean.
FIN 301 (F) (Cross-listed with RMI 301)
FUNDAMENTALS OF RISK AND INSURANCE
3 credits
Introduction to the underlying principles, practices, and the legal aspects
of insurance; discussion of industry structure and company operations; and
survey of personal lines (auto, homeowners, and life) and commercial lines
coverages.
FIN 304 (F, S) ?
FINANCIAL DECISION-MAKING
3 credits
This course focuses on how managers can construct a decision-making
process and manage the creation of shareholder value. As the majority of
financial decisions require an estimate of future events, we will spend con-
siderable time investigating how to achieve the above objectives, subject to
the constraints of an uncertain future. Outside readings, case studies, and
text material will be used to integrate current financial theory with prag-
matic financial decision making. Prerequisites: BUS 202, 206, and 208.
FIN 306 (S)
THE FINANCIAL SERVICES INDUSTRY
3 credits
An examination of the firms, such as banks, insurance companies, finance
companies, securities firms, and mutual funds, that provide financial ser-
vices to consumers and businesses. Topics include the domestic and inter-
national financial environment in which financial service firms operate;
financial market risk and its management; ethical and legal issues; and
managerial problems specific to each service firm. Prerequisite: BUS 202,
206, 208.
FIN 308 (F) (Cross-listed with MKT 308)
FINANCIAL SERVICES MARKETING
3 Credits
Financial Services Marketing is cross-listed with the Marketing Depart-
ment. The course focuses on how financial institutions design and market
their services and products. The marketing mix for financial services, con-
sumer and commercial markets, and their buying behavior are also stud-
ied. The impact of regulatory factors on marketing financial services and
products is studied. This course is designed especially for marketing and/
or finance majors contemplating careers in financial services marketing; it
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206, 208.
FIN 313 (S) (Cross-listed with RMI 313)
EMPLOYEE BENEFIT PLANNING
3 credits
A study of the nature and operation of employer-sponsored benefit plans
offered in a complex socioeconomic and political environment. Topics
include mandated benefits such as Social Security, workers compensation,
and unemployment insurance, as well as a more in-depth examination of
group life, health, disability, and qualified and non-qualified retirement
plans. Emphasis is on benefit plan design, administration, cost, funding,
and regulation as viewed from a benefit manager’s financial perspective.
Same as RMI 313. Prerequisite: BUS 208.
FIN 314 (F) (Cross-listed with RMI 314)
RISK MANAGEMENT
3 credits
Designed to acquaint the student with the nature of risk management and
the role of the risk manager in business or governmental organizations.
Emphasis on the risk management process of identification and measure-
ment of loss exposures and selection of treatment techniques, including
finance and control techniques from a holistic perspective. Same as RMI
314. Prerequisite: BUS 202, 208.
FIN 350 (F, S, Summer)
COOPERATIVE EDUCATION (JUNIOR STANDING)
3 credits
This is a full-time, paid, approximately four-month assignment in a coop-
erating firm. Involves job-related learning under faculty supervision.The
position must be approved by the department; consult the Experiential
Education Adviser in the Finance Department for registration information.
A co-op counts as a free elective and not as a course in the major. Grad-
ing for co-ops is on a pass/fail basis (grading for internships is on a letter
grade, i.e., not pass/fail, basis); the faculty member who is supervising the
experience has the discretion as to whether to roster it as a co-op or intern-
ship. Students in the Business Scholars Co-op Program must take it pass/
fail. Prerequisites: 2.5 minimum GPA (higher for students in the Business
Scholars Co-op Program) and completion of BUS 206 or 208.
FIN 365, 465 (F, S, Summer)
FULL-TIME INTERNSHIP IN FINANCE
3 credits
Full-time, paid employment in a financial/insurance setting to provide
on-the-job training. Involves appropriate job-related learning assignments
under faculty supervision. The position must be approved by the depart-
ment; consult the Experiential Education Adviser in the Finance Depart-
ment for registration information. An internship counts as a free elective
and not as a course in the major. Grading for internships is on a letter
grade, i.e., not pass/fail, basis (grading for co-ops is on a pass/fail basis); the
Experiential Education Advisor in the Finance Department has the discre-
tion as to whether to roster it as a co-op or internship. The number 365 is
used if taken in junior year and 465 if taken in senior year. Prerequisites:
2.5 minimum GPA and completion of BUS 206 or 208.
FIN 375 (F)
FINANCIAL STATEMENT ANALYSIS
3 Credits
Financial Statement Analysis focuses on the interpretation and use of
financial statements for decision-making by investors, creditors, and inter-
nal management. Financial statements provide users with a scorecard of
historical performance and the ability to look forward and project likely
future financial performance. Outside readings, case studies, and text mate-
rial will be used to integrate current financial statement guidelines with
financial statement analysis. This course is required for dual accounting
and finance majors. Prerequisite: BUS 208.
FIN 401 (F)
INVESTMENT ANALYSIS
3 credits
Focuses on current practice and recent theoretical developments in the
securities market. Special emphasis on the stock and bond markets. Deals
with the characteristics of individual securities and portfolios. Also criteria
and models for alternative portfolio composition, and criteria for evalu-
ation and measurement of portfolio performance, all in a global context.
Prerequisites: BUS 202, 206, 208.
FIN 403 (F, S) Q
INTERNATIONAL FINANCE
3 credits
The study of multinational business practice, direct foreign investment,
and managerial challenges in operating abroad. Foreign exchange markets,
exchange rate determination, forecasting and hedging, and other contem-
porary issues in global finance. Prerequisite: BUS 202, 206, 208.
FIN 420 (S) (Cross-listed with RMI 420)
FINANCIAL MANAGEMENT OF THE INSURANCE FIRM
3 credits
A functional course emphasizing the interrelationships among underwrit-
ing, investment, regulation, and other aspects of insurance company and
insurance agency operations. Spreadsheets are used to demonstrate effec-
tive financial management of the insurance firm. Same as RMI 420. Pre-
requisite: BUS 202, 206, 208.
FIN 450 (F, S)
COOPERATIVE EDUCATION (SENIOR STANDING)
3 credits
This is a full-time, paid, four- to eight-month assignment in a cooperating
firm. Involves job-related learning under faculty supervision. The position
must be approved by the department; consult the Experiential Education
Adviser in the Finance Department for registration information. A co-op
counts as a free elective and not as a course in the major. Grading for co-
ops is on a pass/fail basis (grading for internships is on a letter grade, i.e.,
not pass/fail, basis); the faculty member who is supervising the experience
has the discretion as to whether to roster it as a co-op or internship. Stu-
dents in the Business Scholars Co-op Program must take it pass/fail. Pre-
requisites: 2.5 minimum GPA (higher for students in the Business Scholars
Co-op Program) and completion of BUS 206 or 208.
FIN 470 (F, S)
SELECTED TOPICS IN FINANCE
3 credits
Selected topics in finance studied in depth under the direction of faculty.
Prerequisite: senior standing.
FIN 483 (S)
SENIOR SEMINAR
3 credits
Designed as the capstone course for the Investment and Financial Analy-
sis track. In-depth coverage of issues in financial analysis, such as eth-
ics, financial reporting, equity investments, portfolio management, fixed
income investments, derivatives, and others. Course includes mock exams
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for the CFA I exam, and students agree to sit for the actual CFA I exam in
June. Prerequisites: Senior standing; completion of FIN 304, 375, 401, and
either FIN 306 or 420; grade of B or better in BUS 101, BUS 202, BUS
207, BUS 208, and all FIN courses (or a combined GPA in these courses of
3.25 or higher); or permission of the instructor.
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I NTERNATI ONAL BUSI NESS
Swee-Lim Chia, Ph.D., Program Director
Every business is a global business in the 21st century. From the smallest
e-commerce entrepreneur to the multinational conglomerate with subsid-
iaries on six continents, every business today has the potential to expand
its reach beyond a local operation and capitalize on emerging opportuni-
ties, no matter where it is.
International business majors learn how to think globally about the busi-
ness world. A fundamental truth is that while business principles may be
universal, the successful application of principles in global markets today
often requires local knowledge and a heightened cultural sensitivity.
To major in international business at La Salle, you must meet the require-
ments of either a second major (this can be outside the School of Busi-
ness) or a minor in Risk Management and Insurance (RMI). Students
with a second major outside the School of Business must fulfill all business
core, math, economics and psychology/sociology courses that are required
of business majors. A second major in a functional business area, such as
accounting, marketing and finance, is important for an initial career place-
ment and is emphasized more in the early stages of business careers. Inter-
national business skills and knowledge are generally utilized after mastering
these functional skills.
REQUI REMENTS
n REQUIREMENTS FOR MAJOR IN INTERNATIONAL BUSINESS:
4 COURSES (5 FOR RMI MINORS) PLUS INTERNATIONAL
EXPERIENCE(S) AS FOLLOWS:
Four Courses—3 from Category A and 1 from Category B, or 4 from
Category A
*
:
Category A:
• BUS 300
• ECN 331
• FIN 403
**
• MGT 356
**
• MKT 305
**
• Any School of Business-sponsored travel study course
**
Category B:
• ECN 276 (cross-listed as HIS/POL 276)
• ECN 330
• ECN 332 (cross-listed as HIS/POL 332)
• ECN 335
• POL 240
• POL 341
• EDC 218
*
RMI minors take three from A and two from B, or four from A and one
from B.
** These courses can be counted toward either the primary major or the
international business major, but not both. Business systems and ana-
lytics, finance, management and leadership, and marketing majors need
nine courses altogether (five in their primary major and four in interna-
tional business). Accounting majors need 12 courses altogether (eight
in accounting and four in international business).
International Experience(s) Requirement can be met by any of the fol-
lowing
*
:
• Study abroad
• Two travel study courses (these can be business or non-business
courses)
• An approved internship/co-op in another country
• One travel study course plus a domestic co-op or internship with a
significant international component
*
Other significant international experience may be considered upon appli-
cation to the Program Director.
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I NTERNATI ONAL STUDI ES MI NOR
Directed by: Joshua Buch, Ph.D., Finance Department
Designated as a minor available to all students regardless of major.
REQUI REMENTS
n REQUIRED: 6 COURSES
Many of the courses listed below may also fulfill University-wide require-
ments.
Any three of the following:
• All foreign language and foreign literature courses
• ECN 332, 334, and 335
• ENG 245, 246, 437, and 438
• HIS 251, 303, 307, 308, 311, 325, 334, 341, 343, 345, 346, 348, 350,
351, 352, 353, 354, 355, 356, 370/470, 440, 452, and 458
• FLMS 301
• PHL 268 AND 330-336
• POL 322, 334, 341, 342, 344, and 348.
• REL 231, 232, and 370
• SOC 237, 238, 263, and 306
And any three courses from the following:
• ECN 330 or ECN 331
• POL 240 or POL 341
• MGT 356
• FIN 403
• MKT 305
• BUS 300
Suitable special topics courses, travel/study courses, study abroad pro-
grams, and customized programs of study may be approved; see Dr. Buch
for advisement.
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LAW
The Pre-Law Program is centralized for the University under the direction
of Michael Dillon, J.D., Ph.D., Political Science Department.
Law courses may be taken as electives. While there is no pre-law major,
certain of these courses may be recommended for pre-law students by the
Coordinator.
Junior standing is a prerequisite for all 300- and 400-level courses.
COURSE DESCRI PTI ONS
LAW 300 (F)
APPROACHES TO THE LAW OF CONTRACTS
3 credits
The study of both the common law approach to contracts, which governs
real estate transactions, service oriented contracts and all non-sale con-
tracts, leases, licenses, etc., and the Uniform Commercial Code approach,
which deals exclusively with contracts for the sale of goods.
BUS 303 (F, S)
LEGAL AND ETHICAL ENVIRONMENT OF BUSINESS
3 credits
A study of the American legal system exploring how courts decide cases
and the values that play a role in such adjudication. The nature, forma-
tion, and application of law to individuals and business. The development
of law, with emphasis on the Constitution, personal and business torts, the
employment relationship, discrimination, international legal perspectives,
and an exploration of legal ethics and the ethics of corporations.
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MANAGEMENT AND LEADERSHI P
FACULTY
Lynn Miller, Ph.D., Chair
Professors: Forniciari, Giamartino, Meisel, Miller, Seltzer, Smither, Van
Buskirk
Associate Professor: Walsh
Assistant Professors: Bruce (Dean Emeritus), Gauss , Plump, Reardon
DESCRI PTI ON OF PROGRAM
Management and leadership skills are essential for a successful career and
promotion in any industry. The Management and Leadership program is
designed to develop these professional skills via courses in leadership, team
building, influence, interpersonal communication, and organizational
analysis. The professional development focus of the management and lead-
ership discipline provides a critical link with the practicing professional
community. This relationship is established and maintained with the Man-
agement and Leadership program through the use of skills-development
workshops and internships.
While technical skills can be critical in landing an entry-level job, the
management and leadership major is designed to support your unique pro-
fessional goals. The management and leadership major is offered only as a
second major and is designed to complement the disciplinary knowledge
and skills of the student’s primary major in accounting, finance, interna-
tional business, business systems and analytics, or marketing or the minor
in risk management. A minor in management and leadership can also be
easily designed by students majoring in a non-business field.
REQUI REMENTS
n 4 COURSES IN MANAGEMENT AND LEADERSHIP:
• MGT 311
• MGT 312
• MGT 411
• One additional three-credit MGT course other than an internship or co-op (two
additional three-credit MGT courses for RMI minors)
• plus completion of another major (within, or outside of, the School of Business)
or a minor in accounting or risk management and insurance (RMI)
n REQUIRED FOR MINOR IN MANAGEMENT AND LEADERSHIP
(NOT AVAILABLE TO STUDENTS IN THE SCHOOL OF BUSINESS): 6
COURSES.
• BUS 203
• MGT 311
• MGT 312 OR 411
• Choose two of the following: BUS 100, BUS 101, BUS 303
• Choose one other three-credit MGT course (may include the other of MGT
312 or MGT 411, but not an internship)
Junior standing is a prerequisite for 300- and 400-level courses.
COURSE DESCRI PTI ONS
MGT 260, 360, 460 (F, S, Summer)
PART-TIME INTERNSHIP IN MANAGEMENT
3 credits
Part-time, generally non-paid employment in an organizational setting
to provide on-the-job training. Involves appropriate job-related learning
assignments under faculty supervision. The position must be approved by
the Department. Consult the Associate Director for Experiential Education
in Career Services before registering or for further information. An intern-
ship counts as an elective and not as a course in the major. Grading for
internships is on a letter grade, i.e., not pass/fail, basis. The number 360 is
used if taken in junior year and 460 if taken in senior year. Prerequisite: 2.5
minimum GPA and completion of BUS 203 and preferably an upper-level
major course or permission of the Assistant Dean.
MGT 307 (S)
DESIGNING ORGANIZATIONS FOR COMPETITIVE ADVANTAGE
3 credits
This course develops an understanding of the interaction of organizational
structure and processes, xamines relationship of internal and external envi-
ronments, studies organizational design, and utilizes current theories of
organizational behavior as practical tools in analyzing specific organizations.
Prerequisite: BUS 203.
MGT 311 (F)
INFLUENCE IN ORGANIZATIONS: A SKILLS-BASED APPROACH
3 credits
This course helps students develop influence skills that are important to
success in nearly all professional or managerial work settings. The influ-
ence skills that are emphasized include providing effective feedback, mak-
ing persuasive presentations, coaching, upward influence, and negotiating.
The course is experiential and provides many opportunities for students to
observe, analyze, and practice these skills through participation in a skills
development workshop. Prerequisite: BUS 203
MGT 312 (S)
MANAGING HUMAN RESOURCES: A SKILLS-BASED APPROACH
This course helps students develop the skills that practicing managers
need to address the human resource issues they confront in their day-to-
day work. Students will learn to identify potential Equal Employment
Opportunity (EEO) problems and respond appropriately to them, create
job descriptions and specifications, conduct employment interviews, evalu-
ate the usefulness of other selection procedures (i.e., job knowledge tests,
personality inventories), design and conduct on-the-job training, appraise
employee performance and conduct a performance review discussion, and
conduct themselves appropriately during union-organizing drives. Prereq-
uisite: BUS 203
MGT 350 (F, S, Summer)
COOPERATIVE EDUCATION (JUNIOR STANDING)
3 credits
This is a full-time, paid, approximately four-month assignment in a coop-
erating firm. Involves job-related learning under faculty supervision. The
position must be approved by the Management and Leadership Depart-
ment. For registration information, students in the Business Scholars
Co-op Program should consult with the Director of the program, and stu-
dents who are not in the Business Scholars Co-op Program should consult
with the Associate Director for Experiential Education in Career Services.
A co-op counts as a free elective and not as a course in the major. Grad-
ing for co-ops is on a pass/fail basis (grading for internships is on a letter
grade, i.e., not pass/fail, basis); the faculty member who is supervising the
experience has the discretion as to whether to roster it as a co-op or intern-
ship. Students in the Business Scholars Co-op Program must take it pass/
fail. Prerequisites: 2.5 minimum GPA (higher for students in the Business
Scholars Co-op Program) and completion of BUS 203 and preferably an
upper-level major course
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MGT 353 (S)
DISPUTE RESOLUTION
3 credits
Dispute resolution and conflict management describe a set of theories, prin-
ciples, and techniques that build upon skills of analysis and communica-
tion. Managers negotiate every day to resolve conflicts between individuals
and groups both within and outside the organization. Readings, exercises,
and cases are utilized to study the complex human activity that is dispute
resolution. Prerequisite: BUS 203.
MGT 354 (S) (CROSS-LISTED WITH ENT 354)
GROWING A BUSINESS: ENTREPRENEURSHIP AND SMALL BUSINESS MANAGE-
MENT
3 credits
The actual art and practice of managing a small enterprise. Concepts and
methods for decision making and being competitive. Actual cases with live
situations and outside speakers from all areas—business, government, and
organized labor—impinging on the small entrepreneur today. Prerequisites:
ENT 201 and ENT 301 or BUS 101 and BUS 208 or ISBT 333 and ISBT
334.
MGT 355 (F)
POWER, MOTIVATION, AND LEADERSHIP
3 credits
This course focuses on social influence processes in organizations by
examining theories and research regarding power, motivation, and leader-
ship. We will examine not only the effectiveness of various management
approaches for accomplishing the goals of the organization, but also the
impact of these approaches on the satisfaction and development of employ-
ees. Prerequisite: BUS 203.
MGT 356 (F) Q
MANAGING IN THE GLOBAL ECONOMY
3 credits
Changes in the world business environment are bringing new opportuni-
ties and challenges to firms and individuals. In Philadelphia, an increas-
ing number of companies and public agencies are involved in international
business. This course will study the area connections to the global economy
through discussions with experts in global trade, and with representatives
of international businesses. The course will feature planned class visits to
important businesses, sites, and staging areas for the Philadelphia aspect of
the global economy. Prerequisite: BUS 203.
MGT 357 (F) H
MANAGING CULTURAL DIVERSITY IN THE WORKPLACE
3 credits
This course is designed to teach students how to manage the growing mul-
ticultural workforce in the United States. Students will be exposed to the
basic concepts and issues of intercultural communication and cross-cultural
relations and will explore the challenge that managing cultural diversity
presents to organizations and individuals. Prerequisite: BUS 203.
MGT 365, 465 (F, S, Summer)
FULL-TIME INTERNSHIP IN MANAGEMENT
3 credits
Full-time paid employment in an organizational setting to provide on-the-
job training. Involves appropriate job-related learning assignments under
faculty supervision.The position must be approved by the Department.
Consult the Associate Director for Experiential Education in Career Ser-
vices before registering or for further information. An internship counts as
a free elective and not as a course in the major. Grading for internships is
on a letter grade, i.e., not pass/fail, basis (grading for co-ops is on a pass/fail
basis); the faculty member who is supervising the experience has the discre-
tion as to whether to roster it as a co-op or internship. The number 365 is
used if taken in junior year and 465 if taken in senior year. Prerequisites:
2.5 minimum GPA and completion of BUS 203 and preferably an upper-
level major course.
MGT 371 (F, S)
SPECIAL TOPICS
3 credits
Designed to address contemporary issues and interests in management.
Such topics as total quality management, nonprofit management, sports
management, compensation analysis, and employment law will be offered
in various semesters. Prerequisites vary with topics.
MGT 375 (F) (CROSS-LISTED WITH BSA 375)
PROJECT MANAGEMENT
3 credits
This course introduces students to the knowledge and skills required to
effectively manage projects across a range of business and technical disci-
plines. It also provides an overview of the Project Management Institute’s
Guide to the Project Management Body of Knowledge. The course begins
by describing the similarities and differences between project management
and general management, as well as project management life cycles, phases,
stakeholders, and process groups. Students become familiar with project
management software and use this software as they complete assignments
and a course project. The course reviews the core project management
knowledge areas, including integration, scope, time, cost, quality, human
resources, communications, risk, and procurement. Students work in teams
that apply key skills and knowledge areas presented in the course. Prerequi-
site: sophomore standing.
MGT 411 (S)
EFFECTIVE TEAMWORK AND LEADERSHIP: A SKILLS-BASED APPROACH
3 credits
This course is designed to identify and develop the skills necessary to be
effective in team and work group environments. These skills include the
abilities to work in diverse team situations, apply knowledge of group
dynamics, and negotiate in effective and ethical ways. Particular empha-
sis is placed on self-awareness, which is developed through participation in
a skills-assessment center as well as completion of various self-assessment
instruments and assignments. The format for this course includes a series of
experiential learning opportunities designed to focus attention on particu-
lar issues of team functioning. Students who have taken MGT 352 (which
is no longer offered) should not enroll in this course. Prerequisite: MGT
311
MGT 450 (F, S)
COOPERATIVE EDUCATION (SENIOR STANDING)
3 credits
This is a full-time, paid, four-to-eight-month assignment in a cooperating
firm. Involves job-related learning under faculty supervision. The position
must be approved by the Management and Leadership Department. For
registration information, students in the Business Scholars Co-op Program
should consult with the Director of the program, and students who are not
in the Business Scholars Co-op Program should consult with the Associate
Director for Experiential Education in Career Services. A co-op counts as
a free elective and not as a course in the major. Grading for co-ops is on
a pass/fail basis (grading for internships is on a letter grade, i.e., not pass/
fail, basis); the faculty member who is supervising the experience has the
discretion as to whether to roster it as a co-op or internship. Students in
the Business Scholars Co-op Program must take it pass/fail. Prerequisites:
2.5 minimum GPA (higher for students in the Business Scholars Co-op
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Program) and completion of BUS 203 and preferably an upper-level major
course.
MGT 464 (F, S)
MANAGEMENT SKILLS PRACTICUM
1 credit
This one-credit course must be taken in conjunction with an approved
three-credit internship or co-op. Students will complete a series of assign-
ments that require the application of theory and research-based knowledge
from the field of management. At their internship sites, students will prac-
tice skills such as time management, active listening, group facilitation,
and social influence. Written assignments will require students to reflect
on these experiences as well as their broader understanding of leadership
behaviors, motivation practices, and group dynamics. The class will meet
several times during the semester, but most work will be done indepen-
dently. Students will be able to choose assignments that best fit their own
needs and internship experiences. A student may not repeat this course.
Prerequisite: BUS 203
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MARKETI NG
FACULTY
Swee-Lim Chia, Ph.D. and Pingjun Jiang, Ph.D., Co-Chairs
Professor: Jiang, Talaga (Emeritus)
Associate Professors: Chia, Jones
Assistant Professor: DiPietro, Dynan, Pierce
Many people believe that marketing consists only of advertising and per-
sonal selling. Although marketing includes these activities, the purpose of
marketing in an organization is much broader; the purpose of marketing is
to create and retain satisfied customers. Marketing begins by understand-
ing consumer behavior, discovering customers’ needs and then developing
programs to satisfy those needs.
The decisions made in creating marketing programs are essential to the
success of any organization. Which customer groups shall we serve? What
kind of products and services will we offer? How should they be priced, pro-
moted, and distributed to the customer? The fundamental marketing con-
cept is that organizations can achieve their goals by satisfying consumer
needs.
The Marketing curriculum at La Salle University gives students the knowl-
edge and skills they need to succeed in a variety of marketing related fields.
Marketing classes and projects develop such skills as making effective pre-
sentations, creating advertising campaigns, analyzing consumer behavior,
and conducting marketing research studies. In all Marketing classes, an
emphasis is placed on involving students with real-world problems that will
advance their ability to make sound business decisions.
Marketing majors are encouraged to participate in the Marketing Depart-
ment’s Internship Program. Here, participants work part-time in a market-
ing position under faculty supervision. The Department of Marketing has
a tradition of interacting with students as they make both academic and
career decisions. Marketing graduates may work in business, government,
or non-profit organizations. Those who major in marketing are prepared to
enter a wide variety of career fields; these include personal selling, retail-
ing, public relations, advertising, direct marketing, marketing research, and
marketing management.
REQUI REMENTS
n REQUIRED FOR MAJOR IN MARKETING: 5 COURSES
• MKT 301
• MKT 401
• MKT 402
• Choose two of the following: MKT 302, 304, 305, 306, 307, 308, 309, 310,
370, or 371.
Junior standing is a prerequisite for 300- and 400-level courses. Marketing intern-
ships (MKT 360, 365, 460, and 465) and co-ops (MKT 350 and 450) count as elec-
tives and cannot be counted toward required courses for the major.
n REQUIRED FOR MINOR IN MARKETING FOR NON-BUSINESS
MAJORS**:
6 COURSES
• BUS 100
• ECN 150
• BUS 204
• One course from the following: BUS 101, BUS 203, and BUS 205
• Two courses from the following:* MKT 301, 302, 305, 306, 308, 310, 370,
and 371
* Business majors cannot have a minor in marketing. Business majors who want to
have to have more than one business concentration should become dual business
majors.
** Successful completion of BUS 204 and junior or senior standing are required
for all 300- or 400-level marketing courses; also some courses have additional
prerequisites.
Junior standing is a prerequisite for 300- and 400-level courses.
COURSE DESCRI PTI ONS
MKT 260, 360, 460 (F, S, Summer)
PART-TIME INTERNSHIP IN MARKETING
3 credits
Part-time, generally non-paid, employment in a cooperating firm to pro-
vide on-the-job training. Interns are supervised by a manager in the spon-
soring firm and by a faculty member. Internships require a minimum of 12
hours per week and include written assignments submitted to the supervis-
ing faculty member. Positions must be approved by the Marketing Depart-
ment chair. Consult the Associate Director for Experiential Education in
Career Services before registering or for further information. A student
may elect to take a second marketing internship for three additional credits
in subsequent semesters. Internships do not count as required courses in
the major, but are counted as electives. Grading for internships is on a let-
ter grade, i.e., not pass/fail, basis.The number 360 is used if taken in junior
year and 460 if taken in senior year. Prerequisites: 2.5 minimum GPA and
completion of BUS 204 and at least one upper-level marketing course or
permission of the Assistant Dean.
MKT 301 (F, S)
PERSONAL SELLING
3 credits
Examines the importance and practice of professional, consultative selling
in business-to-business relationships. Students learn and practice interper-
sonal problem-solving communication skills in sales roleplays. Students
learn how to respond to different buyer types, to develop benefit-based
sales presentations, and to engage in ethical selling practices. Prerequisite:
BUS 204.
MKT 302
ADVERTISING AND PROMOTIONAL MANAGEMENT
3 credits
Focuses on the economic and social aspects of non-personal promotion,
including the important methods and techniques of research which form
the basis of any promotional campaign. Includes a practical treatment of
digital marketing media, sales promotion programs, advertising copy, lay-
out and media; measurement of promotional effectiveness; and advertising
departments and agencies. Prerequisite: BUS 204 or equivalent.
MKT 303
SALES MANAGEMENT
3 credits
The activities of a sales manager in directing and controlling a sales force;
recruiting, selecting, training, compensating, motivating, and supervising
sales personnel; establishment of sales territories, quotas, and budgets. Pre-
requisite: BUS 204.
MKT 304
BUSINESS TO BUSINESS MARKETING
3 credits
A study of business activities involved in the marketing of products and
services to organizations (i.e., commercial enterprises, non-profit institu-
tions, government agencies, and resellers). Emphasis also is on organiza-
tional and interfunctional interaction, buyer behavior, global interdepen-
dence and competition, and negotiation. Prerequisite: BUS 204.
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INTERNATIONAL MARKETING
3 credits
A managerial view of the marketing function from a global perspective.
Describes and explores the complexities, problems, and opportunities of
world-wide marketing. The Spring course is travel-study and requires per-
mission of the instructor. Prerequisite: BUS 204.
MKT 306
INTERNET MARKETING
3 Credits
The course examines the foundation, operation and implications of the
Internet and digital economy. Topics include: Internet technologies, online
market mechanisms, interactive customers, knowledge-based products,
smart physical products and services, pricing in the digital economy, online
auctions and e-marketplaces, digital governance, policies for the Internet
economy and an outlook for the new economy. Prerequisite: BUS 204
MKT 307
SERVICES MARKETING
3 Credits
The course focuses on the unique challenges of managing services and
delivering quality service to customers. Theory and practice in developing
customer relationships through service quality, customer retention and ser-
vice recovery are central to the course. The course is applicable to organi-
zations whose core product is service (e.g., banks, hotels, hospitals, educa-
tional institutions, professional services) and to organizations that depend
on service excellence for competitive advantage (e.g., high tech manufac-
turers, automotive, industrial products). Prerequisite: BUS 204.
MKT 308 (F) (Cross-listed with FIN 308)
FINANCIAL SERVICES MARKETING
3 Credits
This course focuses on how financial institutions such as banks, investment
firms, investment bankers, stock brokerages, investment advisors, venture
capitalists, insurance companies, credit card issuers, and other financial
institutions design and market their services and products. The marketing
mix for financial services, consumer and commercial markets, and their
buying behavior also are studied. Finally, the impact of regulatory factors on
marketing financial services and product is studied. The course is designed
especially for marketing and/or finance majors contemplating a career in
financial services marketing. Prerequisites: BUS 204, BUS 206, BUS 208.
MKT 308 is required for dual finance and marketing majors.
MKT 309
RETAILING
3 Credits
This course focuses on the set of business activities that adds value to the
products and services sold to consumers for their personal or family use.
This course is designed to introduce students to critical issues in retailing
today, and the strategic and financial aspects in merchandise buying and
store management. Related topics include: location analysis, store organi-
zation, personnel, planning, buying and pricing techniques, and customer
service policies. Prerequisite: BUS 204.
MKT 310
NEW PRODUCT DEVELOPMENT
3 Credits
This course explores the role of new product development, a major source
of growth for firms, and its innovation in relation to a firm’s growth plans.
It focuses on the new product development process and teaches students
how ideas for new products are created in a firm and then successfully
launched into the market. The course covers the major phases of new
product development: the planning stage, the evaluation and testing stage,
the development and design stage, and the launch stage. Specific topics
include opportunity identification, idea generation, concept testing, prod-
uct design and strategic launch planning. Prerequisite: BUS 204.
MKT 350 (F, S, Summer)
COOPERATIVE EDUCATION (JUNIOR STANDING)
3 credits
This is a full-time, paid, approximately four-month assignment in a coop-
erating firm. Involves job-related learning under faculty supervision.The
position must be approved by the Marketing Department. For registra-
tion information, students in the Business Scholars Co-op Program should
consult with the director of the program and students who are not in the
Business Scholars Program should consult with the Associate Director for
Experiential Education in Career Services. A student may elect to take a
second marketing co-op for three additional credits in subsequent semes-
ters. A co-op counts as a free elective and not as a course in the major.
Grading for co-ops is on a pass/fail basis (grading for internships is on a
letter grade, i.e., not pass/fail, basis); the faculty member who is supervising
the experience has the discretion as to whether to roster it as a co-op or
internship. Students in the Business Scholars Co-op Program must take it
pass/fail. Prerequisites: 2.5 minimum GPA (higher for students in the Busi-
ness Scholars Co-op Program) and completion of BUS 204 and at least one
upper-level marketing course.
MKT 365, 465 (F, S, Summer)
FULL-TIME INTERNSHIP IN MARKETING
3 credits
Full-time paid employment in a cooperating firm to provide on-the-job
training. Involves appropriate job-related learning assignments under fac-
ulty supervision. The position must be approved by the department. Con-
sult the Associate Director for Experiential Education in Career Services
before registering or for further information. A student may elect to take
a second marketing internship for three additional credits in subsequent
semesters. An internship does not count as a required course in the major,
but is counted as an elective. Grading for internships is on a letter grade,
i.e., notpass/fail, basis (grading for co-ops is on a pass/fail basis); the faculty
member who is supervising the experience has the discretion as to whether
to roster it as a co-op or internship.The number 365 is used if taken in
junior year and 465 if taken in senior year. Prerequisites: 2.5 minimum
GPA and completion of BUS 204 and at least one upper-level marketing
course.
MKT 370 (F, S)
SPECIAL TOPICS
3 credits
Designed to address contemporary issues and interests in Marketing. Such
topics as Supply Chain Management, Retailing and Managing Customer
Relationships will be offered in various semesters. Prerequisite: BUS 204.
MKT 371
CONSUMER BEHAVIOR
3 credits
A study of the consumer with applications for marketing strategy develop-
ment. Looks at the cultural, social, and psychological influences on con-
sumers and the consumer decision process. Prerequisite: BUS 204.
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MKT 401 (F, S)
MARKETING RESEARCH
3 credits
The use of scientific method in the solution of specific marketing problems
and in the conduct of general market research studies: methods of mar-
keting research, gathering data, tabulation and analysis, interpretation of
results, and report presentation. Prerequisites: BUS 204, BUS 202.
MKT 402 (F, S) ?
MARKETING MANAGEMENT
3 credits
As the capstone course for marketing majors, integrates all other marketing
courses. Includes a study of actual business cases employing a managerial
approach to marketing. Emphasizes decision making and strategy develop-
ment in marketing under rapidly changing market conditions. Prerequi-
sites: All other required marketing courses for the major or permission of
the instructor.
MKT 450 (F, S)
COOPERATIVE EDUCATION (SENIOR STANDING)
3 credits
This is a full-time, paid, approximately four- to eight-month assignment in
a cooperating firm. Involves job-related learning under faculty supervision.
The position must be approved by the Marketing Department. For registra-
tion information, students in the Business Scholars Co-op Program should
consult with the director of the program and students who are not in the
Business Scholars Program should consult with the Associate Director for
Experiential Education in Career Services. A co-op counts as a free elec-
tive and not as a course in the major. Grading for co-ops is on a pass/fail
basis (grading for internships is on a letter grade, i.e., not pass/fail, basis);
the faculty member who is supervising the experience has the discretion
as to whether to roster it as a co-op or internship. Students in the Business
Scholars Co-op Program must take it pass/fail. Prerequisites: 2.5 minimum
GPA (higher for students in the Business Scholars Co-op Program) and
completion of BUS 204 and at least one upper-level marketing course.
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RI SK MANAGEMENT AND I NSURANCE MI NOR
FACULTY
Directed by: Kathleen S. McNichol, M.B.A., C.P.C.U., A.R.M., Finance
Department
Associate Professor: Ambrose
Assistant Professor: McNichol
REQUI REMENTS
Six courses are required for the minor in Risk Management and Insurance,
and must be taken from the following two groups:
• RMI 301, 313, 314, 420, or RMI Co-op or RMI Internship.
• BUS 101, 202, 208, or 303.
Business majors are required to take four RMI courses; Non-business majors
are required to take at least three RMI courses. Junior standing is a prereq-
uisite for 300- and 400-level courses.
COURSE DESCRI PTI ONS
RMI 260, 360, 460 (F, S, Summer)
PART-TIME INTERNSHIP IN RISK MANAGEMENT
3 credits
Part-time, generally non-paid, employment in a risk management/insur-
ance setting to provide on-the-job training. Involves appropriate job-relat-
ed learning assignments under faculty supervision. The position must be
approved by the department; consult the Experiential Education Adviser
in the RMI Program for registration information. An internship counts as a
free elective or as a course towards the RMI minor. Grading for internships
is on a letter grade, i.e., not pass/fail, basis. The number 360 is used if taken
in junior year and 460 if taken in senior year. Prerequisites: 2.5 minimum
GPA and completion of BUS 206 or 208 or RMI 301 or permission of the
Assistant Dean.
RMI 301 (F) (CROSS-LISTED WITH FIN 301)
FUNDAMENTALS OF RISK AND INSURANCE
3 credits
Introduction to the underlying principles, practices, and legal aspects of
insurance; discussion of industry structure and company operations; and
survey of personal lines (auto, homeowners, and life) and commercial lines
coverages.
RMI 313 (S) (Cross-listed with FIN 313)
EMPLOYEE BENEFIT PLANNING
3 credits
A study of the nature and operation of employer-sponsored benefit plans
offered in a complex socioeconomic and political environment. Topics
include mandated benefits such as Social Security, workers compensation,
and unemployment insurance, as well as a more in-depth examination of
group life, health, disability, and qualified and non-qualified retirement
plans. Emphasis is on benefit plan design, administration, cost, funding,
and regulation as viewed from a benefit manager’s financial perspective.
Same as FIN 313. Prerequisite: RMI 301 or permission of program coordi-
nator and BUS 208.
RMI 314 (F) (Cross-listed with FIN 314)
RISK MANAGEMENT
3 credits
Designed to acquaint the student with the nature of risk management and
the role of the risk manager in business or governmental organizations.
Emphasis on the risk management process of identification and measure-
ment of loss exposures and selection of treatment techniques including
finance and control techniques from a holistic perspective. Same as FIN
314. Prerequisites: RMI 301 or permission of program coordinator, BUS
202, BUS 208.
RMI 350 (F, S, Summer)
COOPERATIVE EDUCATION (JUNIOR STANDING)
3 credits
This is a full-time, paid, approximately four-month assignment in a coop-
erating firm. Involves job-related learning under faculty supervision. The
position must be approved by the department; consult the Experiential
Education Adviser in the Finance Department for registration information.
A co-op counts as a free elective or as a course towards the RMI minor.
Grading for co-ops is on a pass/fail basis (grading for internships is on a
letter grade, i.e., not pass/fail, basis); the faculty member who is supervising
the experience has the discretion as to whether to roster it as a co-op or
internship. Students in the Business Scholars Co-op Program must take it
pass/fail. Prerequisites: 2.5 minimum GPA (higher for students in the Busi-
ness Scholars Co-op Program) and completion of BUS 206 or 208.
RMI 365, 465 (F, S, Summer)
FULL-TIME INTERNSHIP IN RISK MANAGEMENT
3 credits
Full-time, paid employment in a risk management/insurance setting to pro-
vide on-the-job training. Involves appropriate job-related learning assign-
ments under faculty supervision. The position must be approved by the
department; consult the Experiential Education Adviser in the RMI Pro-
gram for registration information. An internship counts as a free elective
or a course towards the RMI minor. Grading for internships is on a letter
grade, i.e., not pass/fail, basis (grading for co-ops is on a pass/fail basis); the
Experiential Education Advisor in the Finance department has the discre-
tion as to whether to roster it as a co-op or internship. The number 365 is
used if taken in junior year and 465 if taken in senior year. Prerequisites:
2.5 minimum GPA and completion of BUS 206 or 208 or RMI 301.
RMI 420 (S) (Cross-listed with FIN 420)
FINANCIAL MANAGEMENT OF THE INSURANCE FIRM
3 credits
A functional course emphasizing the interrelationships among underwrit-
ing, investment, regulation, and other aspects of insurance company opera-
tions. Statutory accounting principles are studied. Spreadsheets are used to
demonstrate effective financial management of the insurance firm. Same as
FIN 420. Prerequisites: RMI 301 or permission of program coordinator and
BUS 202, 206 and 208.
RMI 450 (F, S)
COOPERATIVE EDUCATION (SENIOR STANDING)
3 credits
This is a full-time, paid, four- to eight-month assignment in a cooperating
firm. Involves job-related learning under faculty supervision. The position
must be approved by the Department; consult the Experiential Education
Adviser in the Finance Department for registration information. A co-op
counts as a free elective or as a course towards the RMI minor. Grading for
co-ops is on a pass/fail basis (grading for internships is on a letter grade, i.e.,
not pass/fail, basis); the faculty member who is supervising the experience
has the discretion as to whether to roster it as a co-op or internship. Stu-
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dents in the Business Scholars Co-op Program must take it pass/fail. Pre-
requisites: 2.5 minimum GPA (higher for students in the Business Scholars
Co-op Program) and completion of BUS 206 or 208.
doc_257466703.pdf
The mission of the School of Business is to offer educational programs that prepare students for a purposeful life by integrating Lasallian values with current business management skills.
SCHOOL OF
BUSI NESS
T
he mission of the School of Business is to offer educational pro-
grams that prepare students for a purposeful life by integrating
Lasallian values with current business management skills.
Through its faculty, curricular environment, and linkages with the business
community, the School of Business creates a value-centered educational
community as the setting for its educational programs.
Within this context, it seeks to provide an appropriate blend of contempo-
rary business theory and practice, placing paramount importance on teach-
ing and learning enriched by scholarly research and professional activity.
The primary purpose of the School of Business’ undergraduate program is
to prepare students to lead an enriched personal life and to enter upon a
successful professional career through exposure to traditional liberal arts
and a contemporary business education.
The School of Business strives to fulfill its mission by requiring students
to develop communication, analytic, and decision-making skills by nurtur-
ing in students the ability to define and synthesize, by helping students to
form independent, well-reasoned judgments, and by introducing students
to common business research methods and practices.
Teaching and learning are of paramount importance. We believe we
should:
• know each student as an individual;
• challenge each student to work toward attaining his or her best
performance level;
• utilize the curriculum to help students identify the ethical
dimensions embedded in business management; and
• immerse students in a learning environment that blends current
business theory and practice.
C
ontinuous quality-improvement processes ensure that the many
offerings of the School of Business are of the highest quality. The
program is accredited by the Association to Advance Collegiate
Schools of Business (AACSB International), which establishes standards
designed to ensure excellence. Less than 5 percent of the world’s business
schools are accredited by AACSB. In addition, programs are regularly eval-
uated in terms of standards established by various professional bodies such
as the American Institute of Certified Public Accountants, the American
Management Association, and the American Marketing Association, and
through an ongoing dialogue and review with business executives and pro-
fessionals.
Since 1996, La Salle has inducted the top 10 percent of its undergradu-
ate seniors and 7 percent of its juniors into Beta Gamma Sigma (BGS),
the international honor society for students enrolled in AACSB-accredited
schools. In twelve of the last thirteen years, the La Salle chapter of BGS
has been chosen as one of the top five from more than 500 chapters world-
wide, named in recent years as the Silver Chapter in 2010, 2012 and 2013
and the Gold Chapter in 2004, 2011 and 2014.
The School of Business prepares students to develop the skills and experi-
ence to move from the University into management/professional positions
in business, government, and nonprofit organizations. The Accounting
Department offers a Four-Year Dual BS/MBA Program that could meet
the 150-hour requirement for CPA certification. Experiential education
programs—the internship and Business Scholars Co-op programs—pro-
vide hands-on experience in business organizations. Recent participants
have included the Big Four accounting firms, Johnson & Johnson, Com-
cast, AstraZeneca, DuPont, Citizens Bank, UBS Financial Services, KYW
News Radio, Radio Disney, the FBI, the Environmental Protection Agen-
cy, Cigna, and Tasty Baking Co. The Center for Entrepreneurship pro-
vides classroom and experiential learning, mentoring, and public seminars
for students whose career interests are in start-up ventures, nonprofits, or
climbing the corporate ladder.
In addition, the Business Advisory Board, which is composed of senior
executives from companies throughout the Delaware Valley, advises the
Dean of the School of Business on contemporary developments in business
practice and how to help students prepare for professional careers.
Opportunities to enhance a student’s international exposure are offered
through study abroad and travel/study options. La Salle has strong ties with
the American University of Rome in Italy, Universidad La Salle in Mexico
City, Deakin University in Melbourne, Australia, and the National Uni-
versity of Ireland in Galway, where students have the opportunity to have
semester-long learning experiences. Students may also gain acceptance to
semester-long programs in Brazil, China, England, France, Mexico, South
Africa, and Spain through the Lasallian International Programs Consor-
tium, as well as to a summer program in Switzerland. In addition, La Salle
provides various levels of support for students wanting to study at other des-
tinations. In travel/study courses offered by the School of Business, students
study international aspects of various business disciplines in a semester-long
course and travel for approximately 10 days to other locations in the world,
where they study related business practices and the culture of that area.
Previous trips have taken students to France, Germany, Canada, Bermuda,
London, and China. Additional travel/study opportunities related to liberal
arts areas of study are offered by the University. Opportunities for students
to do an internship abroad are being developed.
In short, when you are a La Salle University business major, you have a
number of competitive advantages. Your “real world” experiences and aca-
demic preparation put you on the right path toward success.
THE CURRI CULUM
The program leading to a Bachelor of Science degree in business consists of
120 credits (minimum of 39 courses) for business administration, business
systems and analytics, finance, international business, management and
leadership, and marketing majors, and 128 credits (minimum of 41 courses)
for accounting majors. The liberal arts and science studies and business
foundation courses tend to be concentrated in the first two years, and the
professional studies in the last two years.
THE LI BERAL ARTS CORE CURRI CULUM
( 17 COURSES)
Offering sustained study in a broad range of disciplines, the Core Curricu-
lum provides students with an opportunity to build a strong educational
foundation for the future. Guided by La Salle’s heritage as a Catholic uni-
versity, the Core Curriculum reflects La Salle’s strong commitment to the
interdependence of intellectual and spiritual growth.
The aim of the Core Curriculum is to help students find an engaging liv-
ing as part of an engaged life. As future competitors in a rapidly reform-
ing world, students need intellectual resources that keep pace with current
innovations; as future innovators, students need spiritual resources that
guide human beings toward humane reforms.
While the Core allows you some freedom of choice, it includes guidelines
that should provide coherence in your college education. The Core Cur-
riculum clusters course requirements into areas defined by educational
objectives: “Powers,” “Frameworks of Scientific Understanding,” “Patterns
of Meaning,” the “First-Year Odyssey,” and “Understanding at Home and
Abroad.” A maximum of 17 courses are required of School of Business
majors.
“Powers” refers to competencies that enable students to learn, to think, and
to communicate. With this coursework, students will emerge from the Core
Curriculum possessing a strong set of skills in reading, writing, oral com-
munication, and mathematics. They also will learn how to use computer
technology to aid their work in each of these areas. These competencies
will be integrated into courses in all areas of the Core, but they will be
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taught directly in courses in writing, oral communication, mathematics,
and information literacy.
“Frameworks of Scientific Understanding” refers to concepts and methods
learned in courses in the natural and social sciences. In these courses, stu-
dents will become familiar with the scientific method and sharpen their
understanding of the natural processes and the social developments that
shape the world in which we live.
“Patterns of Meaning” refers to a set of capacities students must acquire to
engage the moral, aesthetic, and spiritual significance of human events and
achievements. Courses in the humanities will enable students to develop
these capacities.
The “First-Year Odyssey” (FYO) refers to the one-credit, graded, one-hour-
a-week program that introduces students to La Salle and the city of Phila-
delphia. It has a variety of aims designed to help first-semester freshmen to:
• create a community—both within and outside of the School of
Business—in which students can form bonds with fellow students,
faculty, and campus staff;
• be introducted to University resources and traditions;
• imagine their future as members of a profession and as members of a
civil society;
• enjoy the rich offerings of urban life—the music, art, architecture,
history, ethnic traditions, religious life, and geology of a city;
• generate a broad assortment of campus activities that can enrich
campus life for all members of the community; and
• explore majors and careers in business.
“Understanding at Home and Abroad” refers to fostering the Christian
Brothers’ ideals of community, social justice, and compassionate under-
standing across barriers dividing human beings. Students will be required to
enroll in one of the courses designated in the course catalog by the symbol
of a house (H Understanding at Home) and one of the courses designated
by the symbol of a plane (Q Understanding Abroad). Alternatively, stu-
dents may fulfill these requirements through independent projects with the
approval of the Department Chair and the Core Director. Faculty and staff
will mentor a limited number of independent projects.
POWERS COURSES (5 COURSES)
• English 110
• English 210
• Mathematics 114
• Business 150
• Computer Science 155
FRAMEWORKS OF SCIENTIFIC
UNDERSTANDING COURSES (4 COURSES)
• Natural Science (Biology, Chemistry, Geology, or Physics)
• Macroeconomics
• Microeconomics
• Psychology or Sociology
PATTERNS OF MEANING COURSES (8 COURSES)
• 2 Religion
• 2 Philosophy
• 1 Literature
• 1 History
• 1 Fine Arts or Foreign Languages
• 1 more Literature, History, Fine Arts or Foreign Language
Some courses in the Core may be counted towards a minor or second major
as determined by the department.
BUSI NESS CORE ( 18 COURSES)
Business education at La Salle University exists within the context of a
strong liberal arts base. The key two purposes of business education at La
Salle University are:
• Preparation of students for careers in business – the primary purpose
of the business core.
• Preparation of students in specialized areas of business – the primary
purpose of the business major.
In order to accomplish the purpose of preparation of students for business,
the business core at La Salle has the following learning goals:
SELF ASSESSMENT AND DEVELOPMENT
• Self knowledge and awareness
• Professional direction and determination to succeed
• An ability to critically assess oneself
• Intellectual curiosity
• An ability to accept and implement change
JOB-RELATED SKILL DEVELOPMENT
• Networking
• Interviewing
• Resume writing
CRITICAL THINKING AND PROBLEM SOLVING
• Problem solving and decision making skills
• An understanding of elements of sound research
• Development of the ability to conduct research
• Critical thinking skills
• An ability to evaluate, identify, and understand different perspec-
tives, positive and negatives, and strengths and weaknesses
• An ability to integrate and synthesize diverse information or skills
COMMUNICATION SKILLS
• Oral communication skills
• Written communication skills
• Interpersonal communication skills
USING DATA AND TECHNOLOGY
• An understanding of, and ability to utilize, qualitative and quantita-
tive data
• Technical skills to solve business problems and make decisions
CORE BUSINESS KNOWLEDGE
• Knowledge in key business disciplines
• Knowledge of specific businesses, business practices, and opportuni-
ties
ETHICS, SOCIAL RESPONSIBILITY, AND SOCIAL FORCES
• Knowledge of and ability to examine ethical considerations in busi-
ness
• An understanding of contemporary social forces affecting business,
including environmental issues, demographic diversity, technology,
global/international issues, cultural forces, and the political and
legal environments
• Motivation to contribute to society
The Business Core courses provide the student with integrative approaches
to understanding business processes while at the same time focused atten-
tion on the various business disciplines. In addition, the core focuses energy
on linking theory and practice.
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The following courses constitute the Business Core:
• BUS 100 Business Perspectives
• BUS 101 Introduction to Financial Accounting
• BUS 202 Descriptive and Predictive Analytics
• BUS 203 Organizational Behavior and Skill Development
• BUS 204 Principles of Marketing with Applications
• BUS 205 Business Systems for Analytics
• BUS 206 Financial Markets and Institutions: Principles and Applications
• BUS 207 Managerial Accounting
• BUS 208 Fundamentals of Finanacial Management
• BUS 303 Legal and Ethical Environment of Business
• BUS 304 Prescriptive Analytics
• BUS 400 Strategy Formulation and Implementation
• International Business Course/Experience
MAJOR COURSES
( 5, 6, OR 8 COURSES)
These courses provide an intensive learning experience in one (or more
than one for the business administration major) facet of business and serve
as a basis for future career development.
Professional specializations are offered in the following disciplines:
• Accounting
• Business Administration
• Business Systems and Analytics
• Finance
• International Business
• Management and Leadership
• Marketing
The professional studies consist of five courses (six for the business admin-
istration and eight for the accounting major) in one (or several for the busi-
ness administration major) functional area beyond those courses required
in the business core. The purpose of requiring eight courses for accounting
majors is to help them to be better prepared to pass the Certified Public
Accounting (CPA) examinations or to embark on an accounting career
in industry. Management and leadership majors and international busi-
ness majors must have a second major or a minor (in risk management and
insurance for the international business major; in accounting or risk man-
agement and insurance for the management and leadership major). The
professional option may be chosen upon matriculation or prior to starting
major courses. Except for the business administration majors, students who
wish to do so have the option to pursue dual majors.
PROFESSIONAL MINORS
Students who wish to do so have the option to pursue minors. Permission
of the Chair or Director of the minor must be obtained. Professional minors
are offered in the following disciplines:
Professional minors are offered in:
• Accounting
• Business Administration*
• Business Systems and Analytics
• Entrepreneurship
• Finance Minor for Accounting Majors
• Health-Care Administration (not currently available)
• International Studies
• Management and Leadership*
• Marketing*
• Risk Management and Insurance
*These minors are not available to students who major in business.
Other minors are offered by the School of Arts and Sciences.
FREE ELECTI VES ( 4-7 COURSES)
You may choose to concentrate free electives in a particular field for a sec-
ond major, minor, internship, or co-op, or you may use these to diversify
your background or broaden your interests.
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BACHELOR OF SCI ENCE I N BUSI NESS ADMI NI STRATI ON PROGRESS RECORD
I. Powers (5 courses)
A. Writing I
• ENG 110 College Writing I: Persuasion
B. Writing II
• ENG 210 College Writing II: Research
C. Speech
• BUS 150 Presentation Skills for Business (2 cr.)
D. Single-Variable Calculus
• MTH 114 Applied Business Calculus (4 cr.)
E. Information Technology
• CSC 155 Computer Applications for Business
II. Frameworks of Scientific Understanding (4 courses)
A. Natural Science
• BIO, CHM, GEO, or PHY 150s
B. Psychology or Sociology
• any PSY or SOC
C. Macroeconomics
• ECN 150 Introductory Macroeconomics
D. Microeconomics
• ECN 201 Introductory Microeconomics
III. Patterns of Meaning (8 courses)
A. Religion
1. REL 150 Exploring Christianity
or REL 153 Exploring Religion
2. REL REL 200 or 300-Level
B. Philosophy
1. PHL 151 The Human Person
or PHL 152 Moral Choice
2. PHL PHL 200 or 300-Level
C. Literature
• ENG 150 Introduction to Literature
or LIT 150 Modern European and Latin American Writers
D. History
• HIS 151 Global History to 1500
or HIS 155 Themes in American History
E. Fine Arts or Language (one of the following three)
• ARTH 150 Introduction to Art
• MUS 150 The Art of Listening
• Foreign Language
F. One of the following:
• ENG 250 Literature and Culture
• LIT 250 Topics in World Literature
• HIS 251 Global History 1500 to Present
• Another course in what was taken in category E:
Fine Arts (200 or 300-level) or Foreign Language
IV. Business Core (13 courses for ACC, BSA, BUS, FIN—Invest-
ment/Financial Analysis or Risk Management tracks, MGTL
and MKT majors; 12 for INT and FIN—Managerial Finance
track or Non-track majors)
1. BUS 100 Business Perspectives
2. BUS 101 Financial Accounting
3. BUS 202 Descriptive and Predictive Analytics
4. BUS 203 Organizational Behavior and Skill Development
5. BUS 204 Principles of Marketing with Applications
6. BUS 205 Business Systems for Analytics
7. BUS 206 Financial Markets and Institutions: Principles and
Applications
8. BUS 207 Managerial Accounting (2 cr.)
9. BUS 208 Fundamentals of Financial Management (2 cr.)
10. BUS 303 Legal and Ethical Environment of Business
11. BUS 304 Prescriptive Analytics
12. BUS 400 Strategy Formulation
13. International Business Course/Experience
1, 2
V. Major Courses (5,6 or 8 courses)
3
1.
2.
3.
4.
5.
6.
7.
8.
VI. Electives (4 plus 1 credit for ACCOUNTING and BUSINESS
ADMINISTRATION MAJORS; 5 plus 1 credit for BUSINESS
SYSTEMS AND ANALYTICS, FINANCE--Investment/Financial
Analysis or Risk Management tracks, MANAGEMENT AND
LEADERSHIP, AND MARKETING MAJORS
4
; 6 plus 1 credit
for FINANCE--Managerial Finance track and for INTERNA-
TIONAL BUSINESS MAJORS
4
1.
2.
3.
4.
5.
6.
Additional Liberal Arts Core Requirements are: Freshman Year Odyssey
(FYO); Understanding at Home Course; Understanding Abroad Course
(met by ECN 150)
1. Options to fulfill this requirement are: BUS 300, ECN 331 or 335, FIN 403, MGT 356, MKT 305, any
School of Business travel study course.
2. Finance majors who are Managerial track waive this requirement since they take FIN 403 as one
of their “major courses.” International Business majors waive this requirement since they take at
least 3 of these course options as part of their “major courses.” Marketing and Management and
Leadership majors who elect the international course in their major may waive this requirement and
thereby gain one more elective.
3. The Accounting (ACC) major requires eight major courses; Business Administration (BUS) requires
six; Business Systems & Analytics, Finance and Marketing require five. Management & Leadership
(MGTL) and International Business (INT) majors must also complete requirements of a second major
or a minor; for MGTL majors, the minor can be in ACC or Risk Management and Insurance (RMI),
and for INT majors, the minor can be in RMI. MGTL majors take 4 MGT courses and 5 (8 if Account-
ing) courses in the other major or 5 MGT and 4 RMI or ACC courses. INT majors take 4 INT courses
and 5 (8 if Accounting) in their other major or 5 INT and 4 RMI.
4. MGTL and INT majors use four of their electives for major courses since they must complete
requirements of a second major or minor.
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BACHELOR OF SCI ENCE I N BUSI NESS ADMI NI STRATI ON MODEL ROSTER
Freshman Year
Fall Spring
Business 101 Business 100
Frameworks or Patterns Math 114
English 110 or Frameworks or Patterns Frameworks or Patterns
Computer Science 155 or Patterns English 110 or Frameworks or Patterns
Frameworks or Patterns Computer Science 155 or Patterns
Sophomore Year
Fall Spring
Accounting 201 Accounting 202
Economics 150 Economics 201
Business 150 Business 205
Business 207 Business 202
Business 208 ENG 210 or Frameworks or Patterns
ENG 210 or Frameworks or Patterns
Junior Year
Fall
1
Spring
1
Accounting 303 Accounting 304
Accounting 307 Business Core
Business 304 Business Core
Frameworks or Patterns Business Core
Frameworks or Patterns Frameworks or Patterns
Elective Frameworks or Patterns
Senior Year
Fall Spring
Accounting 405 Accounting 400-level
Accounting 400-level or Elective Accounting 400-level or Elective
Business Core Business 400 or Elective
Business 400 or Elective Business Core
Elective Elective
Sophomore Year
Fall Spring
Economics 150 Economics 201
Business 202 Business 207
Business 205 or Business Core Business 208
Business Core Business 150
Frameworks or Patterns Business 205 or Business Core
Frameworks or Patterns
Junior Year
Fall Spring
Major Course Major Course
Business 304 or Business Core Business 304 or Business Core
Business Core Business Core
Frameworks or Patterns Frameworks or Patterns
Elective
2
Elective
2
Senior Year
Fall Spring
Major Course Major Course
Business 400 or Elective Business 400 or Elective
Frameworks or Patterns Major Course
Frameworks or Patterns Elective
2
Elective
2
Elective
ACCOUNTING MAJOR
BUSINESS ADMINISTRATION, BUSINESS SYSTEMS AND
ANALYTICS, FINANCE, INTERNATIONAL BUSINESS,
MANAGEMENT AND LEADERSHIP, OR MARKETING MAJOR
1
Alternatively, one of six courses may be taken in summer.
2
For Management and Leadership and International Business majors, four electives are used for “Major courses” since these majors require a scond
major or minor.
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FOUR-YEAR BS ( ACCOUNTI NG) / MBA DUAL
DEGREE
The Accounting Department offers a four-year dual B.S. in Accounting/
MBA degree program. The purpose of the program is to allow high-abil-
ity students to meet the 150 hours of education required by most states
for CPA certification in four years, while earning both an undergraduate
and graduate degree. Students move through the traditional undergradu-
ate program at an accelerated pace by taking undergraduate summer classes
for two summers following their first and second year, and then completing
MBA requirements during their fourth year.
Students electing to pursue the dual degree are required to have only 120
credits for the B.S. degree, rather than the 128 credits required for the
four-year B.S. in accounting. The remaining 30 credits are graduate MBA
credits and include graduate accounting courses. With careful planning, a
student in the dual-degree program can participate in the Business Scholars
Co-op Program or complete a single full-time internship.
Students admitted to the dual-degree program as entering freshmen gener-
ally must have an SAT score of 1200 or higher on the Critical Reading and
Mathematics sections. Currently enrolled students are eligible to join the
program no later than the end of their sophomore year if they maintain a
GPA of 3.4 or higher. Students must maintain a cumulative GPA of at least
3.4 to remain in the program. Students who decide not to complete the
MBA or who do not qualify for acceptance to the MBA program have the
option to leave the program with a B.S. after completing two additional
accounting electives to meet the 128-credit requirement.
For more information, contact Mary Jeanne Welsh, Chair, Department of
Accounting.
La Salle School of Business
1900 W. Olney Ave.
Philadelphia, PA 19141
Phone: 215.951.1883
E-mail: [email protected]
Year One Year Two
FALL SPRING SUMMER FALL SPRING SUMMER
Study Study Study Study Study Study
Full Time Full Time 4 Courses* Full Time Full Time 4 Courses
Year Three Year Four
FALL SPRING SUMMER FALL SPRING SUMMER
Study Internship Study Study Study Study
Full Time 3 Credits** 3 Courses MBA MBA 3 MBA
Full Time Full Time Courses
Year Three Year Four
FALL SPRING SUMMER FALL SPRING SUMMER
Study Study Internship** Study Study Study
Full Time Full Time 0 Credits** MBA MBA 3 MBA
Full Time Full Time Courses
Option A***
Option B***
MODEL ROSTER – BSMBA PROCESS DI AGRAM
* Fewer courses are required in this first summer for students who have brought in AP or transfer credits
** Year three internships are optional, but highly recommended
*** See Course Sequencing Charts
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EXPERI ENTI AL EDUCATI ON PROGRAMS
Experiential education programs are designed to give students hands-on
work experience related to their majors. Participation provides an opportu-
nity to link the theory and practice of the discipline. Research shows that
students who intern or co-op generally have greater success in finding their
first jobs after graduation and earn higher starting salaries. The Internship/
Co-op Program and Business Scholars Co-op Program are the experiential
education program options for students.
INTERNSHIP/CO-OP PROGRAM
Internships and co-ops are available throughout the year (most are taken
during the fall or spring semesters) and range from three to six months.
Students generally participate during their junior or senior years. Intern-
ships may be full time or part time, paid or non-paid. They count as free
electives and not as major courses. Students earn three credits for intern-
ships and co-ops. As with other courses, they must be rostered prior to the
end of the first week of the semester. Co-ops and full-time internships are
up to six months long. They are paid positions. A student taking a co-op
or full-time internship may graduate in four years by following the model
roster on the following page. (For additional information, see Page 17).
Part-time internships are one semester long and generally are non-paid.
The student ordinarily carries a full academic schedule along with the part-
time internship. Up to three co-ops or internships may be taken over the
course of a student’s years at La Salle. Contact the Associate Director for
Experiential Education in the Career Planning Office at 215.951.1075 for
more information.
BUSINESS SCHOLARS CO-OP PROGRAM
The highly selective Business Scholars Co-op Program (BSCP) was
designed to meet the academic and introductory work experience needs
of achievement-oriented, academically talented students. Similar to tra-
ditional applied-learning programs, the BSCP prepares students through
classroom theory, provides career exploration counseling, develops pro-
fessional skills through workshops, and enables students to gain practical
work experience for successful job placement upon graduation. BSCP stu-
dents graduate in just four years because of the accelerated curriculum (See
model roster on page 121).
Students selected for the Business Scholars Co-op Program have proven
themselves as highly motivated academic achievers and have demonstrated
themselves as leaders both in and out of the classroom. Students generally
possess the following:
• An SAT score of 1200 or higher on the Critical Reading and Math-
ematics section or an ACT score of 27
• A cumulative GPA of 3.5 or higher
• A ranking in the first quintile of their high school graduating class
• Strong leadership qualities
• A high level of co-curricular activities
The candidate application process may include an interview with members
of the BSCP’s Selection Committee.
Co-ops complete multiple work assignments during which they are paid
competitive wages by employers and receive academic credit for each of
the two assignments. The first work assignment is four months long and
occurs during the summer after sophomore year. The second work assign-
ment is six to eight months long and occurs either during the spring of
junior year and the following summer (Schedule A) or during the summer
before senior year and the fall of senior year (Schedule B). Students follow
Schedule A or B depending on the scheduling needs of the students and
companies.
Students are matched with employers according to their career objectives,
academic achievements, work experience, relevant activities and accom-
plishments, and the employers’ needs.
The chart on the following page outlines the academic and work phases of
the program.
For more information, contact Penelope Grob, Director.
La Salle University School of Business
1900 W. Olney Ave.
Philadelphia, PA 19141
Phone: 215.951.5113
E-mail: [email protected]
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ACCOUNTING MAJOR
BUSINESS ADMINISTRATION, BUSINESS SYSTEMS AND ANALYTICS, FINANCE,
MANAGEMENT AND LEADERSHIP, OR MARKETING MAJOR
Fall Spring
Internship Accounting 304
Accounting 304E# Accounting 303E#
Accounting 307E#
4 courses from Business Core
or Liberal Arts requirements
Fall Spring
Accounting 304E# Internship
Accounting 307 Accounting 303E#
4 courses from Business Core Accounting 307E#
or Liberal Arts requirements
Fall Spring
Internship 5 courses from Business
and Liberal Arts Core and
elective courses
Fall Spring
5 courses from Business Internship
and Liberal Arts Core and
elective courses
Senior Year
Follow same model roster as indicated on page 117.
# These courses can be taken during other semesters, if necessary, to accommodate your schedule. Check with your Chairperson or
the Dean’s Office.
E Designates Evening course
MODEL ROSTER – I NTERNSHI P/ CO-OP PROGRAM
Freshman and Sophomore Years
Follow the same model roster as indicated on the previous page.
Summer Sessions after Freshman, Sophomore, and Junior Years
Students should plan to take up to four courses (six for Accounting majors) as needed during the summers.
Junior Year
Fall Internship Option Spring Internship Option
Undergraduate business majors with senior standing and a cumulative GPA
of 3.5 or better may take up to up to two MBA courses in one of the last
two semesters of their senior year (they can take both in one semester or
one in one semester and one in the other) in the “Full-Time” and “Part-
Time” MBA Programs (courses in the “One-Year” Program cannot be
taken). The credits and courses are over and above the credits and courses
required for their undergraduate degree; i.e., no MBA course will count
to fulfill credits or requirements for the undergraduate degree. Of course,
students will have to have had the (equivalent) pre-requisite(s), and seats
need to be available in the course (i.e., MBA students will not be shut out)
as determined by the Director of the MBA Program. Permission of both the
undergraduate chairperson and the graduate director are required.
UNDERGRADUATE STUDENTS TAKI NG GRADUATE CREDI TS
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MBA BASI C CORE EQUI VALENTS
You can reduce the number of courses required to earn a master’s degree in
Business Administration at La Salle by earning As or Bs in certain required
undergraduate courses.
There is a body of undergraduate course work, drawn primarily from the
Business Curriculum, which can be used to waive up to 15 credits of foun-
dation level course work and 3 credits of core level course work for the La
Salle MBA degree. (Those students who receive their undergraduate degree
from La Salle University with a major in Accounting may be eligible to
waive up to 21 credits since they can waive 3 credits in the specialization
and elective area.) All of these undergraduate courses are required for all
undergraduate business majors. By earning a minimum “B” grade in the
undergraduate course(s), the corresponding MBA course requirement will
be waived. These courses are listed in the following chart.
A limited number of students with at least a cumulative undergraduate
GPA of 3.0 or higher may be admitted into the program for one semester
without the GMAT or GRE test scores. Conditionally accepted students are
required to successfully complete the GMAT or GRE by the end of their
first enrolled semester. Conditionally accepted students are not eligible for
financial aid loans until they are fully (regularly) accepted to the program.
The GMAT or GRE is required for regular acceptance into the MBA
Program, and students are expected to have proficiencies in written and
oral communication, quantitative abilities, and computer skills. Any spe-
cific requirement questions should be directed to the MBA Office at
215.951.1057. Effective Fall 2012 applicants with an undergraduate busi-
ness degree from La Salle who have a minimum overall GPA of 3.2 or above
will be granted a GMAT/GRE waiver.
Beta Gamma Sigma tuition discount: All undergraduate students and gradu-
ates who are Beta Gamma Sigma members from La Salle will now have the
opportunity to apply to the La Salle University Full-time MBA (FTMBA)
Program with no application fee, no GMAT or GRE required, and be eli-
gible for a 25% tuition discount (space permitting).
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Students planning to enroll in the La Salle University One-Year MBA
Program should consult with the Director of Full-time MBA Programs
regarding course waivers.
UNDERGRADUATE MBA
COURSES COURSE
ECN 150 Introductory Macroeconomics MBA 610
ECN 201 Introductory Microeconomics
BUS 101 Introduction to Financial Accounting MBA 615
BUS 207 Managerial Accounting
BUS 202 Descriptive and Predictive Analytics MBA 620
BUS 206 Financial Markets and Institutions MBA 630
BUS 208 Fundamentals of Financial Management
BUS 304 Prescriptive Analytics MBA 625
Marketing Major Courses MBA 690*
Accounting Major Courses MBA 691*
Finance Major Courses MBA 692*
*Only one from MBA 690, 691, and 692 may be waived
Junior Senior
FALL SPRING SUMMER/FALL SPRING
Study Study Work II Study
Full Time Full Time 3 Full Time
Credits
(Elective)
GRADUATION
GRADUATION
Freshman Sophomore
FALL SPRING SUMMER FALL SPRING SUMMER
Study Study Study Study Study Work I
Full Time Full Time 3-4 Full Time Full Time 3 Credits
Courses* (Elective)
Junior Senior
FALL SPRING/SUMMER FALL SPRING
Study Work II Study Study
Full Time 3 Full Time Full Time
Credits
(Elective)
Schedule A
Schedule B
MODEL ROSTER – BUSI NESS SCHOLAR CO-OP PROGRAM
*Fewer courses are required in this first summer for students who have brought in AP or transfer credits.
Cu r r i c u l u m • 1 5 5
KEY
(F) Offered in Fall term
(S) Offered in Spring term
(F, S) Course may be rostered in either Fall or Spring term. The year is
indicated if the course is offered in alternate years. When a course
number has been changed this year, the former number is given in
parenthesis.
? Identifies courses that have been designated as writing
intensive.
H
Identifies courses that have been designated as “Under-
standing at Home.”
Q Identifies courses that have been designated as “Understanding
Abroad.”
j Identifies courses that have been designated as having a service-
learning component.
Courses listed in this section are subject to change through normal aca-
demic channels. New courses and changes in existing course work are initi-
ated in the departments and approved by the curriculum committee con-
sisting of faculty, student, and administrative representatives.
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ACCOUNTI NG
FACULTY
Mary Jeanne Welsh, Ph.D., Chair
Professors: Borkowski, Reardon (Emeritus), Welsh
Associate Professors: Leauby, Wentzel
Assistant Professors: Brazina, Fitzgerald, Hua, Lafond, Massimini, Zook
Accounting, “the Language of Business,” is the core of any business enter-
prise. Accountants are responsible for communicating and interpreting
financial information as a basis for strategic decision-making.
Accounting includes specialties that focus on specific and unique aspects of
the financial institution. Cost Management, Information Systems, Audit-
ing, Taxation, and Multinational Operations are areas of advanced study
that prepare students to function as executives responsible for business
decision-making in both the profit and not-for-profit enterprises. Students
can also earn six credits toward graduation by participating in an Experien-
tial Education Program.
Since almost all organizations need accounting information, positions
range from manufacturing firms to service industries to hospitals and other
not-for profits and all levels of governmental operations. Graduates func-
tion as CPAs, internal auditors, bankers, financial planners, budget special-
ists, merger and acquisition consultants, and tax planners.
Students are encouraged to join one of the three professional student orga-
nizations: the Accounting Association, Beta Alpha Honors Society, and
the student chapter of the National Association of Black Accountants.
REQUI REMENTS
n REQUIRED FOR MAJOR IN ACCOUNTING: 8 COURSES
• ACC 201
• ACC 202
• ACC 303
• ACC 304
• ACC 307
• ACC 405
• Any two additional 400-level accounting courses with the exception of ACC
450, 460, and 465.
n REQUIRED FOR MINOR IN ACCOUNTING: 6 COURSES
• BUS 101
• BUS 207
• ACC 201
• ACC 202
• Any two accounting courses at the 300 or 400 level except 350/450 or 360/460
or 365/465.
Junior standing is a prerequisite for 300- and 400-level courses.
COURSE DESCRI PTI ONS
ACC 201 (F)
INTERMEDIATE FINANCIAL ACCOUNTING I
4 credits
Accounting issues related to the measurement of profitability, liquidity and
financial flexibility. Topics include revenue recognition, cost allocation,
and recognition and measurement of assets. Prerequisite: BUS 101 with a
“C” grade or better.
ACC 202 (S)
INTERMEDIATE FINANCIAL ACCOUNTING II
4 credits
The study of accounting issues related to operational assets, financial
instruments, and liabilities and additional financial reporting issues, includ-
ing share-based compensation and the Statement of Cash Flows. Financial
reporting in an international environment is also examined. Prerequisite:
ACC 201 with a “C” grade or better.
ACC 260, 360, 460 (F, S, Summer)
PART-TIME INTERNSHIP IN ACCOUNTING
3 credits/Elective Only
Part-time, paid or non-paid employment in an accounting setting to
provide on-the-job training. Involves appropriate job-related learning
assignments under faculty supervision. Position must be approved by the
Accounting Department. Consult the Associate Director for Experiential
Education in Career Services before registering or for further information.
An internship counts as a free elective, not as a course in the major. Grad-
ing for internships is on a letter grade, i.e., not pass/fail, basis. The number
360 is used if taken in junior year and 460 if taken in senior year. Prerequi-
sites: 2.25 minimum, overall and major, GPA and completion of ACC 201
and preferably ACC 202 as well or permission of the Assistant Dean.
ACC 303 (F)
COST MANAGEMENT
3 credits
This course focuses on how cost information is produced and used in con-
temporary organizations, especially the role of cost accounting in strategic
decision-making by internal managers. Topics include, but are not limited
to: cost classifications, product pricing and profit analysis, cost systems,
standard costing and variance analysis. Prerequisite: BUS 202 (can be
taken concurrently with BUS 202), BUS 207.
ACC 304 (S)
AUDITING
3 credits
A practical presentation of modern audit practices, emphasizing the prin-
ciples and objectives of an audit. Analysis of the audit basis, the best stan-
dards, objective reporting, the adoption of improved accounting standards,
business controls, professional ethics, and legal liability. Prerequisite: ACC
202 (can be taken concurrently with ACC 202).
ACC 307 (F)
INCOME TAX
3 credits
A comprehensive introduction to the Internal Revenue Code as it applies
to the individual taxpayer. The course is intended to examine theoretical
concepts, the structural flow of tax data, the interrelationship of taxable
transactions and tax liabilities, and tax planning for the individual. Top-
ics include inclusions, exclusions, basis issues, property transactions, capi-
tal gains and losses, sale of a residence, involuntary conversions, nontax-
able exchanges, business expenses, itemized deductions, filing status, and
exemptions. Computer based case studies are assigned to assist in the appli-
cation of the tax concepts. Prerequisites: Bus 101.
ACC 350 (F, S, Summer)
COOPERATIVE EDUCATION (JUNIOR STANDING)
3 credits
This is a full-time, paid, approximately four-month assignment in a coop-
erating firm. Involves job-related learning under faculty supervision. The
position must be approved by the Accounting Department. For registra-
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Ac c o u nt i ng • 1 5 7
tion information, students in the Business Scholars Co-op Program should
consult with the Director of the Program and students who are not in the
Business Scholars Program should consult with the Associate Director for
Experiential Education in Career Services. A co-op counts as a free elec-
tive and not as a course in the major. Grading for co-ops is on a pass/fail
basis (grading for internships is on a letter-grade, i.e., not pass/fail, basis);
the faculty member who is supervising the experience has the discretion
as to whether to roster it as a co-op or internship. Students in the Business
Scholars Co-op Program must take it pass/fail. Prerequisites: 2.25 mini-
mum, overall and major, GPA (higher for students in the Business Scholars
Co-op Program) and completion of ACC 201 and preferably ACC 202 as
well.
ACC 365, 465 (F, S, Summer)
FULL-TIME INTERNSHIP
3 credits
Full-time, paid employment in an accounting setting to provide on-the-job
training (part-time positions at least six months in duration may qualify).
Involves appropriate job-related learning assignments under faculty supervi-
sion. The position must be approved by the department. Consult the Asso-
ciate Director for Experiential Education in Career Services before register-
ing or for further information. An internship counts as a free elective, not
as a course in the major. Grading for internships is on a letter grade, i.e.,
not pass/fail, basis (grading for co-ops is on a pass/fail basis); the faculty
member in the Accounting Department who is supervising the experience
has the discretion as to whether to roster it as a co-op or internship. The
number 365 is used if taken in junior year and 465 if taken in senior year.
Prerequisites: 2.25 minimum, overall and major, GPA and completion of
ACC 201 and preferably ACC 202 as well.
ACC 405 (F)
ACCOUNTING FOR THE MULTINATIONAL ENTERPRISE
3 credits
A study of the accounting concepts applicable to business expansion espe-
cially mergers, acquisitions and consolidations. Emphasis is on consolidated
statements including foreign operations, forward contracts as a hedge, con-
version of foreign entity financial statements and multinational consoli-
dated reports. Prerequisite: ACC 202.
ACC 406 (S)
SPECIAL TOPICS IN FINANCIAL REPORTING
3 credits
A study of special topics in accounting including partnerships, estate and
trust, bankruptcy and fund accounting including governmental, not-for-
profit, and hospital accounting. Prerequisite: ACC 202 and Senior stand-
ing.
ACC 411
ADVANCED COST MANAGEMENT
3 credits
Economic, industrial, and managerial aspects of cost accounting with
emphasis on flexible budget as basis for cost control; analysis of variance
and graphic charts. Study of estimated costs, standard costs, and distribu-
tion costs. Prerequisites: ACC 303 and Senior standing.
ACC 418 (S)
CORPORATE AND OTHER TAXATION
3 credits
A comprehensive examination of taxation as it relates to the various forms
of business entities (C corporations, S corporations, partnerships, limited
liability corporations, and limited liability partnerships) and their owners.
Other topics include taxation of international transactions, tax-exempt
organizations, multi-state corporate tax issues, and estate tax-planning for
the business owner. Prerequisites: ACC 307 and senior standing.
ACC 450 (F, S)
COOPERATIVE EDUCATION (SENIOR STANDING)
3 credits
This is a full-time, paid,four- to eight-month assignment in a cooperating
firm.
Involves job-related learning under faculty supervision. The position must
be approved by the Accounting Department. For registration information,
students in the Business Scholars Co-op Program should consult with the
Director of the Program and students who are not in the Business Scholars
Program should consult with the Associate Director for Experiential Edu-
cation in Career Services. A co-op counts as a free elective and not as a
course in the major. Grading for co-ops is on a pass/fail basis (grading for
internships is on a letter grade, i.e., not pass/fail, basis); the faculty member
in the Accounting Department who is supervising the experience has the
discretion as to whether to roster it as a co-op or internship. Students in
the Business Scholars Co-op Program must take it pass/fail. Prerequisites:
2.25 minimum, overall and major, GPA (higher for students in the Busi-
ness Scholars Co-op Program) and completion of ACC 201 and preferably
ACC 202 as well.
ACC 471 (S)
PERSONAL FINANCIAL PLANNING
3 credits
The course provides a comprehensive understanding of the fundamentals,
strategies, and implementation that make up the personal financial plan-
ning (PFP) process. An overview of the PFP process is then expanded into
a comprehensive study of its essential components, such as risk manage-
ment, investment planning, retirement planning, and estate planning.
Inherent in all aspects of the course will be the underlying tax implications
that exist as an integral part of the decision-making. Students will also gain
an understanding of the professional responsibilities and regulatory require-
ments that accompany the PFP process. Each student will then work with
a case study in developing a financial plan. Prerequisites: Senior standing
and a grade of B or better in ACC 307 (Income Tax).
ACC 478 (F)
ACCOUNTING INFORMATION AND ENTERPRISE RESOURCE SYSTEMS
3 credits
An in-depth examination of accounting information systems (AIS) and
enterprise resource planning (ERP) systems at both theoretical and con-
ceptual levels. Concepts introduced enable the student to evaluate tech-
nologies, discuss their impact on the accounting profession, and to apply
those technologies to practical business situations. Emphasis is on transac-
tion cycles, transaction processing, accounting controls, systems auditing,
and fraud detection. Prerequisite: ACC 202 and senior standing. Required
for dual majors in Accounting and Management Information Systems.
ACC 480 (S) ?
ACCOUNTING SEMINAR
3 credits
Research in contemporary accounting topics. The course is designed to
develop and improve written and oral communication skills necessary for
success in business. Prerequisites: ACC 202 or, taken concurrently, BUS
208 and senior standing.
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BUSI NESS ADMI NI STRATI ON MAJOR
The business administration major is a flexible course of study allowing
the student and Chair the opportunity to design a sequence of upper-level
courses that prepares each student for a targeted career path. In particular,
the business administration major is a good fit for those students interested
in entrepreneurship and small business enterprises.
Students must have an approved individualized plan of study by the end of
their sophomore year describing their planned academic coursework and
related experience. This plan should be developed after appropriate advis-
ing during the freshman and sophomore years and should include building
a skill set for working in teams, project management, financial planning,
and the use of relevant marketing tools.
Business administration students are strongly encouraged to supplement
their portfolios through programs and activities offered by the La Salle
Center for Entrepreneurship (LCE), including its lecture series, workshops
in business plan development, and internships/co-ops with emerging com-
panies and nonprofit organizations.
REQUI REMENTS
n REQUIRED FOR MAJOR IN BUSINESS ADMINISTRATION:
6 COURSES
• Six 3-credit courses in Business--in addition to the Business Core courses that
are required of all Business majors--with no more than three courses from any
one discipline
• Individualized plan of study approved by the Chair
The business administration major is designed to cover multiple business
disciplines, and while students may not dual major with another discipline
within the School of Business, they may do so with an appropriate disci-
pline outside the School of Business. Students seeking a more specialized
career track in business should consider one of the other majors in the
School of Business.
BUSI NESS ADMI NI STRATI ON MI NOR
Susan Mudrick, M.A., MBA, Assistant Dean
The minor in business administration provides Arts and Sciences majors
with a broad exposure to all the different areas of business. It complements
the liberal arts background with knowledge and skills that can be applied
to careers in all types of organizations.
This minor is not available to students in the School of Business.
REQUI REMENTS
n REQUIRED FOR MINOR IN BUSINESS ADMINISTRATION: 6
COURSES
• BUS 100 or BUS 101
• ECN 150
• Four courses* from the following:
BUS 101, BUS 203, BUS 204, BUS 205, BUS 206**, BUS 303
*ECN 150 and BUS 100 or 101 should be taken prior to the other four courses.
**BUS 101 is a prerequisite to BUS 206.
Junior standing is a prerequisite for 300- and 400-level courses.
COURSE DESCRI PTI ONS
BUS 100 (S)
BUSINESS PERSPECTIVES
4 credits
This freshman course is integrative, addressing business processes at an
introductory level. It uses a real company and a real industry sector to pro-
vide students with an understanding about how "business" really works,
and what "business" really is. The course has as its final product a business
plan written by each team and presented to a panel of business executives
for their evaluation. It emphasizes cross-disciplinary experiential learning,
group dynamics, and personal interaction with faculty of the School of
Business, Integrated Science, Business and Technology (ISBT), and busi-
ness executives and entrepreneurs in a small-class environment. Students
are introduced to team-building, entrepreneurship, and business plans at
the beginning of their academic program in order to build and develop
their skills over the next three years. Students should take this course as
early on as possible. Generally the course is not open to seniors.
BUS 101 (F, S)
INTRODUCTION TO FINANCIAL ACCOUNTING
3 credits
The course introduces financial reporting, focusing on the fundamental
principles of recording business transactions and the presentation and inter-
pretation of corporate financial information. Topics include an overview
of financial reporting and the accounting cycle, accounting and reporting
operating, investing and financing activities of a business.
BUS 150 (F, S)
PRESENTATION SKILLS FOR BUSINESS
2 credits
Focuses on the skills needed to link oral communication with the ability
to work effectively in the current organizational environment. This course
is based on the understanding that content and effective presentation of
material are equally important in the understanding of communication.
Active participation through oral presentations on current business topics
is required. Students will make use of computer-based presentation tech-
nology.
BUS 202 (F, S)
DESCRIPTIVE AND PREDICTIVE ANALYTICS
3 credits
This course explain what happened and what will happen in business orga-
nizations using basic statistical methods relevant to descriptive and predic-
tive analytics. The availability of massive amounts of data and technolo-
gies to process these data enables business organizations to use analytical
approaches to decision-making. Descriptive analytics is the use of data to
find out what has happened in the past or is currently happening; statis-
tical techniques include descriptive statistics and visualization. Predictive
analytics is the use of data to find out what could happen in the future; sta-
tistical techniques include regression analysis. This course will cover these
techniques, descriptive statistics, visualization, and regression analysis,
with emphasis on problem-solving and decision-making. This course will
also cover probability, probability distributions, and statistical inference.
Students will perform data analysis using statistical software packages. Pre-
requisite: MTH 114.
BUS 203 (F, S)
ORGANIZATIONAL BEHAVIOR AND SKILL DEVELOPMENT
3 credits
This course examines the behavior of individuals and groups in organiza-
tions, with the goal of understanding performance in the new workplace.
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It is designed to enhance the career potential of people with management
and team leadership responsibilities in all areas of business. Topics include:
motivation, theories and practice of leadership, individual and group deci-
sion making, conflict resolution, communication, international aspects of
organizational behavior, perception, individuality, working in groups and
teams, and ethical issues of organizational life. The course also emphasizes
interactive and experiential learning to demonstrate the issues of organiza-
tional behavior. Through active participation, students will develop skills
in leadership, communication, negotiation, teamwork, and group decision-
making. Career awareness and skill assessment will be done through brief
lectures, personal inventories, and career planning experiences.
BUS 204 (F, S)
PRINCIPLES OF MARKETING WITH APPLICATIONS
3 credits
An overview of marketing concepts and principles applicable to business
and other organizations. These include: factors influencing the market-
ing environment and buyer behavior; market segmentation and targeting;
product development, pricing, promotion and distribution to satisfy the
needs of selected target markets. Approximately one-third of the course is
dedicated to planning and to applying marketing-based concepts to profit
and non-profit enterprise situations.
BUS 205 (F, S)
BUSINESS SYSTEMS FOR ANALYTICS
3 credits
This course studies how business systems work and examines the challenge
that confronts all organizations in the information age. The challenge is to
use its three most important resources, information, information technol-
ogy (IT) and people, to provide perfect service at the customer moment
of value. To meet this challenge, the course identifies the IT systems and
strategies organizations can utilize to process data into information and
knowledge. The course also investigates database and decision support
technologies organizations employ to build IT systems. Furthermore, the
course develops a comprehensive framework for planning, developing and
managing IT systems to achieve competitive advantage. The concepts,
models, and frameworks are derived from both academic and professional
sources. Teams of students apply the concepts, models and frameworks to
the analysis of real-world cases in a variety of industries, such as, construc-
tion, global transportation, health care, homeland security, hospitality and
tourism, and manufacturing. Prerequisite: CSC 155.
BUS 206 (F, S)
FINANCIAL MARKETS AND INSTITUTIONS: PRINCIPLES AND APPLICA-
TIONS
3 credits
An introduction to the basics of institutional finance. Financial instru-
ments are generated and traded by participants in financial markets with
financial intermediaries facilitating the process. Concepts, terminology,
and current practices in each of these areas are examined, along with the
impact they have on the economy. Students work on “mini cases” which
employ actual data to help better understand the principles examined in
the course. Prerequisite: BUS 101.
BUS 207 (F, S)
MANAGERIAL ACCOUNTING
2 credits
An introduction to the fundamentals of managerial accounting with a spe-
cial emphasis on using accounting information in decision-making. Topics
covered include planning and control systems, cost management systems,
pricing decisions and capital expenditure decisions. Prerequisite: BUS 101,
MTH 114, CSC 155.
BUS 208 (F, S)
FUNDAMENTALS OF FINANCIAL MANAGEMENT
2 credits
An introduction to the major concepts and techniques of financial man-
agement with an emphasis on time value of money, security valuation, cost
of capital, capital budgeting, and financial statement analysis. Prerequi-
sites: BUS 101, MTH 114, CSC 155.
BUS 250
PERSONAL FINANCIAL LITERACY: SKILLS FOR LIFE
3 credits
This course prepares students to understand the fundamentals of manag-
ing personal finances. It will provide a broad overview of the basic issues
in personal finance and help students develop an organized approach to
making intelligent financial decisions in everyday life with the ultimate
goal being successful money management and wealth accumulation. Topics
covered will include: financial planning and goal setting; budgeting; basic
financial transactions; banking services and products; consumer credit;
housing decisions; current regulations and practices governing consumer
financial transactions and contracts; insurance; basic investments; retire-
ment planning; planning for education. This course is an elective for all
business majors. Prerequisite: junior standing.
BUS 300 (F, S) Q
INTERNATIONAL BUSINESS
3 credits
Students study international aspects of accounting, finance, economics,
management, marketing and management information systems.
The course helps students develop an appreciation for how different cul-
tures, governments, and approaches to doing business impact international
business-to-business relationships as well as devising strategies to enter
markets in other countries. In some semesters the course is taught as a trav-
el-study course that includes company site visits. Prerequisites (or corequi-
sites): BUS 101, BUS 204, and BUS 206.
BUS 303 (F, S) H
LEGAL AND ETHICAL ENVIRONMENT OF BUSINESS
3 credits
A study of the American legal system exploring how courts decide cases
and the values that play a role in such adjudication. The nature, forma-
tion, and application of law to individuals and business. The development
of law, with emphasis on the Constitution, personal and business torts, the
employment relationship, discrimination, international legal perspectives,
and an exploration of legal ethics and the ethics of corporations.
BUS 304 (F, S)
PRESCRIPTIVE ANALYTICS
3 credits
In this course students learn how to run business operations efficiently and
effectively using prescriptive analytics tools and techniques in manage-
rial decision making. The course introduces students to several quantita-
tive models used in contemporary analytics. Analysis of business scenarios
using computer software allows a focus on the conceptual understanding
of prescriptive models. Prescriptive topics covered include: decision analy-
sis, Bayesians analysis, stochastic and deterministic forecasting, inventory
management, linear programming and optimization, simulation, and proj-
ect management. Prerequisites: MTH 114, BUS 202, and BUS 205.
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BUS 310 (F, S)
READINGS IN BUSINESS
1 credit
This course explores broad, multidisciplinary, generic business issues
through various readings with a current events focus. Examples of themes
that might be studied are: diversity, corporate governance, social responsi-
bility, leadership, entrepreneurship, technology, globalization, and financial
disclosure. A quasi-independent study, this course meets two or three times
during the semester. Grading is on a pass/fail basis. Prerequisites: Other
than junior standing, there are no prerequisites; the course may be taken by
non-business majors as well as business majors.
BUS 400 (F, S)
STRATEGY FORMULATION AND IMPLEMENTATION
3 credits
This course is the capstone course for Business majors. It views the enter-
prise of the firm from the top management point of view where the various
functions of business are shaped and re-shaped in response to technologi-
cal, global, environmental or economic changes in the company's environ-
ment. The course includes industry analysis, company assessment, competi-
tive advantage, network organization and diversification strategies, imple-
mentation and business ethics. Prerequisite: Senior standing.
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BUSI NESS SYSTEMS AND ANALYTI CS
FACULTY
Kathryn A. Szabat, Ph.D., Chair
Professors: Tavana
Associate Professors: Kennedy, Szabat
Assistant Professor: Puranam
Instructor: Crossen
DESCRI PTI ON OF PROGRAM
The Business Systems and Analytics program, which reflects an emerg-
ing trend in business, will provide students with a practical and theoreti-
cal understanding of applying tools for information systems and analytics
to enhance effective and informed problem solving and decision making.
Business Systems and Analytics integrates technology and quantitative
methods to capture data reliably and create relevant information for deci-
sion making that yields strong organization performance and sustained
competitiveness in the global business environment. The application of
business systems and analytics is essential in all areas of business, includ-
ing human resource management, financial management, consumer behav-
ior, relationship management, sales and marketing, risk management, real
estate investment, and supply chain management.
In the information age, professionals entering the marketplace require
specialized training and education in problem solving, creative thinking,
analytical skills, organizational skills, computer skills, and communica-
tion. These are the skills that the Business Systems and Analytics major
will develop. The applied nature of the Business Systems and Analytics
discipline suggests a critical link with the practicing professional commu-
nity. This relationship is established and maintained within the Business
Systems and Analytics program through the use of real-world projects,
internships, cooperative education, and classroom presentations by practic-
ing professionals. These activities will provide students with a forum for
networking and exploring career opportunities.
REQUI REMENTS
n REQUIRED FOR MAJOR IN BUSINESS SYSTEMS AND ANALYTICS:
5 COURSES
• BSA 302
• BSA 410
• BSA 420
• BSA 480
•• CHOOSE ONE OF THE FOLLOWING: BSA 371, BSA 375, BSA 385, BSA 400,
BSA 405
Junior standing is a prerequisite for 300- and 400-level courses.
n REQUIRED FOR MINOR IN BUSINESS SYSTEMS AND ANALYTICS
(FOR BUSINESS MAJORS): 6 COURSES
• School of Business core courses: BUS 202, BUS 205, AND BUS 304
• BSA 302
• BSA 410
• BSA 420
Junior standing is a prerequisite for 300- and 400-level courses.
n REQUIRED FOR MINOR IN BUSINESS SYSTEMS AND ANALYTICS
(FOR NON-BUSINESS MAJORS): 6 COURSES
• Choose one of the following: BUS 100 OR BUS 101
• BUS 202 (or equivalent)
• BUS 205
• BSA 302
• BSA 410
• BSA 420
Junior standing is a prerequisite for 300- and 400-level courses.
COURSE REQUI REMENTS
BSA 260, 360, 460 (F, S, Summer)
PART-TIME INTERNSHIP IN BUSINESS SYSTEMS AND ANALYTICS
3 credits
Part-time, generally non-paid employment in a company or organizational
setting to provide on-the-job training. Involves appropriate job-related
learning assignments under faculty supervision. The position must be
approved by the Department. Consult the Associate Director for Experien-
tial Education in Career Services before registering or for further informa-
tion. An internship counts as an elective and not as a course in the major.
Grading for internships is on a letter grade, i.e., not pass/fail, basis. The
number 360 is used if taken in junior year and 460 if taken in senior year.
Prerequisite: 2.5 minimum GPA, completion of BUS 205, and preferably
an upper-level major course or permission of the Assistant Dean.
BSA 302 (F)
APPLIED REGRESSION MODELING AND VISUALIZATIONS
3 credits
This course is a data-driven, applied course focusing on the analysis of data
using regression models and visualization techniques. It emphasizes applica-
tions to the analysis of business data and makes extensive use of computer
statistical packages. Topics include simple and multiple linear regression,
residual analysis and other regression diagnostics, model selection, classi-
fication (logistic regression), exploratory graphic techniques in modeling,
and design principles for creating meaningful displays of data to facilitate
decision making. All topics are illustrated on real-world data sets obtained
from various disciplines to include accounting, finance, management, sales
and marketing, operations, and risk management. Prerequisite: BUS 202 or
equivalent.
BSA 350 (F, S, Summer)
COOPERATIVE EDUCATION (JUNIOR STANDING)
3 credits
This is a full-time, paid, approximately four-month assignment in a coop-
erating firm. Involves job-related learning under faculty supervision.The
position must be approved by the Business Systems and Analytics Depart-
ment. For registration information, students in the Business Scholars
Co-op Program should consult with the Director of the program, and stu-
dents who are not in the Business Scholars Program should consult with
the Associate Director for Experiential Education in Career Services. A
co-op counts as a free elective and not as a course in the major. Grading for
co-ops is on a pass/fail basis (grading for internships is on a letter grade, i.e.,
not pass/fail, basis); the faculty member who is supervising the experience
has the discretion as to whether to roster it as a co-op or internship. Stu-
dents in the Business Scholars Co-op Program must take it pass/fail. Pre-
requisites: 2.5 minimum GPA (higher for students in the Business Scholars
Co-op Program) and completion of BUS 205 and preferably an upper-level
major course.
BSA 365, 465 (F, S, Summer)
FULL-TIME INTERNSHIP IN BUSINESS SYSTEMS AND ANALYTICS
3 credits
Full-time paid employment in a company or organizational setting to pro-
vide on-the-job training. Involves appropriate job-related learning assign-
ments under faculty supervision.The position must be approved by the
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in Career Services before registering or for further information. An intern-
ship counts as a free elective and not as a course in the major. Grading for
internships is on a letter grade, i.e., not pass/fail, basis (grading for co-ops is
on a pass/fail basis); the faculty member who is supervising the experience
has the discretion as to whether to roster it as a co-op or internship. The
number 365 is used if taken in junior year and 465 if taken in senior year.
Prerequisites: 2.5 minimum GPA and completion of BUS 205 and prefer-
ably an upper-level major course.
BSA 371 (S)
SPECIAL TOPICS IN BUSINESS SYSTEMS AND ANALYTICS
3 credits
This course is designed to address contemporary issues and interests in
Business Systems and Analytics. Such topics as as Process Analytics and
Optimization, Network Analysis: Web Analytics/Social Network Analysis,
and Business Forecasting will be offered in various semesters. Prerequisite:
varies with topics.
BSA 375 (S) (Cross-listed as MGT 375)
PROJECT MANAGEMENT
3 credits
This course introduces students to the knowledge and skills required to
effectively manage projects across a range of business and technical disci-
plines. It also provides an overview of the Project Management Institute’s
Guide to the Project Management Body of Knowledge. The course begins
by describing the similarities and differences between project management
and general management, as well as project management life cycles, phases,
stakeholders, and process groups. Students become familiar with project
management software and use this software as they complete assignments
and a course project. The course reviews the core project management
knowledge areas, including integration, scope, time, cost, quality, human
resources, communications, risk, and procurement. Students work in teams
that apply key skills and knowledge areas presented in the course. Prerequi-
site: sophomore standing.
BSA 385 (S)
BUSINESS INTELLIGENCE AND KNOWLEDGE MANAGEMENT
3 credits
This course is about the manager’s responsibilities for decision making in
the Information Age using Decision Support Systems (DSS) and Expert
Systems (ES). DSS topics include: Data Management, Modeling and
Model Management, User Interface, Executive and Organizational Sys-
tems, Group Decision Support Systems (GDSS), and DSS Building Process
and Tools, including Spreadsheets, Natural Language Programming, and
Influence Diagramming. ES topics include: Applied Artificial Intelligence,
Knowledge Acquisition and Validation, Knowledge Representation, Infer-
encing, and ES Building Process and Tools. Students are required to apply
DSS and ES software packages in a hands-on environment. Prerequisite:
BUS 205 or equivalent.
BSA 400 (F)
BUSINESS APPLICATIONS PROGRAMMING AND SOFTWARE
3 credits
This course explores a problem-solving methodology that employs business
analytics methods in computer programming. Emphasis is placed on identi-
fying the capabilities and limitations of programming languages in solving
analytical business problems. Students will learn skills and techniques to
solve such structured problems through a series of steps that involve iden-
tification of problems, design of the solution logic and algorithms, formal
representation of program specifications, and implementation of it using
selected high-level programming languages Students will design and devel-
op several computer programs in a hands-on environment throughout the
term. Prerequisite: BUS 205 or equivalent.
BSA 405 (F, S)
EMERGING BUSINESS SYSTEMS AND ANALYTICS
3 credits
This course is designed to introduce students to one of several areas of
emerging trends in Business Systems and Analytics. Students will learn the
fundamental principles and concepts of a specific topic, its applicable tech-
nology, the design and implementation of the systems that support the area
of study, and methods for measuring efficacy. Evolving technologies will be
addressed as appropriate, and their relevance to business pursuits will be
discussed and analyzed. Lectures and case studies will be used to give the
student a solid understanding of the topic. A group project to develop and
present an area initiative/concept will be the capstone of this course. Pre-
requisite: BUS 205 or equivalent.
BSA 410 (F)
SYSTEMS ANALYSIS AND DATABASE DESIGN
3 credits
Complex business systems and organizations are examined, with the goal of
discovering their structure and information flow. Tools such as the Entity-
Relationship Diagram, Data Structure Diagram, Data Flow Diagram, Data
Dictionary, and Process Specifications are used to develop Systems Specifi-
cations. The blueprint developed during the systems analysis phase will be
used to design and develop efficient and effective databse applications. To
demonstrate acquired skills, students design and develop a relational data-
base application with a database management system. Prerequisite: BUS
205 or equivalent.
BSA 415 (S)
SMALL BUSINESS SYSTEMS DEVELOPMENT
3 credits
Intended as a project course in which students are equipped with the
knowledge and skills necessary to develop and implement information sys-
tems for small businesses. The course covers transactional processing, man-
agement reporting, and the need to transfer data among multiple applica-
tion files, and application software integration programs. Development
and implementation of multiple-application packages, such as integrated
accounting programs and financial reporting systems are examined. Mul-
tiple applications in these packages include Order Processing, Invoicing,
Accounts Receivable, inventory Control, Credit Monitoring and Report-
ing, Purchasing, Accounts Payable, Payroll, General Ledger, and Financial
Statements. Prerequisite: BUS 205 or equivalent.
BSA 420 (S)
DATABASE WAREHOUSING AND DATA MINING IN BUSINESS
3 credits
This course introduces data warehousing and data mining concepts. Topics
include data warehousing and mediation techniques aimed at integrating
distributed, heterogeneous data sources; data mining techniques such as
rule-based learning, decision trees, association rule mining, and statistical
analysis for discovery of patterns in the integrated data; and evaluation and
interpretation of the mined patterns using visualization techniques. Prereq-
uisite: Senior standing and BSA 302 and 410.
BSA 450 (F, S)
COOPERATIVE EDUCATION (SENIOR STANDING)
3 credits
This is a full-time, paid, four-to-eight month assignment in a cooperating
firm. Involves job-related learning under faculty supervision. The position
must be approved by the Business Systems and Analytics Department. For
registration information, students in the Business Scholars Co-op Program
should consult with the Director of the program, and students who are not
in the Business Scholars Program should consult with the Associate Direc-
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tor for Experiential Education in Career Services. A co-op counts as a free
elective and not as a course in the major. Grading for co-ops is on a pass/fail
basis (grading for internships is on a letter grade, i.e., not pass/fail, basis);
the faculty member who is supervising the experience has the discretion
as to whether to roster it as a co-op or internship. Students in the Business
Scholars Co-op Program must take it pass/fail. Prerequisites: 2.5 minimum
GPA (higher for students in the Business Scholars Co-op Program) and
completion of BUS 205 and preferably an upper-level major course.
BSA 480 (S)
BUSINESS SYSTEMS AND ANALYTICS CAPSTONE
3 credits
This integrative capstone course is designed to examine the effects of tech-
nology and its rapidly changing nature on the corporate environment. Stu-
dents will learn how to think strategically about business systems and ana-
lytics within the context of a functioning organization. Classroom lectures
and discussions are supplemented by multi-disciplinary real-life projects to
design innovative information systems and analytics solutions. This course
serves as the culminating experience in the Business Systems and Analytics
program. Prerequisites: Senior standing and BSA 302 and 410.
ENTREPRENEURSHI P MI NOR
FACULTY
Frank Mallon (Economics Department)
Steven Melick (La Salle Center for Entrepreneurship)
The entrepreneurship minor is available to all undergraduate students in
the University, regardless of their major. This is an interdisciplinary, tai-
lored program that will include a range of business and non-business elec-
tives for students to complete in order to obtain a well-rounded academic
and hands-on experience toward their specific career interests. Students
interested in starting a business someday, joining an existing family-run
business, or becoming more entrepreneurial in their careers working for
another company will earn the confidence to think and act while learning
how to assemble the tools and resources to be successful in their ventures.
REQUI REMENTS
n REQUIRED FOR MINOR IN ENTREPRENEURSHIP: 6 COURSES
• ENT 201 Experiential Introduction to Entrepreneurship
• ENT 301 Entrepreneurial Applications
• Four Controlled Electives: a combination of business and non-business courses
mutually determined between the student and program adviser geared to meet
the specific needs of the student’s career path. Business majors may take no
more than two business electives; non-business majors must take a minimum of
two business electives.
Interested students must contact a program administrator to determine the
Controlled Electives approved for each of them. The student will also be
required to conduct an interview with an entrepreneur in his or her field of
study to make those course recommendations.
NOTE: ISBT 333 may be substituted for ENT 201, and ISBT 334 may be
substituted for ENT 301.
ENT 201 (formerly BUS 170) (F)
EXPERIENTIAL INTRODUCTION TO ENTREPRENEURSHIP
3 credits
This course seeks to help students identify and exercise their latent entre-
preneurial spirit. This course differs from most other courses in that the pri-
mary goal is not merely the acquisition of knowledge and the primary form
of instruction is not lecture-based. Instead, this course provides students
with an opportunity to develop skills such as creative thinking, opportunity
identification, problem solving, communication, comprehensive business
planning and task execution, leadership, and collaboration.
For each semester this course is offered, the class will work collectively on
a project that addresses a problem or opportunity in the market. These
opportunities can exist in existing enterprises (as in a way of doing some-
thing better), an unmet market need, new product innovation, or a venture
in social entrepreneurship.
ENT 301 (S)
ENTREPRENEURIAL APPLICATIONS—CAPSTONE EXPERIENCE
3 credits
This course will focus on the delivery of a thorough and detailed business
plan of each student’s concept or in conjunction with an existing enter-
prise. Work will be largely independent on this project, though supervised
regularly by faculty and through interim presentations to the class.
Students will also be expected to participate in a range of entrepreneurship
exploration discussions that may be relevant to their field of study or inter-
ests. These special interest tracks will dive deeper into the challenges and
key business areas that are important to that type of venture or enterprise.
The goal of this approach is to provide education around specific business
principles that are important across all businesses, while broadly consider-
ing the needs of non-business major students who are seeking advice and
guidance on business areas relevant to their interests.
The format of this course is 50% instructional, 25% lab, and 25% special
topics research. Students will be expected to complete reflective papers fol-
lowing lab and special topics research along with deliverables outlined in
support of their own planned or envisioned ventures.
Prerequisites: ENT 201 or ISBT 333 or business major junior status.
ENT 354 (S) (CROSS-LISTED WITH MGT 354)
GROWING A BUSINESS: ENTREPRENEURSHIP AND SMALL BUSINESS MANAGE-
MENT
3 credits
The actual art and practice of managing a small enterprise. Concepts and
methods for decision making and being competitive. Actual cases with live
situations and outside speakers from all areas—business, government, and
organized labor—impinging on the small entrepreneur today. Prerequisites:
ENT 201 and ENT 301 or BUS 101 and BUS 208 or ISBT 333 and ISBT
334.
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FI NANCE
FACULTY
Jan Ambrose, Ph.D., Chair
Joseph A. Kane, Professor Emeritus, Business
Professors: Barenbaum, Buch, Schubert
Associate Professors: Ambrose, Cooper
Assistant Professors: McNichol, Radetskiy
Finance plays a central and critical role in the functioning of the economy.
All enterprises (for-profit, nonprofit, and government) need to finance
their strategic undertakings as well as their ongoing operations. Individu-
als, likewise, need to plan for important future events (e.g., financing their
children’s education, weddings, and retirement). The study of finance pro-
vides students with the knowledge and tools necessary to work and thrive
in today’s dynamic global financial environment.
Students of finance typically follow career paths in financial management
(such as working in the finance department of a corporation or govern-
ment unit or working in a consulting firm), investments (such as broker-
age, portfolio management, or security analysis), or financial services (such
as working in a bank or an insurance company).
The curriculum of the Finance Department is uniquely designed to meet
the needs of students wishing to pursue any of these career paths by offer-
ing three different track options within the finance major: the Managerial
Finance (MGF) track, the Investment and Financial Analysis (IFA) track,
and the Risk Management (RM) track. Students selecting the IFA track
commit to preparing for the Chartered Financial Analyst (CFA) profes-
sional designation exam at the end of their senior year.
Understanding the importance of linking theory and practice, the Depart-
ment recommends that students consider joining Gamma Iota Sigma (the
Risk Management and Insurance Club) and/or the Investment Club (in
which students manage an actual investment fund). In addition, we advise
that, during their University years, students strongly consider undertaking
an internship or co-op.
REQUI REMENTS
n REQUIRED FOR MAJOR IN FINANCE: 5 COURSES
Managerial and Financial Analysis (MGF) track:
• FIN 304, 314, AND 403
• Two courses from among the following: FIN 306, 308, 313, 375, 401, 420,
AND 470.
Investment and Financial Analysis (IFA) track:
• FIN 304, 375, 401, AND 483
• FIN 306 or FIN 420
• A grade of B or better in BUS 101, Bus 202, BUS 207, BUS 208, and all FIN
courses (or a combined GPA in these courses of 3.25 or higher) is required to
enroll in FIN 483. In the event the grade requirement is not met, students will
take FIN 403 to complete the MGF track.
Risk Management (RM) track:
• FIN 301, 304, 313, 314, AND 420
Junior standing is a prerequisite for 300- and 400-level courses.
Finance Minor for Accounting Majors:
Accounting majors who wish to minor in finance can do so. Students must
successfully complete ACC 202, BUS 206 (Business Core), BUS 208 (Busi-
ness Core), FIN 304, and two finance electives at the 300 or 400 level.
COURSE DESCRI PTI ONS
FIN 260, 360, 460 (F, S, Summer)
PART-TIME INTERNSHIP IN FINANCE
3 credits
Part-time, generally non-paid,employment in a financial/insurance setting
to provide on-the-job training. Involves appropriate job-related learning
assignments under faculty supervision. The position must be approved by
the department; consult the Experiential Education Adviser in the Finance
Department for registration information. An internship counts as a free
elective and not as a course in the major. Grading for internships is on a
letter grade, i.e., not pass/fail, basis. The number 360 is used if taken in
junior year and 460 if taken in senior year. Prerequisites: 2.5 minimum
GPA and completion of BUS 206 or 208 or permission of the Assistant
Dean.
FIN 301 (F) (Cross-listed with RMI 301)
FUNDAMENTALS OF RISK AND INSURANCE
3 credits
Introduction to the underlying principles, practices, and the legal aspects
of insurance; discussion of industry structure and company operations; and
survey of personal lines (auto, homeowners, and life) and commercial lines
coverages.
FIN 304 (F, S) ?
FINANCIAL DECISION-MAKING
3 credits
This course focuses on how managers can construct a decision-making
process and manage the creation of shareholder value. As the majority of
financial decisions require an estimate of future events, we will spend con-
siderable time investigating how to achieve the above objectives, subject to
the constraints of an uncertain future. Outside readings, case studies, and
text material will be used to integrate current financial theory with prag-
matic financial decision making. Prerequisites: BUS 202, 206, and 208.
FIN 306 (S)
THE FINANCIAL SERVICES INDUSTRY
3 credits
An examination of the firms, such as banks, insurance companies, finance
companies, securities firms, and mutual funds, that provide financial ser-
vices to consumers and businesses. Topics include the domestic and inter-
national financial environment in which financial service firms operate;
financial market risk and its management; ethical and legal issues; and
managerial problems specific to each service firm. Prerequisite: BUS 202,
206, 208.
FIN 308 (F) (Cross-listed with MKT 308)
FINANCIAL SERVICES MARKETING
3 Credits
Financial Services Marketing is cross-listed with the Marketing Depart-
ment. The course focuses on how financial institutions design and market
their services and products. The marketing mix for financial services, con-
sumer and commercial markets, and their buying behavior are also stud-
ied. The impact of regulatory factors on marketing financial services and
products is studied. This course is designed especially for marketing and/
or finance majors contemplating careers in financial services marketing; it
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206, 208.
FIN 313 (S) (Cross-listed with RMI 313)
EMPLOYEE BENEFIT PLANNING
3 credits
A study of the nature and operation of employer-sponsored benefit plans
offered in a complex socioeconomic and political environment. Topics
include mandated benefits such as Social Security, workers compensation,
and unemployment insurance, as well as a more in-depth examination of
group life, health, disability, and qualified and non-qualified retirement
plans. Emphasis is on benefit plan design, administration, cost, funding,
and regulation as viewed from a benefit manager’s financial perspective.
Same as RMI 313. Prerequisite: BUS 208.
FIN 314 (F) (Cross-listed with RMI 314)
RISK MANAGEMENT
3 credits
Designed to acquaint the student with the nature of risk management and
the role of the risk manager in business or governmental organizations.
Emphasis on the risk management process of identification and measure-
ment of loss exposures and selection of treatment techniques, including
finance and control techniques from a holistic perspective. Same as RMI
314. Prerequisite: BUS 202, 208.
FIN 350 (F, S, Summer)
COOPERATIVE EDUCATION (JUNIOR STANDING)
3 credits
This is a full-time, paid, approximately four-month assignment in a coop-
erating firm. Involves job-related learning under faculty supervision.The
position must be approved by the department; consult the Experiential
Education Adviser in the Finance Department for registration information.
A co-op counts as a free elective and not as a course in the major. Grad-
ing for co-ops is on a pass/fail basis (grading for internships is on a letter
grade, i.e., not pass/fail, basis); the faculty member who is supervising the
experience has the discretion as to whether to roster it as a co-op or intern-
ship. Students in the Business Scholars Co-op Program must take it pass/
fail. Prerequisites: 2.5 minimum GPA (higher for students in the Business
Scholars Co-op Program) and completion of BUS 206 or 208.
FIN 365, 465 (F, S, Summer)
FULL-TIME INTERNSHIP IN FINANCE
3 credits
Full-time, paid employment in a financial/insurance setting to provide
on-the-job training. Involves appropriate job-related learning assignments
under faculty supervision. The position must be approved by the depart-
ment; consult the Experiential Education Adviser in the Finance Depart-
ment for registration information. An internship counts as a free elective
and not as a course in the major. Grading for internships is on a letter
grade, i.e., not pass/fail, basis (grading for co-ops is on a pass/fail basis); the
Experiential Education Advisor in the Finance Department has the discre-
tion as to whether to roster it as a co-op or internship. The number 365 is
used if taken in junior year and 465 if taken in senior year. Prerequisites:
2.5 minimum GPA and completion of BUS 206 or 208.
FIN 375 (F)
FINANCIAL STATEMENT ANALYSIS
3 Credits
Financial Statement Analysis focuses on the interpretation and use of
financial statements for decision-making by investors, creditors, and inter-
nal management. Financial statements provide users with a scorecard of
historical performance and the ability to look forward and project likely
future financial performance. Outside readings, case studies, and text mate-
rial will be used to integrate current financial statement guidelines with
financial statement analysis. This course is required for dual accounting
and finance majors. Prerequisite: BUS 208.
FIN 401 (F)
INVESTMENT ANALYSIS
3 credits
Focuses on current practice and recent theoretical developments in the
securities market. Special emphasis on the stock and bond markets. Deals
with the characteristics of individual securities and portfolios. Also criteria
and models for alternative portfolio composition, and criteria for evalu-
ation and measurement of portfolio performance, all in a global context.
Prerequisites: BUS 202, 206, 208.
FIN 403 (F, S) Q
INTERNATIONAL FINANCE
3 credits
The study of multinational business practice, direct foreign investment,
and managerial challenges in operating abroad. Foreign exchange markets,
exchange rate determination, forecasting and hedging, and other contem-
porary issues in global finance. Prerequisite: BUS 202, 206, 208.
FIN 420 (S) (Cross-listed with RMI 420)
FINANCIAL MANAGEMENT OF THE INSURANCE FIRM
3 credits
A functional course emphasizing the interrelationships among underwrit-
ing, investment, regulation, and other aspects of insurance company and
insurance agency operations. Spreadsheets are used to demonstrate effec-
tive financial management of the insurance firm. Same as RMI 420. Pre-
requisite: BUS 202, 206, 208.
FIN 450 (F, S)
COOPERATIVE EDUCATION (SENIOR STANDING)
3 credits
This is a full-time, paid, four- to eight-month assignment in a cooperating
firm. Involves job-related learning under faculty supervision. The position
must be approved by the department; consult the Experiential Education
Adviser in the Finance Department for registration information. A co-op
counts as a free elective and not as a course in the major. Grading for co-
ops is on a pass/fail basis (grading for internships is on a letter grade, i.e.,
not pass/fail, basis); the faculty member who is supervising the experience
has the discretion as to whether to roster it as a co-op or internship. Stu-
dents in the Business Scholars Co-op Program must take it pass/fail. Pre-
requisites: 2.5 minimum GPA (higher for students in the Business Scholars
Co-op Program) and completion of BUS 206 or 208.
FIN 470 (F, S)
SELECTED TOPICS IN FINANCE
3 credits
Selected topics in finance studied in depth under the direction of faculty.
Prerequisite: senior standing.
FIN 483 (S)
SENIOR SEMINAR
3 credits
Designed as the capstone course for the Investment and Financial Analy-
sis track. In-depth coverage of issues in financial analysis, such as eth-
ics, financial reporting, equity investments, portfolio management, fixed
income investments, derivatives, and others. Course includes mock exams
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for the CFA I exam, and students agree to sit for the actual CFA I exam in
June. Prerequisites: Senior standing; completion of FIN 304, 375, 401, and
either FIN 306 or 420; grade of B or better in BUS 101, BUS 202, BUS
207, BUS 208, and all FIN courses (or a combined GPA in these courses of
3.25 or higher); or permission of the instructor.
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I NTERNATI ONAL BUSI NESS
Swee-Lim Chia, Ph.D., Program Director
Every business is a global business in the 21st century. From the smallest
e-commerce entrepreneur to the multinational conglomerate with subsid-
iaries on six continents, every business today has the potential to expand
its reach beyond a local operation and capitalize on emerging opportuni-
ties, no matter where it is.
International business majors learn how to think globally about the busi-
ness world. A fundamental truth is that while business principles may be
universal, the successful application of principles in global markets today
often requires local knowledge and a heightened cultural sensitivity.
To major in international business at La Salle, you must meet the require-
ments of either a second major (this can be outside the School of Busi-
ness) or a minor in Risk Management and Insurance (RMI). Students
with a second major outside the School of Business must fulfill all business
core, math, economics and psychology/sociology courses that are required
of business majors. A second major in a functional business area, such as
accounting, marketing and finance, is important for an initial career place-
ment and is emphasized more in the early stages of business careers. Inter-
national business skills and knowledge are generally utilized after mastering
these functional skills.
REQUI REMENTS
n REQUIREMENTS FOR MAJOR IN INTERNATIONAL BUSINESS:
4 COURSES (5 FOR RMI MINORS) PLUS INTERNATIONAL
EXPERIENCE(S) AS FOLLOWS:
Four Courses—3 from Category A and 1 from Category B, or 4 from
Category A
*
:
Category A:
• BUS 300
• ECN 331
• FIN 403
**
• MGT 356
**
• MKT 305
**
• Any School of Business-sponsored travel study course
**
Category B:
• ECN 276 (cross-listed as HIS/POL 276)
• ECN 330
• ECN 332 (cross-listed as HIS/POL 332)
• ECN 335
• POL 240
• POL 341
• EDC 218
*
RMI minors take three from A and two from B, or four from A and one
from B.
** These courses can be counted toward either the primary major or the
international business major, but not both. Business systems and ana-
lytics, finance, management and leadership, and marketing majors need
nine courses altogether (five in their primary major and four in interna-
tional business). Accounting majors need 12 courses altogether (eight
in accounting and four in international business).
International Experience(s) Requirement can be met by any of the fol-
lowing
*
:
• Study abroad
• Two travel study courses (these can be business or non-business
courses)
• An approved internship/co-op in another country
• One travel study course plus a domestic co-op or internship with a
significant international component
*
Other significant international experience may be considered upon appli-
cation to the Program Director.
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I NTERNATI ONAL STUDI ES MI NOR
Directed by: Joshua Buch, Ph.D., Finance Department
Designated as a minor available to all students regardless of major.
REQUI REMENTS
n REQUIRED: 6 COURSES
Many of the courses listed below may also fulfill University-wide require-
ments.
Any three of the following:
• All foreign language and foreign literature courses
• ECN 332, 334, and 335
• ENG 245, 246, 437, and 438
• HIS 251, 303, 307, 308, 311, 325, 334, 341, 343, 345, 346, 348, 350,
351, 352, 353, 354, 355, 356, 370/470, 440, 452, and 458
• FLMS 301
• PHL 268 AND 330-336
• POL 322, 334, 341, 342, 344, and 348.
• REL 231, 232, and 370
• SOC 237, 238, 263, and 306
And any three courses from the following:
• ECN 330 or ECN 331
• POL 240 or POL 341
• MGT 356
• FIN 403
• MKT 305
• BUS 300
Suitable special topics courses, travel/study courses, study abroad pro-
grams, and customized programs of study may be approved; see Dr. Buch
for advisement.
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LAW
The Pre-Law Program is centralized for the University under the direction
of Michael Dillon, J.D., Ph.D., Political Science Department.
Law courses may be taken as electives. While there is no pre-law major,
certain of these courses may be recommended for pre-law students by the
Coordinator.
Junior standing is a prerequisite for all 300- and 400-level courses.
COURSE DESCRI PTI ONS
LAW 300 (F)
APPROACHES TO THE LAW OF CONTRACTS
3 credits
The study of both the common law approach to contracts, which governs
real estate transactions, service oriented contracts and all non-sale con-
tracts, leases, licenses, etc., and the Uniform Commercial Code approach,
which deals exclusively with contracts for the sale of goods.
BUS 303 (F, S)
LEGAL AND ETHICAL ENVIRONMENT OF BUSINESS
3 credits
A study of the American legal system exploring how courts decide cases
and the values that play a role in such adjudication. The nature, forma-
tion, and application of law to individuals and business. The development
of law, with emphasis on the Constitution, personal and business torts, the
employment relationship, discrimination, international legal perspectives,
and an exploration of legal ethics and the ethics of corporations.
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Ma na g e me nt a nd Le a d e r s hi p • 1 7 1
MANAGEMENT AND LEADERSHI P
FACULTY
Lynn Miller, Ph.D., Chair
Professors: Forniciari, Giamartino, Meisel, Miller, Seltzer, Smither, Van
Buskirk
Associate Professor: Walsh
Assistant Professors: Bruce (Dean Emeritus), Gauss , Plump, Reardon
DESCRI PTI ON OF PROGRAM
Management and leadership skills are essential for a successful career and
promotion in any industry. The Management and Leadership program is
designed to develop these professional skills via courses in leadership, team
building, influence, interpersonal communication, and organizational
analysis. The professional development focus of the management and lead-
ership discipline provides a critical link with the practicing professional
community. This relationship is established and maintained with the Man-
agement and Leadership program through the use of skills-development
workshops and internships.
While technical skills can be critical in landing an entry-level job, the
management and leadership major is designed to support your unique pro-
fessional goals. The management and leadership major is offered only as a
second major and is designed to complement the disciplinary knowledge
and skills of the student’s primary major in accounting, finance, interna-
tional business, business systems and analytics, or marketing or the minor
in risk management. A minor in management and leadership can also be
easily designed by students majoring in a non-business field.
REQUI REMENTS
n 4 COURSES IN MANAGEMENT AND LEADERSHIP:
• MGT 311
• MGT 312
• MGT 411
• One additional three-credit MGT course other than an internship or co-op (two
additional three-credit MGT courses for RMI minors)
• plus completion of another major (within, or outside of, the School of Business)
or a minor in accounting or risk management and insurance (RMI)
n REQUIRED FOR MINOR IN MANAGEMENT AND LEADERSHIP
(NOT AVAILABLE TO STUDENTS IN THE SCHOOL OF BUSINESS): 6
COURSES.
• BUS 203
• MGT 311
• MGT 312 OR 411
• Choose two of the following: BUS 100, BUS 101, BUS 303
• Choose one other three-credit MGT course (may include the other of MGT
312 or MGT 411, but not an internship)
Junior standing is a prerequisite for 300- and 400-level courses.
COURSE DESCRI PTI ONS
MGT 260, 360, 460 (F, S, Summer)
PART-TIME INTERNSHIP IN MANAGEMENT
3 credits
Part-time, generally non-paid employment in an organizational setting
to provide on-the-job training. Involves appropriate job-related learning
assignments under faculty supervision. The position must be approved by
the Department. Consult the Associate Director for Experiential Education
in Career Services before registering or for further information. An intern-
ship counts as an elective and not as a course in the major. Grading for
internships is on a letter grade, i.e., not pass/fail, basis. The number 360 is
used if taken in junior year and 460 if taken in senior year. Prerequisite: 2.5
minimum GPA and completion of BUS 203 and preferably an upper-level
major course or permission of the Assistant Dean.
MGT 307 (S)
DESIGNING ORGANIZATIONS FOR COMPETITIVE ADVANTAGE
3 credits
This course develops an understanding of the interaction of organizational
structure and processes, xamines relationship of internal and external envi-
ronments, studies organizational design, and utilizes current theories of
organizational behavior as practical tools in analyzing specific organizations.
Prerequisite: BUS 203.
MGT 311 (F)
INFLUENCE IN ORGANIZATIONS: A SKILLS-BASED APPROACH
3 credits
This course helps students develop influence skills that are important to
success in nearly all professional or managerial work settings. The influ-
ence skills that are emphasized include providing effective feedback, mak-
ing persuasive presentations, coaching, upward influence, and negotiating.
The course is experiential and provides many opportunities for students to
observe, analyze, and practice these skills through participation in a skills
development workshop. Prerequisite: BUS 203
MGT 312 (S)
MANAGING HUMAN RESOURCES: A SKILLS-BASED APPROACH
This course helps students develop the skills that practicing managers
need to address the human resource issues they confront in their day-to-
day work. Students will learn to identify potential Equal Employment
Opportunity (EEO) problems and respond appropriately to them, create
job descriptions and specifications, conduct employment interviews, evalu-
ate the usefulness of other selection procedures (i.e., job knowledge tests,
personality inventories), design and conduct on-the-job training, appraise
employee performance and conduct a performance review discussion, and
conduct themselves appropriately during union-organizing drives. Prereq-
uisite: BUS 203
MGT 350 (F, S, Summer)
COOPERATIVE EDUCATION (JUNIOR STANDING)
3 credits
This is a full-time, paid, approximately four-month assignment in a coop-
erating firm. Involves job-related learning under faculty supervision. The
position must be approved by the Management and Leadership Depart-
ment. For registration information, students in the Business Scholars
Co-op Program should consult with the Director of the program, and stu-
dents who are not in the Business Scholars Co-op Program should consult
with the Associate Director for Experiential Education in Career Services.
A co-op counts as a free elective and not as a course in the major. Grad-
ing for co-ops is on a pass/fail basis (grading for internships is on a letter
grade, i.e., not pass/fail, basis); the faculty member who is supervising the
experience has the discretion as to whether to roster it as a co-op or intern-
ship. Students in the Business Scholars Co-op Program must take it pass/
fail. Prerequisites: 2.5 minimum GPA (higher for students in the Business
Scholars Co-op Program) and completion of BUS 203 and preferably an
upper-level major course
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MGT 353 (S)
DISPUTE RESOLUTION
3 credits
Dispute resolution and conflict management describe a set of theories, prin-
ciples, and techniques that build upon skills of analysis and communica-
tion. Managers negotiate every day to resolve conflicts between individuals
and groups both within and outside the organization. Readings, exercises,
and cases are utilized to study the complex human activity that is dispute
resolution. Prerequisite: BUS 203.
MGT 354 (S) (CROSS-LISTED WITH ENT 354)
GROWING A BUSINESS: ENTREPRENEURSHIP AND SMALL BUSINESS MANAGE-
MENT
3 credits
The actual art and practice of managing a small enterprise. Concepts and
methods for decision making and being competitive. Actual cases with live
situations and outside speakers from all areas—business, government, and
organized labor—impinging on the small entrepreneur today. Prerequisites:
ENT 201 and ENT 301 or BUS 101 and BUS 208 or ISBT 333 and ISBT
334.
MGT 355 (F)
POWER, MOTIVATION, AND LEADERSHIP
3 credits
This course focuses on social influence processes in organizations by
examining theories and research regarding power, motivation, and leader-
ship. We will examine not only the effectiveness of various management
approaches for accomplishing the goals of the organization, but also the
impact of these approaches on the satisfaction and development of employ-
ees. Prerequisite: BUS 203.
MGT 356 (F) Q
MANAGING IN THE GLOBAL ECONOMY
3 credits
Changes in the world business environment are bringing new opportuni-
ties and challenges to firms and individuals. In Philadelphia, an increas-
ing number of companies and public agencies are involved in international
business. This course will study the area connections to the global economy
through discussions with experts in global trade, and with representatives
of international businesses. The course will feature planned class visits to
important businesses, sites, and staging areas for the Philadelphia aspect of
the global economy. Prerequisite: BUS 203.
MGT 357 (F) H
MANAGING CULTURAL DIVERSITY IN THE WORKPLACE
3 credits
This course is designed to teach students how to manage the growing mul-
ticultural workforce in the United States. Students will be exposed to the
basic concepts and issues of intercultural communication and cross-cultural
relations and will explore the challenge that managing cultural diversity
presents to organizations and individuals. Prerequisite: BUS 203.
MGT 365, 465 (F, S, Summer)
FULL-TIME INTERNSHIP IN MANAGEMENT
3 credits
Full-time paid employment in an organizational setting to provide on-the-
job training. Involves appropriate job-related learning assignments under
faculty supervision.The position must be approved by the Department.
Consult the Associate Director for Experiential Education in Career Ser-
vices before registering or for further information. An internship counts as
a free elective and not as a course in the major. Grading for internships is
on a letter grade, i.e., not pass/fail, basis (grading for co-ops is on a pass/fail
basis); the faculty member who is supervising the experience has the discre-
tion as to whether to roster it as a co-op or internship. The number 365 is
used if taken in junior year and 465 if taken in senior year. Prerequisites:
2.5 minimum GPA and completion of BUS 203 and preferably an upper-
level major course.
MGT 371 (F, S)
SPECIAL TOPICS
3 credits
Designed to address contemporary issues and interests in management.
Such topics as total quality management, nonprofit management, sports
management, compensation analysis, and employment law will be offered
in various semesters. Prerequisites vary with topics.
MGT 375 (F) (CROSS-LISTED WITH BSA 375)
PROJECT MANAGEMENT
3 credits
This course introduces students to the knowledge and skills required to
effectively manage projects across a range of business and technical disci-
plines. It also provides an overview of the Project Management Institute’s
Guide to the Project Management Body of Knowledge. The course begins
by describing the similarities and differences between project management
and general management, as well as project management life cycles, phases,
stakeholders, and process groups. Students become familiar with project
management software and use this software as they complete assignments
and a course project. The course reviews the core project management
knowledge areas, including integration, scope, time, cost, quality, human
resources, communications, risk, and procurement. Students work in teams
that apply key skills and knowledge areas presented in the course. Prerequi-
site: sophomore standing.
MGT 411 (S)
EFFECTIVE TEAMWORK AND LEADERSHIP: A SKILLS-BASED APPROACH
3 credits
This course is designed to identify and develop the skills necessary to be
effective in team and work group environments. These skills include the
abilities to work in diverse team situations, apply knowledge of group
dynamics, and negotiate in effective and ethical ways. Particular empha-
sis is placed on self-awareness, which is developed through participation in
a skills-assessment center as well as completion of various self-assessment
instruments and assignments. The format for this course includes a series of
experiential learning opportunities designed to focus attention on particu-
lar issues of team functioning. Students who have taken MGT 352 (which
is no longer offered) should not enroll in this course. Prerequisite: MGT
311
MGT 450 (F, S)
COOPERATIVE EDUCATION (SENIOR STANDING)
3 credits
This is a full-time, paid, four-to-eight-month assignment in a cooperating
firm. Involves job-related learning under faculty supervision. The position
must be approved by the Management and Leadership Department. For
registration information, students in the Business Scholars Co-op Program
should consult with the Director of the program, and students who are not
in the Business Scholars Co-op Program should consult with the Associate
Director for Experiential Education in Career Services. A co-op counts as
a free elective and not as a course in the major. Grading for co-ops is on
a pass/fail basis (grading for internships is on a letter grade, i.e., not pass/
fail, basis); the faculty member who is supervising the experience has the
discretion as to whether to roster it as a co-op or internship. Students in
the Business Scholars Co-op Program must take it pass/fail. Prerequisites:
2.5 minimum GPA (higher for students in the Business Scholars Co-op
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Program) and completion of BUS 203 and preferably an upper-level major
course.
MGT 464 (F, S)
MANAGEMENT SKILLS PRACTICUM
1 credit
This one-credit course must be taken in conjunction with an approved
three-credit internship or co-op. Students will complete a series of assign-
ments that require the application of theory and research-based knowledge
from the field of management. At their internship sites, students will prac-
tice skills such as time management, active listening, group facilitation,
and social influence. Written assignments will require students to reflect
on these experiences as well as their broader understanding of leadership
behaviors, motivation practices, and group dynamics. The class will meet
several times during the semester, but most work will be done indepen-
dently. Students will be able to choose assignments that best fit their own
needs and internship experiences. A student may not repeat this course.
Prerequisite: BUS 203
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MARKETI NG
FACULTY
Swee-Lim Chia, Ph.D. and Pingjun Jiang, Ph.D., Co-Chairs
Professor: Jiang, Talaga (Emeritus)
Associate Professors: Chia, Jones
Assistant Professor: DiPietro, Dynan, Pierce
Many people believe that marketing consists only of advertising and per-
sonal selling. Although marketing includes these activities, the purpose of
marketing in an organization is much broader; the purpose of marketing is
to create and retain satisfied customers. Marketing begins by understand-
ing consumer behavior, discovering customers’ needs and then developing
programs to satisfy those needs.
The decisions made in creating marketing programs are essential to the
success of any organization. Which customer groups shall we serve? What
kind of products and services will we offer? How should they be priced, pro-
moted, and distributed to the customer? The fundamental marketing con-
cept is that organizations can achieve their goals by satisfying consumer
needs.
The Marketing curriculum at La Salle University gives students the knowl-
edge and skills they need to succeed in a variety of marketing related fields.
Marketing classes and projects develop such skills as making effective pre-
sentations, creating advertising campaigns, analyzing consumer behavior,
and conducting marketing research studies. In all Marketing classes, an
emphasis is placed on involving students with real-world problems that will
advance their ability to make sound business decisions.
Marketing majors are encouraged to participate in the Marketing Depart-
ment’s Internship Program. Here, participants work part-time in a market-
ing position under faculty supervision. The Department of Marketing has
a tradition of interacting with students as they make both academic and
career decisions. Marketing graduates may work in business, government,
or non-profit organizations. Those who major in marketing are prepared to
enter a wide variety of career fields; these include personal selling, retail-
ing, public relations, advertising, direct marketing, marketing research, and
marketing management.
REQUI REMENTS
n REQUIRED FOR MAJOR IN MARKETING: 5 COURSES
• MKT 301
• MKT 401
• MKT 402
• Choose two of the following: MKT 302, 304, 305, 306, 307, 308, 309, 310,
370, or 371.
Junior standing is a prerequisite for 300- and 400-level courses. Marketing intern-
ships (MKT 360, 365, 460, and 465) and co-ops (MKT 350 and 450) count as elec-
tives and cannot be counted toward required courses for the major.
n REQUIRED FOR MINOR IN MARKETING FOR NON-BUSINESS
MAJORS**:
6 COURSES
• BUS 100
• ECN 150
• BUS 204
• One course from the following: BUS 101, BUS 203, and BUS 205
• Two courses from the following:* MKT 301, 302, 305, 306, 308, 310, 370,
and 371
* Business majors cannot have a minor in marketing. Business majors who want to
have to have more than one business concentration should become dual business
majors.
** Successful completion of BUS 204 and junior or senior standing are required
for all 300- or 400-level marketing courses; also some courses have additional
prerequisites.
Junior standing is a prerequisite for 300- and 400-level courses.
COURSE DESCRI PTI ONS
MKT 260, 360, 460 (F, S, Summer)
PART-TIME INTERNSHIP IN MARKETING
3 credits
Part-time, generally non-paid, employment in a cooperating firm to pro-
vide on-the-job training. Interns are supervised by a manager in the spon-
soring firm and by a faculty member. Internships require a minimum of 12
hours per week and include written assignments submitted to the supervis-
ing faculty member. Positions must be approved by the Marketing Depart-
ment chair. Consult the Associate Director for Experiential Education in
Career Services before registering or for further information. A student
may elect to take a second marketing internship for three additional credits
in subsequent semesters. Internships do not count as required courses in
the major, but are counted as electives. Grading for internships is on a let-
ter grade, i.e., not pass/fail, basis.The number 360 is used if taken in junior
year and 460 if taken in senior year. Prerequisites: 2.5 minimum GPA and
completion of BUS 204 and at least one upper-level marketing course or
permission of the Assistant Dean.
MKT 301 (F, S)
PERSONAL SELLING
3 credits
Examines the importance and practice of professional, consultative selling
in business-to-business relationships. Students learn and practice interper-
sonal problem-solving communication skills in sales roleplays. Students
learn how to respond to different buyer types, to develop benefit-based
sales presentations, and to engage in ethical selling practices. Prerequisite:
BUS 204.
MKT 302
ADVERTISING AND PROMOTIONAL MANAGEMENT
3 credits
Focuses on the economic and social aspects of non-personal promotion,
including the important methods and techniques of research which form
the basis of any promotional campaign. Includes a practical treatment of
digital marketing media, sales promotion programs, advertising copy, lay-
out and media; measurement of promotional effectiveness; and advertising
departments and agencies. Prerequisite: BUS 204 or equivalent.
MKT 303
SALES MANAGEMENT
3 credits
The activities of a sales manager in directing and controlling a sales force;
recruiting, selecting, training, compensating, motivating, and supervising
sales personnel; establishment of sales territories, quotas, and budgets. Pre-
requisite: BUS 204.
MKT 304
BUSINESS TO BUSINESS MARKETING
3 credits
A study of business activities involved in the marketing of products and
services to organizations (i.e., commercial enterprises, non-profit institu-
tions, government agencies, and resellers). Emphasis also is on organiza-
tional and interfunctional interaction, buyer behavior, global interdepen-
dence and competition, and negotiation. Prerequisite: BUS 204.
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MKT 305 (S) ? Q
INTERNATIONAL MARKETING
3 credits
A managerial view of the marketing function from a global perspective.
Describes and explores the complexities, problems, and opportunities of
world-wide marketing. The Spring course is travel-study and requires per-
mission of the instructor. Prerequisite: BUS 204.
MKT 306
INTERNET MARKETING
3 Credits
The course examines the foundation, operation and implications of the
Internet and digital economy. Topics include: Internet technologies, online
market mechanisms, interactive customers, knowledge-based products,
smart physical products and services, pricing in the digital economy, online
auctions and e-marketplaces, digital governance, policies for the Internet
economy and an outlook for the new economy. Prerequisite: BUS 204
MKT 307
SERVICES MARKETING
3 Credits
The course focuses on the unique challenges of managing services and
delivering quality service to customers. Theory and practice in developing
customer relationships through service quality, customer retention and ser-
vice recovery are central to the course. The course is applicable to organi-
zations whose core product is service (e.g., banks, hotels, hospitals, educa-
tional institutions, professional services) and to organizations that depend
on service excellence for competitive advantage (e.g., high tech manufac-
turers, automotive, industrial products). Prerequisite: BUS 204.
MKT 308 (F) (Cross-listed with FIN 308)
FINANCIAL SERVICES MARKETING
3 Credits
This course focuses on how financial institutions such as banks, investment
firms, investment bankers, stock brokerages, investment advisors, venture
capitalists, insurance companies, credit card issuers, and other financial
institutions design and market their services and products. The marketing
mix for financial services, consumer and commercial markets, and their
buying behavior also are studied. Finally, the impact of regulatory factors on
marketing financial services and product is studied. The course is designed
especially for marketing and/or finance majors contemplating a career in
financial services marketing. Prerequisites: BUS 204, BUS 206, BUS 208.
MKT 308 is required for dual finance and marketing majors.
MKT 309
RETAILING
3 Credits
This course focuses on the set of business activities that adds value to the
products and services sold to consumers for their personal or family use.
This course is designed to introduce students to critical issues in retailing
today, and the strategic and financial aspects in merchandise buying and
store management. Related topics include: location analysis, store organi-
zation, personnel, planning, buying and pricing techniques, and customer
service policies. Prerequisite: BUS 204.
MKT 310
NEW PRODUCT DEVELOPMENT
3 Credits
This course explores the role of new product development, a major source
of growth for firms, and its innovation in relation to a firm’s growth plans.
It focuses on the new product development process and teaches students
how ideas for new products are created in a firm and then successfully
launched into the market. The course covers the major phases of new
product development: the planning stage, the evaluation and testing stage,
the development and design stage, and the launch stage. Specific topics
include opportunity identification, idea generation, concept testing, prod-
uct design and strategic launch planning. Prerequisite: BUS 204.
MKT 350 (F, S, Summer)
COOPERATIVE EDUCATION (JUNIOR STANDING)
3 credits
This is a full-time, paid, approximately four-month assignment in a coop-
erating firm. Involves job-related learning under faculty supervision.The
position must be approved by the Marketing Department. For registra-
tion information, students in the Business Scholars Co-op Program should
consult with the director of the program and students who are not in the
Business Scholars Program should consult with the Associate Director for
Experiential Education in Career Services. A student may elect to take a
second marketing co-op for three additional credits in subsequent semes-
ters. A co-op counts as a free elective and not as a course in the major.
Grading for co-ops is on a pass/fail basis (grading for internships is on a
letter grade, i.e., not pass/fail, basis); the faculty member who is supervising
the experience has the discretion as to whether to roster it as a co-op or
internship. Students in the Business Scholars Co-op Program must take it
pass/fail. Prerequisites: 2.5 minimum GPA (higher for students in the Busi-
ness Scholars Co-op Program) and completion of BUS 204 and at least one
upper-level marketing course.
MKT 365, 465 (F, S, Summer)
FULL-TIME INTERNSHIP IN MARKETING
3 credits
Full-time paid employment in a cooperating firm to provide on-the-job
training. Involves appropriate job-related learning assignments under fac-
ulty supervision. The position must be approved by the department. Con-
sult the Associate Director for Experiential Education in Career Services
before registering or for further information. A student may elect to take
a second marketing internship for three additional credits in subsequent
semesters. An internship does not count as a required course in the major,
but is counted as an elective. Grading for internships is on a letter grade,
i.e., notpass/fail, basis (grading for co-ops is on a pass/fail basis); the faculty
member who is supervising the experience has the discretion as to whether
to roster it as a co-op or internship.The number 365 is used if taken in
junior year and 465 if taken in senior year. Prerequisites: 2.5 minimum
GPA and completion of BUS 204 and at least one upper-level marketing
course.
MKT 370 (F, S)
SPECIAL TOPICS
3 credits
Designed to address contemporary issues and interests in Marketing. Such
topics as Supply Chain Management, Retailing and Managing Customer
Relationships will be offered in various semesters. Prerequisite: BUS 204.
MKT 371
CONSUMER BEHAVIOR
3 credits
A study of the consumer with applications for marketing strategy develop-
ment. Looks at the cultural, social, and psychological influences on con-
sumers and the consumer decision process. Prerequisite: BUS 204.
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MKT 401 (F, S)
MARKETING RESEARCH
3 credits
The use of scientific method in the solution of specific marketing problems
and in the conduct of general market research studies: methods of mar-
keting research, gathering data, tabulation and analysis, interpretation of
results, and report presentation. Prerequisites: BUS 204, BUS 202.
MKT 402 (F, S) ?
MARKETING MANAGEMENT
3 credits
As the capstone course for marketing majors, integrates all other marketing
courses. Includes a study of actual business cases employing a managerial
approach to marketing. Emphasizes decision making and strategy develop-
ment in marketing under rapidly changing market conditions. Prerequi-
sites: All other required marketing courses for the major or permission of
the instructor.
MKT 450 (F, S)
COOPERATIVE EDUCATION (SENIOR STANDING)
3 credits
This is a full-time, paid, approximately four- to eight-month assignment in
a cooperating firm. Involves job-related learning under faculty supervision.
The position must be approved by the Marketing Department. For registra-
tion information, students in the Business Scholars Co-op Program should
consult with the director of the program and students who are not in the
Business Scholars Program should consult with the Associate Director for
Experiential Education in Career Services. A co-op counts as a free elec-
tive and not as a course in the major. Grading for co-ops is on a pass/fail
basis (grading for internships is on a letter grade, i.e., not pass/fail, basis);
the faculty member who is supervising the experience has the discretion
as to whether to roster it as a co-op or internship. Students in the Business
Scholars Co-op Program must take it pass/fail. Prerequisites: 2.5 minimum
GPA (higher for students in the Business Scholars Co-op Program) and
completion of BUS 204 and at least one upper-level marketing course.
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RI SK MANAGEMENT AND I NSURANCE MI NOR
FACULTY
Directed by: Kathleen S. McNichol, M.B.A., C.P.C.U., A.R.M., Finance
Department
Associate Professor: Ambrose
Assistant Professor: McNichol
REQUI REMENTS
Six courses are required for the minor in Risk Management and Insurance,
and must be taken from the following two groups:
• RMI 301, 313, 314, 420, or RMI Co-op or RMI Internship.
• BUS 101, 202, 208, or 303.
Business majors are required to take four RMI courses; Non-business majors
are required to take at least three RMI courses. Junior standing is a prereq-
uisite for 300- and 400-level courses.
COURSE DESCRI PTI ONS
RMI 260, 360, 460 (F, S, Summer)
PART-TIME INTERNSHIP IN RISK MANAGEMENT
3 credits
Part-time, generally non-paid, employment in a risk management/insur-
ance setting to provide on-the-job training. Involves appropriate job-relat-
ed learning assignments under faculty supervision. The position must be
approved by the department; consult the Experiential Education Adviser
in the RMI Program for registration information. An internship counts as a
free elective or as a course towards the RMI minor. Grading for internships
is on a letter grade, i.e., not pass/fail, basis. The number 360 is used if taken
in junior year and 460 if taken in senior year. Prerequisites: 2.5 minimum
GPA and completion of BUS 206 or 208 or RMI 301 or permission of the
Assistant Dean.
RMI 301 (F) (CROSS-LISTED WITH FIN 301)
FUNDAMENTALS OF RISK AND INSURANCE
3 credits
Introduction to the underlying principles, practices, and legal aspects of
insurance; discussion of industry structure and company operations; and
survey of personal lines (auto, homeowners, and life) and commercial lines
coverages.
RMI 313 (S) (Cross-listed with FIN 313)
EMPLOYEE BENEFIT PLANNING
3 credits
A study of the nature and operation of employer-sponsored benefit plans
offered in a complex socioeconomic and political environment. Topics
include mandated benefits such as Social Security, workers compensation,
and unemployment insurance, as well as a more in-depth examination of
group life, health, disability, and qualified and non-qualified retirement
plans. Emphasis is on benefit plan design, administration, cost, funding,
and regulation as viewed from a benefit manager’s financial perspective.
Same as FIN 313. Prerequisite: RMI 301 or permission of program coordi-
nator and BUS 208.
RMI 314 (F) (Cross-listed with FIN 314)
RISK MANAGEMENT
3 credits
Designed to acquaint the student with the nature of risk management and
the role of the risk manager in business or governmental organizations.
Emphasis on the risk management process of identification and measure-
ment of loss exposures and selection of treatment techniques including
finance and control techniques from a holistic perspective. Same as FIN
314. Prerequisites: RMI 301 or permission of program coordinator, BUS
202, BUS 208.
RMI 350 (F, S, Summer)
COOPERATIVE EDUCATION (JUNIOR STANDING)
3 credits
This is a full-time, paid, approximately four-month assignment in a coop-
erating firm. Involves job-related learning under faculty supervision. The
position must be approved by the department; consult the Experiential
Education Adviser in the Finance Department for registration information.
A co-op counts as a free elective or as a course towards the RMI minor.
Grading for co-ops is on a pass/fail basis (grading for internships is on a
letter grade, i.e., not pass/fail, basis); the faculty member who is supervising
the experience has the discretion as to whether to roster it as a co-op or
internship. Students in the Business Scholars Co-op Program must take it
pass/fail. Prerequisites: 2.5 minimum GPA (higher for students in the Busi-
ness Scholars Co-op Program) and completion of BUS 206 or 208.
RMI 365, 465 (F, S, Summer)
FULL-TIME INTERNSHIP IN RISK MANAGEMENT
3 credits
Full-time, paid employment in a risk management/insurance setting to pro-
vide on-the-job training. Involves appropriate job-related learning assign-
ments under faculty supervision. The position must be approved by the
department; consult the Experiential Education Adviser in the RMI Pro-
gram for registration information. An internship counts as a free elective
or a course towards the RMI minor. Grading for internships is on a letter
grade, i.e., not pass/fail, basis (grading for co-ops is on a pass/fail basis); the
Experiential Education Advisor in the Finance department has the discre-
tion as to whether to roster it as a co-op or internship. The number 365 is
used if taken in junior year and 465 if taken in senior year. Prerequisites:
2.5 minimum GPA and completion of BUS 206 or 208 or RMI 301.
RMI 420 (S) (Cross-listed with FIN 420)
FINANCIAL MANAGEMENT OF THE INSURANCE FIRM
3 credits
A functional course emphasizing the interrelationships among underwrit-
ing, investment, regulation, and other aspects of insurance company opera-
tions. Statutory accounting principles are studied. Spreadsheets are used to
demonstrate effective financial management of the insurance firm. Same as
FIN 420. Prerequisites: RMI 301 or permission of program coordinator and
BUS 202, 206 and 208.
RMI 450 (F, S)
COOPERATIVE EDUCATION (SENIOR STANDING)
3 credits
This is a full-time, paid, four- to eight-month assignment in a cooperating
firm. Involves job-related learning under faculty supervision. The position
must be approved by the Department; consult the Experiential Education
Adviser in the Finance Department for registration information. A co-op
counts as a free elective or as a course towards the RMI minor. Grading for
co-ops is on a pass/fail basis (grading for internships is on a letter grade, i.e.,
not pass/fail, basis); the faculty member who is supervising the experience
has the discretion as to whether to roster it as a co-op or internship. Stu-
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dents in the Business Scholars Co-op Program must take it pass/fail. Pre-
requisites: 2.5 minimum GPA (higher for students in the Business Scholars
Co-op Program) and completion of BUS 206 or 208.
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