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Recognised as one of the fastest growing global brands, Samsung Electronics is the world’s largest producer of colour monitors, color TVs, memory chips and TFT-LCDs. Samsung India Electronics Ltd. (SIEL), a subsidiary of Samsung Electronics Company Ltd (SECL) of South Korea, started its operations in 1995 and provides high technology consumer electronics, information technology home appliances and telecommunication products. It has over 1400 employees and a turnover of over US$ 824 million. Sales of SIEL have been growing at a CAGR of almost 50 per cent over the past four years. A prominent brand in the Indian consumer market, Samsung is the market leader in high end digital televisions (Plasma, LCD and DLP), and has a market share of 15.5 per cent in the highly competitive colour television market in India. Samsung holds the No. 2 position in the flat television category, frost free refrigerators as well as in the microwave oven segment.