abhishreshthaa
Abhijeet S
Sales promotion
Sales promotion consists of a variety of companies. Sponsored promotional activities that supplement both advertising and personal set up. These activities are impersonal and can be directed at industrial buyers, intermediaries or consumers.
Sales promotion consists of a diverse collection of incentive tools, mostly short term, designed to stimulate quicker or greater purchase of particular products or services by consumers of the trade.
Sales promotion tools vary in their specific objectives. Incentive type promotions are used to attract new buyers, to reward loyal customers and to increase the repurchase rates of the occasional users. Sales promotion often attracts the branch switchers, because users of other brands and categories do not always notice or act on a promotion.
In using the sales promotion a company must establish its objectives, select the tools develop the program, a pretest the program, implement and control it and evaluate the results.
Objective:
• To understand and analyze various factors influencing sales promotion program in home appliances (TELEVISION) industry.
• To know the factors which influence the purchase decision?
• To measure the sales promotion effectiveness in home appliances
( TELEVISION) Industry.
• It attracts the brand switchers and increases the sales volume.
Sales promotion consists of a variety of companies. Sponsored promotional activities that supplement both advertising and personal set up. These activities are impersonal and can be directed at industrial buyers, intermediaries or consumers.
Sales promotion consists of a diverse collection of incentive tools, mostly short term, designed to stimulate quicker or greater purchase of particular products or services by consumers of the trade.
Sales promotion tools vary in their specific objectives. Incentive type promotions are used to attract new buyers, to reward loyal customers and to increase the repurchase rates of the occasional users. Sales promotion often attracts the branch switchers, because users of other brands and categories do not always notice or act on a promotion.
In using the sales promotion a company must establish its objectives, select the tools develop the program, a pretest the program, implement and control it and evaluate the results.
Objective:
• To understand and analyze various factors influencing sales promotion program in home appliances (TELEVISION) industry.
• To know the factors which influence the purchase decision?
• To measure the sales promotion effectiveness in home appliances
( TELEVISION) Industry.
• It attracts the brand switchers and increases the sales volume.