Sales promotion has been defined as:
1. a “direct inducement “ that offers distribution or the ultimate consumers with the primary objective of creating an immediate sale.
2. Marketing communication activities, other than advertising, personal selling, and public relations, in which a short-term incentive motivates a purchase.
3. “Sales Promotion is a Marketing Discipline that Utilizes a Variety of Incentive Techniques to Structure Sales-Related Programs Targeted to Consumers, Trade, and/or Sales Levels that Generate a Specific, Measurable Action or Response for a Product or Service.”
Important aspects of Sales promotion
1. Extra incentives is the key element in sales promotion
2. Sales promotion is essentially an acceleration tool designed to speed up the setting process & maximize sales volume.
3. It can be targeted to different parties in the marketing channel.
1. a “direct inducement “ that offers distribution or the ultimate consumers with the primary objective of creating an immediate sale.
2. Marketing communication activities, other than advertising, personal selling, and public relations, in which a short-term incentive motivates a purchase.
3. “Sales Promotion is a Marketing Discipline that Utilizes a Variety of Incentive Techniques to Structure Sales-Related Programs Targeted to Consumers, Trade, and/or Sales Levels that Generate a Specific, Measurable Action or Response for a Product or Service.”
Important aspects of Sales promotion
1. Extra incentives is the key element in sales promotion
2. Sales promotion is essentially an acceleration tool designed to speed up the setting process & maximize sales volume.
3. It can be targeted to different parties in the marketing channel.