Sales Promotion at DNA

[sunandaC]

It includes various techniques that induce a desired response on the part of target customers and intermediaries.


Sales Promotional Techniques used by Diligent Media for DNA –

• DNA is distributing merchandise such as pens, notepads, caps, T-shirts to the employees, DNA-guide to the respondents etc.

• Founder Partner Gold Card to the subscribers, which will act as a discount card.

• Inaugural Gift – which may be 1 ltr soft drink bottle, Mc Donald coupons or any usable item worth Rs.30?

• Customer Contest –

A surprise lucky draw was drawn from a massive crowd of 11 lac mumbaikars were the survey was conducted.

The message to be conveyed was – ‘Silence is not always Golden’ &
‘There is always a reward to Speak up’.

 

[jitendra05]

It includes various techniques that induce a desired response on the part of target customers and intermediaries.


Sales Promotional Techniques used by Diligent Media for DNA –

• DNA is distributing merchandise such as pens, notepads, caps, T-shirts to the employees, DNA-guide to the respondents etc.

• Founder Partner Gold Card to the subscribers, which will act as a discount card.

• Inaugural Gift – which may be 1 ltr soft drink bottle, Mc Donald coupons or any usable item worth Rs.30?

• Customer Contest –

A surprise lucky draw was drawn from a massive crowd of 11 lac mumbaikars were the survey was conducted.

The message to be conveyed was – ‘Silence is not always Golden’ &
‘There is always a reward to Speak up’.

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