Sales Forecast of Asian Paints

Hi Rahul,

In next few days time I am suppose to submit a Project on Managerial Economics and Accounting.

Due to shortage of time, need to work on a product which shall cover-up both Eco. & A/C.

I have gone through the project on Asian Paints, it's really good and useful. And also I have seen few of other Post's also I just say its too good.

For Eco. certain outline for the project has been given to us, those are listed below -

1. Choose a product (either a good or a service)
2. Product analysis
3. Company analysis
4. Industry analysis
5. Factors affecting the demand for the product
6. Demand elasticity of product
7. Inferences based on demand elasticity and implications for managers.
8. Cross elasticity of the product
9. Income elasticity of the product and implications thereof
10. Factors affecting cost of production
11. Describe nature of market of the product (i.e. perfect completion / monopoly / monopolistic completion / oligopoly) with explanations.
12. Features of the market
13. Pricing strategy followed for the product
14. Historical data for demand of the product
15. Demand forecasting for next 10 years

It would be great if you can throw some light or way-forward on Cross Elasticity, Income Elasticity and Pricing Strategy.

Thanks & Regards,
Narendra
 
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