Abstract
A sale is completed by the seller or the provider of the goods or services to an acquisition or appropriation or request followed by the passing of title (property or ownership) in the item and the application and due settlement of a price, the douche of or any claim upon the item. The purchaser, though a party to the sale, does not execute the sale, only the seller does that. To be precise the sale completes prior to the payment and gives rise to the obligation of payment. If the seller completes the first two above stages (consent and passing ownership) of the sale prior to settlement of the price, the sale is still valid and gives rise to an obligation to pay Advertising is a form of communication intended to persuade an audience (viewers, readers or listeners) to take some action. It includes the name of a product or service and how that product or service could benefit the consumer, to persuade potential customers to purchase or to consume that particular brand. Modern advertising developed with the rise of mass production in the late 19th and early 20th centuries. Commercial advertisers often seek to generate increased consumption of their products or services through branding, which involves the repetition of an image or product name in an effort to associate related qualities with the brand in the minds of consumers. Different types of media can be used to deliver these messages, including traditional media such as newspapers, magazines, television, radio, outdoor or direct mail; or new media such as websites and text messages. Advertising may be placed by an advertising agency on behalf of a company or other organization. Non-commercial advertisers that spend money to advertise items other than a consumer product or service include political parties, interest groups, religious organizations and governmental agencies. Nonprofit organizations may rely on free modes of persuasion, such as a public service announcement.
SALES PROMOTIONAL ACTIVITIES
Promotion is true that products are manufactured to satisfy the needs of the consumers.. But alone is not enough. Today the responsibility of the manufacturers does not cease with physical production whatever may be the nature of the product. The present day marketers are consumer oriented where it is the duty of the manufacturers to know from where, when, how and what price the products would be available. Successful marketing consists in offering the right product of the right price of the right place (and time) with right promotion. In course of time, various activities came into vogue designed particularly to help easy sale of goods. These activities commonly known as promotional Mix. The marketing communication Mix also called as the “Promotion Mix” consists of four major tools. 1. Advertising. 2. Sales Promotion 3. Publicity 4. Personal Selling MARKETING COMMUNICATION PROCESS: Generally marketing communication is undertaken to pass on the message of a product or sale to the ultimate consumers. Thus, there are three elements in this process. IMPORTANCE OF ADVERTISING: The purpose of advertising is motivating but to sell something a product, a service or an AIRTEL. The real objective of advertising is effective communication between producers and consumers. In other words the ultimate purpose all advertising is “Increased awareness” list of the following specific objectives of advertising.
To make on immediate AIRTEL To build primary demand To introduce a price deal To inform about a products availability To increase market share To help salesman by building on awareness of a product among retailers To increase the frequency use of a product. To build overall company image To build brand recognition
OBJECTIVES OF THE STUDY
? To know the customer opinion about tariff rates (Real Estate) of India bulls. ? To know the brand loyalty of India bulls. ? To know the influencing factors of India bulls. ? To know the market share of the India bulls. ? To know the sources of awareness for the customers on real estate. ? To know the customer satisfaction on network (real estate) of India bulls. ? To know the satisfaction on Services Provided by India bulls.
RESEARCH METHODOLOGY
One of the important tools for conducting marketing researching is the availability of necessary and useful data. Data collection is more of an than science the methods of marketing research are in a way the methods of data collection. The sources of information fall under two categories. Internal sources: Every company has to keep certain records such as accounts, records, reports, etc., these records provide sample information which can organizations usually keeps collecting in its working. External sources: When internal records are insufficient and required information is not available, the organizations will have to depend on external sources. The external sources of data are: Primary data: Primary data are data gathered for a specific purpose or for a specific research report. For systematically collecting the data the closed end questionnaire is used. The questionnaire consists of questions relating to various aspects of the study for proper data collection the questionnaire is divided into 2 sections. Both the sections are meant for the respondent only.
Secondary data: Secondary data are data that are collected for another purpose and already exist somewhere. Data pertaining to company is collected from company web site company catalogues and magazines. The company profile gives a detailed report of history various products manufacture by its etc.
METHOD OF RESEARCH
SURVEY METHOD: A survey is a complete operation, which requires some technical knowledge survey methods are mostly personal in character. Surveys are best suited forgetting primary data. The researcher obtains information from the respondents by interviewing them. SAMPLING: It is not always necessary to collect data from whole universe. A small representative sample may serve the purpose. A sample means a small group should be emanative cross section and really “representative” in character. This selection process is called sampling. SAMPLE SIZE: Samples are devices for learning about large masses by observing a few individuals. The selected sample is 25. Sampling plan: 1. SAMPLING UNIT -The business people, professionals are survived
2. SAMPLING PROCEDURE - Stratified random sampling method is chosen.
The data collected from both the primary and secondary sources is tabulated and presented in a systematic from prior to classification and interpretation. METHOD OF SAMPLING RANDOM SAMPLING METHOD The method adopted here is random sampling method. A random sample is one where each item in the universe has as equal chance of known opportunity of being selected.
RESEARCH INSTRUMENT QUESTIONNAIRE: A Questionnaire is carefully completed logical sequence of question directed to a define objective. It is the outline of what information is required and the framework on which the data is built upon. Questionnaire is son commonly used in securing market information that its preparation deserves utmost skill and care.
FORMS OF QUESTIONS OPEN ENDED QUESTIONS: They are descriptive in nature. Respondents are allowed to answer in their own words. Such questions buying the actual opinion of the respondent Regarding a product.
CLOSED ENDED QUESTIONS: They are not descriptive in nature. They will be given certain choices and the respondents have to choose choice among them. They make analysis easy but sometimes they restrict the respondents’ choices.
TYPES OF CLOSED ENDED QUESTIONS: DICHOTAMS: MULTIPLE CHOICES: RATING SCALE: “excellent”. a question offering two answers choice. a question offering three choices. a scale that rates some attributes from “poor” to
LIMITATIONS
1. Time is the main limitation for the study, as project was restricted only for 45 days. 2. The methods used in this project are random sampling methods and results obtained may not be accurately fully accurate and believable. 3. The research has been centered to only Two hundred Customers of India bulls, rather than innumerable Customers dealing with different products of different brands across the globe. 4. The analysis is purely based on closed ended questions and due their deliberate manipulation, important information may be lost and even barriers of communication would cause a limitation. 5. 6. The whole project research was confined to only customers of India bulls The research was done with the help of employees of the organization for some of the dealers and their barriers of communication or way to represent the topic would differ and actual information would be lost. 7. The dealers responded during the survey were possessing primary education and their views would not be able to provide the required information.
COMPANY PROFILE:
Airtel comes to you from Bharti Airtel Limited, one of Asia’s leading integrated telecom services providers with operations in India, Sri Lanka and Bangladesh. Bharti Airtel since its inception has been at the forefront of technology and has pioneered several innovations in the telecom sector. The company is structured into four strategic business units - Mobile, Telemedia, Enterprise and Digital TV. The mobile business offers services in India, Sri Lanka and Bangladesh. The Telemedia business provides broadband, IPTV and telephone services in 95 Indian cities. The Digital TV business provides Direct-to-Home TV services across India. The Enterprise business provides end-to-end telecom solutions to corporate customers and national and international long distance services to telcos. Highlights » Bharti Airtel and Apple to Bring iPhone 3GS to India » India’s first mobile application store – Airtel App Central - clocks over 2.5 million downloads in just 30 days » Dow Jones and Bharti Airtel Partner for Launch of The Wall Street Journal India Mobile » Airtel Broadband - official Broadband Sponsor of Cricket on YouTube » Bharti Airtel makes its Media & Entertainment debut – launches Digital Media Business » Bharti Airtel Completes Deployment of the Bangalore Traffic Police Enforcement Automation System on BlackBerry Smartphones
Our Brand Airtel was born free, a force unleashed into the market with a relentless and unwavering determination to succeed. A spirit charged with energy, creativity and a team driven “to seize the day” with an ambition to become the most globally admired telecom service. Airtel, in just ten years of operations, rose to the pinnacle to achievement and continues to lead.
As India's leading telecommunications company Airtel brand has played the role as a major
catalyst in India's reforms, contributing to its economic resurgence. Today we touch people’s lives with our Mobile services, Telemedia services, to connecting India's leading 1000+ corporate. We also connect Indians living in USA, UK and Canada with our call home service. Our Vision & promise By 2010 Airtel will be the most admired brand in India: Loved by more customers Targeted by top talent Benchmarked by more businesses
We at Airtel always think in fresh and innovative ways about the needs of our customers and how we want them to feel. We deliver what we promise and go out of our way to delight the customer with a little bit more We are one of Asia’s leading providers of telecommunication services with presence in all the 22 licensed jurisdictions (also known as Telecom Circles) in India, and in Srilanka. We served an aggregate of 113,439,670 customers as of September 30, 2009; of whom 110,511,416 subscribe to our GSM services and 2,928,254 use our Telemedia Services either for voice and/or broadband access delivered through DSL. We are the largest wireless service provider in the country, based on the number of customers as of September 30, 2009. We offer an integrated suite of telecom solutions to our enterprise customers, in addition to providing long distance connectivity both nationally and internationally. We also offer DTH and IPTV Services. All these services are rendered under a unified brand “Airtel”.
The company also deploys, owns and manages passive infrastructure pertaining to telecom operations under its subsidiary Bharti Infratel Limited. Bharti Infratel owns 42% of Indus Towers Limited. Bharti Infratel and Indus Towers are the two top providers of passive infrastructure services in India.
Fact Sheet
Name Business Description Bharti Airtel Limited. Provides GSM mobile services in all the 22 telecom circles in India, and was the first private operator to have an all India presence. Provides telemedia services (fixed line and broadband services through DSL) in 95 cities in India. Established Proportionate Revenue July 07, 1995, as a Public Limited Company Rs. 369,615 million (year ended March 31, 2009Audited) Rs. 113,715 million (year ended March 31, 2008 Audited) As per US GAAP Accounts Proportionate EBITDA Rs. 151,678 million (year ended March 31, 2009 Audited) Rs. 113,715 million (year ended March 31, 2008 Audited) As per US GAAP Accounts Shares in Issue Listings 3,796,951,980 as at Dec 31, 2009 The Stock Exchange, Mumbai (BSE) The National Stock Exchange of India Limited (NSE) Market Capitalisation Customer Base 118,864,031 GSM mobile and 2,988,545 Telemedia Customers (status as on Dec 31, 2009) Operational Network Provides GSM mobile services in all the 22 telecom circles in India, and was the first private operator to
have an all India presence. Provides telemedia services (fixed line) in 95 cities in India. Registered Office Bharti Airtel Limited (A Bharti Enterprise) Bharti Crescent, 1 Nelson Mandela Road, Vasant Kunj Phase II New Delhi - 110 070
Tel. No.: +91 11 4666 6100
Fax No.: +91 11 4666 6411
doc_242878119.docx
A sale is completed by the seller or the provider of the goods or services to an acquisition or appropriation or request followed by the passing of title (property or ownership) in the item and the application and due settlement of a price, the douche of or any claim upon the item. The purchaser, though a party to the sale, does not execute the sale, only the seller does that. To be precise the sale completes prior to the payment and gives rise to the obligation of payment. If the seller completes the first two above stages (consent and passing ownership) of the sale prior to settlement of the price, the sale is still valid and gives rise to an obligation to pay Advertising is a form of communication intended to persuade an audience (viewers, readers or listeners) to take some action. It includes the name of a product or service and how that product or service could benefit the consumer, to persuade potential customers to purchase or to consume that particular brand. Modern advertising developed with the rise of mass production in the late 19th and early 20th centuries. Commercial advertisers often seek to generate increased consumption of their products or services through branding, which involves the repetition of an image or product name in an effort to associate related qualities with the brand in the minds of consumers. Different types of media can be used to deliver these messages, including traditional media such as newspapers, magazines, television, radio, outdoor or direct mail; or new media such as websites and text messages. Advertising may be placed by an advertising agency on behalf of a company or other organization. Non-commercial advertisers that spend money to advertise items other than a consumer product or service include political parties, interest groups, religious organizations and governmental agencies. Nonprofit organizations may rely on free modes of persuasion, such as a public service announcement.
SALES PROMOTIONAL ACTIVITIES
Promotion is true that products are manufactured to satisfy the needs of the consumers.. But alone is not enough. Today the responsibility of the manufacturers does not cease with physical production whatever may be the nature of the product. The present day marketers are consumer oriented where it is the duty of the manufacturers to know from where, when, how and what price the products would be available. Successful marketing consists in offering the right product of the right price of the right place (and time) with right promotion. In course of time, various activities came into vogue designed particularly to help easy sale of goods. These activities commonly known as promotional Mix. The marketing communication Mix also called as the “Promotion Mix” consists of four major tools. 1. Advertising. 2. Sales Promotion 3. Publicity 4. Personal Selling MARKETING COMMUNICATION PROCESS: Generally marketing communication is undertaken to pass on the message of a product or sale to the ultimate consumers. Thus, there are three elements in this process. IMPORTANCE OF ADVERTISING: The purpose of advertising is motivating but to sell something a product, a service or an AIRTEL. The real objective of advertising is effective communication between producers and consumers. In other words the ultimate purpose all advertising is “Increased awareness” list of the following specific objectives of advertising.
To make on immediate AIRTEL To build primary demand To introduce a price deal To inform about a products availability To increase market share To help salesman by building on awareness of a product among retailers To increase the frequency use of a product. To build overall company image To build brand recognition
OBJECTIVES OF THE STUDY
? To know the customer opinion about tariff rates (Real Estate) of India bulls. ? To know the brand loyalty of India bulls. ? To know the influencing factors of India bulls. ? To know the market share of the India bulls. ? To know the sources of awareness for the customers on real estate. ? To know the customer satisfaction on network (real estate) of India bulls. ? To know the satisfaction on Services Provided by India bulls.
RESEARCH METHODOLOGY
One of the important tools for conducting marketing researching is the availability of necessary and useful data. Data collection is more of an than science the methods of marketing research are in a way the methods of data collection. The sources of information fall under two categories. Internal sources: Every company has to keep certain records such as accounts, records, reports, etc., these records provide sample information which can organizations usually keeps collecting in its working. External sources: When internal records are insufficient and required information is not available, the organizations will have to depend on external sources. The external sources of data are: Primary data: Primary data are data gathered for a specific purpose or for a specific research report. For systematically collecting the data the closed end questionnaire is used. The questionnaire consists of questions relating to various aspects of the study for proper data collection the questionnaire is divided into 2 sections. Both the sections are meant for the respondent only.
Secondary data: Secondary data are data that are collected for another purpose and already exist somewhere. Data pertaining to company is collected from company web site company catalogues and magazines. The company profile gives a detailed report of history various products manufacture by its etc.
METHOD OF RESEARCH
SURVEY METHOD: A survey is a complete operation, which requires some technical knowledge survey methods are mostly personal in character. Surveys are best suited forgetting primary data. The researcher obtains information from the respondents by interviewing them. SAMPLING: It is not always necessary to collect data from whole universe. A small representative sample may serve the purpose. A sample means a small group should be emanative cross section and really “representative” in character. This selection process is called sampling. SAMPLE SIZE: Samples are devices for learning about large masses by observing a few individuals. The selected sample is 25. Sampling plan: 1. SAMPLING UNIT -The business people, professionals are survived
2. SAMPLING PROCEDURE - Stratified random sampling method is chosen.
The data collected from both the primary and secondary sources is tabulated and presented in a systematic from prior to classification and interpretation. METHOD OF SAMPLING RANDOM SAMPLING METHOD The method adopted here is random sampling method. A random sample is one where each item in the universe has as equal chance of known opportunity of being selected.
RESEARCH INSTRUMENT QUESTIONNAIRE: A Questionnaire is carefully completed logical sequence of question directed to a define objective. It is the outline of what information is required and the framework on which the data is built upon. Questionnaire is son commonly used in securing market information that its preparation deserves utmost skill and care.
FORMS OF QUESTIONS OPEN ENDED QUESTIONS: They are descriptive in nature. Respondents are allowed to answer in their own words. Such questions buying the actual opinion of the respondent Regarding a product.
CLOSED ENDED QUESTIONS: They are not descriptive in nature. They will be given certain choices and the respondents have to choose choice among them. They make analysis easy but sometimes they restrict the respondents’ choices.
TYPES OF CLOSED ENDED QUESTIONS: DICHOTAMS: MULTIPLE CHOICES: RATING SCALE: “excellent”. a question offering two answers choice. a question offering three choices. a scale that rates some attributes from “poor” to
LIMITATIONS
1. Time is the main limitation for the study, as project was restricted only for 45 days. 2. The methods used in this project are random sampling methods and results obtained may not be accurately fully accurate and believable. 3. The research has been centered to only Two hundred Customers of India bulls, rather than innumerable Customers dealing with different products of different brands across the globe. 4. The analysis is purely based on closed ended questions and due their deliberate manipulation, important information may be lost and even barriers of communication would cause a limitation. 5. 6. The whole project research was confined to only customers of India bulls The research was done with the help of employees of the organization for some of the dealers and their barriers of communication or way to represent the topic would differ and actual information would be lost. 7. The dealers responded during the survey were possessing primary education and their views would not be able to provide the required information.
COMPANY PROFILE:
Airtel comes to you from Bharti Airtel Limited, one of Asia’s leading integrated telecom services providers with operations in India, Sri Lanka and Bangladesh. Bharti Airtel since its inception has been at the forefront of technology and has pioneered several innovations in the telecom sector. The company is structured into four strategic business units - Mobile, Telemedia, Enterprise and Digital TV. The mobile business offers services in India, Sri Lanka and Bangladesh. The Telemedia business provides broadband, IPTV and telephone services in 95 Indian cities. The Digital TV business provides Direct-to-Home TV services across India. The Enterprise business provides end-to-end telecom solutions to corporate customers and national and international long distance services to telcos. Highlights » Bharti Airtel and Apple to Bring iPhone 3GS to India » India’s first mobile application store – Airtel App Central - clocks over 2.5 million downloads in just 30 days » Dow Jones and Bharti Airtel Partner for Launch of The Wall Street Journal India Mobile » Airtel Broadband - official Broadband Sponsor of Cricket on YouTube » Bharti Airtel makes its Media & Entertainment debut – launches Digital Media Business » Bharti Airtel Completes Deployment of the Bangalore Traffic Police Enforcement Automation System on BlackBerry Smartphones
Our Brand Airtel was born free, a force unleashed into the market with a relentless and unwavering determination to succeed. A spirit charged with energy, creativity and a team driven “to seize the day” with an ambition to become the most globally admired telecom service. Airtel, in just ten years of operations, rose to the pinnacle to achievement and continues to lead.
As India's leading telecommunications company Airtel brand has played the role as a major
catalyst in India's reforms, contributing to its economic resurgence. Today we touch people’s lives with our Mobile services, Telemedia services, to connecting India's leading 1000+ corporate. We also connect Indians living in USA, UK and Canada with our call home service. Our Vision & promise By 2010 Airtel will be the most admired brand in India: Loved by more customers Targeted by top talent Benchmarked by more businesses
We at Airtel always think in fresh and innovative ways about the needs of our customers and how we want them to feel. We deliver what we promise and go out of our way to delight the customer with a little bit more We are one of Asia’s leading providers of telecommunication services with presence in all the 22 licensed jurisdictions (also known as Telecom Circles) in India, and in Srilanka. We served an aggregate of 113,439,670 customers as of September 30, 2009; of whom 110,511,416 subscribe to our GSM services and 2,928,254 use our Telemedia Services either for voice and/or broadband access delivered through DSL. We are the largest wireless service provider in the country, based on the number of customers as of September 30, 2009. We offer an integrated suite of telecom solutions to our enterprise customers, in addition to providing long distance connectivity both nationally and internationally. We also offer DTH and IPTV Services. All these services are rendered under a unified brand “Airtel”.
The company also deploys, owns and manages passive infrastructure pertaining to telecom operations under its subsidiary Bharti Infratel Limited. Bharti Infratel owns 42% of Indus Towers Limited. Bharti Infratel and Indus Towers are the two top providers of passive infrastructure services in India.
Fact Sheet
Name Business Description Bharti Airtel Limited. Provides GSM mobile services in all the 22 telecom circles in India, and was the first private operator to have an all India presence. Provides telemedia services (fixed line and broadband services through DSL) in 95 cities in India. Established Proportionate Revenue July 07, 1995, as a Public Limited Company Rs. 369,615 million (year ended March 31, 2009Audited) Rs. 113,715 million (year ended March 31, 2008 Audited) As per US GAAP Accounts Proportionate EBITDA Rs. 151,678 million (year ended March 31, 2009 Audited) Rs. 113,715 million (year ended March 31, 2008 Audited) As per US GAAP Accounts Shares in Issue Listings 3,796,951,980 as at Dec 31, 2009 The Stock Exchange, Mumbai (BSE) The National Stock Exchange of India Limited (NSE) Market Capitalisation Customer Base 118,864,031 GSM mobile and 2,988,545 Telemedia Customers (status as on Dec 31, 2009) Operational Network Provides GSM mobile services in all the 22 telecom circles in India, and was the first private operator to
have an all India presence. Provides telemedia services (fixed line) in 95 cities in India. Registered Office Bharti Airtel Limited (A Bharti Enterprise) Bharti Crescent, 1 Nelson Mandela Road, Vasant Kunj Phase II New Delhi - 110 070
Tel. No.: +91 11 4666 6100
Fax No.: +91 11 4666 6411
doc_242878119.docx