Quite clearly, large Indian companies have begun looking at rural markets seriously.
Some of them are even developing exclusive marketing strategies to tap this huge mass of consumers.
Of India's one billion plus population, nearly 70 per cent live in non-urban or
rural areas. According to a National Council for Applied Economic Research (NCAER)
study, there are as many "middle income and above" households in rural areas as there
are in urban areas.
There are almost twice as many "lower middle income" households in
rural areas as in urban. According to NCAER's projections, the number of middle and
high-income households in rural India is expected to grow from 80 million to 111 million
by 2007.
In Urban India, the same is expected to grow from 46 million to 59 million.
Hence the absolute size of middle and high income households in Rural India is expected to be nearly double that of Urban India
download the attachment>>>:argue:
Some of them are even developing exclusive marketing strategies to tap this huge mass of consumers.
Of India's one billion plus population, nearly 70 per cent live in non-urban or
rural areas. According to a National Council for Applied Economic Research (NCAER)
study, there are as many "middle income and above" households in rural areas as there
are in urban areas.
There are almost twice as many "lower middle income" households in
rural areas as in urban. According to NCAER's projections, the number of middle and
high-income households in rural India is expected to grow from 80 million to 111 million
by 2007.
In Urban India, the same is expected to grow from 46 million to 59 million.
Hence the absolute size of middle and high income households in Rural India is expected to be nearly double that of Urban India
download the attachment>>>:argue: