Rural management has huge scope in the days to come and shall continue to be in high demand.

A Rural Management program imparts specific management skills to graduates who are regularly picked up by MNCs, FMCGs, Banks, Financial institutions, Manufacturing and development & aid agencies both in government & private sectors. They are a much sought after lot in the corporate sector in areas such as agro-marketing, rural procurements and retail. The profession is much in demand in India for obvious reasons - it is India’s largest industry and employment generator. Secondly, development of the nation is not possible without developing the villages.

A degree in rural management and being able to apply it in the rural context is considered a niche skill set. Most of the courses in this field are designed in a way in which the concepts are applied in real life through hands on training in rural areas and diverse case studies including interaction with people in rural belt.

From industry’s perspective, rural market is huge and rural consumers are a critical pie in their revenue generation. Students who have been trained into this profession have better understanding of the rural needs.

Few B-Schools offer MBA in Rural Management in India. Among them the best is MBA RM - a 2 year full time MBA program in rural management offered by XIMB, India’s premiere and leading B School.

Course Details

Degree course in rural management are offered by several management institutes in the country. Admission into these courses is made through CAT/XAT/GMAT and more exams. Xavier Institute of management Bhubaneswar also taken exam itself call X-GMAT for MBA program in rural management and MBA in Sustainability Management. The minimum qualification to appear these tests is a graduation or equivalent degree from any recognized institute in any subject.

MBA (Rural Management) 2013-15 Placement Highlights:

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• 100% placement in 4 days, Participation of 26 recruiters.
  
• BFSI and Consulting firms recruited more than 50% of Rural Management students.
  
• ICICI Bank, SBI and Ujjivan Financial Services were the largest recruiters.
  

Amul & Cargill, PepsiCo, United Beverage, Hector Beverage, Hindustan Coca-Cola Beverages, Tata Steel, Spencer’s, Bajaj Auto, Mahindra & Mahindra, IFFCO, State Bank of India, Global Agri-Systems and many others.

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  • Number of Students 56; Number of Participating Students 56
    
  • Number of Women 13; Number of Companies participating 26
    
  • Median Salary 6.5 lakhs pa. Highest Salary offered 12.44 lakhs pa
    

 

[Swaswati Borpuzari]

Rural management has enormous potential and is poised to remain in high demand in the years to come. As the global population continues to grow, the importance of efficient and sustainable rural management practices becomes increasingly critical. Rural areas, which are often the backbone of food production and natural resource management, face unique challenges such as limited infrastructure, access to technology, and skilled labor. Addressing these challenges through innovative rural management strategies can lead to significant improvements in agricultural productivity, environmental sustainability, and the overall quality of life for rural communities. Governments, non-governmental organizations, and private sector entities are increasingly recognizing the value of investing in rural development, which not only supports economic growth but also helps to bridge the urban-rural divide. Furthermore, the integration of digital technologies, such as precision agriculture, remote sensing, and data analytics, is transforming the way rural areas are managed, making it a dynamic and evolving field with a bright future. As these trends continue to unfold, the demand for skilled professionals in rural management is expected to rise, making it a promising career path for those interested in contributing to the sustainable development of our world.