Description
Ronald Endley Ainsbury
Ronald Endley Ainsbury
Summary
Ron is a widely experienced executive, consultant, and teacher. Highly energetic, Ron brings intellect, skill,
experience, and common sense to business issues. He has built and led successful teams, led company turnarounds,
developed innovative solutions to client strategy problems and, over the past decade, to corporate responsibility and
sustainability issues.
Born in South Africa, Ron graduated with a B. Sc. Honours degree from the niversity of !ape "own, then won a #ield
$arshall Smuts Scholarship to study at %xford niversity where he earned two $asters degrees, a $. Sc. &n
$athematical Statistics and a $. 'hil. &n $anagement Studies.
He has been $anaging (irector of two successful marketing companies, Swedish $otors )*olvo+ in "hailand and
,ew -ealand Breweries )Steinlager+ in Auckland, ,ew -ealand. &n both companies he led a turnaround in market
share, improvement in profitability, and set up new, complimentary businesses.
As a consultant based in Australia, Ron worked for a wide range of companies in the S, .apan, "hailand, Australia,
and ,ew -ealand and in a wide range of industries, including airlines, banking and finance, building and construction,
consumer products, manufacturing, services, and brewing. &n "hailand, he assisted in the building of several new
ventures, sat on various committees representing the foreign business community, founded a !hamber of
!ommerce, and was a director of the Board %f "rade of "hailand for five years, including one year as *ice !hairman.
Based in /ondon he has consulted for the Alcohol Beverage.
&ndustry in several countries such as !hina, 0hana, ,amibia, Russia, South 1orea, and "hailand.
Ron launched a new venture in "hailand, the Better 2nvironment !ompany, focusing on bringing profitable
business solutions to environmental problems. After a successful start, the enterprise ran aground as a
result of the financial crisis that hit "hailand in 3445.
As !orporate Relations (irector for (iageo in Australasia, he contributed to international policy on !R
issues )particularly 62nriched !ommunities7+ and initiated a number of activities in Australia that were
recognised as best practice and replicated globally by (iageo, such as the responsible drinking programme,
(R&,1i8.
He has consulted to the alcohol industry in !hina, 1orea, $ongolia, Russia, Singapore, "aiwan, and
"hailand, developing industry coalitions to meet strategic threats. He is a *isiting /ecturer at *ietnam7s
Academy of #inance on $anagement topics. He is a *isiting #ellow to !ranfield niversity7s (oughty !entre
for !orporate Responsibility, was a 0uest 'rofessor at Rotterdam Business School )9RBS:+, advising and
lecturing on !orporate Sustainability and Responsibility and has subse;uently been a *isiting /ecturer
there. He has lectured on business sub<ects to graduate students at leading niversities in "hailand=
"hammasat, !hulalongkorn, Burapa, >ebster )S+ niversity7s "hai !ampus, and supervised doctoral
students at the niversity of South Australia7s "hai !ampus.
He has published two case studies on the 2uropean !learing House, 9(rinkwise= niting an
&ndustry: with 'rof. (avid 0rayson in ?@33 and 9"he 'ath to a Sustainable S$2= "he *an
Houtum Story: with Saulius Buivys in ?@3A and has recently published an occasional paper
with 'rof (avid 0rayson 9Stages of $aturity:.
Career Details
?@@B C date .acaranda /imited, !onsultant
!ranfield niversity, *isiting #ellow, (oughty !entre for !orporate
Responsibility
Rotterdam Business School, Senior Research #ellow
Ron consults to companies developing their business in Asia
Ron consults to the alcohol beverage industry in Asia 'acific focused on bringing the industry
together to lead and implement industry sustainability programmes
He is a consultant to the &nternational !enter for Alcohol 'olicies )9&!A':+= most recently leading a
pro<ect to tackle drunk driving in Russia )government and industry+ and bringing the industry
together in $ongolia to tackle harmful use of alcohol
He trains facilitators in how to lead an innovative responsible drinking programme
)see below+
He is a *isiting /ecturer at the Academy of #inance )part of the *ietnam $inistry of #inance+ on two
<oint venture courses, $A in &nternational "rade and #inance )/eeds $etropolitan niversity+ and
$BA )0loucester niversity+ C sub<ects= 9Business Strategy:, 9$arketing Strategy:, and 9"rade,
(evelopment, and 0rowth:
At !ranfield niversity he is undertaking research on industry leadership in sustainability and the
impact this has on the formal training needs of business leaders of tomorrow and has <ust published
an occasional paper with 'rof (avid 0rayson 9Stages of $aturity:.
At Rotterdam Business School )Rotterdam niversity of Applied Sciences+ he lectures in S$2
management, 2ntrepreneurship, and Business Sustainability.
He has coCwritten a business case based on a (utch S$2s approach using cradletoCcradle )!ircular
economy+ as basis for a new business strategy
He conducts research into how S$2s can use business sustainability to spurinnovation
?@@3 C ?@@B (iageo Australasia /imited
Sydney, Australia
(irector, !orporate Relations
Ron was responsible for 0overnment D 'ublic Affairs, !orporate and &nternal !ommunications, Brand 'R
)not advertising+, (iageo7s !orporate !itiEenship programme )including the Bundy Bush #und and (iageo
Helping Hands+, and the (iageo Responsible (rinking 'rogramme )including (R&,1i8 and www.thinkCbFuC
drink.com+. Ron covered Australia, ,ew -ealand, and the 'acific &slands. Ron worked on several Asia 'acific
and 0lobal teams to provide consistent international policy on !R issues )such as 92nriched !ommunities:+
and had initiated several activities in Australia that are being replicated internationally by (iageo. Ron
pioneered an innovative alcohol information programme targeting employees, called 9(R&,1&8:, now a
(iageo global standard, and being used with customers and other external stakeholders. He also developed
a simple device placed on all (iageo7s products clearly showing the standard drink content of the alcohol
beverage. "his initiative was endorsed by the Australian #ederal government and is now being followed by
other companies and being introduced into Southeast Asia. See below for further detail.
344A C 344B 2uro "hai Holdings /imited
Better 2nvironment !ompany /imited
Bangkok, "hailand
#ounding 'resident
Ron founded two startCup <oint venture companies focusing on environmental products. After a successful
start, with a customer list that included "hai &nternational and 0oodyear "yre, the enterprises ran aground
as a result of the financial crisis that hit "hailand in 3445 causing interest rates to rise, exchange rates to
skyrocket, and the resulting li;uidity crunch forcing customers to defer new investment and cancel orders
for new e;uipment.
344? G ?@@3 Socratic &nsights /imited
Bangkok, "hailand
'resident and !2%
Ron7s clients included the "hai subsidiaries of multiCnationals such as $ichelin and 1imberlyC!lark, local
companies such as "haiCAmarit Brewery and "&S marketing, and several &nternet startCup companies )"hai
and S+. Ron consulted on a range of issues from crossCcultural team building and management to business
and marketing strategy.
&ncluded in this period were two temporary executive placements. "he first was as $anaging (irector of
(anceman, the "hai subsidiary of an Australian firm, a factory producing and exporting ballet and dance
shoes )circa nine months in 344BC44+. "he position was designed to allow a "hai $( to be groomed for the
position. "he second, was as &nternational Business $anager, for "&S >orldwide $arketing, a "hai firm
importing and producing alcohol beverages )circa one year 3444 G ?@@@+.
34B4 G 344? Swedish $otors !orporation
Bangkok, "hailand
$anaging (irector
345H G 34B@ Assistant to $anaging (irector )345H C 55+
Special 'ro<ects $anager )3455 C 5B+
#inance $anager )3454 C B@+
S$! started as the familyCowned distributor of *olvo cars, buses, trucks, and construction e;uipment in
"hailand. #rom 345H G 34B@ Ron undertook a variety of assignments including the negotiations with the
Bangkok $etropolitan Authority for the delivery of ?F@ airconditioned city buses and with a consortium of
international banks for sevenCyear syndicated loan.
&n 34BB S$! listed on the Stock 2xchange of "hailand )9S2":+ and Ron was appointed $(.
Amongst other activities, Ron developed an innovative customer loyalty programme, integrated the *olvoC
SAS 0olf tournament into brand and customer marketing, and restructured rural dealer and sales
representative incentives. As a result sales rose from under 3,?@@ vehicles to over A,@@@ within four years
and reported profit almost doubled. He launched *olvo "rucks as a separate "hai venture and took on the
!hrysler .eep franchise for "hailand. He also created Scandinavian /easing, a <oint venture between S$!,
AB *olvo, and Skandinaviska 2nskilda Banken. "he company later listed separately on the S2".
34BI G 34B4 ,ew -ealand Breweries /imited
Auckland, ,ew -ealand
$anaging (irector
/ion !orporation had been one of Ron7s clients as a Business Strategy !onsultant )see below+. Appointed to
implement the consulting recommendations, Ron introduced innovative marketing programmes such as
Steinlager7s sponsorship of the All Blacks, the first Rugby >orld !up, and 'eter Blake7s Steinlager !hallenge
series C which won the 34B4 >hitbread RoundCtheCworld Race. "he result of these and other efforts saw a
turnaround in a decadeslong decline in domestic market share and a trebling of exports. Ron led a
restructure of the breweries, closing some and reinvigorating Auckland and !hristchurch. !losures led to
the dismissal of A@@ workers out of 3,?@@. "he way this was handled was recogniEed at the time as best
practice.
%utside of the beer business Ron launched a <oint venture, ,ew -ealand !an, producing aluminium cans for
the beverage industry. Ron was a member of the Senior 2xecutive !ommittee of /ion !orporation that
included the >ine D Spirit (istribution, Hotel, /icensed Restaurant, and /i;uor Retailing businesses.
34B@ C 34BI 'appas !arter 2vans D 1oop 'ty /td
Sydney, Australia
Business Strategy !onsultant
An Australian consulting firm established by former consultants of $c1insey D !o. and Boston !onsulting
0roup, subse;uently bought by B!0. Ron worked on business strategy assignments across Australia, ,ew
-ealand, .apan, "aiwan, the SA, "hailand, and Singapore and in a wide range of industries, including
airlines, banking, brewing, building materials, finance, manufacturing, mining, motors, and plastics. See
below for further details.
Education
%xford niversity, "rinity !ollege )#ield $arshall Smuts Scholarship+
345H $. 'hil C $anagement Studies
345I $. Sc C $athematical Statistics
niversity of !ape "own )!S&R Scholarship+
345? B. Sc. Honours C !omputer Science, $athematical Statistics
Lecturing/Teaching Experience
Between 344? and ?@@3 Ron was a lecturer at a number of niversities in "hailand and *ietnam teaching
business topics )Business Strategy, !onsumer Behaviour, /eadership and "eamCbuilding, !rossCcultural
$anagement, and &nternational Business+ to graduate management students= $BA, $. Sc., and (. 'hil
programmes.
?@33 C date niversity of /eedsJ*ietnam $inistry of #inance $A&"#
?@33 C date niversity of 0loucesterJ*ietnam $inistry of #inance $iniC$BA
?@@@ C ?@3A Royal Business School, *ietnam )2xecutive 2ducation+
3444 C ?@@3 Burapa niversity, >ebster niversity, and niversity of South Australia in "hailand
344B C ?@@3 !hulalongkorn niversity, "hailand
344? C ?@@3 "hammasat niversity, "hailand
Publishing
344F
Series of management papers )e.g., 9"hailand7s Biggest &nfrastructure 'roblem=
"he Shortage of /eaders:+ C 'ublished in Bangkok 'ost.
?@33
9(rink>ise= niting an industry.:
'rof (avid 0rayson and R. Ainsbury, published on 2!!H.
?@3?
9!orporate sustainability and responsibility as a source of competitive advantage C case of *an Houtum
!ompany.:
R. Ainsbury, B. 'eKal<, and S. Buivys niv. %f Belgrade .ournal of 2conomics
*H, ?@3?
?@3A
9"he 'ath to a Sustainable S$2= "he *an Houtum Story.:
R. Ainsbury and Saulius Buivys, published on 2!!H.a
?@3F
9Business !ritical= nderstanding a !ompany7s current and desired stages of !orporate Responsibility
$aturity: 'rof (avid 0rayson and R. Ainsbury, !ranfield niversity.
doc_965022335.pdf
Ronald Endley Ainsbury
Ronald Endley Ainsbury
Summary
Ron is a widely experienced executive, consultant, and teacher. Highly energetic, Ron brings intellect, skill,
experience, and common sense to business issues. He has built and led successful teams, led company turnarounds,
developed innovative solutions to client strategy problems and, over the past decade, to corporate responsibility and
sustainability issues.
Born in South Africa, Ron graduated with a B. Sc. Honours degree from the niversity of !ape "own, then won a #ield
$arshall Smuts Scholarship to study at %xford niversity where he earned two $asters degrees, a $. Sc. &n
$athematical Statistics and a $. 'hil. &n $anagement Studies.
He has been $anaging (irector of two successful marketing companies, Swedish $otors )*olvo+ in "hailand and
,ew -ealand Breweries )Steinlager+ in Auckland, ,ew -ealand. &n both companies he led a turnaround in market
share, improvement in profitability, and set up new, complimentary businesses.
As a consultant based in Australia, Ron worked for a wide range of companies in the S, .apan, "hailand, Australia,
and ,ew -ealand and in a wide range of industries, including airlines, banking and finance, building and construction,
consumer products, manufacturing, services, and brewing. &n "hailand, he assisted in the building of several new
ventures, sat on various committees representing the foreign business community, founded a !hamber of
!ommerce, and was a director of the Board %f "rade of "hailand for five years, including one year as *ice !hairman.
Based in /ondon he has consulted for the Alcohol Beverage.
&ndustry in several countries such as !hina, 0hana, ,amibia, Russia, South 1orea, and "hailand.
Ron launched a new venture in "hailand, the Better 2nvironment !ompany, focusing on bringing profitable
business solutions to environmental problems. After a successful start, the enterprise ran aground as a
result of the financial crisis that hit "hailand in 3445.
As !orporate Relations (irector for (iageo in Australasia, he contributed to international policy on !R
issues )particularly 62nriched !ommunities7+ and initiated a number of activities in Australia that were
recognised as best practice and replicated globally by (iageo, such as the responsible drinking programme,
(R&,1i8.
He has consulted to the alcohol industry in !hina, 1orea, $ongolia, Russia, Singapore, "aiwan, and
"hailand, developing industry coalitions to meet strategic threats. He is a *isiting /ecturer at *ietnam7s
Academy of #inance on $anagement topics. He is a *isiting #ellow to !ranfield niversity7s (oughty !entre
for !orporate Responsibility, was a 0uest 'rofessor at Rotterdam Business School )9RBS:+, advising and
lecturing on !orporate Sustainability and Responsibility and has subse;uently been a *isiting /ecturer
there. He has lectured on business sub<ects to graduate students at leading niversities in "hailand=
"hammasat, !hulalongkorn, Burapa, >ebster )S+ niversity7s "hai !ampus, and supervised doctoral
students at the niversity of South Australia7s "hai !ampus.
He has published two case studies on the 2uropean !learing House, 9(rinkwise= niting an
&ndustry: with 'rof. (avid 0rayson in ?@33 and 9"he 'ath to a Sustainable S$2= "he *an
Houtum Story: with Saulius Buivys in ?@3A and has recently published an occasional paper
with 'rof (avid 0rayson 9Stages of $aturity:.
Career Details
?@@B C date .acaranda /imited, !onsultant
!ranfield niversity, *isiting #ellow, (oughty !entre for !orporate
Responsibility
Rotterdam Business School, Senior Research #ellow
Ron consults to companies developing their business in Asia
Ron consults to the alcohol beverage industry in Asia 'acific focused on bringing the industry
together to lead and implement industry sustainability programmes
He is a consultant to the &nternational !enter for Alcohol 'olicies )9&!A':+= most recently leading a
pro<ect to tackle drunk driving in Russia )government and industry+ and bringing the industry
together in $ongolia to tackle harmful use of alcohol
He trains facilitators in how to lead an innovative responsible drinking programme
)see below+
He is a *isiting /ecturer at the Academy of #inance )part of the *ietnam $inistry of #inance+ on two
<oint venture courses, $A in &nternational "rade and #inance )/eeds $etropolitan niversity+ and
$BA )0loucester niversity+ C sub<ects= 9Business Strategy:, 9$arketing Strategy:, and 9"rade,
(evelopment, and 0rowth:
At !ranfield niversity he is undertaking research on industry leadership in sustainability and the
impact this has on the formal training needs of business leaders of tomorrow and has <ust published
an occasional paper with 'rof (avid 0rayson 9Stages of $aturity:.
At Rotterdam Business School )Rotterdam niversity of Applied Sciences+ he lectures in S$2
management, 2ntrepreneurship, and Business Sustainability.
He has coCwritten a business case based on a (utch S$2s approach using cradletoCcradle )!ircular
economy+ as basis for a new business strategy
He conducts research into how S$2s can use business sustainability to spurinnovation
?@@3 C ?@@B (iageo Australasia /imited
Sydney, Australia
(irector, !orporate Relations
Ron was responsible for 0overnment D 'ublic Affairs, !orporate and &nternal !ommunications, Brand 'R
)not advertising+, (iageo7s !orporate !itiEenship programme )including the Bundy Bush #und and (iageo
Helping Hands+, and the (iageo Responsible (rinking 'rogramme )including (R&,1i8 and www.thinkCbFuC
drink.com+. Ron covered Australia, ,ew -ealand, and the 'acific &slands. Ron worked on several Asia 'acific
and 0lobal teams to provide consistent international policy on !R issues )such as 92nriched !ommunities:+
and had initiated several activities in Australia that are being replicated internationally by (iageo. Ron
pioneered an innovative alcohol information programme targeting employees, called 9(R&,1&8:, now a
(iageo global standard, and being used with customers and other external stakeholders. He also developed
a simple device placed on all (iageo7s products clearly showing the standard drink content of the alcohol
beverage. "his initiative was endorsed by the Australian #ederal government and is now being followed by
other companies and being introduced into Southeast Asia. See below for further detail.
344A C 344B 2uro "hai Holdings /imited
Better 2nvironment !ompany /imited
Bangkok, "hailand
#ounding 'resident
Ron founded two startCup <oint venture companies focusing on environmental products. After a successful
start, with a customer list that included "hai &nternational and 0oodyear "yre, the enterprises ran aground
as a result of the financial crisis that hit "hailand in 3445 causing interest rates to rise, exchange rates to
skyrocket, and the resulting li;uidity crunch forcing customers to defer new investment and cancel orders
for new e;uipment.
344? G ?@@3 Socratic &nsights /imited
Bangkok, "hailand
'resident and !2%
Ron7s clients included the "hai subsidiaries of multiCnationals such as $ichelin and 1imberlyC!lark, local
companies such as "haiCAmarit Brewery and "&S marketing, and several &nternet startCup companies )"hai
and S+. Ron consulted on a range of issues from crossCcultural team building and management to business
and marketing strategy.
&ncluded in this period were two temporary executive placements. "he first was as $anaging (irector of
(anceman, the "hai subsidiary of an Australian firm, a factory producing and exporting ballet and dance
shoes )circa nine months in 344BC44+. "he position was designed to allow a "hai $( to be groomed for the
position. "he second, was as &nternational Business $anager, for "&S >orldwide $arketing, a "hai firm
importing and producing alcohol beverages )circa one year 3444 G ?@@@+.
34B4 G 344? Swedish $otors !orporation
Bangkok, "hailand
$anaging (irector
345H G 34B@ Assistant to $anaging (irector )345H C 55+
Special 'ro<ects $anager )3455 C 5B+
#inance $anager )3454 C B@+
S$! started as the familyCowned distributor of *olvo cars, buses, trucks, and construction e;uipment in
"hailand. #rom 345H G 34B@ Ron undertook a variety of assignments including the negotiations with the
Bangkok $etropolitan Authority for the delivery of ?F@ airconditioned city buses and with a consortium of
international banks for sevenCyear syndicated loan.
&n 34BB S$! listed on the Stock 2xchange of "hailand )9S2":+ and Ron was appointed $(.
Amongst other activities, Ron developed an innovative customer loyalty programme, integrated the *olvoC
SAS 0olf tournament into brand and customer marketing, and restructured rural dealer and sales
representative incentives. As a result sales rose from under 3,?@@ vehicles to over A,@@@ within four years
and reported profit almost doubled. He launched *olvo "rucks as a separate "hai venture and took on the
!hrysler .eep franchise for "hailand. He also created Scandinavian /easing, a <oint venture between S$!,
AB *olvo, and Skandinaviska 2nskilda Banken. "he company later listed separately on the S2".
34BI G 34B4 ,ew -ealand Breweries /imited
Auckland, ,ew -ealand
$anaging (irector
/ion !orporation had been one of Ron7s clients as a Business Strategy !onsultant )see below+. Appointed to
implement the consulting recommendations, Ron introduced innovative marketing programmes such as
Steinlager7s sponsorship of the All Blacks, the first Rugby >orld !up, and 'eter Blake7s Steinlager !hallenge
series C which won the 34B4 >hitbread RoundCtheCworld Race. "he result of these and other efforts saw a
turnaround in a decadeslong decline in domestic market share and a trebling of exports. Ron led a
restructure of the breweries, closing some and reinvigorating Auckland and !hristchurch. !losures led to
the dismissal of A@@ workers out of 3,?@@. "he way this was handled was recogniEed at the time as best
practice.
%utside of the beer business Ron launched a <oint venture, ,ew -ealand !an, producing aluminium cans for
the beverage industry. Ron was a member of the Senior 2xecutive !ommittee of /ion !orporation that
included the >ine D Spirit (istribution, Hotel, /icensed Restaurant, and /i;uor Retailing businesses.
34B@ C 34BI 'appas !arter 2vans D 1oop 'ty /td
Sydney, Australia
Business Strategy !onsultant
An Australian consulting firm established by former consultants of $c1insey D !o. and Boston !onsulting
0roup, subse;uently bought by B!0. Ron worked on business strategy assignments across Australia, ,ew
-ealand, .apan, "aiwan, the SA, "hailand, and Singapore and in a wide range of industries, including
airlines, banking, brewing, building materials, finance, manufacturing, mining, motors, and plastics. See
below for further details.
Education
%xford niversity, "rinity !ollege )#ield $arshall Smuts Scholarship+
345H $. 'hil C $anagement Studies
345I $. Sc C $athematical Statistics
niversity of !ape "own )!S&R Scholarship+
345? B. Sc. Honours C !omputer Science, $athematical Statistics
Lecturing/Teaching Experience
Between 344? and ?@@3 Ron was a lecturer at a number of niversities in "hailand and *ietnam teaching
business topics )Business Strategy, !onsumer Behaviour, /eadership and "eamCbuilding, !rossCcultural
$anagement, and &nternational Business+ to graduate management students= $BA, $. Sc., and (. 'hil
programmes.
?@33 C date niversity of /eedsJ*ietnam $inistry of #inance $A&"#
?@33 C date niversity of 0loucesterJ*ietnam $inistry of #inance $iniC$BA
?@@@ C ?@3A Royal Business School, *ietnam )2xecutive 2ducation+
3444 C ?@@3 Burapa niversity, >ebster niversity, and niversity of South Australia in "hailand
344B C ?@@3 !hulalongkorn niversity, "hailand
344? C ?@@3 "hammasat niversity, "hailand
Publishing
344F
Series of management papers )e.g., 9"hailand7s Biggest &nfrastructure 'roblem=
"he Shortage of /eaders:+ C 'ublished in Bangkok 'ost.
?@33
9(rink>ise= niting an industry.:
'rof (avid 0rayson and R. Ainsbury, published on 2!!H.
?@3?
9!orporate sustainability and responsibility as a source of competitive advantage C case of *an Houtum
!ompany.:
R. Ainsbury, B. 'eKal<, and S. Buivys niv. %f Belgrade .ournal of 2conomics
*H, ?@3?
?@3A
9"he 'ath to a Sustainable S$2= "he *an Houtum Story.:
R. Ainsbury and Saulius Buivys, published on 2!!H.a
?@3F
9Business !ritical= nderstanding a !ompany7s current and desired stages of !orporate Responsibility
$aturity: 'rof (avid 0rayson and R. Ainsbury, !ranfield niversity.
doc_965022335.pdf