Description
It explains the role of Resellers in Industrial markets with help of examples of Finolex cables Limited and Shree NM Electricals.
?
?
Resellers are the intermediaries in the B2B distribution chain Resellers are concerned with variety of issues
? ? ? ? Reach of the industrial products Physical handling & stocking of inventory Promotions & Relationship building Provide with requisite salesforce
?
?
?
Products of smaller SKUs & value cannot be serviced by company alone Most SMEs do not have the resources to reach out across all target geographies Resellers are thus required
? For higher penetration ? For strengthening distribution ? For servicing varied geographical markets (viz. North, South etc)
?
? ? ?
?
Resellers must have stocking space for Inventory handling Godowns to be maintained Warehouses to be set up/maintained Transportation facilities should be ready and running Logistics and handling facilities
?
Promotions
? Local promotions through hoardings & exhibitions ? Personal selling
?
Relationship Building
? Local industrial buyers like SMEs ? Builders ? Established business contacts and network for OEM to tap
?
Team of salespersons to do selling to local hardware shops (depends on the products)
? ?
? ?
Flagship company of the Rs. 2500 crore (US$ 555.5 million) FinolexGroup It is the foremost brand in the manufacture of a wide range of electrical, power and telecommunication cables in India The electrical cables segment of Finolex contributes 64% to the Group turnover The high-end communication cables segment contributes 25% and comprises of
? ? ? ? Local Area Networking (LAN) cables Jelly Filled Telephone Cables (JFTC) Optic Fibre Cables (OFC) Co-axial cables
? ? ?
?
Finolex commands the leading position across various sectors. Manufacturing plants in Pimpri and Urse in Pune and in Goa. Finolex Cables has grown to a 2,000 employee organisation across sixteen regional and more than 60 sales offices located all over India. It boasts of a distribution network comprising more than 1000 channel partners and 8000 dealers.
?
Finolex product portfolio includes
? ? ? ? PVC insulated electrical cables flexible cables for industry cables for the agricultural and automobile sectors LT Power and Control cables
?
Communication cables range includes
? Jelly Filled Telephone cables ? Trunk and Distribution ? CATV and Branch and Drop Co-axial cables for Cable Television ? LAN cables ? Copper and Fibre Components for structured cabling
?
?
?
Finolex is one of the first companies in its sector to use Enterprise Intelligence Has upgraded its systems for online orders and delivery through its dealer network via SAP The B2B module
? operates through the upgraded SAP system ? offers all channel partners e-connectivity
?
Need-based access to the main server
?
?
?
Is a Rs. 400 crores Group with expertise of over 75 years in reselling Is India's largest distributor, with 14 offices throughout India and a representative sourcing office in China Has 16 warehouses around the country with value of stocks at any point of time of about
Rs. 40 crores
?
?
Established reseller of power and control cables made by Finolex Industries in Mumbai Logistics and distribution set up, tie up with local logistics firm
? All the offices and godowns are connected by a web based ERP ? Tie-ups with logistic companies ensure prompt deliveries ? Large number of service centres have been set up across the country to enable after-Sales Service to customers
?
Provision of maintenance and repairs on basis of Company warranties
doc_291410272.pptx
It explains the role of Resellers in Industrial markets with help of examples of Finolex cables Limited and Shree NM Electricals.
?
?
Resellers are the intermediaries in the B2B distribution chain Resellers are concerned with variety of issues
? ? ? ? Reach of the industrial products Physical handling & stocking of inventory Promotions & Relationship building Provide with requisite salesforce
?
?
?
Products of smaller SKUs & value cannot be serviced by company alone Most SMEs do not have the resources to reach out across all target geographies Resellers are thus required
? For higher penetration ? For strengthening distribution ? For servicing varied geographical markets (viz. North, South etc)
?
? ? ?
?
Resellers must have stocking space for Inventory handling Godowns to be maintained Warehouses to be set up/maintained Transportation facilities should be ready and running Logistics and handling facilities
?
Promotions
? Local promotions through hoardings & exhibitions ? Personal selling
?
Relationship Building
? Local industrial buyers like SMEs ? Builders ? Established business contacts and network for OEM to tap
?
Team of salespersons to do selling to local hardware shops (depends on the products)
? ?
? ?
Flagship company of the Rs. 2500 crore (US$ 555.5 million) FinolexGroup It is the foremost brand in the manufacture of a wide range of electrical, power and telecommunication cables in India The electrical cables segment of Finolex contributes 64% to the Group turnover The high-end communication cables segment contributes 25% and comprises of
? ? ? ? Local Area Networking (LAN) cables Jelly Filled Telephone Cables (JFTC) Optic Fibre Cables (OFC) Co-axial cables
? ? ?
?
Finolex commands the leading position across various sectors. Manufacturing plants in Pimpri and Urse in Pune and in Goa. Finolex Cables has grown to a 2,000 employee organisation across sixteen regional and more than 60 sales offices located all over India. It boasts of a distribution network comprising more than 1000 channel partners and 8000 dealers.
?
Finolex product portfolio includes
? ? ? ? PVC insulated electrical cables flexible cables for industry cables for the agricultural and automobile sectors LT Power and Control cables
?
Communication cables range includes
? Jelly Filled Telephone cables ? Trunk and Distribution ? CATV and Branch and Drop Co-axial cables for Cable Television ? LAN cables ? Copper and Fibre Components for structured cabling
?
?
?
Finolex is one of the first companies in its sector to use Enterprise Intelligence Has upgraded its systems for online orders and delivery through its dealer network via SAP The B2B module
? operates through the upgraded SAP system ? offers all channel partners e-connectivity
?
Need-based access to the main server
?
?
?
Is a Rs. 400 crores Group with expertise of over 75 years in reselling Is India's largest distributor, with 14 offices throughout India and a representative sourcing office in China Has 16 warehouses around the country with value of stocks at any point of time of about
Rs. 40 crores
?
?
Established reseller of power and control cables made by Finolex Industries in Mumbai Logistics and distribution set up, tie up with local logistics firm
? All the offices and godowns are connected by a web based ERP ? Tie-ups with logistic companies ensure prompt deliveries ? Large number of service centres have been set up across the country to enable after-Sales Service to customers
?
Provision of maintenance and repairs on basis of Company warranties
doc_291410272.pptx