Description
Marketing project for Chennai Super Kings..
By Ishan Kelvalkar and Yash Kapadia
ROAR for CSK
Ishan Kelvalkar Yash Kapadia Met’s Institute of Mangement
Agenda
1.Social Media
2.Mobile Computing
3. Revenue Model
4. Changing Behavior 5. Viewership Classified 6. Conclusion
Social Media
Fan Base
•As of now 13lakh plus users like the CSK Facebook page. •Promote the new brands and through advertising on Facebook •The value proposition will be strong Fan base of CSK.
Online Games
•Small simulation games on CSK should be put online on Facebook,Google + • Online games should be created for sites like for Zapak , Ibibio which focus on multiplayer gaming .
Social Interaction
• Post videos that are not showcased anywhere like dressing rooms discussions, ,players special interviews. • Give the chance to users to interact with players online through once in a time Live chats . •Launch new contests and distribute prizes
Mobile Computing
Mobile apps Console Games Competitions
•Through the app Organize weekly quizzes. •Encourage the fans to post their fan following stories and share their views • Mumbai Indians team is biggest competitor to CSK in terms of publicity and fan following.
•Create mobile apps for all platforms that include Android, Symbian, Apple and Blackberry. •Provide built in shopping facility in the apps in order to promote through online shopping
•Promote the online games by creating console games •Install the console games in various malls and mega stores. •Promote by giving discount codes for shopping through application
Revenue Model
Revenue Model
Promotional Advertising on Facebook and other Social Media
Leveraging use of star players to host online events to attract more people
Online live streaming of matches from CSK Website.
Online sell of Fan Merchandise and jerseys
Changing Behavior
Technology
• User behavior tend to change with improvement in technology. • People do not get time to watch all the matches on the TV
Online Streaming
• Build streaming portal on website • People tend to watch matches on club website rather that any other sports site.
Benefits
• Fan base increases due to live streaming there by revenue from website increases. • Generate sponsorship as various brands will want to advertise on the website .
Viewership-Classified
TV-Viewership –Positives •Can be emjoyed on Big Screens-Hotels/Clubs •No timewasted in buffering •Traditional way more interesting Live Streaming-Positives •Portability of Devices so can watch anywhere. •Cheaper than TV •Can watch while at work
TV-Viewership –Negatives •Too many advertisements •People watch only the important matches •Family members watching other programs on Tv
Live Streaming-Negatives •No provision of large bandwidth •If connection slow than lagging time increases . •For individuals only and majority viewership on small 14,15inch screens.
Conclusion
Five years down the line SMAC going to be the major source of revenue for CSK as investment required is minimum and will soon start yielding profits.
The online CSR activities will build the social image of CSK attracting huge number of fan base.
Online streaming of matches from CSK Website can fetch good amount of money. In future.
Over all the TV advertisements are currently fetching major revenues but scene will change soon with online streaming getting more and more attention
doc_248361749.pptx
Marketing project for Chennai Super Kings..
By Ishan Kelvalkar and Yash Kapadia
ROAR for CSK
Ishan Kelvalkar Yash Kapadia Met’s Institute of Mangement
Agenda
1.Social Media
2.Mobile Computing
3. Revenue Model
4. Changing Behavior 5. Viewership Classified 6. Conclusion
Social Media
Fan Base
•As of now 13lakh plus users like the CSK Facebook page. •Promote the new brands and through advertising on Facebook •The value proposition will be strong Fan base of CSK.
Online Games
•Small simulation games on CSK should be put online on Facebook,Google + • Online games should be created for sites like for Zapak , Ibibio which focus on multiplayer gaming .
Social Interaction
• Post videos that are not showcased anywhere like dressing rooms discussions, ,players special interviews. • Give the chance to users to interact with players online through once in a time Live chats . •Launch new contests and distribute prizes
Mobile Computing
Mobile apps Console Games Competitions
•Through the app Organize weekly quizzes. •Encourage the fans to post their fan following stories and share their views • Mumbai Indians team is biggest competitor to CSK in terms of publicity and fan following.
•Create mobile apps for all platforms that include Android, Symbian, Apple and Blackberry. •Provide built in shopping facility in the apps in order to promote through online shopping
•Promote the online games by creating console games •Install the console games in various malls and mega stores. •Promote by giving discount codes for shopping through application
Revenue Model
Revenue Model
Promotional Advertising on Facebook and other Social Media
Leveraging use of star players to host online events to attract more people
Online live streaming of matches from CSK Website.
Online sell of Fan Merchandise and jerseys
Changing Behavior
Technology
• User behavior tend to change with improvement in technology. • People do not get time to watch all the matches on the TV
Online Streaming
• Build streaming portal on website • People tend to watch matches on club website rather that any other sports site.
Benefits
• Fan base increases due to live streaming there by revenue from website increases. • Generate sponsorship as various brands will want to advertise on the website .
Viewership-Classified
TV-Viewership –Positives •Can be emjoyed on Big Screens-Hotels/Clubs •No timewasted in buffering •Traditional way more interesting Live Streaming-Positives •Portability of Devices so can watch anywhere. •Cheaper than TV •Can watch while at work
TV-Viewership –Negatives •Too many advertisements •People watch only the important matches •Family members watching other programs on Tv
Live Streaming-Negatives •No provision of large bandwidth •If connection slow than lagging time increases . •For individuals only and majority viewership on small 14,15inch screens.
Conclusion
Five years down the line SMAC going to be the major source of revenue for CSK as investment required is minimum and will soon start yielding profits.
The online CSR activities will build the social image of CSK attracting huge number of fan base.
Online streaming of matches from CSK Website can fetch good amount of money. In future.
Over all the TV advertisements are currently fetching major revenues but scene will change soon with online streaming getting more and more attention
doc_248361749.pptx